• Brand Managment
    founded in 1872 and is based in Karachi, Pakistan. Unilever Pakistan Limited Surf Excel is the oldest detergent brand to be present in Pakistan since 1960. It might sound strange for a leading laundry brand like Surf Excel to say that dirt is good, but healthy activities involving dirt are essential...
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  • Surf-Excel-Rexona
    2. Objectives of the study 3. Methodology 4. Introduction 5. Analysis of the Marketing strategies 1. Segmentation 2. Targeting 5.3 Positioning 6. Marketing mix 6.1 Product 6.2 Price 6.3 Place 6.4Promotion ...
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  • Surf Excel vs Ariel
    Segmentation Surf was launched in 1959. A family brand with toughstain removal and caringimage. - International to Ultra to Ex cel Surf Ex cel is available in 4variants: Surf Excel Blue Surf Excel Quick Wash Surf Excel Automatic Surf Excel Detergent Bar Rating7/6 ARIEL Ariel...
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  • Marketing Plan
    .…………………….... …16 5. Objectives and Issues ……………………................................…………….........18 6. Marketing Strategies …………………………………………….....….……........19 Positioning Strategy…………………………………….……………....19 Marketing Mix (Product)…………………………………….………...20 Marketing Mix (Price)…………………………………………….……22 ...
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  • Project
    Sir Jawad Saleem     Marketing Plan     Presented By Habib Ahmed (062413)                 Affiliation: Marketing Strategy (MBA subject studying at IMS)     29-11-2008         Acknowledgment May ALLAH bless me with such kind of dedicated teacher in future. Thanks to Sir Jawad...
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  • Surf Excel
    MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons...
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  • Marketing Planning for Surf Excel in Pakistan
    .…………………….... …16 5. Objectives and Issues ……………………................................…………….........18 6. Marketing Strategies …………………………………………….....….……........19 Positioning Strategy…………………………………….……………....19 Marketing Mix (Product)…………………………………….………...20 Marketing Mix (Price)…………………………………………….……22 ...
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  • Surf Excel
    ANALYSIS OF SURF EXCEL WASHING POWDER ............................................................................................. 3 ABOUT THE COMPANY ................................................................................................................................. 3 ABOUT THE BRAND ......
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  • Marketing Strategies of Surf Excel in Pakistan
    Aslam Butt 57 Syedda Azka Naeem 64 Sadia Iqbal 69 Table of Contents * Introduction of unilever * Surf Excel * Marketing Facts * Marketing Strategies * Comparision with learning & Chapter of Marketing Unilever Pakistan Limited manufactures and markets home and personal...
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  • Detergent Study
    used as a remedy for centuries. ABOUT THIS REPORT Delivery method: instant download Report format: PDF  (download a sample) Market statistics: Excel workbook  (download a sample) Overview Discover the latest market trends and uncover sources of future market growth for the Home Care industry in...
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  • Brand Positioning
    Brand Positioning - A Brand Building Concept A brand position is the part of the brand identity and value proposition that is to be actively communicated to the target audience and that demonstrates an advantage over competing brands. Positioning is a concept, which is commonly seen in marketing. ...
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  • Surf Excel
    Surf Excel, launched in 1954, is one of the oldest detergent powders in India and Pakistan. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel underwent...
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  • Positioning Strategies
    POSITIONING STRATEGIES Positioning refers to creating a favourable image in the mind of the customers so that they perceive the product or a service to be better than that of its competitors. It is also occupying the mind, heart, body and wallet space of customers in the selected target market segment...
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  • Mkt Positioning.Docx
    Brand Positioning Strategies A product can be positioned based on 2 main platforms: The Consumer and The Competitor. When the positioning is on the basis of CONSUMER, the campaigns and messages are always targeted to the consumer himself (the user of the product) Peter England always campaigns their...
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  • Research Paper
    Marketing-Surf Excel Gulshan Campus IQRA University – Marketing i Iqra University Gulshan Campus Group Members: Fahimullah Baig Dated: May 5, 2009 Subject: Introduction to Business Topic of Project: Marketing (Surf Excel) Submitted To: Mazhar Ali Business Profile Business Name:...
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  • Detergent
    The Indian detergent market is expected to grow at 7-9% pa in volume terms. |  | The synthetic detergent market can be classified into premium (Surf, Ariel), mid-price (Rin, Wheel) and popular segments (Nirma), which account for 15%, 40% and 45% of the total market, respectively. The product category...
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  • Household Care Assignment
    Comparative analysis of strategies adopted by different players (viz. Defense, Market challenger, Market Follower and Niche Specialist Roles) 3. Explain product hierarchy concept with appropriate real examples. 4. Make a documentation of Differentiation and Positioning strategy adopted by various ...
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  • Surf
    UZAIR HAMEED (FA07-BB-0101) COURSE TITLE: MARKETING MANAGEMENT (SEC. C) SHORT REPOT ON: SUBMITTED TO: PROF. MUMTAZ AHMED KHAN SHORT REPORT ON SURF EXCEL MARKETING MANAGEMENT (SEC. C) SUBMITTED TO PROF. MUMTAZ 15TH DECEMBER, 2008 1 TABLE OF CONTENTS TOPICS PAGE NO Acknowledgement…………………………………………………...
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  • Arslansatti
    3-5 6. Distribution Review 5-6 7. Strength, Weaknesses, Opportunities, and Threat Analysis 6-8 8. Objectives and Issues 8-9 9. Marketing Strategy 9-13 10. Contingency Planning 13 Introduction: X power Launch our first product and services in the age of perfect competition and mature...
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  • Loreal Case Study
    WHY BRAND FAIL? Brands fail due to several reasons. It may be due to the company’s offerings not relevant to current market needs, poor communication, positioning, etc. Some of the important reasons are discussed below which could guide the young budding brand managers to learn from the mistakes...
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