• Analysis of Supply Chain in Reliance Fresh Retail
    Analysis of Reliance Fresh’s Supply Chain in Fresh Fruits and Vegetables | | | | Contents Introduction……………………………………………………………………………………....3 ------------------------------------------------- Supply chain and retail: The means to the end……………………………………………......3...
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  • Organisational Behaviour
    for reliance fresh on the basis of various factors Product related factors * On the basis of supply chain-: globally, supply chains in the world are fairly mature and efficient. But in india this is not the case because of lot of intermediaries and manual handling. Reliance was aware...
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  • Indian Retail Industry and Retail Supply Chain
    chains operating in Delhi. These retail chains are similar in their product category and functioning. They even have the same targeted customer. The selected Retail Chain outlets are RELIANCE FRESH,BIG APPLE, 6TEN, and the local grocery shop in the area. The base of the research is that the supply...
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  • Reliace Fresh
    Project Report PGP14/Group 1 The Rationale behind the Supply Chain Strategy adopted by Reliance Fresh as given by Reliance officials: “We will always buy from the farmer, almost never from the mandi (wholesalers),” said a group official. For example, the leafy vegetables, aubergines, tomatoes...
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  • Reliance Fresh
    perishable food items to the huge number of proposed retail outlets. How far backwards would Reliance have to integrate to assure such supply? - 10 Current Supply Chain Diagram of Reliance Fresh CS-08-029 LOCAL FARMERS (Here grading and standardization takes place) COLLECTION CENTRES LINKED...
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  • Reliance Fresh Supply Chain
    created two supply chains: one to trade commodities in the open market through mandi shops while the second one will supply to its Reliance Fresh outlets.  The split has occurred because Reliance has realised that there is money to be made, may be more, in simple commodity trading, especially...
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  • Growth Through Value Creation
    business. Reliance Fresh will not compete with local vendors due to political reasons, and their inability to create a robust supply chain. This is different from their original plans. In states like Kerala, West Bengal and Orissa, where they face opposition, they have changed their retail strategy by...
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  • Swot Analysis
    FMCG and food. The retail company of reliance may not supply the vegetables and fruits in a few states, the Reliance fresh resolute not to contest by means of trader partially since the following reason because fine because its injury to keep a healthy supply chain. Growth of reliance fresh: The...
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  • Reliance Fresh
    a political issue. Currently, Reliance is far behind its intended goal. Other reasons for the same include delay in setting up of the supply chain, man power requirements, availability of real estate and license issues. Reliance Fresh Reliance retail began its operations through opening of 11...
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  • Marketing Tools
    set for themselves, innovations in approach would need to be undertaken on several fronts. Several of these aspects for reliance fresh are discussed here. Initiatives in Supply Chain Management • Boosting their supply chain infrastructure and logistics support is going to be critical...
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  • reliance fresh
    . TRADITIONAL MODEL OF RETAIL RELIANCE “FARM TO FORK”   Structure of Channel Reliance started its retail operations of Reliance Fresh stores with following supply chain model. Procuring directly from the farmers and operating with moderate margin but mass Selling was...
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  • Retail Supply Chain
    Supply Chain Management in Fresh Produce Supply Retailing: Evidence from Indian Retailers Presented By: Mr. Kumar Sushant OUTLINE OF PRESENTION Introduction Objectives Methodology General model of Supply chain system Analysis Inferences Recommendation INTRODUCTION: INTRODUCTION...
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  • Reliance Fresh Case Study
    markets. While organized retail in India is only 2% of the total US$ 215 billion retail industry, it is expected to grow 25% annually, driven by changing lifestyles, strong income growth and favorable demographic patterns. 4.2 Company selection with background study. Reliance Fresh...
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  • Market Research of Reliance Fresh
    RELIANCE FRESH [pic] A CASE OF SUPPLY CHAIN AND its IMPACT ON OTHER rETAILERS Reliance Fresh: A Case Study Prepared for: Mr. Shashank Mehra (Faculty, Marketing Research, Center of...
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  • Reliance Fresh
    achieved through vertical integration across the entire supply chain—from raw material supply, production, wholesale and retail. The different parts of the supply chain will no longer be able to work in silos as they do today. Reliance Fresh Reliance Retail is also going to open one store for every...
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  • Reliance Fresh Supply Chain
    1 Dhirubhai Ambani Institute of Information and Communication Technology Study the Supply Chain of Fruits and Vegetables of Reliance Fresh By Vishal K. Patel (201013015) 201013015@daiict.ac.in To Dr. Girja sharan 2 DECLARATION I VISHAL K PATEL, Post Graduate student of...
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  • Reliance Fresh
    dry fruits and canned vegetables etc. Reliance is in continuous operations and expansion mode since January 2007 with ever increasing number of stores. Few of the distribution and techno initiatives undertaken by the company are rebuilding the supply chain value proposition for perishable produce...
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  • Project
    . Retail Limited) and Reliance Industrial Reliance Fresh is the Retail chain division of Reliance Industries of India which is headed by Mukesh Ambani. Reliance has entered into this segment by opening new retail stores into almost every metropolitan and regional area of India. Reliance plans to...
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  • Project Report on Sales Promotion
    Reliance Industries Limited (including main subsidiaries Reliance Petroleum Page 7 Limited and Reliance Retail Limited) and Reliance Industrial Infrastructure Limited. Reliance Fresh is the Retail chain division of Reliance Industries of India which is headed by Mukesh Ambani. Reliance has entered...
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  • Perishables
    PERISHABLE SUPPLY CHAIN MANAGED BY RELIANCE FRESH: Reliance Fresh intended to bring high quality fresh food to the customer at an affordable price and a pleasing environment enforcing high quality and hygiene bringing high value to the customers. In order to provide customers with high quality...
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