Brand Positioning the Victoria &Alfred Waterfront Company
The Victoria & Alfred (V&A) Waterfront has become one of the top tourist destinations in South Africa. Attracting approximately 20 million visitors annually, it is located around Cape Town’s original harbour, the Victoria and Alfred basi...
A Study on Brand Positioning of Birla Cement withSpecial Reference to Bhilwara
AtBirla Corporation LimitedChanderia, ChittorgarhRajasthan (India)
FOR THE PARTIAL FULFILLMENT OF“MASTERES IN BUSINESS ADMINISTRATION”2008-2010
SUBMITTED TO: SUBMITTED BY:M...
Surf reaches over 20 million homes in India. Surf was the first brand of detergent that was advertise on Television and Lalitaji was the first icon for a detergent powder created by Alyque Padamsee.
It has tremendous Sales Turn over in almost all part of India for...
Surf Excel, launched in 1954, is one of the oldest detergent powders in India and Pakistan. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other global brands, Surf Excel und...
Daag Achhe Hai Campaign-Storyline
The storyline is this: Two cutekids; a brother and sister going to school. Sister reciting numbers, as to how bigger number 2 isover number 1 and suddenly she falls in a puddle. She starts crying and points her fingers to thepuddle. The annoyed brother goes and lit...
Surf was launched in 1959.
A family brand with toughstain removal and caringimage.
International to Ultra to
cel is available in 4variants:
Surf Excel Blue
Surf Excel Quick Wash
Surf Excel Automatic
Surf Excel Detergent Bar
Introduction of FMCG Industry
The FMCG sector which has been the foundation of the Indian Economy, started to take its shape only during the last fifty odd years. The sector touches each facet of human life providing consumers non-durable goods required for daily or regular use. So, it easier said...
Brand Positioning - A Brand Building Concept
A brand position is the part of the brand identity and value proposition that is to be actively communicated to the target audience and that demonstrates an advantage over competing brands. Positioning is a concept, which is commonly seen in marketing....
MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C
1. CURRENT MARKETING SITUATION
Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups,...
ENROLLMENT NO: 07BS0711
ICFAI BUSINESS SCHOOL, KOLKATA
BENETTON INDIA PRIVATE LTD.
SUMMER INTERNSHIP PROGRAM
Duration: 23-02-2008 to 25-05-2008
Scope: A report submitted by in pa...
AN ANALYSIS OF SEGMENTATION, TARGETTING AND POSITIONING STRATEGY OF IPOD APPLE
Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
Dell’s advantage is primarily due to cost drivers rather than differentiation...
This case addresses the issue of which positioning strategy Mahindra and Mahindra should adopt in order to ensure that all its strategic objectives are met and it garners enough market share to assume the position of market leader once again. This decision is to be taken at a time...
Product positioning is closely related to market segment focus (Berry, 2008). Product positioning involves creating a unique, consistent, and recognized customer perception about a firm’s offering and image. Products in the same category can be positioned in many different ways. ...
Nokia Brand’s Positioning
Nokia was named the 5th Best Global Brand in 2007 and has been one of the 10 best global brands for almost a decade. So what makes Nokia Brand so valuable and what is Nokia’s value proposition? As Tam Harbert of Electronic Business magazine has put it: "If Nokia C...
Market Segmentation, Positioning, Targeting: A case of Tata Nano in India
EXECUTIVE SUMMARY: Targeting and positioning strategy of Tata Nano and recommendations for the company are given.
According to Howard and Sheth (1969,...
Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as...