• Holiday Inn Analysis
    Table of contents Executive Summary 4 Introduction 5 Chapter 1 6 Quick scan 6 Problem statement 9 Chapter 2: Swot analysis 10 The companies’ business 10 Target group 10 Suppliers 10 Structure 11 Company culture 11 Competitive advantage 11 Competitive landscape 12 Streng...
    Premium 8945 Words 36 Pages
  • Report Based on Holiday Inn Hotel
    Report Introduction To show our report we have used a SWOT analysis based on presentation of Holiday Inn Hotel situated in South Luton.Holiday Inn is a brand name applied to hotels within the InterContinental Hotels Group(IHG). The original Holiday Inn chain of hotels was founded in 1952 i...
    Premium 819 Words 4 Pages
  • Effectiveness of Management Information System. a Case Study of Holiday Inn Beitbridge
    CHAPTER 1 GENERAL INFORMATION 1.0 Introduction This chapter seeks to provide the basis of the research project. It will entail what the researcher intends to research on. The current capabilities of the Management Information System in place and how it is suppose to perform to improve on its ef...
    Premium 948 Words 4 Pages
  • Research Project on Industrial Relations Holiday Inn
    Group Members: Sulia Sigawale (s110033075) Miriama Tareguci (s11015899) Sefanaia Tudonu (s99001655) TABLE OF CONTENTS TITLE | PAGE NO. | Cover Page | 1 | 1.0 Introduction | 3 | 2.0 Objectives | 4 | 3.0 Research Methodology | 5 | 4.0 Limitations | 6 | Case Stud...
    Premium 6540 Words 27 Pages
  • Holiday Inn
    Nowadays, due to the rapid economic development all around the world, most of people begun to focus on the important of the hospitality and tourism, whether it is generated revenue for those businessman or those went away from home for vacation. Therefore, in 20th century people began to see the com...
    Premium 1213 Words 5 Pages
  • Exploring Holiday Inn
    Exploring Hotel “Holiday Inn” Company Overview Hotel Holiday Inn is a brand of hotels forming part of the InterCcontinental Hotel Group(IGH) first started their business in Memphis, TN United States in 1952. The founder of the company named Kemmons Wilson initially came up with the idea of m...
    Premium 1151 Words 5 Pages
  • Holiday Inn Express Strengths and Weaknesses
    Internal Analysis Holiday Inn Express Strength: SimplySmart Bed and Bath Justification: Holiday Inn Express is a brand that remains consistent across the board. With their SimplySmart bedding, exclusively on Holiday Inn Express beds, their guests can expect the same comfort every time they lay...
    Premium 1044 Words 5 Pages
  • Holiday Inn - Using Marketing to Improve the Competitiveness of an Organisation
    Marketing to Improve Competitiveness Of Holiday Inn Contents page 3) Introduction 3) How Holiday Inn Became Prominent 4) What Makes Holiday Inn Stand Out 5) Holiday Inn’s creative ways on getting their customers 6)...
    Premium 2430 Words 10 Pages
  • Holiday Inn Ihg
    Abstract The research project aims to investigate why Holiday Inn rebranded through examination of the micro and the macro market environments in the UK. Four research objectives were set to help achieve this aim. They are to identify the relationship between brand management and brand equity wit...
    Premium 280 Words 2 Pages
  • Amber Inn and Suites
    Case Recap Kelly Elizabeth is senior VP of Sales and Marketing at Amber Inn & Suites, Inc, and Catherine Grace is the VP of Advertising. A meeting was held after discussing future affairs with Joseph James who is the new president and chief executive officer. The VP’s were tasked with p...
    Premium 3529 Words 15 Pages
  • Amber Inn & Suites
    Amber Inn & Suites Strategic Marketing Plan Framework Market Situation Analysis Market & Competition The U.S. hotel industry earned $113.7 billion of revenue in 2004. The...
    Premium 5111 Words 21 Pages
  • Amber Inn Case Analysis
    Introduction Amber Inn & Suite, Inc. was built in 1979 and is composed of 250 hotels chain empire of which each consisting an average of 120 exquisite guest rooms or suite units. The profits are $422.6 million and deficits of $15.7 million. The Amber Inns & Suite have total of 30,000 rooms. The Com...
    Premium 1782 Words 8 Pages
  • Amber Inn Final
    Amber Inn& Suites, Inc MBA 2009 Fall Semester Marketing Management Professor Charles Trappey 9862502 林淵源 9862506 李佳琤 9862514 曾淑華 9862527周瑞麟 9862531 范國勝 9862532 王舜盈 9863537 湯美玲 9862538 范玉琴 Date: November 26, 2009 National Chengchi Uni...
    Premium 1955 Words 8 Pages
  • Ic Barclay Swot
    Introduction The goal of this report is to determine what the current situation is of InterContinental The Barclay New York (IC The Barclay), that will conclude into a strategic advice for IC The Barclay. To analyze what the current situation is, we have to determine the major Opportunities an...
    Premium 6451 Words 26 Pages
  • Sleepy Inn Motel
    Sleepy Inn Motel Eng Huang bought Sleepy Inn Motel, a 60-room motel located at the edge of a small town about one-half mile off the interstate highway. Even though Sleepy Inn Motel is 10 miles from a tourist area, the only promotion near the motel is two large signs advertising the name of the...
    Premium 682 Words 3 Pages
  • Sleepy Inn Motel
    Eng Huang needs to make a decision soon about the way he operates the Sleepy Inn Motel because the Inn is losing money. The Inn is located about one-half mile from the interstate highway; there has been no development near the exit of the interstate. It is located 10 miles from an expanding resort a...
    Premium 464 Words 2 Pages
  • Swot Analysis
    Sample Restaurant Business Plan Kim & Mel Liu Any Street Saskatoon Saskatchewan Canada S9H 2C2 admin@vpspro.com Table Of Contents Table Of Contents ....................................................................................................................... 1 BUSINESS PLAN for Samp...
    Premium 26528 Words 107 Pages
  • Company Profile of Drury Inn
    CHAPTER II Type Private Industry Hospitality Founded 1973 in Sikeston, Missouri Products Hotels Employees 4,000 (2010) Website druryhotels.com (USA) COMPANY PROFILE Company History It all started on a small farm in the Bootheel of Southeast Missouri back in the 1940's. Kelso, Miss...
    Premium 1480 Words 6 Pages
  • Swot
    The Park, Calcutta In the morning of July 10, 1999 a team from the Ministry of Tourism, Government of India, visited The Park, a five star hotel in Calcutta, to consider its application for upgrading its categorization from “Five Star” to “Five Star Deluxe”. The team inspected the hotel's d...
    Premium 14170 Words 57 Pages
  • Amber & Suites Inn Case Analysis
    Mene Kude Dr. Dixie Marketing 601 November 17, 2010 Amber Inn & Suites, Inc. Strategic issues and Problem Identification The Amber Inns & Suites, Inc. is a 250 property hotel chain, struggling with net operating lost since 2002, with fiscal year 2005 projected to be its fifth consecuti...
    Premium 2357 Words 10 Pages