• Pantene Marketing Plan
    Executive summary The first part of the essay is mainly talking about the internal and external situation of Pantene. The internal analysis includes branding analysis, objectives, target market, company and brand analysis, industry, product, price, consumption value, financial trend and distributio...
    Premium 6904 Words 28 Pages
  • Mix Marketing of Pantene
    * 1. a project on SHAMPOO INDUSTRY PANTENESUBMITTED TO: SUBMITTED BY:PROF: KUMAR MOHANTY ANSUMALI BEHERA (174) SASWAT KUMAR SAHU(175) MUKESH SHARMA (176) DAISY RANI (177) 0 * 2. CONTENT PAGE NUMBER Introduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Ove...
    Premium 2902 Words 12 Pages
  • Pantene
    COMPANY PROFILE PROCTER AND GAMBLE COMPANY (P&G) Three billion times a day, P&G brands touch the lives of people around the world. This happens because P&G provides branded products of superior quality and value to improve the lives of the world’s consumers. This results in...
    Premium 4496 Words 18 Pages
  • Pantene Media Plan
    Table of Contents Executive Summery 5 Situation Analysis 6 The Competition 4 Target Market(s) 11 Media Objectives 15 Media Strategy 19 Budget Resolution 22 3 Executive Summary Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aliquam ut nunc. Pellente...
    Premium 5094 Words 21 Pages
  • History of Pantene
    THE HISTORY OF PANTENE Pantene is arguably the most famous name in hair care, but just how long has Pantene been around, and what has gone into making it such a recognized authority on beautiful hair? We’ve gone back to the beginning to illuminate some of the milestones in Pantene’s rich herita...
    Premium 1014 Words 5 Pages
  • Shampoo Product Research
    Product Research A Comprehensive Report [pic] by Product : Shampoo K.ARUN RASIKA Type : FMCG Product Ist MBA sec “A” This report covers • What is a shampoo?...
    Premium 2864 Words 12 Pages
  • Pantene
    S w 999A38 THE GLOBAL INTRODUCTION OF THE "NEW" PANTENE SHAMPOO: SUCCESS IN TAIWAN Professor John Kennedy prepared this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial...
    Premium 4264 Words 18 Pages
  • creative marketing pantene
    Overview: The client is Proctor & Gamble a company that has been around since 1837. They have products ranging from health and beauty products to laundry detergent. They promote sustainability and strive to create products that are healthy for their users and the environment. The P&G name is...
    Premium 562 Words 3 Pages
  • P&G Swot Analysis
    About the Consumer Products Industry Nondurable consumer products or consumables companies develop and manufacture a variety of household items that have a limited life span, usually three years or less. The industry can be segmented into household products and personal care products. Househol...
    Premium 10421 Words 42 Pages
  • Marketing Concept of Garnier Shampoo
    Garnier fructis — Presentation Transcript 1. MARKETING MANAGEMENT 1 PRESENTATIONBRAND DOSSIER OF “GARNIER FRUCTIS” 2. AGENDAIntroduction to GarnierBrand Positioning and RepositioningStrategies Adopted  Advertising  Sales Promotion  Segmentation  Distribution StrategyTac...
    Premium 1141 Words 5 Pages
  • The Marketing Plan of Niften Shampoo
    Marketing plan for Niften Shampoo Liu Ye(Jack) Table of content Executive summary 3 1. Research of the product and brand 4 1.1Consumer analysis 4 1.1Market...
    Premium 2284 Words 10 Pages
  • Garnier Shampoo Project
    GARNIER SHAMPOO PROJECT OBJECTIVE: The objective of our project is to comprehensively research on one of the most successful sub-brands of L’Oreal- GARNIER. * Within Garnier, we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We...
    Premium 3855 Words 16 Pages
  • Situational Analysis of Head & Shoulders Shampoo
    Head and Shoulders is a product of Proctor & Gamble (P & G) P&G is a multinational consumer goods company headquartered in Cincinnati, Ohio, USA The company was established by William Procter and James Gamble on October 31, 1837. P&G established its India subsidiary “P&G...
    Premium 512 Words 3 Pages
  • Pantene
    Pantene Pro"“V â Shampoo & Conditioner Environmental and SWOT Analysis Environmental Analysis Introduction: Pantene Pro-V, one of the world's leading hair care products, delivers over $1.7 billion a year to its parent company, Procter & Gamble. Procter & Gamble experiences annual sal...
    Premium 1058 Words 5 Pages
  • marketing strategy of Clear Shampoo in China
    Marketing Strategy of CLEAR Shampoo in China Contents 1. Introduction In Chinese shampoo market, many companies are facing the same problem---Homogenization. It is, therefore, significant to adopt effective marketing strategy to attract target and potential customers. As for CLEAR...
    Premium 2926 Words 12 Pages
  • Loreal Swot
    6. Strengths, Weaknesses, Opportunities and Threats STRENGTHS • Percentage penetration of fragrances and some cosmetics, particularly lipstick, is high. • Many women use more than one fragrance. • There is a high brand loyalty but a willingness to try new products....
    Premium 13413 Words 54 Pages
  • Cavin Kare Swot
    ASIAN CASE RESEARCH JOURNAL, VOL. 12, ISSUE 1, 1–28 (2008) ACRJ This case was prepared by Professor Anand Kumar Jaiswal of the Indian Institute of Management, Ahmedabad and Professor Pingali Venugopal of Xavier Labour Relations Institute (XLRI), Jamshedpur, as a basis for classroom discussion...
    Premium 6353 Words 26 Pages
  • Advertising Strategy for Anti Dandruff Shampoo
    SITUATION ANALYSIS The total market value of the anti-dandruff market in 2010 is at 3079.69 million baht, which makes up 31.95% of the total shampoo market. This anti-dandruff market has experienced steady growth over the last few years, most recently 2009 to 2010 the market grew by 3.60%. Clinic...
    Premium 4064 Words 17 Pages
  • P&G Swot
    Procter & Gamble Case Study Winston Salem State University Author Note , Business Policy Class Fall 2012 Winston Salem State University Table of contents Introduction and purpose of the paper………………………………………..3-4 Your suggested mission and vision for th...
    Premium 2849 Words 12 Pages
  • Shampoo Assignment
    a.How would you criticize the study in terms of its usefulness to you? In the first impression the product is creates an image as described below All Over Hair & Body Shampoo is a versatile product that works beautifully as a shampoo and body wash, making it extremely convenient for everyday use...
    Premium 876 Words 4 Pages