• Gloria Jean's Coffee
    GJ’s main competitor. The table below shows that although GJ and Starbuck provide the same kinds of product, the price of GJ is higher than Starbuck. | Gloria Jean’s | Starbuck | Café Latte | 4.2 AUD | 4 AUD | Cappuccino | 4.2 AUD | 4 AUD | 2.1.3 Place In modern society, coffee outlets are...
    Premium 3555 Words 15 Pages
  • CCD-Cafe coffe day in india
    , targeting the young adults has opened 230 stores and is considered to be the closest rival of CCD. Recent entrants in the Indian market include Gloria Jeans, Coffee Bean & Tea Leaf and Illy Café. By number of coffee outlets, CCD’s retail chain today figures among the top six globally, behind...
    Premium 1190 Words 5 Pages
  • Customer Lifestyle and Behavior - Coffee Market
    , San Francisco Coffee, Gloria Jeans, and a lot more of other competition around. However, four competitors will be focused on as part of the direct competitors toward the success of Crimson Cup Coffee in Malaysia market. Details\Brand Starbucks OldTown White Coffee Lavazza Illy Established Year...
    Premium 7883 Words 32 Pages
  • Strategic Management Case Study: Starbucks Coffees
    5,000 from bank to start running the first coffee shop. The mentor and inspiration for Starbucks was an Dutch immigrant Alfred Peet who specialized in importing fine coffees and teas and dark-roasting beans to bring out the full flavor. Through the coffee clientele, customers were encouraged to learn...
    Premium 9416 Words 38 Pages
  • Study of Starbuck Coffee and Gloria Jean Coffee
    industry. The reason for many companies being in the same industry is because of a profitable market and low entry barrier. Growth in specialist coffee shops such as Hudson’s Coffee and Starbucks Coffee took up a huge portion of the share in the market. Selection of Franchisee/Partners Gloria Jeans...
    Premium 7812 Words 32 Pages
  • Gloria Jeans.
    overview of all the possible rivarly. Direct Competitor The direct competitor for Gloria Jeans Coffee would be Starbucks Coffee and Hudson’s Coffee. These two coffee chains are the largest coffee chain in Australia (Gee and Gee 2006). As for Starbucks Coffee it could be one of the...
    Premium 7280 Words 30 Pages
  • Miss
    direct competitor for Gloria Jeans Coffee would be Starbucks Coffee and Hudson’s Coffee. These two coffee chains are the largest coffee chain in Australia(Gee and Gee 2006).As for Starbucks Coffee it could be one of the largest chain because of the strong branding image towards their coffee...
    Premium 1630 Words 7 Pages
  • QSR Industry In India
    CCD Coffee Shop Amalgamated Bean Coffee Trading Co. India PAN-India Cafes, Mall & Airport kiosks, Office outlets 1090 To add 200+_ outlets by 2014 Gloria Jean‟s Coffee Shop Citymax Hospitality Australia Metros Cafes 15 40 outlets by 2012 Kent‟s...
    Premium 4173 Words 17 Pages
  • Marketing Research - Gloria Jeans Eastwood, Libis
    | 7 | 13 | - | Total | 63 | 7 | 12 | 22 | - | Percentage | 63% | 7% | 12% | 22% | - | 28. Which shop makes the highest quality cold drinks? a.) Starbucks b.)Gloria Jeans c.)Seattle’s Best d.)Coffee Bean e.)Others Question 28: | A | B | C | D | E | Male | 23 | 12 | 5 | 2 | 1...
    Premium 3405 Words 14 Pages
  • Gloria Jeans Coffee Marketing
    coffee beverages. Consumers did not balk at the higher prices. The Starbucks brand stands for quality, and consumers have shown great willingness to pay for that quality.’(Eselius et al. 1997). Other threats to Gloria Jeans are that the customers of Gloria Jean’s have low or no switching cost in...
    Premium 7821 Words 32 Pages
  • Misuer
    Faced By Gloria Jeans CoffeeNiche/Small Target MarketGloria Jean’s Coffee is currently targeting small market segment, young adults segment, which comprises people age18 to 25 years old, compared to Starbucks, 15 to 64 years old. Besides that, Gloria Jean’s mainly focuses on female customers, where half of the sales came from that particular gender....
    Premium 1427 Words 6 Pages
  • Starbuck Strategy analysis
    standing as one of the most recognized and respected brands in the world. product segments- in the cafe and coffee shop industry is ranging from fresh juice bars to pastries and fresh coffee. For Starbucks==>Starbucks sells a variety of products which include high-quality whole bean coffees along...
    Premium 16476 Words 66 Pages
  • Essay
    VND building the coffee manufacturing factory (Hoang Thien Nga, 2005). In addition, the western style coffee shops such as Angel-in-us, Gloria Jean's or Illy, which are very popular in big cities like Ha Noi or Ho Chi Minh, are also our competitors since they account for a large amount of market...
    Premium 10203 Words 41 Pages
  • Brand Management
    Jean Kvetko in 1979 in Chicago, USA. Gloria Jean's Coffees began as a small coffee and gift shop in Chicago USA which now has over 110 locations throughout the U.S. Gloria Jean's Coffees USA is owned by Diedrich Coffee, Inc located in Irvine, California. In 1995, Nabi Saleh and Peter Irvine...
    Premium 1043 Words 5 Pages
  • Starbucks Marketing Audit
    Seattle’s Best, Coffee Bean and Tea Leaf and Gloria Jeans. It is clear that Starbucks has few major competitors, and the competition has nowhere Starbucks' volume of operations. Starbucks is the leading retailer, roaster and brand of specialty coffee in the world. Starbucks must constantly create or...
    Premium 1268 Words 6 Pages
  • Swot Gloria Jeans
    is well adopted by the Australians so that competitors like Starbucks with same prices and products will never achieve the profits as GJC run in Australia. The Australians prefer to have a coffee at Gloria Jean´s Coffee than having it at any other international coffee store. They like national...
    Premium 702 Words 3 Pages
  • Gloria Jeans
    , especially for the kinds of coffee bearing the Italian style such as Cappuccino, Espresso, Frappuchino, etc. Besides enjoyment of coffee at the shop, the customers can also buy coffee at Highland or Gloria Jean Coffee and take away. Recently, Coffee Bean and Tea Leaf launched the brand of the instant...
    Premium 19176 Words 77 Pages
  • Marketing Analysis of Gloria Jean's
    to their guests that unites their global team in the same Vision – to be the most loved and respected coffee company in the world. Gloria Jean's Coffees was founded by Gloria Jean Kvetko in 1979 in Chicago, USA. Gloria Jean's Coffees began as a small coffee and gift shop in Chicago USA which now has...
    Premium 3876 Words 16 Pages
  • Starbucks Rebranding Study
    Professionals) frequent visitors to Cafés – Less price sensitive, Higher disposable income, Willing to pay premium Competitive Landscape in Branded Coffee * Costa Coffee, Gloria Jeans, Coffee Bean & Tea Leaf – Premium Stand have opened alone Cafés * Premium Coffee Shops of Five and Three...
    Premium 3687 Words 15 Pages
  • Starbucks
    . Any large companies with sufficient capital can enter the industry freely. McCafés, Starbucks, Dunkin Donuts, Pacific Coffee Company, Coffee Bean & Tea Leaf, Gloria Jeans Coffee, Peet’s, and San Francisco Coffee House are examples. However, differentiation can reduce the threat of new entrant as...
    Premium 2083 Words 9 Pages