Swot Analysis Of Dettol Essays and Term Papers

  • Projectreport on Dettolsoap

    development of Dettol soap, A Reckitt Benckiser product It is a famous and reputed multi national company in the world that is also working in Pakistan. This report based on the activities, of Marketing process in brand development such as Marketing analysis, Situational Analysis, Target Market, SWOT and PEST...

    Premium | 3059 Words | 13 Pages

  • Iscm

    of their top productions is what we are focusing in this report, DettolDettol is an antiseptic liquid. This product is usually used for clean cuts. Firstly, this product is used by hospital, nursing home for first aid and others. Dettol is known as the “protector form germs” although this product started...

    Premium | 2282 Words | 6 Pages

  • Finnace

    [pic] OVERVIEW OF THE COMPANY Dettol is the iconic brand from Reckitt Benckiser. Dettol is formerly Rs. 300 Crore brand of Reckitt and Benckiser. It was launched in India in 1933, and gained the trust of millions of Indians. Dettol has been consistently voted as one of the “Most trusted” brands...

    Premium | 541 Words | 4 Pages

  • Marketing Plan for Dettol Liquid Handwash

    MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3 3. Situational analysis…………………………………………………………….…......4 4. Competition analysis………………………………………………………………....5 5. Players in the Market……………………………………………………………….....

    Premium | 2459 Words | 12 Pages

  • marketing

    Mission)……………………………Page 32) Current Market Analysis - What is happening in the market now?.............................Page 4 3) Product - Product Description…………………………………………………………………………Page 5 - Target Market, Segmentation and Profile of consumer………………………………….Page 6 4) Competitors Analysis - Two other brands -...

    Premium | 3666 Words | 17 Pages

  • Detto; Strategic Audit

    SVKM’s NMIMS Mukesh Patel School Of Technology Management & Engineering | Strategic Audit | Is Dettol a generic Brand? | | Manvendra Singh : | 373 | Yuyutsu Tulshyan : | 377 | Ratheen Rawal : | 383 | Ankit Batra : | 385 | Sourabh Arora : | 387 | Kumudini Mahajan : | 388 | Rohit...

    Premium | 5403 Words | 20 Pages

  • Dettol Soap

    Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour, but becomes milky white when diluted in...

    Premium | 3593 Words | 13 Pages

  • Vision

    acquisitions DETTOL PORT FOLIO DETTOL SOAPS DETTOL LIQUID • For Bruises & Cuts • Insect bites • Washing of clothes • Mopping of floors • Shaving • Bathing • Cleansing of skin DETTOL HANDWASH DETTOL PRICKLY POWDER Available in two sizes 75gm and 200 gm DETTOL MPC A new product Dettol Multipurpose...

    Premium | 3697 Words | 13 Pages

  • Business Context

    ICI's OTC brands were acquired by Johnson &Johnson. Savlon was re-launched in the Indian market in 1993.Savlon was expected to act as competition for Dettol but it has not been able to achieve its intended targets irrespective of its differentiated attributes. Key Product Features: • Chlorhexidine...

    Premium | 820 Words | 6 Pages

  • Dettol

    responsibility………………………………………………..6 Strategies and objectives……………………………………………………………6 Dettol Portfolio.…………………………………………………………………………7 MARKETING STRATEGY Situational analysis……………………………………………………………………9 Marketing analysis………..…………………………………………………………10 Target market……………….……………………………………………………….10 Market...

    Premium | 3976 Words | 18 Pages

  • Lifebouy's Marketing Strategies

    achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute...

    Premium | 6769 Words | 22 Pages

  • New Prodoct Development in Banglagesh

    Company Vision……………………………………………………………………………………………… 4. Product Overview 5. Situation analysis…………………………………………………………………………………………….3 5.1. Market Summary………………………………………………………………………………………4 5.2 SWOT Analysis……………………………………………………………………………………………4 A. strengths 1. innovative...

    Premium | 6079 Words | 25 Pages

  • Marketing Case

    product facts Industry analysis i.e. identification of rivals, strength of rivals etc. SWOT Analysis Marketing Mix Micro- and Macro- environment analysis Segmentation and Targeting analysis BCG Matrix analysis Positioning map Value proposition analysis Levels of a product analysis Position in Product Life...

    Premium | 856 Words | 4 Pages

  • Retail

    Study 3. Limitations of the Study 4. Methodology 5. Abstract 6. Company Background 7. Four P’s • SWOT Analysis • Perceptual Mapping 8. Data Analysis 9. Conclusions 10. Recommendations References Appendix EXECUTIVE SUMMARY OBJECTIVES OF STUDY ...

    Premium | 12974 Words | 56 Pages

  • Marketing

    CLEAR� ADVANTGE� Blackhead Eraser� Exfoliating Cleanser JOHNSON'S� HEAD-TO-TOE� Foaming Wash JOHNSON'S� Baby Bubble Bath & Wash 1. Situation analysis: Our antibacterial soap is specially produced to protect people from germs and bacteria. Especially in Pakistan where is not a complete understanding...

    Premium | 4090 Words | 14 Pages

  • Hll Assignmet

    Competitor’s analysis in which the market share of top FMCG companies are analaysed & the market share of HUL’S different categories product are analsed with comparison to its competitors. ▪ SWOT analysis to know the threat & opportunities of HUL in present market. ▪ Performance analysis made by...

    Premium | 1805 Words | 11 Pages

  • Blackbetty

    Competition 2 1.4 Market Shares 3 1.5 Issues with Market 4 1.6 Issues with Product 4 1.7 Toilet Cleaner Market Intelligence 6 Section 2 SWOT Analysis 7 2.1 Strength 7 2.2 Weakness 7 2.3 Opportunity 7 2.4 Threats 7 Section 3 Product Formulation 8 3.1 Raw Material Required 8 3.2 Sources...

    Premium | 3260 Words | 16 Pages

  • Rural Marketing - Hul

    A BRIEF STUDY ON MARKET SRUCTURE AND DEMAND ANALYSIS OF HINDUSTAN UNILEVER PROJECT REPORT SUBMITTED TO: MS. Meghnaa Sharma ...

    Premium | 2463 Words | 10 Pages

  • Marketing Myopia

    The concept of marketing myopia has remained a favorite subject of academic discussion and analysis, from the time that Theodore Levitt publishes his famous paper on Harvard Business Review in 1960, untill nowadays. A great number of companies proved Levitt right in his approach, and they served as typical...

    Premium | 6179 Words | 28 Pages

  • Rivalry in Fmcg in India

    goods is very low and there is no threat of buying one product over other. Customers are never reluctant to buy or try new things off the shelf. ANALYSIS OF THE “INDIAN CONSUMER” [pic]Increasing population,per capita income and disposable income per capita drives the FMCG growth in India [pic] ...

    Premium | 5247 Words | 24 Pages