• Marketing Plan
    information about different players of detergent market. • Through this project I can tell the people about the current market situation of surf excel as viewing the market, which will provide a picture to how consider the market trends in future. • I am student of Marketing Strategy, so that's why I...
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  • Project
    of Marketing Strategy, so that's why I want to know about Surf Excel Marketing System.                             Surf Dominating...
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  • Marketing Planning for Surf Excel in Pakistan
    share from major cities. MARKETING POSITIONING: Surf Excel is considered to be a trusted and premium brand because of its unique association. Unilever is positioning their product in the best of their customer satisfaction which also differentiate from their competitors. They are creating...
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  • Brand Managment
    the detergent market people have choices as they can take Surf Excel and Ariel alternatively. Threats of new entrance: New coming brands of China and other smuggled brands are huge threat for Surf Excel. As concern of competitive strategy the organizations really should focus on following of three...
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  • Surf-Excel-Rexona
    strategies of Unilever Bangladesh for two of its brand which is: Rexona and Surf Excel. We are going to give an overall summary of the various marketing segmentation, targeting, positioning, promotion, distribution and many other marketing mixes of both rexona and surf excel. Thus the main...
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  • Surf Excel vs Ariel
    range which they can. MARKETING POSITIONING: surf excel Surf Excel is considered to be a trusted and premium brand because of its unique association. Unilever is positioning their product in the best of their customer satisfaction which also differentiate from their competitors. They...
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  • Surf Excel
    good. The philosophy behind this is the children are the best influencers for the deciders. The children with this eye catching phrase try to influence the decision of their parents (mainly mother) who are the deciders.    Marketing Positioning: Surf excel is considered to be a trusted and...
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  • Surf Excel
    Enhance Market shares Page 13 MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C o Customer satisfaction o Goodwill & reputation     4. MARKETING STRATEGIES Surf Excel is considered to be a trusted and premium brand because of its unique association. Unilever is positioning their...
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  • Marketing Strategies of Surf Excel in Pakistan
    known as surf excel two buckets packet that claims that it will reduce the amount of water. * The plus point of the marketing strategy of Surf Excel is that when all other (detergent) brands were campaigning against stains and how dirt is bad for clothes, Surf Excel came up with the tagline...
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  • Research Paper
    strategies based on consumer-pull. In most of its advertisements, Surf Excel looks connected to famous personalities, such as recently they launched an ad featuring famous Pakistan Cricketer Shoaib Akhtar. 9 Positioning Surf Excel positions a brand by saying ‘Complete Cleaning and care’. This...
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  • Detergent Study
    Excel’s winter clothes editionSurf Excel Gentle WashPrevents woollen clothes shrinking * 28. ThankYou! http://www.slideshare.net/yusbeha/surf-excel-brand-analysis http://gmx.xmu.edu.cn/ews/business/pmarketing/chapter07.htm   | Segmentation, Targeting, and Positioning: P&G | [ 2006...
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  • Brand Positioning
    suitable for the product in question. The strategy to differentiate the brand or product is to place it in an appropriate cell of the human mind so that whenever the customer recalls the product, the firm’s brand is the first to be recalled. This strategy is called ‘Positioning’. ‘Positioning is...
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  • Surf Excel
    strategy of Unilever for its premium detergent products, sold under various brand names; such as Omo in Brazil and Persil in UK and France. Today, Surf Excel leads the Premium Fabric Wash Category in India. Some of the other major detergent products of Unilever in India are Rin and Wheel. The latest entry...
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  • Positioning Strategies
    use or particular application. (i) Surf Excel : “Surf Excel hena!” (ii) Clinic All Clear : “Dare to wear Black” (iii) (vi) Positioning by User:- Associating a product with a user or a class of user. (i) BREITLING : “INSTRUMENTS FOR PROFESSIONALS” (ii) Raymond : “The...
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  • Mkt Positioning.Docx
    communicate a specific image or position for a brand is to associate it with a specific use or application. Surf Excel is positioned as stain remover ‘ Surf Excel hena!’ Also, Clinic All Clear – “Dare to wear Black”. POSITIONING BY PRODUCT CLASS -- ? Often the competition for a particular product comes...
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  • Detergent
    quality detergents at an affordable price Between two segments: With price cuts, upgradation With slowdown, downgradation Major Players :  Major Players Premium Surf Excel Ariel Henko Stain Champion Economy/Mid Priced Tide Rin Shakti Henko Mr. White Popular Nirma Wheel Positioning Map...
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  • Vanish Case Study
    [pic][pic] Contents Product – A Stain Remover 3 Target market 3 Issues Faced 4 Category Comparison 5 Detergent Product 5 Positioning Map 6 Surf Excel 6 Ariel 6 Value proposition of Vanish v/s Competition 7 Options 8 Recommendation: 9 Short Term Approach: 9 Long Term Approach: 10...
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  • Household Care Assignment
    the price with higher profit making object.Because to them making more profit is the main objective.This strategy assumes that the company do have knowledge about the cost function and demand.As a example we can say that HUL made the price of Surf Excel quick wash at Rs 149/kg.Because they know...
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  • Surf
    strategy is determined in such a way so as to suit all forms of trade (GT, LMT, IMT) along with customer’s purchasing power. Promotion was the most important ingredient in the revival of Surf Excel. The event Paint Masti created a name of the brand. Relaunch of the Surf with the tagline “Dirt is Good...
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  • Loreal Case Study
    flavoured tea offerings. HUL’s Surf Excel 2005 campaign focused on the core issue – ‘the water’, which is relevant to the market. The campaign’s positioning of brand was “Save 2 buckets of water at every wash”. It clearly compares how there would be less foam while washing clothes in Surf...
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