• Amul
    INTRODUCTION Amul – The Taste of India means “priceless” AMUL Today amul is a symbol of many things Multi-dimensional impact on rural economy and society HISTORICAL BACKGROUND OF AMUL Amul’s birth is indelibly freedom movement in India. The linked to the first Amul cooperative...
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  • marketing
    INTRODUCTION: Amul is the biggest brand in the pouched milk sector in the world and in India it is the biggest food brand. It was set up in 1946 and its full form is Anand Milk- producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done...
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  • Amul/NDDB
    Case study 4 India Amul/National Dairy Development Board (Amul/NDDB) Total cost: Financier Year of establishment: Value chain approach: NA Government 1946 Relational chain, producer-driven Although Amul and NDDB are presented as one case study, they are in fact two separate chains that compete with...
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  • Amul Report
    SUMMER INTERNSHIP PROGRAM A PROJECT REPORT ON “DEMAND ESTIMATION OF AMUL MILK , BUTTER, CHEESE, GHEE, CHOCOLATE, ETC IN MODINAGAR MARKET” IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) SUBMITTED TO: Mr. Mohit Garg (Project Guide) ...
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  • fdf crop
    lineMarketing and advertising through mobile and social media platform COMPANY OVERVIEW INTRODUCTION Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word Amul is derived from the Sanskrit word Amulya meaning invaluable. The co-operative is also sometimes referred...
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  • Increase Focus on Strategy and Results.
    TERM PAPER TOPIC- BCG MATRIX OF AMUL INDIA Submitted by Guided by CHANDAN KUMAR SINGH MIS ANUMEHA JHA Section-B Roll...
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  • Amul - a Case Study
    PRACTICE - PROJECT ------------------------------------------------- Adopted Company: Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) - AMUL ------------------------------------------------- The business the company is into: Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF)...
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  • Amul India Pvt. Ltd.
    INTRODUCTION OF THE COMPANY Amul ("priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand., formed in 1946, is a dairy cooperative in India. It is a brand name managed by an apex cooperative organization, Gujarat Co-operative...
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  • Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas
    infrastructure. 4. India has all the key elements required for a free market system. 2 1.2 Company History AMUL was set up in 1946 and its full form is Anand Milk-producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Cooperative...
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  • Marketing
    industry has brought magnificent change in the rural economy. It provides employment to the marginal farmers. Today the competition in ice-cream like Amul, Kwality Walls, Vadilal, Havmor etc. as ice-cream has been a regular edible item the consumption of in more. In 1983 when Indian Government issued a...
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  • Amulk
    About Us - The Amul Model The Birth of Amul It all began when milk became a symbol of protest Founded in 1946 to stop the exploitation by middlemen Inspired by the freedom movement The seeds of this unusual saga were sown more than 65 years back in Anand, a small town in the state of Gujarat in...
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  • CSR activities of Pepsico India and Amul India
    CSR activities of Pepsico India and Amul India Asmita Ranjankar Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business)[1] is a form of corporate self-regulation integrated into a...
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  • Cadbury
    Cadbury India Marketing Strategies & Analysis Submitted by:- Table of Contents 1. About Cadbury India 2. Mission and Vision statements of Cadbury 3. Marketing Strategy Segmentation, Targeting and Positioning Marketing Mix 4. Growth strategy and market expansion ...
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  • Dr. Kurien
    THE success of the Amul brand name has, no doubt, resulted in my being asked to comment on its history and the reasons for its success. I have, therefore, reflected on the long history of the brand to see if I could distil reasons why Amul is a name widely recognised and respected, not just in our cities...
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  • Amul Project
    PROMOTION OF AMUL FLAAVYO IN MODERN AND TRADITIONAL FORMAT By DAMANDEEP SINGH ROLL NO-60 Under the guidance of Mr. NAGLE Prof.VANDANNA KHANNA Head, Sales & Marketing ...
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  • Project Reports
    About Us - The Amul Model The Birth of Amul It all began when milk became a symbol of protest Founded in 1946 to stop the exploitation by middlemen Inspired by the freedom movement The seeds of this unusual saga were sown more than 65 years back in Anand, a small town in the state of Gujarat in...
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  • Make or Break
    suppliers and employs around 50,000 people” (Cadbury India Ltd., 2008). Cadbury stresses the importance that it places on quality. Apart from its mission statement, it also references the slogan, “Cadbury means quality” as an integral part of its business’s activities (Superbrands, 2008). Lastly, Cadbury...
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  • Social Marketing
    precious gift of sight had been snatched away, most often quite needlessly. His vision was simple yet grand: “ ERADICATE NEEDLESS BLINDNESS AT LEAST IN TAMIL NADU, HIS HOME STATE, IF NOT IN THE ENTIRE INDIA.“ With this mission, after his retirement, Dr. V formed a non-profit trust, namely, the Govel Trust...
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  • Distribution Channel of Banas Dairy
    status of village farmers. This dream was fulfilled through the creation of a co-operative milk union for Banaskantha district, on the footprint of “Amul Dairy” of Kaira district, the ideal model of a Co-operative. Consequently eight village level co-operative milk societies in Vadgam and Palanpur taluk...
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  • Amul
    Acknowledgement If words are considered to be signs of gratitude then let these words convey the very same our sincere gratitude to GCMMF (AMUL) for giving necessary directions on doing this project to the best of our abilities. We are highly indebted to Mr. Kiran M.Surse, System Incharge...
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