• Marketing
    HDFC Standard Life Insurance Company”. We find Mr. Parshuram Sahoo as enthusiastic and hard working and we wish him all success in future. Yours sincerely, P. Srinivas Rao. [pic] HDFC Standard Life Insurance Somajiguda, Branch. ...
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  • Personal Marketing Plan
    years in pharmaceutical field, last four years in training department. now she wants to be a free lancer trainer provide her services in conducting core skills ( personal selling ,communication ,presentation ,time management ) and design training courses if needed .her job research will be concerned...
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  • Brand Management
    introduction depends on ... Product quality Growth rate of the market Firm familiarity with the market Size of the market Firm’s resources Low market concentration Findings on Brand introductions 1 Managers should expect better results in terms of market share in markets where a limited...
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  • Brand Management Summary
    Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs ...
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  • Personality and the Five Factor Theory
    break it down into its individual parts, starting with the traits. The concept of psychological traits looks at what makes individuals similar as well as different, and this is the core of the dispositional domain. Although I will get more into the specific traits when talking about the FFT, here I...
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  • Brand
    depends on ... Product quality Growth rate of the market Firm familiarity with the market Size of the market Firm’s resources Low market concentration Findings on Brand introductions 1 Managers should expect better results in terms of market share in markets where a ...
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  • Compensation and Rewards Study Notes
    needs for survival and security, as well as social needs and needs for recognition Intrinsic Rewards- factors that satisfy higher-order human needs for self-esteem, achievement, growth and development Incentive – a promise that a specified reward will be provided if specified employee behaviour is performed ...
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  • Brand Management Summary
    marketing mix. * Managing CBBE: (1) take a broad and long-term view of marketing a brand (2) specify the desired consumer knowledge structures and core benefits for a brand (3) consider a wide range of traditional and nontraditional advertising, promotion and marketing options (4) coordinate the marketing...
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  • Consumer Perceptions on the Incorporation of Established Brands
    ..............................12 3.1.2 Possible problems associated with M&As ..........................................................13 3.1.2.1 High failure rates ........................................................................................................................................
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  • Term Paper
    1. What is organisational culture? The values and  that contribute to the unique social and psychological environment of an organization. Organizational culture includes an organization's expectations, experiences, philosophy, and values that hold it together, and is expressed in its self-image...
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  • Consumer Behavior
    Developing Information About Consumer Behavior 27 Part 2 The Psychological Core 43 Chapter 2 Motivation, Ability, and Opportunity 44 Chapter 3 Exposure, Attention, and Perception 69 Chapter 4 Knowledge and Understanding 91 Chapter 5 Attitudes Based on High Effort 121 Chapter 6 Attitudes Based on Low Effort...
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  • Leading Orgainzation Final
    There are two major forms of power: 1. Formal Power – This power is based on the individual’s position within the organization. These power bases, from which this type of power can be derived, includes: - Coercive Power: An individual reacts to this power out of fear of negative...
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  • consumer psychology summary
    of consumers’ decisions with respect to the acquisition, consumption, and disposition of goods, services, time , and ideas by human decision-making units (over time). Consumer behavior, more than buying Acquiring: a consumer comes to own an offering Using: usage is at the very core of consumer behavior...
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  • Hr Report on Telenor
    Telenor have grown to become a leading telecom operator in the country. In fiscal year 2006, Telenor achieved nearly 200% growth in their subscriber base- The Highest in the industry by a wide margin. Telenor is the fastest growing mobile network in the country, with coverage reaching deep into many...
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  • Human Resource Management
    approach to HRM involves new ways of operating in organisations and demands new skills. These include the need to understand tacit knowledge, recognise core competencies and attend to stakeholder views, to ensure that all aspects of the organisational resources are engaged. The life cycle model: 1. Introduction:...
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  • Chapter 1
    Chapter 1 – Developing Self-Awareness Week 3 – January 29, 2013 Self-Awareness * Self-awareness lies at the heart of the ability to master oneself, but it is not sufficient * We can not improve ourselves or develop new capabilities unless and until we know what level of capability we currently...
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  • Yo Man
    | |The Importance of Strategic Management | | | |What Is Strategic Management? | | | |Why Is Strategic...
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  • Training and Development
    1.Training and teaching What is the basic difference? So how do we define the fundamental differences between teaching and training? Teach has many alternate definitions, including: * To cause to know something * To guide the studies of * To impart the knowledge of * To instruct...
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  • Global Warming
    Q1: Question 1 Consider a decision which you, someone else, or an organisation made recently. The decision should be one which, looking back on it, could have had a better outcome. Using what you have learned in MGMT901, explain how you could improve the decision-making process so as to achieve a better...
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  • Chapter 1
    1Chapter 1 Developing Self-Awareness True/False Questions Key Dimensions of Self-Awareness 1. Self-awareness is at the foundation of personal life management skills. True (page 58, easy, recall) If false, why? The Enigma of Self-Awareness 2. Empirical evidence indicates that people...
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