• Tata Buys Jaguar (Pest Analysis)
    Tata buys Jaguar in £1.15bn deal Thousands of workers at Jaguar and Land Rover plants were told that the marques have been sold to the Indian conglomerate Tata. A deal between Tata and Ford over the sale of two of the best known names in British car making was concluded after months of...
    Premium 554 Words 3 Pages
  • Tata Journey
    the giants of the automobile industry in Japan including Toyota, Nissan and Honda. Suzuki Motor Corporation was at that time a small player in the four wheeler automobile sector and had major share in the two wheeler segment. Suzuki's bid was considered negligible. PEST ANALYSIS OF TATA MOTORS...
    Premium 2029 Words 9 Pages
  • Tata Nano Case Study
    Analysis Political Since Tata Motors operate in multiple countries across Europe, Africa, Asia, Middle East and Australia, it needs to pay close attention to the political climate but also laws and regulations in all countries it operates in while also paying attention to regional governing bodies. Laws...
    Premium 4376 Words 18 Pages
  • TERM PAPER
    buy into such a brand? Maybe not, but they would buy into Fiat, Jaguar and Land Rover . Opportunities:- * In the summer of 2008 Tata Motor's announced that it had successfully purchased the Land Rover and Jaguar brands from Ford Motors for UK £2.3 million. Two of the World's luxury car brand...
    Premium 13116 Words 53 Pages
  • Strategic Analysis of Tata Motors
    & Development 7 Acquisitions, Mergers & Expansion 9 Organization Location 10 PEST 11 Political 11 Economic 13 Social 14 Technological 15 SWOT Analysis 16 Strengths 16 Weaknesses 17 Opportunities 18 Threats 19 Capitalizing on Tata Motor’s Success 20 Conclusion 21 Works cited 22...
    Premium 11247 Words 45 Pages
  • Tata Nano Case Study
    through its subsidiaries and joint ventures we will use the PEST analysis for Tata Nano. 4.1 POLITICAL Since Tata makes its operations from various places around Asia and Europe and Africa it has to keep a close eye on the political environment of these countries and it need to follow the...
    Premium 2558 Words 11 Pages
  • Marketing Research for the Launch of Tata Nano Car in Mauritius
    3 1.2 Target Market 5 1.4 PEST Analysis 6 1.4.1 Political...
    Premium 4578 Words 19 Pages
  • Project Report
    LOW Cash cows Tata tea Tata salt Titan Tata power low PEST ANALYSIS A PEST analysis is used to identify the external forces affecting HUL .This is a analysis of HUL’s Political, Economical, Social and Technological environment. A PEST analysis incorporating legal and...
    Premium 7214 Words 29 Pages
  • Times
    PEST Analysis Political :- Since Tata Motors operates in multiple countries across Europe, Africa, Asia, the Middle East, and Australia, it needs to pay close attention to the political climate but also laws and regulations in all the countries it operates in while also paying attention to...
    Premium 1289 Words 6 Pages
  • Pest Analysis on Tata
    . PEST ANALYSIS A PEST analysis is one of them that is merely a framework that categorizes environmental influences as political, economic, social and technological forces. Sometimes two additional factors, environmental and legal, will be added to make a PESTEL analysis, but these themes can...
    Premium 1410 Words 6 Pages
  • Sunil
    | Introduction to Ford Industry | Literature review of PEST | PEST analysis of Ford | SWOT Analysis of Ford (SWOT matrix) | Porter five force analysis of Ford | Competitors Analysis | Strategy of Ford (IFAS & EFAS) | Performance of Ford | Conclusion | Recommendations...
    Premium 4182 Words 17 Pages
  • Strategic Analysis of Toyato
    new products. Globalizations will effects in the introduction of new companies into the market. High rate of competitions. Declining sales record of JLR. Increased competition. Analysis of external environment factors of Tata-JLR using pest : POLITICAL FACTORS: European government has...
    Premium 4745 Words 19 Pages
  • Tata Swot Analysis
    SWOT ANALYSIS Strengths * The internationalisation strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from India into the new market. The benefit is that Tata has been able to exchange expertise. For example after the Daewoo...
    Premium 989 Words 4 Pages
  • International Business
    place, including actual and potential use of broadband, should be taken into account when planning the marketing effort. The extent of use of technology in other areas such as the banking system is also important. Conclusion The PEST analysis is not in itself a solution to the problems posed by...
    Premium 14689 Words 59 Pages
  • Swot Tata
    SWOT Analysis - Tata Motors Limited The company began in 1945 and has produced more than 4 million vehicles. Tata Motors Limited is the largest car producer in India. It manufactures commercial and passenger vehicles, and employs in excess of 23,000 people. Strengths • The...
    Premium 843 Words 4 Pages
  • Marketing Strategies of Tata Motors
    would buy into Fiat, Jaguar and Land Rover (see opportunities and strengths). Opportunities • In the summer of 2008 Tata Motor's announced that it had successfully purchased the Land Rover and Jaguar brands from Ford Motors for UK £2.3 million. Two of the World's luxury car brand have...
    Premium 8073 Words 33 Pages
  • Resume
    Tata Motors Ltd. Research JLR - Conference call update C-6, Ground Floor, Paragon Center Pandurang Budhkar Marg, Worli, Mumbai – 400 013. India Event Update 3rd April 2008 BUY Price Target Price Rs 629 Rs 840 Sensex – 15,833 Price Performance (%) 1M 3M 6M 12M Absolute (10) (21) (21) (8...
    Premium 1003 Words 5 Pages
  • Stp Analysis of Tata Moters
    Tata Nano car for lower level people who cannot afford car but now they can buy a car in Rs.1 lakh. It also makes a brand image on customer’s mind that Tata Motors is companies where Customer gets that product what he want. After acquiring Jaguar & Land they got drastic change in people’s...
    Premium 416 Words 2 Pages
  • Research Methedology
    , selling 60,485 last year, compared with 120,570 at the height of production in 2003. WEBLIOGRAPHY: 1. 2007 Annual Report, Ford Motor Company 2. 2007-08 Annual Report, Tata Motors 3. No Brand Confusion Expected From Jaguar, Land Rover Sale to Tata - www.dexigner.com/ graphic/news-g14149.html 4. Tata Motors official website. 5. Survey analysis: Google Docs...
    Premium 2877 Words 12 Pages
  • Assignment
    AC 2.1: marketing tool for jaguar car: 7 Marketing mix 4p: 7 PRODUCT: 7 PROMOTION: 7 PRICE: 8 PLACE 8 PEST analysis: 8 SWOT analysis 9 Strengths: 9 Weaknesses: 9 Opportunities: 9 Threats 10 AC 2.3: Current customer relationship marketing by the jaguar car company: 10...
    Premium 1558 Words 7 Pages