• The Influence of Pricing Strategy Towards Sales Volume at Asean Delight
    aware of facing strong competition by focusing on the marketing of the products and services. The last decades, the environment surrounding organizations have become more complex and dynamic. This requires a greater focus on adapting the strategy to the changes in the surroundings. Generally, in operating...
    Premium 1403 Words 5 Pages
  • Wendys
    to enhance its brand. The research framework will help in streamlining the capacity of Wendy’s to compete effectively with the dominant market leaders.  Question 1 In order to expand further in the United States, qualitative research will be the main frameworks of survey by Wendy’s. Although the...
    Premium 1414 Words 4 Pages
  • Introduction of Yoko Sizzlers in the Japanese Cuisine Market
    INTERNATIONAL BACCALAURATE BUSINESS AND MANAGEMENT [HL] INTERNAL ASSESSMENT Research question: How should Yoko Sizzlers structure its marketing mix to increase its market share in the Japanese cuisine segment? Candidate Name:-Nikita Hariramani Candidate Session Number:- Word count: 1905 ...
    Premium 3542 Words 15 Pages
  • Theoretical Framework
    Theoretical Framework The purpose of this research is to identify the factors that contribute to the success of international cuisine business. Factors to be considered in creating this kind of business; First factor is the customer’s desire for product. The second factor is the identifying potential...
    Premium 344 Words 1 Pages
  • Subway Market Research
    De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. (Subway Denmark) Now there are more than 30,000 Subway restaurants in 88 countries worldwide and...
    Premium 5011 Words 14 Pages
  • Victoria Court
    Marketing Management Victoria Court I. Case Background Victoria Court • Atticus King - Chief Operating Officer of Victoria Court Group • Comfortable, luxurious places to rest, private. Set up in a secret hospitality industry operation but not...
    Premium 1207 Words 8 Pages
  • Research
    the world. The first McDonald’s restaurant in Malaysia opened its doors at Jalan Bukit Bintang on 29 April 1982. As of December 2009, McDonald’s Malaysia has 194 restaurants nationwide, serving 10million customers a month and expanding at a rate of 15-20 new restaurants annually. McDonald’s Malaysia and...
    Premium 3714 Words 11 Pages
  • chapter 1
    prepared and served quickly than any other meal, minimum preparation time is considered for fast food, generally this term refers to food sale in restaurants and stores with low time preparation and served to customers in form of packaged for take away /takeout. Fast foods chains are upgrading globally...
    Premium 979 Words 5 Pages
  • Marketing Strategies
    Executive summary: McDonalds is a world renowned fast food brand started in 1937 and now having more than 20,000 restaurants all over the world. This research project discusses about the marketing plan of the McDonald’s in United Kingdom and how McDonalds works on think globally and act locally phrase. The...
    Premium 3731 Words 6 Pages
  • Model Paper1
    ___________ 1. Marketing strategy 2. Operational strategy 3. HRM strategy 4. None of the above Q 2B. ---------------- is a company’s position in the marketplace relative to its competition 1) Market share 2) Corporate strategy 3) Competitiveness ...
    Premium 745 Words 4 Pages
  • For Assignment
    from products. So the marketing concepts, i.e. the marketing mix, needs to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where...
    Premium 1341 Words 4 Pages
  • International Business
    TECHNOLOGY AND MANAGENMENT     MBA (UNIVERSITY OF WALES INSTTUTE OF CARDIFF)                         Dissertation Proposal   “WHAT MARKETING STRATEGIES MADE MOST IMPACT THE COMPETITIVENESS OF THE UK FAST FOOD SECTOR? THE CASE STUDY OF SUBWAY, CAMBRIDGE”                   MAHMUD ALAM ...
    Premium 3029 Words 21 Pages
  • Thesis
    IN-STORE MARKETING STRATEGY OF GOTTI'S RISTORANTE: A FACTOR FOR ATTRACTION _____________________________ A Thesis Presented to the College of International Hospitality Management San Sebastian College – Recoletos, Manila ______________________________ In Partial Fulfillment...
    Premium 6694 Words 31 Pages
  • Thesis in Fast Food Industry
    A Study: Factors Affecting Popularity on the Marketing Aspects of Leading Food Chains in Marikina City Chapter I THE PROBLEM AND ITS BACKGROUND This chapter contains the overview of the research problem and the factors that lead to the conceptualization of the problem and justification for considering...
    Premium 1958 Words 6 Pages
  • Trend of Fast Food Francise in Metro Manila
    franchises dominate the food and beverage industry, and there are currently thirty-two thousand fast food restaurants in Metro Manila. The most commonly used promotion tools of these restaurants are window dressing, free delivery, and radio, TV, and flyer advertisings. The success of Manila’s fast food...
    Premium 5309 Words 15 Pages
  • Business Plan
    business plan which will be used to secure funding for the expansion plans for the company “Prashad Restaurant”. “Prashad Restaurant” key objective is to become a key player in the vegetarian segment of restaurant market by providing high quality vegetarian meals to customers at affordable prices in a friendly...
    Premium 19720 Words 67 Pages
  • Report
    food and beverage was over 632000 covers last year. The ban on feasts on marriages is creating difficulties for hotels. International fast food restaurants named as “ KFC “, “McDonalds” and “Pizza Hut” are hotel’s main competitors in the past. These are also creating problems for hotel industry. The...
    Premium 3421 Words 14 Pages
  • Imc-Coca Cola
    INTERGRATED MARKETING COMMUNICATION (IMC) According to Wikipedia, integrated marketing communications (IMC) is defined as a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and...
    Premium 1819 Words 6 Pages
  • Proposal
    the bottom line of this study is to serve as an eye opener for everybody. II. Philosophical Principle/ Theoretical Framework -Explain the inspiration (ei sarte, constantino, etc. -A.P.A Referencing!!!!) The purpose of this research...
    Premium 980 Words 4 Pages
  • Research
    Tourism and Hospitality Management Master Thesis No 2004: 53 THE MARKETING ROLE OF UNIQUE CONCEPTS FOR HOTELS IN SWEDEN Sofie Forsgren Carla Franchetti Graduate Business School School of Economics and Commercial Law Göteborg University ISSN 1403-851X Printed by Elanders Novum Abstract Many hotels...
    Premium 35451 Words 105 Pages