"The Role Of Marketing In Nigeria Development" Essays and Research Papers

The Role Of Marketing In Nigeria Development

THE ROLE OF EXTENSION IN AGRICULTURAL DEVELOPMENT by Ifeoma Irohibe Department of Agricultural Extension, University of Nigeria, Nsukka Agriculture is the science of cultivating crops and rearing animals for the benefit of man and also includes other processes such as processing, storage and marketing of agricultural produce. The agricultural sector is essential in the economic development and poverty alleviation drive of many sectors. The importance of this sector is more pronounced in developing...

Agricultural economics, Agricultural extension, Agriculture 704  Words | 3  Pages

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role of agriculture in nigeria

THE IMPACT OF AGRICULTURAL DEVELOPMENT ON ECONOMIC GROWTH OF NIGERIA Articles on this site are extracts from literature review of research projects, Get the full Project THEORETICAL LITERATURES The term “Agriculture” has been subjected to different definitions by various experts. As a result Ighodo (1984: 20) defined agriculture as the art and science of the cultivation of crops and rearing of animals for man’s use. He also emphasized that agriculture is also the production of fibres for...

Agriculture, Economic development, Economic growth 617  Words | 3  Pages

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The Role of Organization in Social Development

specific references to Nigeria. Introduction Organization is the human capacity to harness all available information, knowledge, resources, technology, infrastructure, and human skills to exploit new opportunities and to face challenges and hurdles that block progress. Development by this position is believed to be comeby through improvements in the human capacity for organization. The view also underscore the argument of the development scholars known as social development theorists who posit that...

Bank, Education, Health care 2284  Words | 7  Pages

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GENERAL INTRODUCTION Maritimes Sector a Strategic Economic Importance to National Development The maritime sector is of critical significance to any economy. It is the main means for transporting goods internationally, and many nations rely on their ports as a major source of revenue. The maritime industry, which is a subsector of the transport sector, globally accounts for over 70 of transportation requirement of the world.Maritime activities are expanding bringing benefits to people across the...

Lagos, Nigeria, Nigerian Ports Authority 14170  Words | 20  Pages

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Role of Universites in Sustainable Development

THE ROLE OF UNIVERSITIES IN SUSTAINABLE DEVELOPMENT IN NIGERIA By Dorathy Pius Ndangra Federal university Kashere, Gombe State Ngeria The philosophy of University education in Nigeria stems from the Nation’s philosophy of education which was derived from the Nation’s philosophies. These philosophies are as found in the National policy on Education (Federal Republic of Nigeria, 2004). The fundamental principles about the importance of education to national and individual growth engendered the...

College, Federal government of the United States, Federal republic 1409  Words | 5  Pages

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Current Problems of Educational Development in Nigeria

- LAS 310 LECTURER IN CHARGE - DR RUFAI CURRENT PROBLEMS OF EDUCATIONAL DEVELOPMENT IN NIGERIA The height the educational system in any given nation attains is a function of the attention the government and other stake holders pay to the sector. The development of the educational sector in Nigeria has been bedeviled by a variety of challenges, which have, in no small way retarded the educational development we’ve all been envisaging. Some of such problems, among others, are highlighted...

Curriculum, Education, History of education 985  Words | 4  Pages

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Institutional Development as a Challenge to Democratic Sustenance in Nigeria

INSTITUTIONAL DEVELOPMENT AS A CHALLENGE TO DEMOCRATIC SUSTENANCE IN NIGERIA Based on the journal, International Studies 44, 3 (2007): 217-33, by Sarabjit Kaur was mentioned about Institutional Development as a Challenge to Democratic Sustenance in Nigeria. Democracy is one of the important thing that must have in social, economic and political in nature. In the development of countries usually because of economic and social conditions that helped in the sustenance of democracy but it was primarily...

Armed forces, Communism, Democracy 934  Words | 3  Pages

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The Role of Ict in Electoral Process in Nigeria

make a great number of the youths but who is a Youth? A Youth could be described as someone between childhood and maturity stage in his development. This implies a youth is someone who can be described as an adolescent getting into the adulthood stage of development. The developmental stages of Psychology will say this is a Trial and Error period in of human development. Our society is in a state that it is the youth that make the greater percentage of those involved in ICT. ICT means Information and...

Ballot stuffing, Election, Elections 801  Words | 3  Pages

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Role Development

Role concepts Anita C. Perkins Research College of Nursing Role development in Advanced Nursing NU6060 Dr. Jan Andrews February 04, 2013 Role concepts This article touched on the role concept of transition that the nurse practitioner experiences when starting out in their new role. The key theme of the article was role transition. Role transition is a change in the direction from one state to another state and functioning in a different manner (Hunter & Lops, 1996). In this article...

Critical thinking, Diploma in Nursing, Healthcare occupations 773  Words | 3  Pages

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Role of Mass Media in Political Development

Mass media in Nigeria Prior to the revolution of the Information and Communication Technology (ICT), the television, radio and print media had been the main source of mass communication. The development of mass media in Nigeria dates back to 1970 with the print media being the first having a coverage of about 45% with more penetration in the urban areas. The radio soon followed having a more widely reached audience though the availability of the radio at earlier stages was low and in 1990 then...

Advertising, Broadcasting, Mass media 1513  Words | 5  Pages

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The Role of Technology in National Development

FEATURE The Role of Technology in National Development Emmanuel O. Egbogah Executive Chairman Emerald Energy Resources F rom the beginning of time, man has strived to improve his way and quality of life. The caveman discovered how to make and use tools, developed a logical sequence for activities, and evolved processes that added value to his life. The totality of the use and application of his knowledge, skills, tools, and materials constitutes what we today describe as “technology...

Innovation, Malaysia, Management 2121  Words | 7  Pages

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Changing Role of Marketing

The Changing Role of Marketing in the Corporation The Changing Role of Marketing in the Corporation Summarised by ONI AKINOLA STREAM 1 MBA 802 ASSIGNMENT INTRODUCTION Over the past two decades changes in the concept and practice of marketing have been...

1950s, Business, Corporation 918  Words | 4  Pages

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Marketing and Business Development

diverse experiences in Marketing, Management and Access/Admin. Equipped with strong and effective organizational and communication skills. Good team player and able to use own initiative to achieve objectives. Versatile and learns new tasks/skills quickly. Core Competencies • Skilled in conflict resolution, performance evaluation, facilitating diverse learning, and building productive relationships with clients and staff. • Energetic self-starter with excellent team development, conflict resolution...

Business, Business development, Competitor analysis 1074  Words | 6  Pages

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Impact of Industrial Development on Nigeria Stock Market

Impact of Industrial development on Nigeria stock market. The potentials of capital market in Nigeria as a catalyst to economic and industrial development cannot be over emphasized. The capital market as an internal part of a country’s financial system operates at the long end of the system to mobilize resources for long term development and growth. Basically, the capital market accelerates growth by providing ,relatively long term capital - debt and equity finance – for government and corporate...

Capitalism, Economic growth, Economics 1466  Words | 4  Pages

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Located in West Africa and bordering the Atlantic, Nigeria is a big country that occupies 356,667 square miles with a total population of 168 million. Nigeria is abundant in natural resources like coal, gold, lead, iron, salt, copper, and zinc, but it is best known as a big producer of oil. Thanks to its size, population, and resources, Nigeria is dubbed as “the giant of Africa” (Falola, 4). According to World Bank Data of 2010, Nigeria has an annual percentage growth rate as 8.0%, one of the world’s...

African slave trade, Atlantic slave trade, British Empire 1763  Words | 6  Pages

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Marketing across Cultures Module Leader: Adrian Goodsall Module Code: 7BSP1085 Assignment II: A proposed adaptation of Primark marketing mix of Promotion and Place in the Nigerian retail industry Student Name: Aminu Bakari Student ID: 12234438 Date: 23rd April 2013 Word Count: 1851 CONTENTS 1. Introduction 4 2. Nigerian Retail Industry and 4 3. Market attractivenesss: 6 3.1 5 Forces 6 3.2 SWOT analysis 6 4. Market Entry 6 5. Market Planning 7 6. Marketing...

Clothing, Marketing, Marketing plan 1636  Words | 6  Pages

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The Roles of a Marketing Manager

MANAGEMENT OF BUSINESS The Roles of a marketing manager Marketing managers play many roles, and we can describe them with words that begin with the letter D: Detective The marketer is charged with understanding markets, and thus must spend considerable time learning about consumers, competitors, customers, and conditions in the markets. This learning takes many forms: formal marketing research studies, analysis of market data, market visits, and discussions with people in the markets. The...

Management, Marketing, Marketing management 1953  Words | 7  Pages

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Development of Modern Internet Marketing

2010 Development of Modern Internet Marketing The first major turning point of marketing occurred when Google developed an algorithm, which allowed Google to track users of its search engine. Consequently, starting with Google, search engine companies gathered information which Web surfers searched for and links which they clicked (Conlin). This research and discovery of user’s behavior attracted the attention of companies and eventually led them to develop a new transaction in marketing. Advertising...

Advertising, Affiliate marketing, History of the Internet 985  Words | 3  Pages

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The Role of Marketing Mix in an Organisation

THE ROLE OF MARTEKING MIX IN AN ORGANISATION ABSTRACT: The marketing mix is an integral tool in building an effective marketing strategy and implementing it with tactics. The main objective of this study is to understand the role of marketing mix. This study can be used as a tool to assist in pursuing marketing objectives. Marketing mix: is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and...

Distribution, Marketing, Marketing mix 2012  Words | 6  Pages

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The Role of Packaging in Strategic Marketing

THE ROLE OF PACKAGING IN STRETEGIC MARKETING You may ask yourself the question what is packaging? Its something that you may not even notice it just holds your product together. If that is what you answered you are very mistaken. Ok yes packaging holds your product together but that is not the only function. Lets take a deeper look into the world of packaging and discover what packaging is all about. HISTORY OF PACKAGING The first packages used the natural materials available at the time: Baskets...

2009, Brand, Brand management 2161  Words | 7  Pages

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The Role of Agriculture in Development

ABSTRACT The development of agriculture since 1960 and its contribution to the growth of the economy has been discussed in the course of this study. It is however obvious from the analysis that though agriculture has contributed positively to economic growth, there are fundamental problems attributable largely to the characteristics of Nigerian agriculture. It is also evident that unfavourable environments as well as poor implementation of economic policies were detrimental to output increase in...

Agriculture, Economic growth, Economics 1232  Words | 4  Pages

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Role of It in Marketing

issues. ❖ Poor appraisal system. ❖ Look out for onsite opportunity Analysis of why Employees leave their current companies in the IT industries Ranks |Weight |Heavy Workload |Salary Issues |Peer Pressure and culture indifference |Role and Designation |On site opportunity |Exciting job opportunity |To become an Entrepreneur |Higher Studies |Sabbatical Leave |Poor Appraisal System |Stagnant Growth | |1 |11 |3 |5 |6 |0 |3 |12 |0 |2 |0 |0 |4 | |2 |10 |0 |12 |1 |3 |0 |6 |0 |2 |0 |5...

Chennai, Sampling 1503  Words | 6  Pages

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Entrepreneur and Economic Development of Nigeria: Problems and prospects

IYOHA PG/EDU0003886_ [ ASSIGNMENT FOR BUS 815-ENTREPRENEURIAL DEVELOPMENT 2008/2009] _ENTREPRENEUR AND ECONOMIC DEVELOPMENT OF NIGERIA: PROBLEMS AND PROSPECTS_ � INTRODUCTION "No amount of pay would be enough for an employee of an organization to live a comfortable life that he would please"- this assertion is a common place phrase that new inductee of banks are tutored with on entering into the financial systems of Nigeria banks and this mantra is soon forgotten as soon as they start earning...

Economic development, Economic growth, Economics 1636  Words | 7  Pages

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The Contribution of Marketing

HOW DOES MARKETING CONTRIBUTE TO ECONOMIC EXPANSION? HOW CAN OUR MARKETING SYSTEM BE IMPROVED TO HELP US ACHIEVE STILL HIGHER LEVEL OF ECONOMIC ACTIVITY IN THE FUTURE Marketing is an economic process by which goods and services are exchanged between the producers and consumers and their values is determined in terms of money prices. In other words, marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales...

Business, Economic development, Economic growth 1518  Words | 5  Pages

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Marketing Essays

Marketing Communications Marketing communications are the means by which firms attempts to inform, persuade and remind consumers directly or indirectly about the products and brands that they sell. It represents the voice of the brand and are a means by which it can establish a dialogue and build relationships with consumers. The marketing communications mix consists of advertising, sales, promotion, public relations and publicity, personal selling, events and experiences and direct marketing...

Advertising, Brand, Business ethics 2492  Words | 7  Pages

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Role of Statistics in Nation's Development

ROLE OF STATISTICS IN NATION’S DEVELOPMENT | | ARCHANA DILIP | The development status of a nation is under constant spotlight and is a topic of debate and discussion. All nations are deeply engrossed in the race of attaining the status of a ‘developed nation’. Naturally the question arises when can you attribute the word ‘developed’ to a nation. There is no established convention for the designation of ‘developed’ and ‘developing’ countries according to the United...

Data, Demography, Human Development Index 2348  Words | 6  Pages

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Marketing has always been viewed as an essential part of economics and a major aspect of business operations, since it can make a significant contribution to the development of the economy of a society and help to provide consumer satisfaction. The needs of a business can be related to the satisfaction of its consumers. Indeed, the extent to which consumers are satisfied with the products depends largely on marketing. The topic of whether the relationship between marketing and business is relevant...

Business, Consumer, Consumer protection 885  Words | 3  Pages

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The Role of Marketing - Public Relations

DMA 501 Marketing Management Marketing Public Relations (MPR) The Institute of Public Relations defines Public Relations as "... the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics". The words deliberate, planned and sustained are crucial here, as companies cannot hope to "do a bit of PR" in isolated bursts and hope for the type of results which come from a more concerted effort. Because public relations...

Advertising, Marketing, Mass media 1860  Words | 6  Pages

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Destination Marketing for the Development of Tourism Industry

Destination Marketing for the Development of Tourism Industry VINOD N. KALANNAVAR MBA Lecturer Sharnbasveshwar College of M.T.A. Gulbarga Email: vinod.kalannavar@gmail.com Contact Mob: +91 7899468975 Abstract: This paper attempt to put an insight of destination marketing concept which is been developed based on the tourist destination. In the present competitive world of Tourism Industry all are expecting the quality of services in the destination. So entities which are involved in this...

Market segmentation, Marketing, Marketing plan 2298  Words | 7  Pages

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Boosting Agricultural Production in Nigeria

CORPORATE AFFAIRS COMMISSION RESEARCH UNIT Date : 2nd Quarter, 2009 From : Agriculture Desk Subject : Boosting Agricultural Productivity in Nigeria. Introduction: Agricultural sector was the mainstay of the Nigerian economy before independence, 75% of the Nigerian workforce was engaged in agriculture and immediately after it, until the oil boom of the 1970s. In the 1970s, agriculture provided the needed food for the population as well as serving as a major foreign exchange earner...

Agricultural economics, Agriculture, Cultivation 1845  Words | 7  Pages

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http://peoplesdailyng.com/changing-nigerians-identity-diaspora/ http://olorisupergal.com/nigeria-rich-country-poor-people-by-gbenga-ogunbiyi/#.UpH2I9Lik8o Nigeria is a member of both the Commonwealth of Nations, and the African Union. LANGUAGE There are hundreds of languages spoken in Nigeria. The official language of Nigeria,English The languages spoken in Nigeria are said to be 521. The official language is English while the major ones that are spoken are Hausa, Igbo, Yoruba...

Africa, Atlantic slave trade, Chimamanda Ngozi Adichie 1269  Words | 5  Pages

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Education in Nigeria

Factors Influencing Education in Northern Nigeria Introduction The aim of every country in establishing the quality education starts in the availability for all. A well developed country promise much more of the other countries can promise in terms of quality education. Sometimes, the countries that have a good quality of education usually serve better opportunities. On the other hand, the developing countries are still on planning to catch up with the other successful countries. This...

Developed country, Developing country, Education 763  Words | 3  Pages

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Role of Geography in International Marketing

Manifest Destiny Sustainable development Roosevelt Corollary Monroe Doctrine 2. Why study geography in international marketing? Discuss. Geography is a study of the physical characteristics of a particular region of the earth. Involved in this study are climate, topography, and population. The interaction of the physical characteristics is one of the principal determinants of a country’s customs, products, industries, needs, and methods of satisfying those needs. Marketing is concerned with satisfying...

Foreign policy of the United States, James Monroe, Latin America 2718  Words | 7  Pages

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The Effect of the Changing Roles of Women on the Ruler Development in Nigeria


Agricultural economics, Agriculture, Economics 2249  Words | 10  Pages

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The Impact Of Road Network On The Marketing Of Agricultural Produce In Nigeria A Case Study Of Igbo Etiti LGA Enugu

The Impact Of Road Network On The Marketing Of Agricultural Produce In Nigeria (A Case Study Of Igbo-Etiti LGA, Enugu) TABLE OF CONTENT Title page II Certification III Dedication IV Acknowledgement V Abstract VI Table of content VII Chapter one 1.1 Background of the study 1 1.2 Statement of research problem 2 1.3 Objectives of study 4 1.4 Statement of hypothesis 4 1.5 Significance of study 6 1.6 Scope of study 7...

Agricultural economics, Agriculture, Mode of transport 1759  Words | 16  Pages

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The Role of Entrepreneurship in Economic Development: Thenigerian Perspective

European Journal of Business and Managementwww.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)Vol 4, No.8, 2012 100 and support services to accelerate the development and modernisation of MSMEs, SMEDAN badly needed to have acomprehensive understanding and knowledge of the population of MSMEs in the country, their distribution bysectors such as agriculture, manufacturing, services, trade, construction, mining, technology, etc, and their distribution by rural and urban areas as well as the...

Economic growth, Economics, Government of India 1969  Words | 6  Pages

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Role of Agriculture in Development

Role of Agriculture in the Development of Pakistan Zawar Hussain Agriculture is known as the base for the economy of Pakistan in the world view, because since the creation of Pakistan, the field of agriculture was of great focus for economic growth and one of the reason for making agriculture as base of our economy was fertile and rich land of Pakistan. But with the passage of time, to cope with the rest world , Pakistani economists had to think to increase their economic growth and they found...

Agricultural economics, Agriculture, Economic development 1130  Words | 3  Pages

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NIGERIA The Federal Republic of Nigeria comprises thirty six states and its Federal Capital Territory is Abuja. Nigeria is located in West Africa and shares land borders with the Republic of Benin in the west, Chad and Cameroon in the east, and Niger in the north. Its coast in the south lies on the Gulf of Guinea on the Atlantic Ocean. The Flag The flag of Nigeria consists of three equal sized vertical stripes - the right and left stripe are green; and the middle stripe is white. The Nigerian...

English language, Goodluck Jonathan, Local Government Areas of Nigeria 1173  Words | 5  Pages

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Role of Entrepreneurship in Economic Development

functions". Need For Entrepreneurship Development: Economic development essentially means a process of upward change whereby the real per capita income of a country increases over a period of time. Entrepreneurship has an important role to play in the development of a country. It is one of the most important inputs in economic development. The economic history of the presently advanced countries like USA, Russia and Japan supports the fact that economic development is the outcome for which entrepreneurship...

Economic development, Economics, Economy 1035  Words | 4  Pages

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Role of Organizational Development

 The Role of the Organizational Development Practitioner Timothy Jenkins Herzing University Organization development is a systematic approach or process for implementing organizational change that is effective. This process is an ongoing process. One of the primary functions of organization development is to focus attention on understanding and managing change within an organization. Organization encompasses several fields of study such as psychology, sociology...

Behavior, Behavioural sciences, Change management 867  Words | 3  Pages

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Role of Enterpreneurship in Economic Development

ROLE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT The entrepreneur who is a business leader looks for ideas and puts them into effect in fostering economic growth and development. Entrepreneurship is one of the most important input in the economic development of a country. The entrepreneur acts as a trigger head to give spark to economic activities by his entrepreneurial decisions. He plays a pivotal role not only in the development of industrial sector of a country but also in the development of...

Economic development, Economics, Entrepreneur 966  Words | 3  Pages

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The Role of Dfis in Promoting Smes Development in Nigeria

The Role of Development Finance Institutions (DFIs) in Promoting Small and Medium Enterprises’ (SMEs) Development in Nigeria By Adeyemi, A. Adekunle Dept of Accounting, Banking and Finance, Olabisi Onabanjo University, Ago-Iwoye, Nigeria. 1.0 INTRODUCTION The significance of the Small and Medium Enterprises (SMEs) in the economic growth of many countries cannot be overemphasized. There is consensus of opinion...

Bank, Economic growth, Economics 4449  Words | 14  Pages

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Role Internet Marketing

Unit Unit 12 Internet Marketing in Business Assignment Title Marketing Online Issue Date Monday 10th March Hand In Date Friday 30th May Students Name Class Lecturer Neil Gow Assessment Criteria achieved P1 M1 D1 P2 M2 P3 P4 P5 P6 Learning Outcomes 1. Know what role internet marketing has within a modern marketing context 2. Understand the benefits of internet marketing to customers 3. Understand...

AirTrain Newark, Business, History of the Internet 1165  Words | 6  Pages

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Role of Entrepreneurship in Economic Development

Role of entrepreneurship in economic development Entrepreneur An entrepreneur can be regarded as a person who has the initiative skill and motivation to set up a business or enterprise of his own and who always looks for high achievements. He is the catalyst for social change and works for the common good. They looks for opportunities, identifies them and seizes them mainly for economic gains. An action oriented entrepreneur is a highly calculative individual who is always willing to undertake...

Economic development, Economic growth, Economics 787  Words | 3  Pages

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The Role of Information (Ict's) in National Development

the other hand, development is a multi-purpose and multi-disciplinary term. It can be defined as, “A multi dimensional process that involves the quantitative increase in wealth and qualitative changes in the economy through improved technology, better utilization of natural resources and better social division of labour.” (Lipalile page 10). Development today is used mostly to describe growth in an economic sense. However from the above definition it is apparent that development is not limited to...

Communication, Development, Economic development 1893  Words | 5  Pages

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Role of Media in Development of Socienty

ROLE OF MEDIA AND NGO IN DEVELOPMENT OF SOCIETY” -ABSTRACT- Mass media are the channels, such as newspapers, magazines, radio or television use to communicate information to large group of people’s. By regularly convening information to important audiences, from the general public to government, and international decision maker a media plays a major role in shaping public debate. Media organizations are independent of political influence and work as important informative...

Civil society, Mass media, Non-governmental organization 1208  Words | 6  Pages

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Role Of Marketing P1 Done

Introduction to Marketing Tutor: Phyllis Service Assignment: P1- P2 P1- Describe how marketing techniques are used to market products/services in two organisations Introduction Marketing techniques vary depending on a business. Every Business tends to have a fundamental objective, which is profit. In order to be successful, you should consider taking and using these important techniques in order to make your business be effective and efficient. Give a definition of marketing The definition...

Caffeine, Dietrich Mateschitz, Energy drink 2080  Words | 12  Pages

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Entrepreneurship in Nigeria

ENTREPRENUERSHIP IN NIGERIA Entrepreneurial forces are relatively strong in this country, as the lack of jobs and a rise in poverty leave few other options for the Nigerian people. Although difficult due to a lack of resources, there are non-profit organizations such as the Fate Foundation in Nigeria that are dedicated to promote entrepreneurship. Apart from the information about Nigeria that is so widespread and often negative, there appears to be a recognition of the critical role and place of technology...

Abuja, Lagos, Nation 789  Words | 3  Pages

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Role of Education for National Development

THE ROLE OF EDUCATION IN NATIONAL DEVELOPMENT* Josua Cavalevu Secretary, Prime Minister's Hurricane Relief Committee, Fiji. INTRODUCTION I present these thoughts as a private citizen of Fiji, as one who has some concern for this issue; so in sharing these thoughts with you I admit that I am not an educationist, and really do not have any professional justification for speaking on this subject. All I can claim for myself, however, is an interest in the subject of education in the broadest...

Education, Educational psychology, Fijian language 1477  Words | 6  Pages

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Role of Business Intelligence in Marketing

ROLE OF BUSINESS INTELLIGENCE IN MARKETING Knowledge is profit. As a general rule, the most successful man in life is the man who has the best information. It is the same in case of business organizations; the business which has the best available information always has a sustainable competitive advantage. But there is so much information available and very little time. Business Intelligence helps organizations to make better, faster decisions about their customers, partners, and operations...

Business, Business intelligence, Data 924  Words | 4  Pages

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Youth Role in India Development

Mobile Youth Trends India Report 2010 The Mobile Youth Trends India Report 2010 Table of Contents Published May 2010 The Mobile Youth Trends India 2010 Report provides marketing and product managers and overview of both the quantitative and qualitative state of play with young mobile customers (aged 5-29). With both key market ownership statistics (from ARPU by age to churn rates) and behavioural patterns analyzed, we aim to help you better understand market direction and motivators. Produced...

Local number portability, Mobile number portability, Mobile phone 1408  Words | 6  Pages

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The Role of Information Technology in the Marketing of Bank Services in Nigeria.

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Information technology (IT) is a strategic resource that facilitates major changes in competitive behaviour, marketing and customer service (Kotler, 2007:312). In other word, it is the automation of processes, controls, and information production using computers, telecommunications, software and ancillary equipment such as automated teller machine and debit cards. It is a term that generally covers the harnessing of electronic technology for the...

Bank, Computer, Debit card 10390  Words | 40  Pages

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The History of Political Development in Nigeria and Africa

University zaria officials paid a courtesy visit to one of the prominent elder state man in African, Ambassador Maitama Sule; one time Nigeria Ambassador to the United Nations. He was part of the African Nationalist that founded the African Union. The visit was to give us insight on panacea to African contemporary issues. EXCERPT: The history of political development in Nigeria and African indeed is very interesting. With the problem now facing us, it is only appropriate we should look back there and see...

Addis Ababa, Africa, African Union 1771  Words | 5  Pages

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Nursing Roles in Program Development

Nursing Roles in Policy and Program Development Jill Harrison St. Joseph’s College Abstract Community-based nursing has a tradition of engaging in social justice activities and advocating for access and equitable health services for disenfranchised populations. Despite ongoing efforts to reform the nation’s health system and improve the health status of our population, prolonged neglect of the public health infrastructure has resulted in increased chronic diseases across the lifespan, prevalent...

Health, Health care, Health economics 738  Words | 3  Pages

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1: You are the Marketing manager for Ford cars, Phnom Penh. Your staff is confused regarding the five different Marketing concepts. You are discussing these concepts with your staff. Answer: Production concept holds that consumers will favor products that are available and highly affordable. This concept is one of the oldest orientations that guide sellers. The production concept is still useful philosophy in some situations. However the production concept can lead to marketing myopia. Product...

Baby boomer, Demographics, Ford Motor Company 1444  Words | 5  Pages

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Roles of Ngos to Development

EXAMINE THE CONTRIBUTIONS OF NGO’s TO DEVELOPMENT NGO is an acronym which stands for “non-governmental organization. The UN defines an NGO as a kind of private organization that is independent from government control and is non-profit, non-criminal and simply an opposition party. According to professor Peter Willets, from the university of London , argues the definition of NGO as an independent voluntary association of people acting together on a continuous basis for some common purpose other...

Bill & Melinda Gates Foundation, Bill Gates, Economics 745  Words | 3  Pages

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Central Bank of Nigeria

as cheques, wire transfers, debit and credit cards, online transactions, and mobile banking. The advantages of a cashless society are enormous; from regulating, controlling, and securing the financial system of any economy. The Central Bank of Nigeria, led by its Governor Sanusi Lamido Sanusi, has put forward a policy requiring that all cash withdrawals and deposits be set at a daily limit of a maximum of N150, 000 while pegging that of corporate entities at N l, 000,000, with penalty fees of N100...

Bank, Banking, Cash 1599  Words | 5  Pages

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The Role of Transportation in the Development of Tourism

Tourism Essay Deadline for Submission 11th Feb 2010 Student Name: Armita Sahebkar Yazdi Student number: M00250307 Programme of study: The Business of Tourism Lulu Baddar The Role of Transportation in the Development of Tourism In this essay, I will evaluate the role of transportation in the development of tourism and how it will help to improve and expand the tourism industry. I will also mention how different types of transportation will help attract more tourists on choosing a certain...

Airline, Dubai, Dubai International Airport 1321  Words | 5  Pages

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MARKETING AND SOCIETY: A SOCIAL RESPONSIBILITY OVERVIEW ============================================= What is MARKETING? -We define marketing as the process of creating consumer value in the form of goods, services or ideas that can improve the consumer’s life. What is SOCIETY? -We define society as the community of people living in a particular region and having shared customs, laws and organization. What is SOCIAL RESPONSIBILITY? -Social responsibility talks about the obligation of...

Consumer protection, Consumer theory, Customer relationship management 1418  Words | 6  Pages

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Corporation and a member of its Board of Directors. In this role, Mahoney oversees all aspects of the global development, marketing and sales of the company's broad portfolio of medical device solutions. Mahoney assumed this role in November, 2012. Michael Mahoney is President and Chief Executive Officer of Boston Scientific marketing and sales of the company's broad portfolio of medical...

Chief executive officer, Chief executives, Corporate governance 1639  Words | 7  Pages

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