• Mpra
    data had been randomly gathered from 120 samples by questionnaire distribution among hotel guests and employees in Kuala Lumpur, Port Dickson, Penang, Trengganu and Kota Kinabalu. Overall, this study had managed to uncover the factors which influenced customers' internal and external satisfaction and...
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  • Marketing Plan for Crown Plaza Hotels & Resorts
    . “How internal and external factors are essential for hotel and hospitality business and how they possibly can affect the business in positive or negative way”? To answer these questions, this research study will mainly focus on some key factors of hospitality business and they will be discussed at...
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  • I.T. Infrastructure Security What Hoteliers and It Managers Should Do to Ensure the Safety of Their Operational and Guest Data?
    serious repercussions. External threats, which are not within our control, include hacker threats, viruses, worms and denial-of-service attacks. Internal factors that threaten data security include loose (or less stringently followed) employee security policies, less-than-rigid data backup, storage...
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  • Environmental Scanning System for a Hotel
    scanning can take place at three levels, external macroenvironment level, industry environment level and internal level of the hotel (Fahey and Narayanan 1986 as cited by James.L.Morrison). External Environment is at the macroenvironment level the factors like social, technological, economic, and...
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  • Essay
    . This is an analysis of the strengths, weaknesses, opportunities and threats facing a business, and involves looking at both the positive and the negative external and internal factors in the business environment. Strengths (internal environment) Weaknesses (internal environment) Opportunities...
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  • Marketing Mix
    both internal and external forces. W hotels Starwood launched the W brand in 1998 and wanted to find a way to set their new brand apart from everyone else in the marketplace. They did this by creating a mission statement that offers the customer service of Whatever/Whenever. This idea evolved...
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  • Strategic Management
    analysis of external and internal factors. Internal factors include all the forces that are internal to the company. These include human resource, financial resources, management policies, technological resources, machinery and equipment. Internal factors of Days Inn hotel are strong and hence it...
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  • Recruitment and Selection in Hotel Industry
    culture that attracts competent people tothe company. • Search for talent globally and not just within the company Factors Affecting Recruitment internal and external factors affecting recruitment. There can be various internal and external factors which affect the recruitment process...
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  • Human Resource Management
    two criteria of HRM. Recruitment is the main research process. It is divided in to two parts; internal and external recruitment. To fill the job vacancies from within the business, where existing employees are selected rather than employing someone from outside, it is called internal recruitment...
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  • Strategic
    PESTLE and Porters 5 Forces and also considered the European and global influence. The hotel has also mentioned about the internal analysis by focusing on factors such as the products and services that they offer, the organizational skills what is required and how are they going to achieve them, about...
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  • Environmental Analysis of Sheraton Hotel Kampala
    ENVIRONMENTAL ANALYSIS OF SHERATON KAMPALA HOTEL BY ISLAM NURDIN VU1209-0103 NOVEMBER 2012 TABLE OF CONTENT 1.0 BACKGROUND 2.0 INTERNAL ENVIRONMENT 2.1 Men 2.2 Market 2.3 Materials 2.4 Machinery 2.5 Money 3.0 EXTERNAL ENVIRONMENT 3.1 MICRO ENVIRONMENT...
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  • business environment
    could be established on the SWOT analysis for internal factors, like the strengths, weaknesses, opportunities and threats possessed by the hotel and the PESTEL analysis for the external factors like the political, economic, social, technological, environmental and legal factors affecting the business...
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  • Management
    Internal and External, which may affect Companies long term plans and objectives. The plan must be both flexible (in terms the ability to change in light of market changes) and consistent with the companies short term goals. When preparing the Business Plan for Clover Hotels, the 1st key...
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  • Raffles Hotel
    A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external...
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  • Organisational Developement
    referred to as change agents, are internal or external people who provide professional services in planning and leading changes in organizations. Internal change agents are individuals such as CEO or managers who are a member of the organization and they aware of the existing structure and problems...
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  • External Environmental Factors
    . External environment factors truly play a moderator between TQM, market orientation and hotel performance, especially when external environment factors greater changes are going to help to build relationship with customer, to enhance hotel performance and further to gain chance of hotel’s survival. Crown...
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  • Marketing Management
    exploiting the external environmental factors that poses as an opportunity or threats to an organization. These are factors that are not within the control of an organization. Some of the factors considered are, political, economic, socio culture, legal and technology. INTERNAL ANALYSIS: Internal...
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  • Notes on Marriott Int History
    conducted both internal and external research. Marriott International interviewed sales associates, hotel regional and national sales leaders, and also travel managers and meeting planners. They used case studies, a compensation review, and a profitability analysis of top accounts, to obtain data...
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  • Hotel Management Business Analysis
    Strategic Management & Business Policy Hotel Management Business Analysis External Factor Analysis Summery (EFAS) Economic Factors: 1. Nature of Competition 2. Per Capita Income 3. Economic Development Technological Development Factors: 1. Energy availability / Cost...
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  • Organisational Change Management
    Organisational Change Management * The Courthouse Hotel Case Study – Content 1. Introduction p.3 2. Background Information on the Courthouse Hotel p.4 3. Internal and external drivers for change p.5-6 –PEST and SWOT...
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