• Case Title: the Clift Condominium - a Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District.
    Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District. 1. Introduction The Clift is a condominium project developed by Fareast Organisation in the heart of CBD at Telok Ayer...
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  • Who Among the Twelve Great Economists Discussed in the Course Would You Rank First, and Who Second?
    All the twelve great economists had great contributions to economics and they all showed great enthusiasm in studying economics. There were some differences between their concepts of economics, but all of these concepts built up the basic ideas of the economics we studied today. There were severa...
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  • How Has Your Understanding of Consciousness Changed as a Result of Your Work for This Course?
    Prior to taking this course my view of consciousness was not drastically different than it is currently. Previously I was skeptical of the concept of free will. This skepticism has been supported by the information learned during this course. There were, however, other topics that I had not consider...
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  • Relationship Marketing
    Abstract Relationship marketing research to date has focused for the most part on two sets of issues. First, what are the benefits of relationship marketing adoption? Second, how are marketing relationships built and maintained? Although these are important questions for researchers to address, w...
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  • Digital Video Broadcasting Technology
    1. Basic Principles Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion. Video technology was first developed for television systems, but has been further developed in many f...
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  • Bbc Goes Digital
    THE BBC GOES DIGITAL "Innovative, progressive and pioneering – the British Broadcasting Corporation has proved a powerful force in the 20th century – providing entertainment, education and information, and captivating millions of viewers and listeners at home and abroad". (The History of BBC)...
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  • Text Lingos
    TEXT LINGOS APPLIED TO OTHER COMMUNICATION TRANSACTIONS AMONG THE SELECTED COLLEGE STUDENTS IN SISC ------- ------- In Partial Fullfilment of the Requirements for the Degree Bachelor in Mass Communication ------- March 2006 Chapter I THE PROBLEM AND ITS BACKGROUND Intro...
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  • Marketing Generally
    Marketing Geoffrey Miller For John Brockman’s “Inventions Project” (Simon & Schuster) Published as: Miller, G. F. (2000). Marketing. In J. Brockman (Ed.), The greatest inventions of the last 2,000 years, pp. 121-126. New York: Simon & Schuster. Marketing has become the most i...
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  • Toyota Motor Corporation Organization Strategies
    Contents 1. Toyota Motor Corporation 1.1 Historical Background 1.2 Organizational Structure and Key Players 2. Learning and Reinforcement Concepts 3. Motivation 4. Leadership theories and concepts 5. Influence of power and politics on an organization 6. Strategies for improving organizati...
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  • International Marketing
    1.0 Executive Summary Saturation of Walkers Snack Foods home market in the UK has encouraged the company's Executive Directors to examine the option of launching internationally. After analysing the internal and external environment, the decision was taken to launch the Walkers' brand into East...
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  • Introduction to Industrial Marketing and Organisational Procurement
    Table of Contents History General Marketing Industrial Marketing Organizational Procurement 1. History Marketing in every which way has been around for a long time. Modern marketing as we know it was born in the period 1900–1940, especially between the years 1910 – 1925, when severa...
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  • Principle of Marketing
    The Principles of Marketing E1. Produce a marketing strategy for a product or service with a clear understanding of the principle of marketing. My objective for the marketing strategy is to achieve more profits by making some adjustments to the packaging of Coca-Cola. I want to see whe...
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  • Marketing Strategy
    ntroduction I am writing my reflective report to review what I have learnt about developing my knowledge of theory and practical aspects of personal development from my first and second. This is so I can help to relate what I have learnt from personal development and apply it to real life situat...
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  • Understanding Marketing
    Understanding Marketing Ben Yoder July 15, 2006 AIU Online Abstract A company cannot truly grow without a great marketing program. Marketing has evolved with the internet. Companies can now track customers much easier, filling their needs and wants. Companies realize that building a strong cu...
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  • Marketing and Strategy at Kudler
    Abstract Kudler’s Food Fine Store is interested in expanding its service offering to add a catering service in addition to the in-store parties that it currently offers. Based on their intranet site and on the examples of market opportunities this text will describe the relative value of the two...
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  • Marketing Mix
    Marketing Mix Paper This paper will describe the importance of marketing research in developing the elements of the marketing mix often referred to as the four P’s .Additionally; this paper will describe how each of the elements in the marketing mix impact the development of Gulfstream Aerospace...
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  • The Internet Economy Within Digital Media
    The Internet economy within Digital Media Digital Media has changed over the years, making a substantial impact on society, as technology is linking people from across the world in ways that would seem nearly impossible years ago. The global online population is currently 1.2 billion, projecte...
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  • Communication in Organization
    Acknowledgement 1. Introduction 6 1.1 Purpose 6 1.2 Background 6 1.3 Methods 7 1.4 Scope 7 1.5 Rationale to choose 8 1.6 Structure 8 2. Introduction of the Organization 9 2.1 Glance of Crystal Image 9 2.2 Know the organization 9 2.3 Organizational Diagram 10 2.4 Stakeholders of Crys...
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  • Redwin Strategic Marketing Plan
    Redwin Strategic Marketing Plan Table of Contents Title Page 1 Introduction 3 Situation Analysis 4 Market Analysis 5 Customer Analysis 8 Competitor Analysis 15 Internal Analysis 22 S.W.O.T Analysis 28 Strategic Position 31 Vision and Mission 32 Marketing Mix Strategies 33 Referen...
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  • Marketing Mix
    Marketing Mix Paper Marketing encompasses everything from the products or services one sells, to how they are distributed to the customer. A Marketing Mix is the combination of products offered to reach a target market for the organization. "Marketing is much more than selling, or advertising (Cap...
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