CHAPTER – 1 INTRODUCTION 1.1 Introduction: a) Introduction to topic: Fast food is food‚ which is prepared and served quickly at outlets called fast-food restaurants. A restaurant is an establishment that serves prepared food and beverages on tables set for individuals‚ pairs or larger groups‚ to be consumed primarily on the premises. Restaurants serve a wide variety of food at a specified cost given on its menu card for on or off the premises consumption. These includes eating establishments
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Industry Analysis of the Fast Food Industry 1. A few of the chief economic and business characteristics of the global fast-food industry are as follows: In the market growth rate the expected food sales is predicted to increase by $208 billion by 2020 with us already being at $800 billion by 2001. Under entry barriers for the fast-food industry the main concerns would be the entry costs‚ location‚ capital cost‚ and licensing. For a business to have success they must have the right location. Under
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becomes necessary for a fast food corporation to consider the need and importance of CSR if it wants to stay at an advantaged position in the fast food industry. As consumers have more choices due to globalization and consider more today‚ it may be necessary for a corporation to show it is socially responsible to attract consumers. According to Scalet and Kelly (2010)‚ people are demanding CSR‚ the market incentives are following consumer preferences for CSR activities and the market is producing it. In
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and the Fast Food Industry The ultimate themes of fast food chains are high visibility and global recognition. The earliest establishments‚ ostentatiously designed in an attempt to attract attention‚ were strategically placed alongside highway off-ramps in order to draw in customers. Simplistic logos‚ such as the legendary golden arches‚ began to bring recognition to the fast food chains. The fast food industry’s ability to sell convenience and taste then allowed the popularity of fast food to gain
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Professor Johnson 03/06/2012 Fast Food Industry in U.S A variety of different regulations have been set for people that are concerned with tobacco either on a personal level or commercially. Tobacco is associated with damages and thus it has been attacked by medical authorities and social observers. The fast food industry is no exception since it has also contributed to different damages to people’s health. Obesity is just one of the many ailments caused by fast food joints. FDA has made sure
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The fast food industry is affecting our country and we can have things done about it. In 2006‚ Chew On This was written by Eric Schlosser and Charles Wilson to give the reader a piece of reality about what happens to food and where it comes from before being served. They wrote the book so that readers could have a better understanding of where processed foods come from and educate them about different methods of manipulation used by the fast food industry. What the fast food industry is doing
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Huge Profits and Salaries for the Owners In order to best maximize their profits‚ the big fast food giant ’s created the franchise system. This system allows the companies to maintain overall control of the product‚ and give them a guaranteed rate of return‚ while at the same time allowing local owners to create a low-wage work force best suited to local conditions. For us‚ as workers‚ that means our immediate employers are often small business owners‚ and franchise owners who plead poverty when
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English 120 11-22-09 Globalization of the Fast Food Industry Imagine a world where almost everyone is overweight‚ and cultural and family traditions do not exist. Eric Schlosser’s book Fast Food Nation: The Dark Side of the All-American Meal explores the effects of the spread of fast-food companies like McDonald’s to other countries. In his chapter “Global Realization” Eric Schlosser claims that “The global expansion of American fast food is homogenizing cultural identities; like Las Vegas
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get a feel for Peter Elbow’s “believing game‚” write a summary of some belief that you strongly disagree with. Then write a summary of the position that you actually hold on this topic. Zinczenenko arguments says that fast food companies are making people fat. Fast food industry is vulnerable. They are marketing product with proven health hazards and no warning labels. It will results in to make children more sick‚ obese and angry. His arguments are strong enough to convince the situation according
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Whole Foods When people think about market‚ they either think of a supermarket where everything is stocked with a wide range of products from foods to cleaning supplies‚ or a neighborhood farmer’s market where retailers set up booths‚ tables or stands and sell fruits‚ vegetables‚ meat and sometimes prepared foods and beverages. Either way‚ when people talk about market‚ they think of a physical location. In economics terms‚ a market does not need to have a physical location. A market essentially
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