Group: B D S
Subject: Advertising and Sales Management
SAMSUNG'S STARTEGY IN MARKETPLACE: CASE STUDY
The technology advancements have contributed to a great extent to fulfilling the demands and the needs of the consumers. The companies have developed these innovative dig
Project Report On
“A Study Of Consumer Durable Market For Samsung Electronics Ltd”
With Special References to Nasik Dist
Under The Guidance Of
Prof. Vinod Malkar
University Of Pune
In Partial Fulfilment Of
“Master Degree Course In Business Administration”
Samsung – The Making of A Global Brand
“Now they're in consumers' consideration set. After Sony, they have the potential to be the No. 2 brand globally.” -Jan Lindermann, Global Director for Brand valuation, Interbrand in 2001.
In 1998, South Korea’s leading consumer ele
1. Samsung History
Unlike other electronic companies Samsung origins were not involving electronics but other products.
In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea, selling fish, vegetables, and fruit to China. Within a decade Samusng had flour mills and c
CASE STUDY OF SAMSUNG- TESCO, KOREA
Korea Institute For International Economic Policy
1. Introduction 1) Description of Retail Business in Korea Retail business is emerging as one of the most promising businesses in Korea due to what Samsung-Tesco calls a ‘powershift’ from manufacturing to d
Use this camera in the following order. Setting up the application software To use this camera with a PC, install the application software ﬁrst. After this has been done, the stored images in the camera can be moved to the PC and can be edited by an image editing program. (p.83) Tak
va l u a bl e. u t i l it y . cr e at i v e. i m p r e s s i v e. d e l i g ht f u l . c hal l e n g i n g . a ma z i n g . precious. beneficial. u ne xpe c t e d . f ri e n d l y . artistic. s u r pri s i n g . i n v it i n g . i n c l u s i v e. c ont e m po ra ry . r e wa r d i n g . i m agi n at
History and Background
In every case study, it’s always important for us to understand the history and background of the company itself because many things that happened in the future based mainly on the company’s background and past history. Things that become the fundamentals of the company
In todays society a cell phone isn't just a way to communicate anymore. Everyone seems to have one and more than likely no one could imagine life without one. Over the years the cell phone has grown into something we could only imagine in the 80's and 90's. Cell phones are use by everyo
Kun Hee Lee, chairman of the Samsung Group, helped Samsung rise to become the world’s leading memory producer for all types of PCs, digital cameras, game players, and other electronic components. In 1987, Samsung was a small player that was many years behind it
THE MAKING OF GLOBAL BRAND
PR ES EN TED B Y:NIKHI L DI XI T PR EETI KA A ROR A PALLA VI S IN GH NEER AJ K UMA R
STR ENG TH S
Ø Strong marketing efforts which appreciated brand value of 200%. Ø Only non- Japanese brand from Asia to be lifted in the top 100 brand v
Samsung’s first smartphone running its proprietary OS, the Wave S8500 will hit Malaysian stores this week. There’s nothing new to report about the Samsung Wave running the bada mobile OS accept for the retail price, which is around RM1700.
That’s pretty good value for money considering the
First, we can say that the investments Samsung did in the past years helped this company achieving many things amongst which, gaining the position it has today. A big part of the group resources were allocated to research and development. Throughout the years, we can also see that many
The Samsung Group (Korean: 삼성그룹) is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is South Korea's largest chaebol and the world's largest conglomerate by revenue with annual revenue of US $173.4 billion in 2008. The Samsung Group is composed
How would you assess the challenge of repositioning the Samsung brand?
Samsung, in wanting to reposition itself as a high value added preferred products provider from a value, or cheap OEM products provider, faced many challenges. A big challenge for Samsung was that the Samsung brand was at diffe
We have found from the reports available over the internet, the Indian consumer electronics market stood at an estimated US$ 5 Billion (Rs. 25000 Cr) at the end of 2009. Going ahead consumer electronics market is projected to grow at a CAGR of around 15% during the forecast pe
Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world.
Leading the digital convergence revolution growing to be the best.