Surf Excel Brand Positioning Strategy Essays and Term Papers

  • Marketing Strategies of Surf Excel in Pakistan

    Aslam Butt 57 Syedda Azka Naeem 64 Sadia Iqbal 69 Table of Contents * Introduction of unilever * Surf Excel * Marketing Facts * Marketing Strategies * Comparision with learning & Chapter of Marketing Unilever Pakistan Limited manufactures and markets home and personal...

    2029 Words | 8 Pages

  • STRATEGY, BRAND AND BRAND POSITIONING OF RINSO

    MARKETING STRATEGY, BRAND, AND BRAND POSITIONING ANALYSIS RINSO : A CASE STUDY PAPER MARKETING MANAGEMENT AS A MID TEST ASSIGNMENT MEINAWATI, YE 51B, 29114877 | STATEMENT OF ORIGINALITY I hereby certify that I am the sole author of this paper and that no part of this paper has been...

    2747 Words | 11 Pages

  • Surf Excel

    Surf Excel, launched in 1954, is one of the oldest detergent powders in India and Pakistan. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel underwent...

    2330 Words | 8 Pages

  • Surf Excel

    MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons...

    3372 Words | 15 Pages

  • Surf Excel

    ANALYSIS OF SURF EXCEL WASHING POWDER ............................................................................................. 3 ABOUT THE COMPANY ................................................................................................................................. 3 ABOUT THE BRAND ......

    1009 Words | 4 Pages

  • Surf Excel

    Surf Excel Brand Management 12/18/2012 Shikhar Mehra MBA Tech (Marketing) Roll No. 364 Brand Management Table of Contents Introduction .................................................................................................................................................. 2 Brand Mission...

    1471 Words | 5 Pages

  • Developing Brand Positioning Strategy for Canadian Club

    Developing Brand Positioning Strategy for Canadian Club Whiskey [pic] Developing branding strategy for Canadian Club A. Assess and fully critique the success...

    3950 Words | 12 Pages

  • Surf Excel Presentation

    Analysis of the Surf Excel’s 2012 Pre and Post-purchase behaviourin Mamallapuram | | [Type the author name] | 6/7/2012 | | Preface This project traces the detergent market and the demand for one particular detergent in Mahabalipuram, a small township in Tamil Nadu. Surf Excel is a leading...

    1558 Words | 8 Pages

  • active ingredient in surf excel

    3/28/2014 :: IRCTC :: - Plan My Travel 28­Mar­2014 [10:17:28 IST]    Welcome Mr. priyank shukla Tour Packages Flights Hotels & Lounge Tourist Train Shop Retiring Room Home |  Sign Out |  Contact Us For better site experience, few links wouldn't be available during 09:30 Hrs to 12:00 Hrs...

    668 Words | 4 Pages

  • Surf Excel : Consumer Perception

    the The Norm that prevailed dominantly a few yearsago, but surf Excel came up with its creative ad DAAG-Achche Hai, and what was dreadful,nightmare for all the moms turned into nothing more than two pinches or may be a three of SURF Excel. Isnt it like the one strike of the blacksmith to a hundred...

    806 Words | 2 Pages

  • Hul Surf Excel

    SURF EXCEL:- Surf reaches over 20 million homes in India. Surf was the first brand of detergent that was advertise on Television and Lalitaji was the first icon for a detergent powder created by Alyque Padamsee. It has tremendous Sales Turn over in almost all part of India for...

    755 Words | 3 Pages

  • Surf-Excel-Rexona

    2. Objectives of the study 3. Methodology 4. Introduction 5. Analysis of the Marketing strategies 1. Segmentation 2. Targeting 5.3 Positioning 6. Marketing mix 6.1 Product 6.2 Price 6.3 Place 6.4Promotion ...

    2508 Words | 13 Pages

  • Analysis of Surf Excel

    television advertisement The Source:- Hindustan Unilever Limited introduced Surf in 1959, introducing the first detergent powder into the country. At the time, housewives used laundry soap bar to wash clothes. Surf offered them significantly better clean, with much less effort. The promise of ‘Superlative...

    556 Words | 2 Pages

  • Brand Positioning

    MARUTI SUZUKI and HYUNDAI Frame of Reference: Consumers associate the brand Maruti Suzuki brand with economical, reliable and affordable car. Although it has now ventured into big luxury cars as well but M-800 had dominated the Indian car market since it was launched in 1984. Maruti enjoyed beingthe...

    435 Words | 3 Pages

  • Brand Positioning

    Chapter 1 Related Theory Discussion 1.1 Brand: The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers." A brand can take many forms, including a name, sign, symbol...

    1395 Words | 6 Pages

  • Surf Excel vs Ariel

    Segmentation Surf was launched in 1959. A family brand with toughstain removal and caringimage. - International to Ultra to Ex cel Surf Ex cel is available in 4variants: Surf Excel Blue Surf Excel Quick Wash Surf Excel Automatic Surf Excel Detergent Bar Rating7/6 ARIEL Ariel...

    342 Words | 3 Pages

  • Brand Positioning

    | A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES By Vivek Kumar 149010108 (BIM BANGALORE) To Bharathidasan Institute of Management ...

    6073 Words | 23 Pages

  • Brand Positioning

    CAN INDIA-PAKISTAN DIALOGUE BEAR ANY FRUITS? HISTORY S ince partition, relations between Pakistan and India have been characterized by rivalry and suspicion. Although many issues divide the two countries, the most sensitive one since independence has been the status of Kashmir. At the time of partition...

    1255 Words | 4 Pages

  • Brand Positioning

    create, shape, and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand, from the perspective of the consumers, is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance...

    2817 Words | 8 Pages

  • Brand Positioning

    from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity, we need to start with the building blocks of brand equity. They include brand awareness, and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two...

    1991 Words | 6 Pages