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    INDRAPRASTHA UNIVERSITY KASHMERE GATE, DELHI-110403 FIRST SEMESTER EXAMINATION     Course Code Paper L T/P Credits   BJ(MC) 101 Writing for Media 5 - 5 BJ(MC) 103 Socio-Economic & Political Scenario 5 - 5 BJ(MC) 105 Introduction to Communication 4 - 4 BJ(MC) 107 Basics of Design & Graphics...
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  • Rules and Function of Educational Media Center
    An educational media center is a facility designed for the housing and utilization of all educational media within the school. It is a basic requirement for school to render quality service. It is not independent of the school. Rather, like any part of the human body, it is the units in the school that...
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  • Media
    (Th+Tt+Pr) Contact Hr. 3 Introduction & Theories of Communication. Television & Film Production Analysis Still Photography-I. Media Laws & Ethics Writing Skills Print Journalism Video Production-I Title of the Course 3(3+0+0) 2 SFMC-612 5(1+0+4) 9 3* 4 5 6 7 SFMC-613 SFMC-614...
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  • Mass Media and Adolescence: How Mass Media Influence Teens in Their Sexual Behavior
    Mass media plays a paramount role in today’s society, as it showers over increasing numbers of people all around the world. Used to communicate news and events on a daily basis, mass media is defined as those media that are designed to be consumed by large audiences through the agencies of technology...
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  • Advertising is...
    Advertising Research (Copy Testing) Advertising is one of the most important and most expensive marketing functions, but a large share of advertising dollars is wasted every year. Seldom is the foundational strategy of the advertising optimal. Rarely are all of the communication issues fully understood...
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  • Papaer
    ------------------------------------------------- Mass media From Wikipedia, the free encyclopedia The mass media are all those media technologies that are intended to reach a large audience by mass communication. Broadcast media (also known as electronic media) transmit their information electronically and...
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  • McDonald's vs Wendy's print ads
    McDonald and Wendy’s print advertisement Name: Wong Hsueh Yan 004401 Figure : Wendy's Again Asking: 'Where's the Beef?' But in an era of obesity, is quantity still in question? By David Griner Figure : 1987 McDonald's Restaurant Leaner Ground Beef Quarter Pounder Print Ad Pre-writing ...
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  • Commucating Research Result
    Communicating research results Funding 2006–07 actual 2007–08 estimate 2008–09 budget $m 0.66 0.70 0.72 Program management Ms Liz Clarke, Manager, Communications and Secretariat Unit through partners, and the website. All ACIAR publications are available on the ACIAR website. Dissemination...
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  • Effects of Mass Media on the Teens Sexual Behavior
    Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction Mass media has long been thought to have an effect on the teens sexual behavior. Young people are heavy consumers of sexually-oriented media including TV, radio, newspapers, videos, movies, magazines, and more recently, the internet. Adolescents...
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  • Advertising Role and Overview
    parties involved. The report also tells us about different Media of advertising like Television, Radio, Print and OOH advertising, | | Advertising Advertising is paid non personal form of communication from an identified sponsor using mass media to persuade or influence an audience. Advertising promotes...
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  • Traditional Media
    AMB220 ADVERTISING THEORY AND PRACTICE Week 7 Traditional Media Chapter 11 Lecture Objectives • Understand the role of media planning within the advertising campaign • Describe the advantages and disadvantages of using the following media within an advertising campaign as well as understanding...
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  • Di Essay
    When looking at sources that give us media information such as the internet and newspapers, we can notice the huge difference between the two sources and what they offer, this includes the internet being the new media information source with over billions of viewers across the world and the newspaper...
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  • Marketing Outline + Key terms
     Section 28.1 key terms: Marketing research- the marketing function that links the consumer, customer, and public to the marketer through information. Marketing information system- a set of procedures and methods that regularly generates, stores, analyzes, and distributes marketing information for...
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  • Ssd Tech
    Table of Contents Executive Summary ......................................................................................................3 Research Methodology ...............................................................................................5 Internet Usage in India ..............
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  • Print Media
    Historical Development of Print Since the dawn of civilization, 30,000 to 35,000 years ago, man has been using written communication in order to transfer complex ideas, information and concepts. They made illustrations which until now serves as a guide for us to understand how they lived and what...
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  • Innovations of the Out of Home Advertising
    So the aim of the research is to find out the current trends in outdoor media with upcoming out of home media as well. The research adopts a quantitative methodology by conducting surveys with common man who watch these ads in his /her daily life. The main focus of the research was conducted on outdoor...
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  • News Paper Outlook
    Entertainment & Media Moving into multiple business models* Outlook for Newspaper Publishing in the Digital Age *connectedthinking PricewaterhouseCoopers (www.pwc.com) provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and...
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  • Outlook
    Last but not least I am also thankful to Dr. R. S. Rai, Professor, Amity Business School for his immense support and guidance at every step of the research and compilation of the report. Student Name & Signature: Soumavo DuttaChoudhury Enroll. No:...
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  • Impact of Print Media on Consumer Buying Behaviour
    A Summer Training Report On “IMPACT OF PRINT MEDIA ON CONSUMER BUYING BEHAVIOUR” Submitted for partial fulfillment of requirement for the award of degree Of Master of Business Administration Of CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY BHILAI (C.G.) Session 2012-14 Supervised By External...
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  • Will Argue That the Media Influences People’s Self-Image Negatively
    Bibliography This essay will argue that the media influences people’s self-image negatively. Bessenoff, Gayle. “Can the Media Affect Us? Social Comparison, Self-Discrepancy and the Thin Ideal.” Psychology of Women Quarterly 30.3 (2006): 239-51. Print. This article consults about women with high...
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