INTERNATIONAL MARKETING CASE ANALYSIS SEMINAR : TESLA MOTORS INC. FREDERIC Jerry ABASSI Hafiz MBOUI Celjhussia WANG Xuxing INTRODUCTION : In 1827‚ the french mathematician and physician Jean-Baptiste Fourier come up with the notion of greenhouse. Therefore was introduced for the first time the notion of global warming. In 1967‚ whether 140 years later two scientists made the first global warming previsions: doubling of the carbon dioxide at the beginning of the twenty-first century
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Table of Contents EXECUTIVE SUMMARY 2 KEY FIGURES 3 1. SWOT ANALYSIS: 3 1.1: Strengths 3 1.2: Weaknesses 4 1.3: Opportunities 4 1.4. Threats 4 2. COMPETITOR ANALYSIS 5 3. BRAND ASSESSMENT 5 4. THE MARKETING MIX – 4PS 6 5. STRATEGIC BRAND MANAGEMENT 6 REFERENCES 7 EXECUTIVE SUMMARY The purpose of this integrated marking communications strategy is to create a cohesive identity of brand image and a positioning that customers will recognize and relate to in any content (Insight
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Tesla Motor‚ Inc. possesses a variety of issues that impact their company’s potential to be successful. The current issues that are impacting Tesla Motor‚ Inc.’s ability to be successful is that they’re only creating electric sports car‚ the Tesla Roadster and Model S‚ their administrative system is unstable and their company is in major debt. The decisions and actions by the Managers that lead to the problems confronting the company is that their administrative system is unstable‚ which leads
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SWOT ANALYSIS OF TESLA MOTORS SWOT analysis is an integral tool which helps management to identify the internal strength and weakness of an organization and make strategies accordingly to grab external future opportunities and fight against external threats (Kerin ‚Hartley and Rudelius ‚2012). The report here focuses on the external factors of a SWOT analysis of Tesla Motors (i.e. on Opportunities and Threats). Opportunities The future external opportunities available to Tesla Motors are discussed
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Current Technology Systems Organization: The organization that is analyzed is Tesla‚ Inc. formally named Tesla motors. Tesla was founded in 2003‚ by an engineering group that wants to show consumers that driving electric is not a settlement to their lives. That driving electric can be enhanced‚ faster‚ and enjoyable than regular gasoline cars. Tesla’s mission is to accelerate the world’s transition to sustainable energy. Tesla is involved in the automotive‚ manufacturing‚ energy saving industry. The
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Tesla Motors Introduction Tesla Motors‚ Inc is a Palo Alto‚ CA based company that designs‚ manufactures‚ and sells electric luxury cars and electric vehicle powertrain components. These cars are primarily sold in the United States‚ however they are becoming increasingly popular in the United Kingdom‚ Ireland‚ Japan‚ Hong Kong and Singapore. Currently‚ Tesla has two models available for purchase‚ the Roadster and Model S. A third model‚ Model X‚ will be available at beginning of 2014. Model S car
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SWOT ANALYSIS ON Tesla Motors Inc - December 1st‚ 2010 Tesla Motors Inc. is a Silicon Valley-based company that designs‚ manufactures and sells electric vehicles (EVs) and electric vehicle powertrain components. It is currently the only automaker building and selling highway-capable EVs in serial production (as opposed to prototype or evaluation fleet production) in North America or Europe. According to recent paperwork filed with the US Securities and Exchange Commission‚ Tesla produces at least
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Tesla Motors Portfolio‚ Program and Project Management Course Project PM 587 Contents Introduction Tesla Motors designs and manufactures the most advanced electric vehicles and electric power trains in the world. Tesla Motors do not compromise on innovation‚ performance‚ or appeal. Nor does Tesla Motors compromise commitment to hiring and developing the best from around the world. Tesla Motors work in small‚ focused teams‚ which much like our products are agile‚ efficient‚ and focused
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JWI 515: Assignment Five: Tesla Motors Professor Serluco Financial Management II Charles W. Slaven December 14th‚ 2014 Introduction Tesla Motors‚ Inc. is a Silicon Valley based company that designs‚ manufactures and sells electric cars and electric vehicle power train components. Entrepreneur/Inventor Elon Musk and four other associates founded Tesla in 2003. Tesla is strategically positioned in the electric vehicle market as a high end manufacturer and dealer. Tesla gains competitive advantage
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strategy: Porter‘s 5 competitive forces model is starting point for strategic analysis that is used for assessing the attractiveness of an industry (Johnson‚et al ‚ 2008) and discovering a desirable strategic innovation that improve the industry and company profitability (Wit and Meyer‚2005) The threats to new entrants: The threat from new entrants is very high. Entering the electric automotive industry in 2003‚ Tesla itself faced the challenges of being the new entrant into the market having numerous
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