Swot For Cowgirl Chocolate Essays and Term Papers

  • Cowgirl Chocolates

    1. 2. Breakeven=Total Fixed Expenses/Weighted Average Selling Price-Weighted Average Variable Expenses Using Suggested Retail Prices: Weight Average Selling price= (2.99x50%)+(6.95X16%)+(14.95x12%)+(5.95x10%)+(2.95x7%)+(8.95x1%)+(24.95x1%)+(39.95x1%)+(59.95x1%)+(19.50X1%) =1.495+1.112+1.794+.595+...

      170 Words | 2 Pages  

  • Cowgirl Chocolates

    Chris Olang BUAD 6300 Case 6-16 Cowgirl Chocolates 10/6/2010 Before spending an additional $3,000 on an advertising campaign in the March/April edition of Chile Pepper Magazine, Marilyn Lysohir needs to consider how to reach her goal of becoming a profitable company. She needs to analyze consumer...

      1571 Words | 4 Pages   Retail, Private label, Advertising, Brand

  • Cowgirl Chocolates

    Cowgirl Chocolates Assignment 8 Course Title: Marketing Management Course Code: BM350 Institution: Ashworth College Cowgirl Chocolates In order for Marilyn Lysohir to determine the best method of reaching ideal profitability for her product line Cowgirl Chocolates, she would want to consider...

      730 Words | 2 Pages   Pricing, Pricing strategies, Value-based pricing, Marketing management

  • Cowgirl Chocolates

    ceramic artist, started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine, High Ground, which she and her husband, Ross Coates, started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative...

      7268 Words | 37 Pages   Retail, Income statement, Cost-plus pricing, Venture capital

  • Cowgirl Chocolates

    Cowgirl Chocolates Case Study 1. What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business? Can the weaknesses be overcome by the strengths of the business? Some of the critical strengths of Cowgirl Chocolates that determine the...

      1339 Words | 4 Pages   Retail, Food marketing, Marketing

  • Cowgirl Chocolates

    Cowgirl Chocolates Final Case Analysis By: Kyle Couchois, Gregory Howard, Marc Schiller, John Sprenger 12/8/2010 Primary Problem The primary problem of Cowgirl Chocolates is that the company has not established a target market for its product and identified its customers. The company...

      1488 Words | 5 Pages   Advertising, Coupon, Direct marketing, Retail

  • Cowgirl Chocolates

    distributing chocolates and other treats in addition to working as an artist in Moscow. Cowgirl Chocolates are all-natural, kosher chocolates that are unique in that they contain hot pepper as an ingredient. When you first put one in your mouth, it will taste smooth like other high quality chocolates. After...

      271 Words | 1 Pages  

  • Cowgirl Chocolates

    Major problem: How can “Cowgirl Chocolates” advertise and increase profitability through their online retail services and expand their wholesale business to include more retailers? Sub-Problems: (non-controllable) • Economy- if the economy is in recession, the demand for expandable goods will...

      259 Words | 2 Pages   Retail, Marketing strategy, Shelf life, Online shopping

  • Cowgirl Chocolate Case

    DEFINITION: How to can Cowgirl Chocolates, an award winning products, re-define its products and market target to become a profitable business? PORTER’S FIVE FORCE According to the name of the business cowgirl Chocolate, its packaging and pricing, we define market strategy in the chocolate industry. New Entrants...

      354 Words | 2 Pages   Marketing strategy, Strategic management, Food, Online shopping

  • Cowgirl Chocolates Case

    Synopsis The case of Cowgirl Chocolates is about a small chocolate producer, Cowgirl Chocolates, and the businesses owner/artist Marilyn Lysohir dilemma with how and why her business venture wasn’t profitable. Marilyn expresses her love for making award winning hot and spicy chocolates. She also discusses...

      413 Words | 2 Pages  

  • Cowgirl Chocolate Analysis

    Cowgirl Chocolates Analysis Cowgirl chocolates are the design of Marilyn Lysohir and her husband, Ross Coates in 1997. Marilyn is a ceramicist and lecturer who is internationally known and has a successful ceramic art business. Ross is a sculptor and a professor of fine arts at a nearby University...

      1354 Words | 4 Pages   Inventory

  • Cowgirl Chocolates - Marketing Analysis Case

    Since the inception of a revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate industry. Each year Marilyn has loaned the company money to keep it running. Cowgirl Chocolates, primarily run by Marilyn, with help from family...

      1592 Words | 6 Pages   Marketing, Retail, Private label, Online advertising

  • SWOT Analysis for Custom Coffee & Chocolate

    January 18, 2014 SUBJECT: SWOT Analysis for Custom Coffee & Chocolate SWOT Analysis for Custom Coffee & Chocolate According to the overview of Custom Coffee & Chocolate’s business, Bonnie Brewer and Stacy Kim run a small café where they serve unique coffee, chocolates and maintain a shop. The café...

      1540 Words | 6 Pages   SWOT analysis, Strategic management, Online shopping, Brand

  • Cowgirl

    students at different classes. There were 3 classes joined together with our class. Before the main event, majority of the classes chose the theme, Cowgirl. Each class was assigned with different colors and our class was assigned with red. Since we all need to participate, we were divided into three groups...

      668 Words | 2 Pages  

  • Cowgirl

    1. The suggested retail price and wholesale prices of Cowgirl Chocolates products are displayed in Exhibit 2 (p. 491) along with the product and packaging costs. Based on this information, discuss the relative merits of using a cost-based, demand-based, or competition-based pricing method. COST-BASED...

      630 Words | 2 Pages   Pricing, Pricing strategies

  • cowgirl

    Introduction Cowgirl Chocolates was started in 1997 by Marilyn Lysohir and her husband, Ross Coates. Marilyn and Ross are artists and devote much of their time to their artistic endeavors. Marilyn is a ceramicist and lecturer who is internationally known and has a successful ceramic art business. ...

      5271 Words | 14 Pages   Break-even (economics), Contribution margin, Gross margin, Retail

  • cowgirl report

    COWGIRL CHOCOLATES Marketing Strategy&Programs Report Approach to Growth Cowgirl Chocolates has many alternatives in order to grow the business. First, improving retail sales from website is one of the marketing strategy. Sales through the company website account for about 1/3 of the company’s...

      477 Words | 2 Pages   Retail, Pricing, Gross margin, Pricing strategies

  • Cowgirl Choclate

    Case Study Questions: 1- What concepts in the chapter are illustrated in the case? The concepts in the chapter that illustrated in the case study are information privacy. Which is a very Sensitive matter. Other consept is Facebook as a platform. So by Facebook being a platform it is allowing...

      556 Words | 4 Pages   Internet privacy, Website, Personally identifiable information, Facebook

  • Chocolate

    The History of Belgian Chocolate It All Began In The South American Jungles The history of Belgian chocolate began 2,000 years ago in the rain forests of South America where the cacao tree was first discovered. Native South Americans found that the pods of the cacao tree contained seeds with a new...

      267 Words | 1 Pages   Theobroma cacao, Chocolate

  • Chocolate

    Chocology(Chocolate+Tecnology) By Maurice O Simmons Preface As I sat down to think about this research paper I thought about chocolate and all the things I could write about and they all seem to be the same thing. Where chocolate came from, and how it was made as well as how do you cook with...

      778 Words | 3 Pages