• Projectreport on Dettolsoap
    development of Dettol soap, A Reckitt Benckiser product It is a famous and reputed multi national company in the world that is also working in Pakistan. This report based on the activities, of Marketing process in brand development such as Marketing analysis, Situational Analysis, Target Market, SWOT and PEST...
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  • Finnace
    [pic] OVERVIEW OF THE COMPANY Dettol is the iconic brand from Reckitt Benckiser. Dettol is formerly Rs. 300 Crore brand of Reckitt and Benckiser. It was launched in India in 1933, and gained the trust of millions of Indians. Dettol has been consistently voted as one of the “Most trusted” brands...
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  • Iscm
    of their top productions is what we are focusing in this report, DettolDettol is an antiseptic liquid. This product is usually used for clean cuts. Firstly, this product is used by hospital, nursing home for first aid and others. Dettol is known as the “protector form germs” although this product started...
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  • Marketing Plan for Dettol Liquid Handwash
    MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3 3. Situational analysis…………………………………………………………….…......4 4. Competition analysis………………………………………………………………....5 5. Players in the Market……………………………………………………………….....
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  • marketing
    Mission)……………………………Page 32) Current Market Analysis - What is happening in the market now?.............................Page 4 3) Product - Product Description…………………………………………………………………………Page 5 - Target Market, Segmentation and Profile of consumer………………………………….Page 6 4) Competitors Analysis - Two other brands -...
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  • Dettol Soap
    Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour, but becomes milky white when diluted in...
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  • Detto; Strategic Audit
    SVKM’s NMIMS Mukesh Patel School Of Technology Management & Engineering | Strategic Audit | Is Dettol a generic Brand? | | Manvendra Singh : | 373 | Yuyutsu Tulshyan : | 377 | Ratheen Rawal : | 383 | Ankit Batra : | 385 | Sourabh Arora : | 387 | Kumudini Mahajan : | 388 | Rohit...
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  • Vision
    acquisitions DETTOL PORT FOLIO DETTOL SOAPS DETTOL LIQUID • For Bruises & Cuts • Insect bites • Washing of clothes • Mopping of floors • Shaving • Bathing • Cleansing of skin DETTOL HANDWASH DETTOL PRICKLY POWDER Available in two sizes 75gm and 200 gm DETTOL MPC A new product Dettol Multipurpose...
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  • Business Context
    ICI's OTC brands were acquired by Johnson &Johnson. Savlon was re-launched in the Indian market in 1993.Savlon was expected to act as competition for Dettol but it has not been able to achieve its intended targets irrespective of its differentiated attributes. Key Product Features: • Chlorhexidine...
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  • Dettol
    responsibility………………………………………………..6 Strategies and objectives……………………………………………………………6 Dettol Portfolio.…………………………………………………………………………7 MARKETING STRATEGY Situational analysis……………………………………………………………………9 Marketing analysis………..…………………………………………………………10 Target market……………….……………………………………………………….10 Market...
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  • Lifebouy's Marketing Strategies
    achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute...
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  • New Prodoct Development in Banglagesh
    Company Vision……………………………………………………………………………………………… 4. Product Overview 5. Situation analysis…………………………………………………………………………………………….3 5.1. Market Summary………………………………………………………………………………………4 5.2 SWOT Analysis……………………………………………………………………………………………4 A. strengths 1. innovative...
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  • Marketing Case
    product facts Industry analysis i.e. identification of rivals, strength of rivals etc. SWOT Analysis Marketing Mix Micro- and Macro- environment analysis Segmentation and Targeting analysis BCG Matrix analysis Positioning map Value proposition analysis Levels of a product analysis Position in Product Life...
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  • Retail
    Study 3. Limitations of the Study 4. Methodology 5. Abstract 6. Company Background 7. Four P’s • SWOT Analysis • Perceptual Mapping 8. Data Analysis 9. Conclusions 10. Recommendations References Appendix EXECUTIVE SUMMARY OBJECTIVES OF STUDY ...
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  • Marketing
    CLEAR� ADVANTGE� Blackhead Eraser� Exfoliating Cleanser JOHNSON'S� HEAD-TO-TOE� Foaming Wash JOHNSON'S� Baby Bubble Bath & Wash 1. Situation analysis: Our antibacterial soap is specially produced to protect people from germs and bacteria. Especially in Pakistan where is not a complete understanding...
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  • Hll Assignmet
    Competitor’s analysis in which the market share of top FMCG companies are analaysed & the market share of HUL’S different categories product are analsed with comparison to its competitors. ▪ SWOT analysis to know the threat & opportunities of HUL in present market. ▪ Performance analysis made by...
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  • Blackbetty
    Competition 2 1.4 Market Shares 3 1.5 Issues with Market 4 1.6 Issues with Product 4 1.7 Toilet Cleaner Market Intelligence 6 Section 2 SWOT Analysis 7 2.1 Strength 7 2.2 Weakness 7 2.3 Opportunity 7 2.4 Threats 7 Section 3 Product Formulation 8 3.1 Raw Material Required 8 3.2 Sources...
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  • Marketing Myopia
    The concept of marketing myopia has remained a favorite subject of academic discussion and analysis, from the time that Theodore Levitt publishes his famous paper on Harvard Business Review in 1960, untill nowadays. A great number of companies proved Levitt right in his approach, and they served as typical...
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  • Rural Marketing - Hul
    A BRIEF STUDY ON MARKET SRUCTURE AND DEMAND ANALYSIS OF HINDUSTAN UNILEVER PROJECT REPORT SUBMITTED TO: MS. Meghnaa Sharma ...
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  • Competetive Analysis of Toilet Soap
    N. L. Dalmia Institute of Management Studies and Research Srishti, Sector – 1, Mira Road (E) - 401104 PROJECT REPORT ON “COMPETITIVE ANALYSIS OF TOILET SOAP INDUSTRY” TABLE OF CONTENTS |Sr. No |Particulars |Page No...
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