• marketing
    INTRODUCTION: Amul is the biggest brand in the pouched milk sector in the world and in India it is the biggest food brand. It was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done...
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  • Make or Break
    possible at the corporate level. Downsizing and the divestiture of businesses is in part the result of negative synergy. For instance, Kimberly-Clark Corporation set out to sharpen its emphasis on consumer and health care products by divesting its tiny interests in business paper and pulp production. According...
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  • Amul Report
    SUMMER INTERNSHIP PROGRAM A PROJECT REPORT ON “DEMAND ESTIMATION OF AMUL MILK , BUTTER, CHEESE, GHEE, CHOCOLATE, ETC IN MODINAGAR MARKET” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) SUBMITTED TO: Mr. Mohit Garg (Project Guide) ...
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  • Amul Essay 12
    Pouch for Amul in Pune and PCMC region.” Submitted in partial fulfillment of the requirements for the degree of Post Graduate Diploma in Management (Marketing) By SHASHANK SHEKHAR AGARWAL (Roll No. A2-1) Under the guidance of DR. SANDEEP SOLANKI A Study Conducted for AMUL [pic] ...
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  • Research
    Framework b) Diversification, Mergers and Acquisitions c) Organizational structure, systems, culture and power. 5. Vision, Mission, Objectives. Corporate philosophy and governance. 6. Strategy during various stages of life-cycle. 7. Global Strategy. 8. Managing Change. ...
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  • Amul Ice-Cream: Sales and Promotional Strategy
    A PROJECT On AMUL ICE CREAM SALES AND PROMOTIONAL STRATEGY OBJECTIVES OF THE PROJECT ➢ To know awareness of people towards Amul Prolife & Ice cream . ➢ To know in which segment ice cream are mostly like/preferred. ➢ To know which advertisement tool is mostly preferred...
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  • “Total Quality Management”
    pg no 36  Problems & Solutions pg no 37  Case – G.C.M.M.F. LTD. (AMUL) pg no 38 Introduction of Total Quality Management Major Project objectives are to: 1. Understand...
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  • A Study on the Satisfaction Level of Amul Preferred Outlets and Amul Scooping Parlours
    SUMMER INTERNSHIP PROJECT REPORT A STUDY ON THE SATISFACTION LEVEL OF AMUL PREFERRED OUTLETS AND AMUL SCOOPING PARLOURS BY NISHANTH JAIN 11BSPHH010546 GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF) AMUL A REPORT SUBMITTED IN THE PARTIAL FULFILMENT OF THE REQUIREMENTS OF MBA PROGRAM...
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  • CSR activities of Pepsico India and Amul India
    CSR activities of Pepsico India and Amul India Asmita Ranjankar Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business)[1] is a form of corporate self-regulation integrated into a...
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  • Comparative Analysis of Different Brands
    * FMCG In India * SWOT Analysis of FMCG * Brand Loyalty * Brand Equity Chapter: 2 * HUL * ITC * Nestle * Dabur * Amul Chapter: 3 * Review of Literature Chapter: 4 * Research Mythology * Objective of the study Chapter: 5 * Analysis of Urban Profile ...
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  • Organizational Culture and Environment
    ___ ____ QUESTION 2: FIND EXAMPLES OF MISSION STATEMENTS OF FIVE DIFFERENT ORGANIZATIONS. USING THESE MISSION STATEMENTS, DESCRIBE WHAT TYPES OF CORPORATE LEVEL AND BUSINESS LEVEL STRATEGIES EACH ORGANIZATION MIGHT USE TO FULFILL ITS MISSION STATEMENT. EXPLAIN YOUR RATIONALE FOR USING EACH STRATEGY...
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  • fdf crop
    lineMarketing and advertising through mobile and social media platform COMPANY OVERVIEW INTRODUCTION Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word Amul is derived from the Sanskrit word Amulya meaning invaluable. The co-operative is also sometimes referred...
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  • Cadbury
    Cadbury India Marketing Strategies & Analysis Submitted by:- Table of Contents 1. About Cadbury India 2. Mission and Vision statements of Cadbury 3. Marketing Strategy Segmentation, Targeting and Positioning Marketing Mix 4. Growth strategy and market expansion 5....
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  • Report on Diary Industry in India
    guidelines given to us. We studied the basics of Dairy Industry and the major players in this industry. We were given three companies namely Aavin, Amul and Nandini. We conducted a detailed research on each of these companies by finding information regarding their market share, growth rate of the company...
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  • Amul - a Report
    TABLE OF CONTENTS   |   |   | Sr. No. | Topic | Pg. No. | 1 | INTRODUCTION | 2 | 2 | AMUL: AN INTRODUCTION | 4 | 3 | SITUATION ANALYSIS | 6 | 4 | STRATEGIC ANALYSIS | 10 | 5 | AMUL SCOOPING PARLORS | 18 | 6 | A QUESTIONNARE: REVIEW OF ICE-CREAM PARLORS | 20 | 7 | BIBLIOGRAPHY | 23 | ...
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  • Kmf Project
    co-operative society, b) Background, c) Evolution or development. * COMPANY PROFILE a) Background of company, b) Vision and mission statement society, c) Evolution of KMF, d) Products profile, e) Area of operation, f) Ownership pattern, g) Competitor information...
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  • Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas
    infrastructure. 4. India has all the key elements required for a free market system. 2 1.2 Company History AMUL was set up in 1946 and its full form is Anand Milk-producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Cooperative...
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  • Strategic Management
    fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004, the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good...
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  • Marketing
    industry has brought magnificent change in the rural economy. It provides employment to the marginal farmers. Today the competition in ice-cream like Amul, Kwality Walls, Vadilal, Havmor etc. as ice-cream has been a regular edible item the consumption of in more. In 1983 when Indian Government issued a...
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  • Amulk
    About Us - The Amul Model The Birth of Amul It all began when milk became a symbol of protest Founded in 1946 to stop the exploitation by middlemen Inspired by the freedom movement The seeds of this unusual saga were sown more than 65 years back in Anand, a small town in the state of Gujarat in...
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