• Giant and Jusco
    Introduction History of Giant The Giant store brand was founded by the Teng family as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Its mission was to offer a wide variety of food products at the lowest possible prices. As its reputation grew, so did its business. Dairy Fa...
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  • Backgroud Giant
    BACKGROUND OF GIANT SUPERMARKET The Giant store brand was founded by the Teng family as a simple grocery store in one of the suburbs of Kuala Lumpur in 1944. Its mission was to offer a wide variety of food products at the lowest possible prices. As its reputation grew, so did its business. Dairy...
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  • Giant
    Table Of Contents Executive Summary 4 1.0 Introduction and Aim 4 1.1 Overview of Giant Hypermarket 4 2.0 SWOT 5 2.1 Strength 5 2.1.1Marketing Campaign 5 2.1.2 Good Relation with Its Supplier and Consumer 6 2.1.3 Variety of Product, Service and Own Brand 6 2.1.4 Big Retailer 7...
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  • Assessing Hypermarket by Service Quality
    Abstract of project paper presented to the senate of University of Putra Malaysia in fulfillment of the requirements for the degree of Master of Business Administration. ASSESSING CUSTOMERS’ SATISFACTION ACROSS THREE HYPERMARKETS IN CHERAS AND AMPANG: GIANT, CARREFOUR AND TESCO HYPERMARKET...
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