• Projectreport on Dettolsoap
    product It is a famous and reputed multi national company in the world that is also working in Pakistan. This report based on the activities, of Marketing process in brand development such as Marketing analysis, Situational Analysis, Target Market, SWOT and PEST Analysis, Product Offering, Competitive...
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  • marketing
    Current market share. 5) SWOT and PEST analysis SWOT STRENGTH WEAKNESS 1. Good brand image. Dettol has been in the antiseptic liquid industry for about 20 years. 1. Consumer may be unwilling to try a new product. 2. New product is convenient to use and buy. Using low amount...
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  • Finnace
    profitable product for Dettol having low growth and low market share. SWOT ANALYSIS OF DETTOL | |TYPES OF FACTOR | |LOCATION OF FACTOR...
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  • Iscm
    we mentioned just now. Lifebuoy can be one of the main competitors for Dettol as there is only a few option of hygiene product in the current Myanmar’s market. SWOT analysis Dettol is a brand that comes from a reputable company named Reckitt Benckiser which provides well-known quality and...
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  • Marketing Plan for Dettol Liquid Handwash
    TABLE OF CONTENTS 1. EXECUTIVE SUMMARY..………………………………………………………….…2 2. INTRODUCTION 1. Markets for various categories: The Liquid Handwash…………………………........2 3. MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3...
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  • Dettol Soap
    Dettol liquid Dettol hand wash Dettol Prickly powder Dettol multi purpose cleaner Which includes dishwasher, floor mopping liquid, washroom cleaner, kitchen cleaner I have chosen Dettol Soap MARKETING STRATEGY SITUATIONAL ANALYSIS Soap is a major consumer item and there is a huge demand...
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  • Detto; Strategic Audit
    Strategic Audit 15 Marketing Audit 15 SWOT Analysis 15 Marketing Mix 16 Seven S 18 Main Requirements for Success of Diversification 20 Factors Responsible for Success/Failure of Diversification of a Brand 20 Dettol Targets Rs 1000 cr after Diversification 21 Marketing Strategy 22...
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  • Dettol
    ……………………………………………………………6 Dettol Portfolio.…………………………………………………………………………7 MARKETING STRATEGY Situational analysis……………………………………………………………………9 Marketing analysis………..…………………………………………………………10 Target market……………….……………………………………………………….10 Market demographics……………………………………………………………..11 Market needs...
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  • Vision
    launched and added in the Dettol family. Available in two variants floral and citrus. MARKETING STRATEGY SITUATIONAL ANALYSIS Liquid is a major consumerable item and there is a huge demand and potential in this market particularly the anti – bacterial segment. The anti bacterial market segment...
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  • Business Context
    , perception of customers, SWOT analysis, tracking methods adopted to track the competitor etc. Our Products- Here we look at our product from an R&D perspective and what new innovation we can add to change the positioning of the product in the mind of customers. For that we look at the recent trends...
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  • Lifebouy's Marketing Strategies
    so shelf space is not important their main focus is on intensive distribution and ideal price with some innovation SWOT ANALYSIS OF LIFEBOUY COMPARASION : DETTOL AND LIFEBOUY PRODUCT: When we start talking about...
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  • Marketing Case
    product from the list and write on the following concept for that product.             Brief product facts Industry analysis i.e. identification of rivals, strength of rivals etc. SWOT Analysis Marketing Mix Micro- and Macro- environment analysis Segmentation and Targeting analysis BCG...
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  • Marketing
    the population. 1.2.6Legal Analysis: There are no legal issues in Pakistan for J&J as company meets all the legal requirement of the country. 1.3 SWOT Analysis: 1.3.1Strengths: The major strength of J&J in Pakistan is affiliation and support from the Johnson and Johnson global organization...
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  • New Prodoct Development in Banglagesh
    5.1. Market Summary………………………………………………………………………………………4 5.2 SWOT Analysis……………………………………………………………………………………………4 A. strengths 1. innovative products 2. security 3. pricing 4. packaging 5. placing 6. less competitor 7. lower price than competitor...
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  • Gillette
    . PSYCHOLOGICAL POSITIONING 9.5. MARKETING MIX 9.5.1. PRODUCT AND SERVICE 9.5.2. PRICING 9.5.3. PROMOTION 10. APPENDIX 10.1. GILLETTE- TIMELINE 10.2. SWOT ANALYSIS 10.3. ORGANIZATIONAL STRUCTURE 10.4. PRODUCT PORTFOLIO 10.5. FINANCIAL ANALYSIS 10.5.1. SHARE HOLDING PATTERN 10.5.2. PROFIT & LOSS ANALYSIS...
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  • Retail
    SWOT Analysis • Perceptual Mapping 8. Data Analysis 9. Conclusions 10. Recommendations References Appendix EXECUTIVE SUMMARY OBJECTIVES OF STUDY The main objectives of the study are: i) To assess the consumer sales promotion schemes offered on Lux. ii...
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  • Operations Mgt
    like price, brand image, fragrance, offers & discounts of various shaving cream/gel/foam and specifically for Gillette shaving gel/foam. Fishbein Analysis The survey also measured the attribute scores for other competing brands like Old Spice, Denim, Godrej, V-John and Dettol. Along with the data...
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  • Hll Assignmet
    HUL Matter Found: ▪ List of the different FMCG product lines of HUL. Competitor’s analysis in which the market share of top FMCG companies are analaysed & the market share of HUL’S different categories product are analsed with comparison to its competitors. ▪ SWOT analysis to know...
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  • Marketing Myopia
    services * How to sell your product to retailers * How to structure a letter professionally * Writing department objectives sample: Sales department * Understanding market driven strategy * What is a SWOT analysis and how can I use it? * Office ethics: Code of conduct standards...
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  • Marketing Plan
    Market(s) 5 c) Current Marketing Objectives and Performance 6 III. SWOT Analysis 7 a) Strengths 7 b) Weaknesses 8 c) Opportunities 8 d) Threats 8 IV. Marketing objectives 8 V. Marketing strategies 9 a) Target Markets 9 b) Marketing Mix 10 product strategy 10 pricing...
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