SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
Premium SWOT analysis Strategic management Management
MANAGEMENT PROCESS & ORGANIZATIONAL BEHAVIOUR (MGT 501) Assignment – 1 TOPIC: SWOT Analysis done on a company. SWOT Analysis It’s an analytical tool‚ which is used for identifying and categorizing significant internal factors (Strength‚ Weakness‚ Opportunities and Threats) of a project or business venture. Introduction: SWOT Analysis on Emirates Airlines. The largest airline in the Middle East and one of the growing brands in the world‚ Emirates Airlines is the subsidiary of Emirates
Premium United Arab Emirates
According to What is SWOT Anlysis (2011)‚ SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company. Strength The supports from the Malaysia’s government for tourism industry become one of the powerful strength for this industry. According to Hamzah (2008)‚ tourism industry gives second highest contributor after Manufacturing industry. According to Asia-Web.com (2012)‚ Langkawi
Premium SWOT analysis Tourism Strategic management
the wealth that is created. According to the forecasts of World Tourism Organisation (2006) tourism will continue its ascending course. Europe which was the main tourist receiving region since 1950 will continue to be in the first place while for the Balkan’s peninsula and Greece specifically it is expected an increase of their tourist receipts. Tourism is a world-wide socio-economic phenomenon stemming from the human need for leisure‚ contact with nature and the desire to visit new places and cultures
Premium Tourism
carry out an analysis of the market in w hich the product or service will be offered. This will provide details of the needs of the market so that the product or service can be targeted at the correct market and in the correct way. Figure 3.2.1 shows the overall marketing planning process. To understand the market‚ we use a SWOT analysis. The extensive marketing audit - comprising both internal and external analysis - will enable the particular company to put together a SWOT analysis for the business
Premium Management Strategic management Marketing
HK’s air pollution is affecting its position as a financial hub and a tourist destination Ask any of the Hong Kong residents. There is no surprise to hear them saying the smog hiding Hong Kong’s once blue skies has been getting thicker over the last decade. Indeed‚ Bloomberg recently reported that air pollution in Hong Kong has been soaring since 2007. In 2011‚ the crowded state recorded 175 days of “very high” pollution– more than double the figure from four years prior. How is the declining
Premium Air pollution Smog Tourism
Tourism Destinations Assignment for 14th July 2013 Student name: Ciprian Ovidiu Golache Id number: 4068835 Contents Introduction 2 The appeal of current leading tourist destinations compared with that of currently developing tourist destinations and evaluation of how characteristics of a tourist destination affect its appeal 3 Economic characteristics 3 Physical characteristics 4 Social characteristics 5 Political characteristics 6 Destinations 6 Appeal 7 Issues that affect the popularity
Premium Tourism
THREE DESTINATIONS IN ANTIPOLO : IT’S ANALYSIS BY: JEHN MARIE P. BONTO Chapter I The Problem I. Introduction: This chapter presents the background of the analysis‚ its significance and scope. Over the years‚ there had been growing concerns regarding the tourist destination in the Philippines. This study will be focusing on the three major destinations in Antipolo City‚ the famous Antipolo Cathedral‚ Hinulugang Taktak and the Via Dolorosa. The main reason why most tourist visit this
Free Affect Effect Tourism
of income from foreign exchange in Malaysia and Melaka is one of the most significant tourism destinations in Malaysia. Tourism sector has helped Malaysia in many ways. Some of the positive sides are that it helps to increase Malaysian quality of life‚ and promote Malaysia as a fine and save country to visit. As a world class tourism destination nominated by UNESCO in 2008‚ Melaka has served many tourists throughout the world. Since 2008‚ many of the study done were focused on heritage conservation
Premium Tourism
In the articles “London on a Roll” by Simon Worall and “A Tale of Three Cities” by Joel Swerdlow‚ the features of a cosmopolitan city is shown. “London on a Roll” demonstrates London’s diversity and her financial success in a well-developed economy‚ it also shows London’s internationalism as acceptance to everyone is mentioned in the article‚ disregarding sexual identification; “A Tale of Three Cities” illustrates Cordoba’s advancement in medicine‚ knowledge‚ history‚ and architecture. It also illustrates
Premium New York City City Culture