Swot Of Nivea Essays and Term Papers

  • Nivea

    NIVEA As an introduction Nivea is one of the most leading global skin- and body-care brand care in the whole world. Nivea for men are products that men use such as deodorant, creams and etc. gives care for the skin. And Nivea for men was the UK market leading male facial skincare brand which gave...

    2043 Words | 8 Pages

  • Nivea

    An umbrella brand is a brand that covers diverse kinds of products which are more or less related. It applies also to any company that is identified only by its brand and history. It is contrasted with individual branding in which each product in a portfolio is given a unique identity and brand name...

    328 Words | 1 Pages

  • Nivea

    NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close, executives at Beiersdorf’s (BDF) Cosmed division reflected on the growth of their Nivea brand over the last decade and a half. Nivea, the largest cosmetics brand in the world, had successfully defended its position during intense...

    11274 Words | 29 Pages

  • Nivea

    individual and constantly expanding portfolio of products that are tailored to consumers. This includes globally successful skin care brands such as NIVEA, Eucerin, and La Prairie. An extremely high degree of closeness to consumers, a global presence, and a focus on market-specific developments, and...

    63013 Words | 221 Pages

  • Nivea

    How NIVEA founded modern skin care 100 years of research: inspired by the nature of skin Knowing today what the skin will need tomorrow – and what the future standards in skin care will be. Beiersdorf AG’s Skin Research Center in Hamburg is one of the most significant and modern skin research centers...

    1157 Words | 4 Pages

  • Nivea

    Event Report Project Name: 1st We Care Film Festival 2013 Date: 21st & 22nd of March 2013 Introduction: Al Noor Tanning Center for Children with Special Needs held the 1st edition of We Care Film Festival and Dubai International Film Festival was supporting the festival by organizing the...

    1029 Words | 4 Pages

  • Nivea

    becomes your main focus, rewards will follow. The Nivea Experience Over the last number of years Beiersdorf has pursued a strategy of investing in a small number of strong consumer brands.The success of this policy has seen one of its stalwart brands, NIVEA, reach worldwide sales of over 2 billion in 2000...

    2160 Words | 8 Pages

  • Nivea

    ACAS Q-1 Acas gives it’s services to various organizations. What benefits of these services reach the customers of these organizations? Ans Introduction Acas welcomes the concept of establishing a Commission for Equality and Human Rights (CEHR) and the opportunities this offers to lay...

    1224 Words | 4 Pages

  • Nivea

    1911, the NIVEA brand was fueled by a positive mixture of research, creativity, and business know-how. . Even though NIVEA Creme has been continually updated in line with the latest scientific developments, the essence of the recipe has changed little in almost 100 years. However, NIVEA Creme's image...

    547 Words | 2 Pages

  • Nivea

    development of new products. This study shows how an international company, Beiersdorf, combines market research with new product development on its NIVEA Deodorant brand to provide exciting new products that better meet consumer requirements. Beiersdorf has a clear goal - to be as close as possible...

    2556 Words | 11 Pages

  • Nivea

    insights that ultimately result in the development of new products suitable for a global market. This case study follows the development of a new NIVEA Deodorant called Pearl and Beauty aimed at young women. This case study will give you a clear picture of how market research has helped New Product...

    1833 Words | 7 Pages

  • Nivea

    Analysis of the case NIVEA FOR MEN - Developing a marketing plan Beiersdorf has introduced a new product e.i., NIVEA FOR MEN it has done good in terms of sales and overall performances when it was launched for the first time. But as the time went on, the performance of NIVEA FOR MEN began to decline...

    408 Words | 2 Pages

  • Nivea

    Derrick’s Ice-Cream Company : Market Profiling using BCG Matrix Derrick’s Ice-Cream Company is located in modern premises and manufactures and distributes 30 different ice-cream product lines from its suburban base in the UK. The products are distributed by Derrick’s own fleet of refrigerated trucks...

    714 Words | 3 Pages

  • Nivea

    introduce you more closely to the brand of NIVEA, its core brand values, way of operating its business and strong relationship with its customers. The legacy skincare brand Nivea can be easily found in 150 countries around the world. Approaching its 100th birthday, " Nivea" derives from the Latin word " nivius...

    1737 Words | 6 Pages

  • Nivea

    I visited Woolworth s and the and I picked up Nivea, Dove, Brut and Rowena for deodorants. The prices were $4.59, $3.99, $4.30 and $3.78 They are similar products in comparison and the prices are very close to each other. I did a marketing research and the strategies are similar as follows I researched...

    545 Words | 2 Pages

  • Nivea

    01_Introduction Beiersdorf is the international skin care company behind the leading brands NIVEA, ELASTOPLAST, ATRIXO and EUCERIN. Over the past 10 years the company has grown rapidly in the UK by developing a balanced and well managed portfolio of brands. A brand portfolio should consist of a range...

    2283 Words | 10 Pages

  • Nivea

    December 1911 the world’s first long-lasting, stable moisturising creme - NIVEA - was born. Even then, a congenial interplay of pioneering research, creativity and business expertise were behind the NIVEA brand. In fact, NIVEA Creme required the work of three extremely resourceful men - Dr. Oscar Tropowitz...

    266 Words | 1 Pages

  • Nivea

    NIVEA Q.1 Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launched NIVEA FOR MEN? The NIVEA brand was one of the most recognised skin and beauty care brands in the world; it was first introduced in 1911. There were lots of reputed product or bases...

    1300 Words | 5 Pages

  • Nivea

    NIVEA Case Study Questions 1. Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA FOR MEN. They prepared the aims and objectives as part of their marketing plan. A company should always look at what they want to achieve with the specific product...

    437 Words | 2 Pages

  • Nivea

    Nivea’s Background In 1911 a German consumer company named, Beiersdorf brought out the now the very famous Nivea cream. Nivea Cream was the first true cosmetic moisturiser to be released upon the market, and is still Nivea’s signature product. Since then, the company has grown to be one of the largest...

    4798 Words | 16 Pages