GlaxoSmithKline company profile Francis Weyzig Amsterdam‚ October 2004 Summary Business description GlaxoSmithKline (GSK) is one of the world’s largest research-based pharmaceutical corporations that discovers‚ develops‚ manufactures and markets branded human health products. Headquarters: UK‚ with additional operational headquarters in the USA Global presence: about 160 countries Primary markets: USA‚ France‚ Germany‚ UK‚ Italy and Japan Employees: approximately 103‚000 GSK key figures
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TARGET MARKETS Market Analysis Target Market - Your target customers are those who are most likely to buy from you. Target Marketing can– Help in Clearer understanding of markets needs‚ wants and desires More specific and effective use of marketing resources (e.g. budget‚ time expertise) More strategic approach Maximize profit. Importance Steps of Market Analysis: Market Segmentation Market Size Market Dynamics Competitors Historical Background Emerging Trends Market
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What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you
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The market also sets prices for goods and services. 4. Describe the likely target market for a company that sells designer jeans at a shopping mall. Explain the reasoning behind your answer. A= The target market would be people who wears designer jeans‚ people who has a lot of money and people who wants to fit in with everyone else because they don’t care how much it cost at longs they have them. 5. Explain how an item’s target market might affect its price. A= An item’s target market is affect
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Target market In order to reach our service to the right customer‚ we have chosen Demographic as our target market segment such as age‚ income and occupation. By using this segmentation‚ it could easily help us to find the logical way to classify consumers. According to the result shown in Figure 1 that has been attached in appendices‚ most of the internet user’s age in Malaysia is between 15 and 44. In Figure 1‚ we can see that the majority internet users 38% are from age 15 to 24‚ second rank
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reach the target market and access all the market desired‚ without the logistics issues‚ costs‚ and decreasing the trade risks. The disadvantage of using distributors is that Chocoberry may not know who is buying the healthy chocolate bar; consequently it cannot establish relationship with them. Another risk of using distributors is that the product might be advertised and priced in a way that is not advantageous for Chocoberry‚ causing reaching the wrong target market and losing market share. To
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Target Markets A target market‚ according to Kotler and Armstrong (2004)‚ consists of a set of buyers who share common needs or characteristics that the company decides to serve. The decision of selecting target segments can be assessed by looking at market factors‚ competitive factors‚ and political‚ social‚ and environmental factors (Jobber‚ 1995). Since the location is Asiatown IT Park‚ Lahug Cebu City; our market targets are the call center agents and the people working in offices. These
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Autism Speaks Target Market Target Market: * Who is the Target Market? 1. Families‚ friends‚ caregivers‚ and others affected in a variety of ways by Autism * How does this demographic work together to raise awareness? 2. Provide insight‚ support‚ and education to greater communities through neighborhood events and open monthly Meetings Research Average Target Market: * Autism Speaks Main Geographic Areas: 3. There are four main geographic chapters of Autism
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Target Markets HealthPost has two different target markets: the primary target is the buyer or large hospital systems and health plans‚ the secondary target audience are the consumers or women under forty-five. HealthPost will provide through its online scheduling service provide timely access in order to maintain good medical outcomes and patient satisfaction. Large hospital systems are located nationwide such as HCA and Vanguard. Through the development of networking relationships‚ HealthPost
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The criteria used to develop the market segment for R.J. Reynolds Tobacco Co.’s new brand of cigarette called “Dakota” is mainly that of demographics‚ and psyhcographics. The target market in this case appears to be poorly educated‚ virile white females age 18-20‚ who enjoy being around their boyfriends and doing whatever their boyfriends are doing‚ for example going to “Hot Rod shows‚ Tractor Pulls‚ cruising‚ and going to parties”. This target market was most likely selected for two main reasons
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