• Cowgirl Chocolates Case
    chocolate company. 2. SWOT Analysis Strengths * Award-winning chocolates (p.66) * Variety of Chocolates, and other sweets (p.67) * Her and her husband Ross’ artistic ability (p.66) * Cowgirl Chocolates ad (p.66) Weaknesses * Distribution (p.72 & p.77) * Packaging...
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  • Cowgirl Chocolate Case
    because of the uniqueness of the cowgirl chocolates Substitutes: (highEST; fight that by capitalizing on the product differentiation after re-defining the product) • Other chocolates from competitors – different flavors SWOT Analysis Strengths: • Product differentiation...
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  • Case Analysis
    Krizza Abigael C. Mata Mka43 STRATEGIC MARKETING Case Analysis: Cowgirl Chocolate product. INTRODUCTION TO THE CASE Marilyn is an entrepreneur of chocolates wherein she manufacture “mild-mannered” truffles (mild mannered because its taste is a little bit hot and spicy) and cowgirl chocolates...
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  • Chocalate
    MAR6021 Marketing Strategy Examination Case study Marilyn Lysohir founded Cowgirl Chocolates in 1997 and has won a total of 21 awards over the years. Located in Moscow, Idaho, USA, the brand has been featured on the Food Network on “Unwrapped” and “Extreme Cuisine” and on CNBC “On the Money...
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  • Mcdo
    to experiment with ingredients, such as fish and pork, which are unique to fast food. c. SWOT Analysis Strengths: • Product differentiation with usage of cayenne and other flavourings to appeal to a niche market of spice and chocolate aficionados. • Winning 11 awards and two annual competitions...
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  • Coca Cola
      (views: 1236) * Swot Analysis Of Breadtalk  (views: 1118) * Coke and Pepsi in India  (views: 1048) * Porter five forces of AirAsia  (views: 1048) * MALAYSIA AIRLINES STRATEGIC ANALYSIS  (views: 1042) * Smackey Project Report  (views: 949) * Swot Analysis For Marks And Spencer (views: 915...
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  • Cowgirl Chocolates
    Cowgirl Chocolates Final Case Analysis By: Kyle Couchois, Gregory Howard, Marc Schiller, John Sprenger 12/8/2010 Primary Problem The primary problem of Cowgirl Chocolates is that the company has not established a target market for its product and identified its customers. The...
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  • Cowgirl Case
    Write a one-paragraph synopsis of the case? This case focuses on Marilyn Lysohir owner of Cowgirl Chocolates. She basically is trying to find out ways on how to break even and start making profit with her award-winning products. Her chocolate products differ from competitors because of the...
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  • Cowgirl Chocolates
    Marilyn Lysohir has plenty of fun as the Head Cowgirl at Cowgirl Chocolates. "Chocolate is joy," says Marilyn. "It really is a joyful thing." For the past three years, Marilyn has made and distributed chocolates and other treats in addition to working as an artist in Moscow. Marilyn jokes that...
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  • Cowgirl Chocolates
    Chris Olang BUAD 6300 Case 6-16 Cowgirl Chocolates 10/6/2010 Before spending an additional $3,000 on an advertising campaign in the March/April edition of Chile Pepper Magazine, Marilyn Lysohir needs to consider how to reach her goal of becoming a profitable company. She needs to analyze...
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  • Cowgirl Chocolates
    Cowgirl Chocolates Case Study 1. What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business? Can the weaknesses be overcome by the strengths of the business? Some of the critical strengths of Cowgirl Chocolates that determine...
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  • cowgirl report
    COWGIRL CHOCOLATES Marketing Strategy&Programs Report Approach to Growth Cowgirl Chocolates has many alternatives in order to grow the business. First, improving retail sales from website is one of the marketing strategy. Sales through the company website account for about 1/3 of the...
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  • Cow Girl
    cOWGIRL cHOCOLATES | Cowgirl Chocolates Case | MKT 440 | | Gloria Plascencia | 3/25/2011 | | 1. The Cowgirl Chocolates started in Idaho in 1997 by Marilyn Lysohir and her husband, Ross. Marilyn is a known ceramicist and a lecturer, and her husband Ross is also a sculptor and a...
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  • Cowgirl Chocolates
    In 1997, Marilyn Lysohir and her husband Ross Coates began making and distributing chocolates and other treats in addition to working as an artist in Moscow. Cowgirl Chocolates are all-natural, kosher chocolates that are unique in that they contain hot pepper as an ingredient. When you first put...
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  • Marketing Case
    This is the html version of the file http://iweb.tntech.edu/jpharr/Cowgirl%20Chocolates.pdf. Google automatically generates html versions of documents as we crawl the web. Page 1 | Case 6-‘I6 Cowgirl Chocolates Marilyn looked at the advertisetnent—a beautifill woman wearing a cowboy hat in...
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  • Comsumer Analysis-Cowboy Girl
    , making Cowgirl chocolate to be an unsought product for the consumers. Marilyn needs to increase consumers' awareness of her chocolate; therefore, inducing them to purchase the products. The ingredients in the chocolate, such as Cayenne and other chilies, have positive health effects. Marilyn can use such...
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  • Cowgirl Chocolates
    Major problem: How can “Cowgirl Chocolates” advertise and increase profitability through their online retail services and expand their wholesale business to include more retailers? Sub-Problems: (non-controllable) • Economy- if the economy is in recession, the demand for expandable goods...
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  • Blerta
    The Head Cowgirl - Marilyn Lysohir Head Cowgirl Marilyn Lysohir founded Cowgirl Chocolates in 1997. Her two favorite things in the world are art (she has a notable career as a ceramic sculptor) and chocolate. In fact her first job was working in a chocolate factory in Pennsylvania. Marilyn...
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  • Cowgirl Chocolates
    An internationally celebrated ceramic artist, started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine, High Ground, which she and her husband, Ross Coates, started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and...
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  • Cowgirl
    1. The suggested retail price and wholesale prices of Cowgirl Chocolates products are displayed in Exhibit 2 (p. 491) along with the product and packaging costs. Based on this information, discuss the relative merits of using a cost-based, demand-based, or competition-based pricing method. COST...
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