Swot Of Nivea Essays and Term Papers

  • Nivea

    NIVEA: MANAGING A MULTI-CATEGORY BRAND1 BACKGROUND As 2005 drew to a close, executives at Beiersdorf’s (BDF) Cosmed division reflected on the growth of their Nivea brand over the last decade and a half. Nivea, the largest cosmetics brand in the world, had successfully defended its position during intense...

    11274 Words | 29 Pages

  • Nivea

    Derrick’s Ice-Cream Company : Market Profiling using BCG Matrix Derrick’s Ice-Cream Company is located in modern premises and manufactures and distributes 30 different ice-cream product lines from its suburban base in the UK. The products are distributed by Derrick’s own fleet of refrigerated trucks...

    714 Words | 3 Pages

  • Nivea

    introduce you more closely to the brand of NIVEA, its core brand values, way of operating its business and strong relationship with its customers. The legacy skincare brand Nivea can be easily found in 150 countries around the world. Approaching its 100th birthday, " Nivea" derives from the Latin word " nivius...

    1737 Words | 6 Pages

  • Nivea

    NIVEA Q.1 Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launched NIVEA FOR MEN? The NIVEA brand was one of the most recognised skin and beauty care brands in the world; it was first introduced in 1911. There were lots of reputed product or bases...

    1300 Words | 5 Pages

  • Nivea

    NIVEA Case Study Questions 1. Describe two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA FOR MEN. They prepared the aims and objectives as part of their marketing plan. A company should always look at what they want to achieve with the specific product...

    437 Words | 2 Pages

  • Nivea

    An umbrella brand is a brand that covers diverse kinds of products which are more or less related. It applies also to any company that is identified only by its brand and history. It is contrasted with individual branding in which each product in a portfolio is given a unique identity and brand name...

    328 Words | 1 Pages

  • Nivea

    becomes your main focus, rewards will follow. The Nivea Experience Over the last number of years Beiersdorf has pursued a strategy of investing in a small number of strong consumer brands.The success of this policy has seen one of its stalwart brands, NIVEA, reach worldwide sales of over 2 billion in 2000...

    2160 Words | 8 Pages

  • Nivea

    Event Report Project Name: 1st We Care Film Festival 2013 Date: 21st & 22nd of March 2013 Introduction: Al Noor Tanning Center for Children with Special Needs held the 1st edition of We Care Film Festival and Dubai International Film Festival was supporting the festival by organizing the...

    1029 Words | 4 Pages

  • Nivea

    development of new products. This study shows how an international company, Beiersdorf, combines market research with new product development on its NIVEA Deodorant brand to provide exciting new products that better meet consumer requirements. Beiersdorf has a clear goal - to be as close as possible...

    2556 Words | 11 Pages

  • Nivea

    insights that ultimately result in the development of new products suitable for a global market. This case study follows the development of a new NIVEA Deodorant called Pearl and Beauty aimed at young women. This case study will give you a clear picture of how market research has helped New Product...

    1833 Words | 7 Pages

  • Nivea

    Nivea’s Background In 1911 a German consumer company named, Beiersdorf brought out the now the very famous Nivea cream. Nivea Cream was the first true cosmetic moisturiser to be released upon the market, and is still Nivea’s signature product. Since then, the company has grown to be one of the largest...

    4798 Words | 16 Pages

  • Nivea

    NIVEA: MANAGING A MULTI-CATEGORY BRAND1 NIVEA, one of the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new...

    1954 Words | 7 Pages

  • Nivea

    I visited Woolworth s and the and I picked up Nivea, Dove, Brut and Rowena for deodorants. The prices were $4.59, $3.99, $4.30 and $3.78 They are similar products in comparison and the prices are very close to each other. I did a marketing research and the strategies are similar as follows I researched...

    545 Words | 2 Pages

  • Nivea Segmentation

    Introduction Nivea is a well-known brand within skin care and body care. It is part of a range of brands produced and sold by Beiersdorf. Beiersdorf, founded in 1882, has grown to be a global company specializing in skin and beauty care. Nivea brand represent very high quality beauty care and skin...

    534 Words | 3 Pages

  • Nivea Baby

    Communication Strategy: Nivea Baby Case Study 14/04/2010 Nivea Baby Analysis Stage According to Anon (2003), U.S. mothers control 80% of a households’ spending. Today’s new mom is on average 27 years old, working, and interested in having more children...

    2630 Words | 10 Pages

  • Nivea for Men

    Marketing Plan NIVEA FOR MEN Q-1 Describe two pieces of data that NIVEA used when preparing its marketing plan to relaunch NIVEA for men. First of all NIVEA analysis the market. Before re-launching the product they shoul know about their brand position and their position in market. NIVEA for men needs...

    374 Words | 2 Pages

  • Nivea Presentation

    International Islamic University Chittagong Introduction Country Selection: Germany Objective: This group assignment aims to conduct an international market environment study of Germany trading partners of Bangladesh, mainly export destinations, focusing on the • Foreign trade...

    3596 Words | 12 Pages

  • Marketing Nivea

    After shave Nivea Coordonator: Lect. Dr. Anastasiei Bogdan Studenti: Avram Maricela Georgiana Stanciu Elena Magdalena Grupa 1421 CUPRINS CUPRINS....................................................................................................................................................

    7910 Words | 25 Pages

  • Marketing Nivea

    Marketing Management | NIVEA | | | | Deanne Dharmai | 5/20/2012 | | TABLE OF CONTENTS 1. Executive Summary … 3 2. Introduction … 4 3. Marketing Mix … 5 4. Ansoff Matrix … 8 5. BCG Matrix … 12 6. STP … 13 ...

    4238 Words | 14 Pages

  • nivea company

    a case in business re-engineering a- Was an ERP system associated with the business-process re-engineering? Many ERP projects reported in the trade journals will include a description and discussion of the re-engineering of business processes which occurred when the ERP system was implemented...

    735 Words | 3 Pages