• Cowgirl Chocolates Case
    Synopsis The case of Cowgirl Chocolates is about a small chocolate producer, Cowgirl Chocolates, and the businesses owner/artist Marilyn Lysohir dilemma with how and why her business venture wasn’t profitable. Marilyn expresses her love for making award winning hot and spicy chocolates. She also discusses...
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  • Cowgirl Chocolate Case
    DEFINITION: How to can Cowgirl Chocolates, an award winning products, re-define its products and market target to become a profitable business? PORTER’S FIVE FORCE According to the name of the business cowgirl Chocolate, its packaging and pricing, we define market strategy in the chocolate industry. New Entrants...
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  • Case Analysis
    STRATEGIC MARKETING Case Analysis: Cowgirl Chocolate product. INTRODUCTION TO THE CASE Marilyn is an entrepreneur of chocolates wherein she manufacture “mild-mannered” truffles (mild mannered because its taste is a little bit hot and spicy) and cowgirl chocolates that i think has a calcium supplement...
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  • Chocalate
    MAR6021 Marketing Strategy Examination Case study Marilyn Lysohir founded Cowgirl Chocolates in 1997 and has won a total of 21 awards over the years. Located in Moscow, Idaho, USA, the brand has been featured on the Food Network on “Unwrapped” and “Extreme Cuisine” and on CNBC “On the Money”...
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  • Mcdo
    which are unique to fast food. c. SWOT Analysis Strengths: • Product differentiation with usage of cayenne and other flavourings to appeal to a niche market of spice and chocolate aficionados. • Winning 11 awards and two annual competitions ads for chocolate and several awards, including the 2000...
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  • Cowgirl Chocolates
    Cowgirl Chocolates Final Case Analysis By: Kyle Couchois, Gregory Howard, Marc Schiller, John Sprenger 12/8/2010 Primary Problem The primary problem of Cowgirl Chocolates is that the company has not established a target market for its product and identified its customers. The company...
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  • Coca Cola
    Case Study  (views: 1236) * Swot Analysis Of Breadtalk  (views: 1118) * Coke and Pepsi in India  (views: 1048) * Porter five forces of AirAsia  (views: 1048) * MALAYSIA AIRLINES STRATEGIC ANALYSIS  (views: 1042) * Smackey Project Report  (views: 949) * Swot Analysis For Marks And Spencer (views:...
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  • Cowgirl Case
    Lysohir owner of Cowgirl Chocolates. She basically is trying to find out ways on how to break even and start making profit with her award-winning products. Her chocolate products differ from competitors because of the combination of cayenne and other hot chilies with chocolate. Cowgirl chocolate is sold in...
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  • Cowgirl Chocolates
    Head Cowgirl at Cowgirl Chocolates. "Chocolate is joy," says Marilyn. "It really is a joyful thing." For the past three years, Marilyn has made and distributed chocolates and other treats in addition to working as an artist in Moscow. Marilyn jokes that one of the hard parts of running Cowgirl is that...
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  • Cowgirl Chocolates
    Cowgirl Chocolates Case Study 1. What are some of the critical strengths and weaknesses of Cowgirl Chocolates that determine the success of this small business? Can the weaknesses be overcome by the strengths of the business? Some of the critical strengths of Cowgirl Chocolates that determine the...
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  • Cowgirl Chocolates
    Chris Olang BUAD 6300 Case 6-16 Cowgirl Chocolates 10/6/2010 Before spending an additional $3,000 on an advertising campaign in the March/April edition of Chile Pepper Magazine, Marilyn Lysohir needs to consider how to reach her goal of becoming a profitable company. She needs to analyze consumer...
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  • cowgirl report
    COWGIRL CHOCOLATES Marketing Strategy&Programs Report Approach to Growth Cowgirl Chocolates has many alternatives in order to grow the business. First, improving retail sales from website is one of the marketing strategy. Sales through the company website account for about 1/3 of the company’s...
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  • Blerta
    The Head Cowgirl - Marilyn Lysohir Head Cowgirl Marilyn Lysohir founded Cowgirl Chocolates in 1997. Her two favorite things in the world are art (she has a notable career as a ceramic sculptor) and chocolate. In fact her first job was working in a chocolate factory in Pennsylvania. Marilyn mingled...
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  • Marketing Case
    edu/jpharr/Cowgirl%20Chocolates.pdf. Google automatically generates html versions of documents as we crawl the web. Page 1 | Case 6-‘I6 Cowgirl Chocolates Marilyn looked at the advertisetnent—a beautifill woman wearing a cowboy hat in a watering trough full of hot and spicy Cowgirl Chocolate truffles...
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  • Cow Girl
    cOWGIRL cHOCOLATES | Cowgirl Chocolates Case | MKT 440 | | Gloria Plascencia | 3/25/2011 | | 1. The Cowgirl Chocolates started in Idaho in 1997 by Marilyn Lysohir and her husband, Ross. Marilyn is a known ceramicist and a lecturer, and her husband Ross is also a sculptor and a professor...
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  • Cowgirl Chocolates
    Major problem: How can “Cowgirl Chocolates” advertise and increase profitability through their online retail services and expand their wholesale business to include more retailers? Sub-Problems: (non-controllable) • Economy- if the economy is in recession, the demand for expandable goods will...
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  • Cowgirl
    1. The suggested retail price and wholesale prices of Cowgirl Chocolates products are displayed in Exhibit 2 (p. 491) along with the product and packaging costs. Based on this information, discuss the relative merits of using a cost-based, demand-based, or competition-based pricing method. COST-BASED...
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  • Cowgirl Chocolates
    distributing chocolates and other treats in addition to working as an artist in Moscow. Cowgirl Chocolates are all-natural, kosher chocolates that are unique in that they contain hot pepper as an ingredient. When you first put one in your mouth, it will taste smooth like other high quality chocolates. After...
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  • Cowgirl Chocolates
    ceramic artist, started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine, High Ground, which she and her husband, Ross Coates, started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative...
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  • Comsumer Analysis-Cowboy Girl
    *Consumer Analysis 1. Product: Cowgirl Chocolate's hot and spicy tastes make it a unique product in the market; however, the product name creates a wrong perception on her primary male market. To make a good product, name is an essential part for developing a successful product. Its name should try...
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