UNIT 2 BUSINESS RESOURCES COURSE: BTEC National Diploma Business And Management – Year 1 2012 LECTURER`S NAME: Mrs Atkins ASSIGNMENT: Task 1. Unit3. P2 DATE HANDED IN: 2nd October 2012 INTRODUCTION It is a requirement of the law that all businesses and organisations abide by given limitations and constraints. This report describes two selected limitations; Sales of Goods Act 1979‚ The Data Protection Act 1998 and two constraints; Pressure Groups and The Advertising Standards
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P2 Describe the limitations and constraints of marketing Businesses need to ensure that their marketing plans and activities are within the limits of the law. These laws are called the consumer laws they make sure that the businesses do not do anything illegal. There are five main consumer laws these are The Sale of Goods Act 1979 The Trade Description Act 1968 The Consumer Credit Act 1974 and 2006 The Data Protection 1998 The Consumer Protection from Unfair Trading Regulations 2008 I will be
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Task 2 To achieve P2‚ you will describe the limitations and constraints of marketing. Prepare an information sheet that readers of your article could access online. This information sheet should include: * Legal requirements * Voluntary codes and constraints * Refer to examples you can find (see www.asa.org.uk) This part of the assignment will be assessed as an individual report written about one organisation. Consumer Law Consumer Law is where marketing activities of the business
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The Limitations and Constraints of Marketing Sales of Goods Act 1979: The Sales of Goods Act enforces a strict set of rules that retailers and sellers must abide by. When an individual buys goods they enter into a contract with the seller of these goods. The Sales of Goods Act means that goods must be as described‚ of satisfactory quality and fit for purpose. This means‚ for example‚ if something was advertised as the colour red and when it was purchased was in fact the colour blue‚ the Sales of
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Legislations. There are different legislations in marketing which protects consumers. So if a costumers is not completely satisfied or feel that the product is harmful in any kind of way they can bring a claim against the person or company that produced the product. Legislation is a term used to describe a law put out by a legislative body. There are two main types of legislations: 1. Common Law 2. Statutory Law Common law is the law that is developed through the courts. And statutory law is
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Fact 1 Budgetary constraints – A marketing department‚ like all departments‚ will receive a budget which they have to work with. In some businesses‚ especially smaller ones‚ a small budget may be given‚ meaning that the marketing department will have to spend their money carefully and it could limit what they can purchase. Fact 2 Data Protection Act (1998) – The data protection act protects the rights of those individuals on whom data is held. It impacts any business that holds personal information
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P2 – Description of the Limitations and Constraints of Marketing Activities Introduction When marketing their products on the market businesses have to be careful‚ they must ensure that they are following all of the laws and regulations which have been set up by various governments so that their marketing activities are not stopped. In this report I will describe some of the limitations and constraints which have been put on marketing activities by various authorities. Consumer Law All businesses
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P2-describe the limitations and constraints of marketing Limitations and constraints include; Sales of Goods Act 1979 Trade Descriptions Act 1968 Consumer Credit Act 2006 Data Protection Act 1968 Voluntary constraints Direct Marketing Association (DMA) Pressure groups and consumerism Acceptable language Sales of goods act 1979 The sales of goods act needs sellers to trade goods that are as they advertised and described. The good or service has to be of satisfactory quality. Effectively
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Unit 3‚ P2 Describe ’’people’’ of the 7P’s in a report using your chosen company Introduction: For this assignment I am going to explain one of the 7P’s. In this case I am going to describe people for my chosen company‚ DELL. A board of directors of nine people runs the company. Michael Dell‚ the founder of the company‚ serves as chairman of the board and chief executive officer. Other board members include Don Carty‚ William Gray‚ Judy Lewent‚ Klaus Luft‚ Alex Mandl‚ Michael A. Miles‚
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Limitations and Constraints – P2 Legal constraints Sale of Goods Act 1979 The Consumer Protection from Unfair Trading Regulations 2008 Consumer Credit Acts 1974 and 2006 Consumer Protection (Distance Selling) Regulations Data Protection Act 1998 Sales of Goods Act 1979 Under the Sales of Goods Act 1979 a company has to follow rules and regulations by law; this gives customers certain legal rights such as the right to return an item that may be faulty‚ if they want a refund
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