Swot Analysis Of Chipotle Mexican Grill Essays and Term Papers

  • Chipotle Mexican Grill Case Analysis

    Group report: case study analysis Case number 10: Chipotle Mexican Grill 2012: Can it hit a Second Home Run? Group number: 3 Group members: * Vu Thanh Loc – accounting * Dang Hoai Nam – accounting * Tran Dieu Linh – accounting * Nguyen Thi Ngoc Diep – accounting * Phan Dang...

    3442 Words | 11 Pages

  • Chipotle Mexican Grill Restaurant Case Analysis

    Chipotle Mexican Grill Restaurant Case Analysis Problem statement: In order to secure and promote Chipotle’s market share in the restaurant industry, kate is in the position of seeking competitive strategies with feasible implementations. Analysis: * External Environment: 1. General environment:...

    464 Words | 2 Pages

  • Chipotle Mexican Grill Case

    Introduction: Chipotle Mexican Grill, Inc.  is a chain of restaurants located in the United States, United Kingdom, Canada, and France, specializing in burritos and tacos. Its name derives from chipotle, the Mexican Spanish name for a smoked and dried jalapeño chili pepper. The restaurant is known...

    492 Words | 2 Pages

  • Chipotle Mexican Grill

    John Hawer Herrera February 21, 2013 MGMT 561 Chipotle Mexican Grill, Inc.: “Food With Integrity” I. Key Problem What Steven Ells began with a small taqueria in Denver, Colorado in 1993, one may not have foreseen this venture to become the fastest growing restaurant chain...

    1653 Words | 5 Pages

  • Chipotle Mexican Grill

    Chipotle Mexican Grill Chipotle Mexican Grill is an example of a relatively recent entrant in the national fast-food space that has provided exceptional quality to customers. Chipotle started as a one-shop burrito restaurant in Denver in 1993 that today is a publicly traded company with $1.3 billion...

    509 Words | 2 Pages

  • Chipotle Mexican Grill

    Chipotle Mexican Grill 1 a) Do you think CMG ought to consider an advertising campaign? Why or why not? If so, what should be the focus of the ads? Celebrity endorsements, the humane treatment of animals in its beef, etc…? CMG should consider an advertising campaign in order to increase awareness...

    3854 Words | 9 Pages

  • Chipotle Mexican Grill

    When I was choosing a company I had to figure out what I loved most. So I decided to choose my favorite restaurant. The company I chose was Chipotle Mexican Grill, Inc (CMG). I know that this is crazy because its fast food, but I work less than 1 mile from one and I eat there at least 2-3 times a week...

    441 Words | 1 Pages

  • Chipotle Mexican Grill

    1.59 | 1.63 | FAT | 2.27 | 2.38 | 2.71 | 3.01 | 3.15 | (1)Comment on your financial analysis of CMG. Comment on CMG’s performance with regard to: sales growth, margins, profitability, liquidity, leverage (e.g. debt load) and activity ratios...

    3043 Words | 9 Pages

  • Chipotle Mexican Grill

    Oluyinka Fadahunsi Chipotle Mexican Grill “Food with Integrity” I. Key Problem Chipotle Mexican Grill (CMG) “Food with Integrity” founded in 1993 with the aim of reinventing Mexican food with a policy of Food with integrity and the commitment to finding the very best ingredients raised with respect...

    1104 Words | 3 Pages

  • Chipotle Mexican Grill Ad Campaign

    Chipotle Mexican Grill Advertising Campaign Planning & Management 2011/6/4 Tao WenchanBMCD1 1022A (M37) | I. Executive Summary The American famous fast food brand Chipotle plans to enter the Singapore market in 2011 and they decide to develop a comprehensive advertising...

    4616 Words | 16 Pages

  • Mission, Vision, Values, and Principles of Chipotle Mexican Grill

    Mission, Vision, Values and Principles of Chipotle Mexican Grill Abstract This paper explores the mission, vision, values and principles of Chipotle Mexican Grill that guide them in the restaurant industry. Their key mission, vision, and values revolve around providing food with integrity and changing...

    690 Words | 3 Pages

  • W1A1 Chipotle Mexican Grill Strategy Im

    Chipotle Mexican Grill Strategy Improvements Karla Diaz St. Petersburg College, St. Petersburg, FL Chipotle Mexican Grill Strategy Improvements The fast-casual dining industry has expanded within recent years, but one sub-segment set for the largest growth is the fast-casual Mexican dining...

    1374 Words | 6 Pages

  • Chipotle SWOT Analysis

    Dylan Spaeth Group 4 MGMT 495 10/3/14 Devils Advocate: Chipotle Chipotle has come a long way since the 1993 introduction of it’s 1-unit operation in Denver; now spanning into a 1,458-unit operation serving more than 900,000 customers per day in over 43 states. [Gamble] However, they haven’t been...

    1283 Words | 2 Pages

  • Chipotle Swot Analysis

    Chipotle’s History: Chipotle Mexican Grill was originally opened in 1993, in Denver, Colorado. By 1996, there were eight Chipotle serving the Denver area. Chipotle brings on outside investors in 1998, and by 1999 McDonald’s became Chipotle’s majority holder. The company went public in 2006 and listed...

    2597 Words | 9 Pages

  • Swot Chipotle

    adding of locally crafted beers to be more competitive | Threats * Rising food costs * Rising employee expenses | Strengths * Reputation – Chipotle has a reputation among consumers for being an ethical, charitable, and healthy choice. Chipotle’s first ever TV advertisement sums this up perfectly...

    563 Words | 2 Pages

  • Swot Chipotle

    Chipotle is a Mexican restaurant that was opened in 1993 with the one goal to serve high quality and tasty food quickly with an experience that exceeded but refined the fast food experience. Chipotle also focus on using the best ingredients, and upholding their mission statement “Food with Integrity”...

    305 Words | 1 Pages

  • Chipotle Grill Ececutive Summary

    section 1 - Executive Summary Page 1 Chipotle Mexican Grill, Inc. Marketing Plan I. EXECUTIVE SUMMARY Chipotle Mexican Grill is a chain of restaurants specializing in San Francisco burritos and tacos since it’s inception in 1993. Chipotle is known for chunky guacamole, large burritos...

    294 Words | 2 Pages

  • Chipolte Mexican Grill

    Chipotle Mexican Grill Presented to Dr. Robert McNeal Department of Business Administration College of Business Administration Alabama State University In Partial Fulfillment of the Requirements for the Course MGT 462.01 Business Policies 5:30 M W (Spring 2009) Submitted by: Helena Bryant ...

    18123 Words | 60 Pages

  • Chipotle Grill Case Study

    What does a SWOT analysis reveal about the attractiveness of Chipotle Mexican Grill’s situation and future prospects? There are a lot of things about Chipotle that have kept them successful in previous years. Opportunities and strengths depict that presently the company has a strong and positive image...

    1459 Words | 5 Pages

  • Marketing Analysis: The Garden Grill Includes Consumer Analysis, SWOT Analysis, Break-Even for a new business using real data.

    Part I - CONSUMER ANALYSIS §Needs: -Convenience -Taste -Quality -Affordability -Feel good about what they are eating -Friendly, fun, casual, relaxed atmosphere §Demographics: -Age: eighteen to fifty-five -Income: Range from less than $15,000 to over $60,000 -Occupation: Range from full-time...

    651 Words | 6 Pages