Chapter 1 Introduction Marketing for Hospitality and Tourism ©2006 Pearson Education‚ Inc. Upper Saddle River‚ NJ 07458 Marketing for Hospitality and Tourism‚ 4th edition Kotler‚ Bowen‚ and Makens “Marketing is so basic that it cannot be considered a separate function. It is the whole of business seen from the point of view of its final result‚ that is‚ from the customers point of view…Business success is not determined by the producer‚ but by the customer.” -Peter Drucker ©2006 Pearson Education
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FOE_C02.qxd 1/15/07 14:45 Page 16 »2 The production possibility frontier (curve): the PPF or PPC The starting point in our economic analysis is to consider what an economy can produce. As consumers we may want many things‚ but there is a limit to what our economy can actually produce. This can be analysed using the production possibility frontier (PPF). In this unit we examine the factors that determine how much an economy can produce and the implications of different output decisions
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INTRODUCTION TO HOSPITALITY AND TOURISM By definition innovative courses are locally developed and should represent local needs and circumstances. The following information represents portions of an approved application for Introduction to Hospitality and Tourism‚ which may be helpful to other districts choosing to submit an approval request. A. Description of the course and its essential knowledge and skills 1. This innovative course is an introduction to the Hospitality and Tourism Cluster. The course
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Culture‚ Hospitality and Tourism The word “culture” cannot be defined with a precise and singular definition. In fact‚ Raymond Williams‚ a leading cultural theorist‚ pointed out “Culture is one of the two or three most complicated words in the English language” (Williams 1983:87). There are more than one hundred definitions of culture depending upon the various academic disciplines‚ ranging from literacy studies to anthropology and sociology. Different scholars have different views about what
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Introduction to Hospitality and tourism Lecture 1 Tourism : Activity of people taking trips away from home and the industry which has developed to cater to/support the needs of tourism. (does not include migrants‚ PR‚ illegal immigrants) History of tourism * Early travellers travelled for: 1) curiosity 2) food and hunting (survival) 3) trade (trade routes formed – silk
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TOU1001 Understanding Tourism Essay Deadline for Submission 11th Feb 2010 Student Name: Armita Sahebkar Yazdi Student number: M00250307 Programme of study: The Business of Tourism Lulu Baddar The Role of Transportation in the Development of Tourism In this essay‚ I will evaluate the role of transportation in the development of tourism and how it will help to improve and expand the tourism industry. I will also mention how different types of transportation will help attract more
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TEI of SERRES Department of Business Administration MBA in Hospitality & Tourism A Project By Konstantinos Karanikolas Ioanna Koumleli Victoria Tsiamoura Date 22/01/2013 Professor: Maria Tsourela Tourism is a sector that is more possible to be affected when a crisis occurs. As a crisis is defined every natural or man-made disaster that can impact the long-term functions of an organization or prevent it
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| |Student ID No.: |22025713 | |Unit Name: |Entrepreneurship in Tourism and Hospitality | |Unit Code: |MNG00427 | |Tutor’s name: |Goh Chye Yeow Terence
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Tourism Some people say that tourism is beneficial to a contry.Others say that it does more harm than good. Nowadays people are more willing to spend their hardworked money on dream vacation than before‚so the tourism is of vastly importance for any country and its economy that has natural wonders or rich and interesting history.But is tourism bringing more bad sides with its development or is it all worth it? To begin with tourism has a lot of good
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Selection of problems‚ development of outline‚ review of literature‚ compilation of bibliography‚ research methodology‚ conducting of research‚ interpretation of findings‚ and preparation of the final draft according to thesis standards 1. Overview of casino gaming operations in the hospitality and tourism industry from a global and local perspective. 2. The functions and transactions associated with the gaming operations environment within a resort casino. 3. A hospitality management and societal
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