"Surf Excel Brand Positioning Strategy" Essays and Research Papers

  • Surf Excel Brand Positioning Strategy

    Segmentation Surf was launched in 1959. A family brand with toughstain removal and caringimage. - International to Ultra to...

    Brand management, Laundry detergent, Lower middle class 342  Words | 3  Pages

  • Surf Excel

    Table of Contents ANALYSIS OF SURF EXCEL WASHING POWDER...

    Brand, Brand management, Income 1009  Words | 4  Pages

  • Surf Excel

    Surf Excel Brand Management 12/18/2012 Shikhar Mehra MBA Tech (Marketing) Roll No. 364 Brand...

    Brand, Brand equity, Brand management 1471  Words | 5  Pages

  • SURF excel vs ariel

     Surf Excel & ARIEL Marketing & Competition Analysis Main areas covered Introduction | History Top Indian...

    Consumer, Hindustan Unilever, Laundry 298  Words | 10  Pages

  • Hul Surf Excel

    SURF EXCEL:- Surf reaches over 20 million homes in India. Surf was the first...

    Brand management, Cleanliness, Clothing 755  Words | 3  Pages

  • Brand Positioning

    the need-to-know marketing ideas and insights that help build brands and increase sales. Sign up for free Brandeo Newsletter Top of Form Get...

    Advertising, Brand, Brand management 1002  Words | 6  Pages

  • Brand Positioning

    . POSITIONING Suppose we are asked, ‘who makes the best instant coffee?’ Next , we are asked, “who makes the next best?’ there can be a...

    Brand, Brand equity, Brand management 2122  Words | 6  Pages

  • Marketing Strategies of Surf Excel in Pakistan

    Submitted By: M.Com (1 1/2) Morning Group Members: Wajiha Riaz 35 Ainee Rashid 54 Hira Aslam Butt 57 Syedda Azka Naeem 64 Sadia...

    Cosmetics, Detergent, Laundry 2029  Words | 8  Pages

  • Brand Positioning

    Chapter 1 Related Theory Discussion 1.1 Brand: The American Marketing Association defines a brand as a "Name, term, design,...

    Advertising, Brand, Brand management 1395  Words | 6  Pages

  • Positioning Strategy

    Introduction: Product positioning is closely related to market segment focus (Berry, 2008). Product positioning involves...

    Brand management, Hair, Hair care 1499  Words | 5  Pages

  • Positioning Strategy

    Positioning Strategy: By creating product, service, channel, people and image differentiation Nestle arrives the consumer touch...

    Brand, Brand management, Brands 1644  Words | 5  Pages

  • Surf Excel

    MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan...

    Brand, Brand management, Marketing 3372  Words | 15  Pages

  • BRAND PROMOTION OF SURF EXCEL

     SUMMER TRAINING PROJECT REPORT On BRAND PROMOTION of SURF EXCEL QUICK WASH...

    Advertising, Brand, Brand equity 7670  Words | 55  Pages

  • Marketing Management Study Surf Excel

    selected is Surf Excel. Q2. Identify the company. Ans:- The company to which Surf Excel belongs...

    Brand, C, Colgate-Palmolive 464  Words | 3  Pages

  • Selecting an Overall Positioning Strategy

    Selecting an Overall Positioning Strategy The full positioning of a brand is called the brand’s...

    Airline, Brand management, Price 1237  Words | 4  Pages

  • Surf Excel

    Surf Excel, launched in 1954, is one of the oldest detergent powders in India and Pakistan. Initially, the brand...

    Brand, Brand management, Laundry detergent 2330  Words | 8  Pages

  • Surf Exel VS Arial

    Surf Excel Vs Ariel Brands War...

    Brand, Brand management, Laundry detergent 857  Words | 5  Pages

  • Consumer Behavior Towards Ariel and Surf Excel

    personal care, oral care and household products. HUL, P&G, Britannia are the major Indian consumer product companies which have very strong presence...

    Brand, Brand equity, Brand management 2111  Words | 7  Pages

  • Positioning Strategies

    POSITIONING STRATEGIES Positioning refers to creating a favourable image in the mind of the customers so that...

    Brand, Brand management, Competition 416  Words | 2  Pages

  • Brand Positioning

    reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building...

    Brand, Brand architecture, Brand equity 1991  Words | 6  Pages

  • Brand Positioning and Repositioning

    Research Proposal # 1 Name of The Research Proposal: Brand Positioning & Repositioning Brand...

    Alcohol by volume, Alcoholic beverage, Cider 1596  Words | 6  Pages

  • Brand Positioning and Market Segmentation

    Brand Positioning and Market Segmentation Brand positioning is an important...

    Brand, Brand equity, Brand management 800  Words | 3  Pages

  • Brand Management Strategies - Umbrella Brands

    Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict...

    Advertising, Brand, Brand architecture 1726  Words | 5  Pages

  • Positioning of Beverages Brands

    MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta...

    Caffeine, Coca-Cola, Shahrukh Khan 1215  Words | 6  Pages

  • A Study on Advertisement of Surf Excel, 5-Star & Center Shock

    Advertisement Category FMCG FMCG FMCG Product Surf Excel Cadbury’s 5-Star Center Shock Video Link on Youtube...

    Advertising, Advertising agency, Brand 869  Words | 3  Pages

  • Positioning Strategy of Axe

    POSITIONING STRATEGY OF AXE Introduction Axe is a product of Hindustan Uniliver, one of the biggest FMCG companies in India....

    Advertising, Boy, Brand 755  Words | 4  Pages

  • Marketing Communication (Brand positioning).

    "Brand positioning is an attempt to create and maintain a unique representation of the brand in customer's mind, a...

    Brand management, Factor analysis, Marketing 1882  Words | 6  Pages

  • Elements of Brand Strategy

    Introduction to Brand Strategy Introduction The objective of brand strategy is to support in...

    Brand, Brand management, Customer 1581  Words | 6  Pages

  • Brand Building Strategy

    Brand Building Strategy Paper Presented By R.PRIYADHARSINI DR.K.SHYAMASUNDAR,.B.E.,M.B.A., PH.D SENIOR LECTURER...

    Brand, Brand equity, Brand management 1830  Words | 6  Pages

  • How to write a Brand Positioning Statement

    Write a Brand Positioning Statement The Power of 3 Words First words on the subjects goes to Branding expert and author Jack...

    Brand, Brand management, Brands 1232  Words | 4  Pages

  • Brand Positioning of Coach

    Brand Positioning of COACH Positioning Statement For consumers of middle income levels who need both...

    Brand management, Branding, Gucci 1060  Words | 3  Pages

  • Guess Brand Positioning

    universally known brand with a fashionable and unique style towards their diverse product range. They cater their products for all ages, from...

    Brand, Brand management, Brands 1279  Words | 6  Pages

  • Brand Positioning: Luxury Watches

    c. Technology 4. Brands a. Omega b. Rolex c. Tag Heuer d. Breitling e. Cartier f. Gucci 5. Price a. 10-40k b....

    Brand, LVMH, Marketing 623  Words | 3  Pages

  • Positioning

    POSITIONING STRATEGY POSITIONING Creating a unique and distinctive image for a brand relative to...

    Brand, Brand equity, Brand management 531  Words | 5  Pages

  • Positioning and Brand Loyalty

    Positioning and Brand Loyalty Shelane Edie SRM 410: Contemporary Issues in Sports Marketing & Management Date: December...

    Brand, LeBron James, Marketing 975  Words | 3  Pages

  • Brand Positioning: Kitesurfing

    In 1957 a UC Berkeley-trained engineer and Olympic gold medalist named Lowell North found the North Sails brand. A committed and driven...

    Kite, Market economy, North 1877  Words | 6  Pages

  • Pepsi vs Coke Brand Positioning

    Week 5: Branding and Positioning Reading: * Articles - Please be sure to read all articles and view all videos listed.  They are short but...

    Advertising, Brand, Brand management 941  Words | 3  Pages

  • Marketing Planning for Surf Excel in Pakistan

    5. Objectives and Issues ……………………................................…………….........18 6. Marketing Strategies …………………………………………….....….……........19...

    Brand management, Laundry detergent, Marketing 3781  Words | 18  Pages

  • Brand Positioning

    MARUTI SUZUKI and HYUNDAI Frame of Reference: Consumers associate the brand Maruti Suzuki brand with economical, reliable and...

    Automobile industry in India, Automotive industry, Ford Motor Company 435  Words | 3  Pages

  • Targeting and Positioning Strategy

    Part 1 Introduction my brand … The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer...

    Advertising, Brand, Graphic design 1424  Words | 5  Pages

  • Examining Nokia's brand identity and positioning

     INTEGRATED BRAND MANAGEMENT SEMINAR PAPER EXAMINING NOKIA’S BRAND IDENTITY AND POSITIONING...

    Brand, Brand equity, Brand management 785  Words | 17  Pages

  • Quaker Oats - Brand Equity and Positioning

       | | Running Head: BRAND EQUITY AND POSITIONING Quaker Oats – Brand Equity and Positioning...

    Brand, Brand management, Branding 1588  Words | 5  Pages

  • Positioning Strategies for the New Beetle

    The New Beetle Q1. What positioning alternatives were available to Liz Vanzura and her team? What were the advantages and disadvantages...

    Advertising, Automobile, Demographics 688  Words | 3  Pages

  • Metabical Marketing Positioning Strategy

    In 2008, a marketing and positioning strategy was needed for Cambridge Sciences Pharmaceutical’s (CSP) new weight loss drug...

    AIDS, Anti-obesity medication, Cancer 1807  Words | 5  Pages

  • Surf Excel Presentation

    Analysis of the Surf Excel’s 2012 Pre and Post-purchase behaviourin Mamallapuram | | [Type the author name] | 6/7/2012 | |...

    Data, Detergent, Hindustan Unilever 1558  Words | 8  Pages

  • Positioning Strategy of Grameen Phone

    Positioning Strategy By creating product, service, channel, people & image differentiation Grameenphone reach the consumer...

    Customer, Customer service, Multimedia Messaging Service 856  Words | 4  Pages

  • STRATEGY, BRAND AND BRAND POSITIONING OF RINSO

    MARKETING STRATEGY, BRAND, AND BRAND POSITIONING ANALYSIS RINSO : A CASE STUDY PAPER MARKETING...

    Advertising, Brand, Brand equity 2747  Words | 11  Pages

  • Strategy and Positioning paper

    Strategy and positioning An overview of the organization that our team is working with is the hair industry for example hair...

    Competition, Factor analysis, Hair 937  Words | 3  Pages

  • Toyota Target Market and Positioning Strategy V11

    Market and Positioning Strategy Learning Team A Dan Black, Amy Giordando, Lisa Haug, Juana Hunsberger, Aundrika Wheeler MKT575 -...

    Brand, Brand management, Branding 2506  Words | 11  Pages

  • BRAND POSITIONING OF SCORPIO

    BRAND POSITIONING OF SCORPIO Presented By KushalDey(314SM100 5) INTRODUCTION  Mahindra & Mahindra is a flagship company of...

    Automobile, Mahindra & Mahindra Limited, Mahindra Axe 563  Words | 12  Pages

  • Strategy And Positioning Paper 3

     Strategy and Positioning Paper Learning Team B: Christina Deddeh, Christina Morrison, Brian Preston, Allan Remigio, and...

    Hospital, Marketing, New Brunswick, New Jersey 1798  Words | 9  Pages

  • Marketing Strategies for Luxury Brands

    Pure. As a competitor intending to introduce a similar product into the luxury fashion brand perfume market, consumer behaviour has important...

    Advertising, Brand, Brand equity 2083  Words | 7  Pages

  • Positioning Strategies for Service Providers

    Positioning Strategies for Service Providers by Kai F. Mahnert The following article is concerned with the importance of...

    Economics, Marketing, Marketing mix 1536  Words | 7  Pages

  • Lifebuoy Strategy

    % Brand Story & Lifebuoy - Manish Samtani Read on ................................... personal wash brand. It has been...

    Advertising, Brand, Brand management 1492  Words | 5  Pages

  • Brand Positioning and Core Values

    income adults  Benefit  Everyone seeks for having pleasure from the icecream Direct Sets of Competition Brand with similar...

    Ben & Jerry's, Brand, Gelato 540  Words | 16  Pages

  • Brand Positioning - Airtel and Vodafone

    Vodafone and Airtel- A study of the brand positioning of two brands from the same product category. VODAFONE...

    Bharti Airtel, Bharti Enterprises, Elite 469  Words | 3  Pages

  • Brand Strategy Coffee

    BRAND STRATEGY “Illy Caffe’’ by Coca Cola Company - Bulgaria The report is intended to introduce a new coffee the “Illy...

    Caffeine, Coca-Cola, Coffee 1330  Words | 5  Pages

  • Horlicks Brand Image

    INTRODUCTION Holicks a brand was established before 6 decades back in 1960. It is owned by GlaxoSmithKline consumer health care. It’s a...

    Brand management, Branding, First-mover advantage 361  Words | 4  Pages

  • Marketing Positioning

    strange word, “positioning.” Its origins are shrouded in the fog of history. The popular marketing writers, Jack Trout and Al Ries, started...

    Brand, Brand management, Focus group 1429  Words | 5  Pages

  • Segmentation, Targeting & Positioning

    University of Zimbabwe Graduate School of Management *Marketing Ma*nagement Question: Kotler (1988) has stated that: “The heart of...

    Market segmentation, Marketing, Marketing management 1451  Words | 5  Pages

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