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  • Ethics
    Ethical issues in marketing Despite the findings of a substantial body of research supporting the notion of a vulnerable child audience, the controversy about appropriate marketing to children goes on. At the heart of this controversy is disagreement about the actual nature and extent of effects...
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  • Industry Analysis Report the Australian Wine Industry
    the Australian Wine Industry using Porter’s Five Forces industry analysis framework and seeks to provide recommendations based on the impact of the forces for a start up boutique producer. Through the use of Porters framework and the application of economic theory, the report will provide detailed...
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  • Sarasvathy, Causation and Effectuation-Toward a Theoretical Shift from Economic Inevitability to
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  • Motivacija
    TOURISM CONTEXT: CONTINUING THE WORK OF MASLOW, ROKEACH, VROOM, DECI, HALEY AND OTHERS. Pandora Kay Victoria University Track: Conceptual Papers / Marketing Theory Abstract This paper examines the literature on understanding and measuring consumer motivation and the application of these theories and procedures...
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  • Grease Monkey Wipes Innovation
    his opinion ‘what makes innovation successful is everything that affects its outcome’. It is important to be conscious about the fact that no rigid framework can be applied. There are no prescribed rules to follow to make innovation successful, it is rather a profound analysis of the environment and the...
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  • Part
    Research Title: “FEASIBILITY STUDY OF APPLYING ECO-FRIENDLY STRATEGY TOWARDS FOOD AND BEVERAGES RESTAURANT RESTAURANT IN SUNWAY PYRAMID AREA” June 21 By Rehza Arian Asali Abstract The breakage and impact of environment have been concerned and public for decades and research concerns for...
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  • Faiq
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  • Haagen-Daz
    Module MARKETING COMMUNICATION Title Exam Project (60%) The Haagen-Daz brand was launched in 1961, yet remained relatively unknown before its sensual advertising repositioned the brand as an Adult Ice Cream. Within five months of the advertising launch, Haagen-Dazs became the best selling premium...
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  • • Selecting a Country of Your Choice - Discuss How the Political, Legal, Technological and Economic Environment Pose an Opportunity or a Threat to Mnc's Seeking to Do Business There - You Should Seek to Provide Specific Mnc Examples
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  • KFC-final
    Executive Summary: Kentucky Fried Chicken (KFC) is a major Quick Service Restaurant (QSR) operator worldwide. It serves mainly chicken related items, but offers side dishes to its consumers as well. The company widely benefits from globalization and its business expanded internationally in many locations...
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  • Ethical Consumers: Strategically Moving the Restaurant Industry Towards Sustainability
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  • Thesis M-Commerce
    commerce were studied by observing existing theories and validated as perceived benefits through consumer surveys and management interviews. The theoretical part of this thesis is based on academic literature in the subject of Traditional commerce, Electronic commerce and Mobile commerce. The empirical...
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  • Customer Contribution to Improving Service Quality in the Hospitality Industry
    structured approach to overcome them. Developing a strategy to enhance the effectiveness in performing this function is an important challenge for the hospitality organization management. Our study recommends five courses of actions to be included in such a strategy. They envisage (1) increasing the customer`s...
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  • cascade brewery
    Case Analysis of the Cascade Brewery 1. Question 1 1.1 Cascade brewery marketing mix Product A product is a commodity that is ready for consumption by the customers at given prices. Cascade Brewery products have been in the market for long hence has already developed customer loyalty due to their...
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  • Why Did Pizza Hut in China Quit Franchise
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  • Planning Research in Hospitality
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  • Online Advertising and Reservation System
    Study 7 1.5.3 General Objective 7 1.5.4 Specific Objective 8-9 1.5 Theoretical Framework 10 1.6.5 Conceptual Framework 10 1.6.6 Paradigm of the Study 10-11 1.6 Significance of the Study 12 ...
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  • Research
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  • Thesis
    The main aim of this study is to assist the Case Company in answering whether internationalizing to Vietnam should be added to its current set of strategies. To achieve this goal, the author was ordered to focus on matters related to the distribution and pricing process of Original Long Drink, a product...
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