• Corporate Strategy
    Car of Malaysia: An analysis on Malaysia and Passenger Car Industry Table of Contents Page 1 Executive Summary 3 2 Introduction 4 3 Study framework 5 4 Analysis and Discussion of passenger car industry 6 4.1 Porter’s 5-force analysis 6 4.1.1 Rivalry amongst...
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  • Proton Case Study
    2011). Proton, being one of two local manufacturers, is ranked second in terms of its 26% market share, shy of the 31.7% held by domestic competitor Perodua (Wong, 2010). Proton Worldwide Proton, in spite of exporting only 13.3% of its production, has spanned its presence spaning across 25 countries...
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  • Proton Inspira
    6 2.0 Analysis ……………………………………………………………………………………... 6 2.1 Proton | SWOT Analysis …………………………………………………………... 6 Strength ……………………………………………………………………………....6 Weaknesses ………………………………………………………………………….. 7 Opportunities ……………………………………………………………………….. 7 Threats ……………………………………………………………………………..... 8 2.2 Pest Analysis...
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  • Exporting Toyota Hybrid Prius 1.5- Liter
    strengthen the market share as well as sales in Malaysia by exporting and introducing Toyota Hybrid Prius in Malaysia. 2.0 Up- To- Date Examination of PEST Environment 2.1 Malaysia Political Environment - The Foreign Investors Encouragement Act 1986 offers various incentives favours foreign investors...
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  • PEST Analysis of Proton
     1.0 INTRODUCTION: PEST is a study which is apprehensive by describing the exterior of ecological manipulates on a company. The abbreviation locates for the Political, Economic, Social and Technological matters with the intention of may perhaps influence the tactical growth of a company (ESCAP...
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  • The Birth Of The Car
    into the local automobile industry has restructured the industry from an assembly phase to manufacturing phase. In 1994, the second national car, Perodua Kancil made its introduction. The implementation of the national car projects was a step towards the development of an integrated motor vehicle...
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  • Marketing Management Assignment 2 Simplysiti
    ^ a b SultanMuzaffar (January 12, 2011). "Siti Nurhaliza Terima Pengiktirafan BrandLaureate" (in (Malay)). Gua.com.my. Retrieved 2011-01-11. 18. ^ "Perodua ungguli anugerah jenama terbaik" (in (Malay)). Berita Harian Online. January 12, 2011. Retrieved 2011-01-11. 19. ^ a b Ell (October 24, 2011). "Dato’...
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  • Proton Strategic Managemen
    _Toc226437729 \h 3 3. Macro-Environment Analysis. PAGEREF _Toc226437730 \h 5 3.1 Political PAGEREF _Toc226437731 \h 7 3.2 Economic. PAGEREF _Toc226437732 \h 8 3.3 Social PAGEREF _Toc226437733 \h 8 3.4 Technological PAGEREF _Toc226437734 \h 9 4. Micro-Environment Analysis. PAGEREF _Toc226437735 \h 10 4...
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  • Nothing
    Limited), usually abbreviated to Perodua is Malaysia's second largest automobile manufacturer after Proton. It was established in 1992 and launched their first car, the Perodua Kancil in August 1994.'M2’ was refers to the codename which was used when the project to establish Perodua was still Top Secret. The...
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  • Perodua History
    external forces) Methodology (Secondary data, SWOT and Industry Analysis) 1.0 Company background Perusahaan Otomobil Kedua Sdn Bhd (PERODUA) was established in 1993. The joint venture partners/shareholders of Perodua and their respective shareholding are UMW Corporation Sdn Bhd (38%), Daihatsu...
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  • Produa
    BACKGROUND Perodua, is the brand name of Perusahaan Otomobil Kedua Sdn Bhd. PERODUA is a joint venture company between Malaysian and Japanese partner that established in 1993 but start operation in 1994. Perodua are also contain of few shareholder, they are UMW Corporation Sdn Bhd, Daihatsu Motor Co...
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  • Analysis on Proton
    PESTEL analysis are two external analyses used by organization to scan the changing environment of an industry. Whilst Michael Porter five’s forces or industrial analysis provides a scan on the changing industrial and observe the structure of internal competition of an industry, PESTEL analysis scanning...
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  • Opportunity and Threat
    India International Environment Analysis Report 1.0 Environmental Analysis 1.1 Trade Agreement India: Malaysia’ largest trading partner Malaysia signed a free trade agreement (FTA) between India for strengthen economic ties purpose and double bilateral trade up to $15billion. This agreement is...
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  • Perodua
    Company History Perusahaan Otomobil Kedua Sdn Bhd (PERODUA), established in 1993, is a joint venture company between Malaysian and Japanese partners. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources...
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  • Princeple of Marketing
    COURSEWORK - Questions As a new Marketing Manager of PERODUA Malaysia, you have been instructed by the Vice President of Marketing and Sales to review the annual sales figures which has decreased dramatically. You are also required to write a complete report with regard to the roots of the problem...
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  • Microeconomic
    using Demand and Supply analysis, explain changes on the Myvi car’s price in Malaysia car’s market [pic] According to the managing director En. Aminar Rashid Salleh said, the demand of Myvi increase every month and relatively, it also increase the sales and profit of Perodua Company. In December...
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  • Perodua Case Study
    Malaysia's second largest automobile manufacturer after Proton. It was established in 1992 and launched their first car, the Perodua Kancil in August 1994.The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation...
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  • Perodua Case
    Perodua Case Layout is one of the key decisions that determine the long-run efficiency of operations. An effective layout can help an organization achieve a strategy that supports differentiation, low cost, or response. The objective of layout strategy is to develop an effective and efficient layout...
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  • Perodua
    in the country, Malaysia. This assignment was selected on the automobile industry that is the Second Automobile Manufacturer in Malaysia known as Perodua. The economic challenges are on the demand and supply of the resources and products, the import export of the product inside and outside the country...
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  • Marketing Strategy for Perodua
    MARKETING Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically...
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