A Multiple-Item Scale for Assessing
Electronic Service Quality
University of Miami
Valarie A. Zeithaml
University of North Carolina at Chapel Hill
Using the means-end framework as a theoretical founda-
tion, this article conceptualizes, constructs, re
I. Online Marketing Expansion Plan
Develop an online business expansion proposal that includes the following:
A1: Online Business Viability (Viability of Product or Service) Webinar: Viability: Briefly introduce product, and company strategy. Reasons to ex
BAYAN TELECMMUNICATION SERVICE QUALITY AND CUSTOMER CARE
A Marketing Research Presented to the
FACULTY OF THE COLLEGE OF BUSINESS ADMINISTRATION
University of Mindanao
Nicolle Shane P. Catabay
Rachel Jay B. Adlaon
Phase2 sans TOC.fm Page 1 Tuesday, April 22, 2008 5:46 PM
OECD Public Management Reviews
TOWARDS AN INTEGRATED PUBLIC SERVICE
Phase2 sans TOC.fm Page 2 Tuesday, April 22, 2008 5:46 PM
ORGANISATION FOR ECONOMIC CO-OPERATION
The OECD is a unique forum where the
ONLINE BANKING SERVICE IN BANGLADESH
1. DEFINITION OF ONLINE BANKING
Online banking is a service offered by banks that allows account holders to access their account data via the Internet. In order to take advantage of online banking, an account holder would need to meet se
PART ONE • UNDERSTANDING SERVICES
SERVICES IN THE MODERN ECONOMY
As consumers, we use services every day. Turning on a light, watching TV, talking on the telephone, riding a bus, visiting the dentist, mailing a letter, getting a haircut, refueling a car, writing a check, or sending clothes to
Paper is written based on reader have prior knowledge of subject matter...
A-1 Viability in an Online Market
To begin, a marketing expansion plan is needed to facilitate growth in both online visibility and memberships of FAB. While this type of growth should provide a lucrative ROI, a proper
I. Online Marketing in Sri Lanka
The development of online marketing in Sri Lanka is lagging behind when compared to developed countries. The adoption of online marketing is more than a technical issue. Country specific factors such as differences in culture and business enviro
According to Pavic et al (2007) today’s economic environment is the most tumultuous ever encountered by organisations and is dominated by three powerful influences-globalisation, organisational structure and the information revolution (Hamilton, 2002). This information revolution is co
Marketing and Service Models for Transport and Logistics Operations
Module Overview - Evaluate Marketing and Service Models for Transport and Logistics Operations
This module serves as both an introduction to marketing and an overview of the specialist area of services marketing, including rel
CUSTOMER SERVICE AT AIRTEL, BANGALORE.
A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY. Submitted By: Kirandeep Goraya Reg.No-05XQCM6027 UNDER THE GUIDENCE OF: DR.K.V.PRABHAKAR SENIOR PROFESSOR, MPBIM, BANGALORE
BANKING SERVICES IN INDIA
I. HISTORY OF BANKING IN INDIA
There are three different phases in the history of banking in India.
1) Pre-Nationalization Era.
2) Nationalization Stage.
3) Post Liberalization Era.
1) Pre-Nationalization Era:
In India the business of banking an
1.1 Background to Study
1.1.0 Eastern hospital serves a large community and employs quite a number medical staff including doctors and nurses. Incorporating the management system into one common efficient database requires the need to employ a new system in the manag
C H A P T E R
• • • •
Trends and developments
This chapter sets out to highlight a range of current trends affecting the food and beverage manager. It is naturally selective and provides only an initial insight into some of the emerging issues facing the industry.
THE DECADE IN
With data from DoubleClick, Nielsen//NetRatings and other sources
By Rick E. Bruner Director of Research, DoubleClick
Additional strategic analysis contributed by: Terri Walter, VP of Corporate
Marketing Management Article on How to Assess Market Viability of New Products
Surveyor of the Fittest
BY HONGJUN (HJ) LI
With the correct methodology,
companies can effectively assess
what market is viable and
what market is not.
Industry research shows that
75% of new-product laun