• L‘Oreal Brandstorm Haircut Study
    87% 76% 46% 22% 30% PHILIPPINES INDIA In Indonesia and Philippines • T 10 Sh Top Shampoo (i value) = 100 % sachet (in l ) h t In Philippines • Pantene Shampoo sale = 69% in sachets 13 Source: AC NIELSEN  FY2009 ASEAN Distribution 100% 80% 60% Health and Beauty Retailers Direct Selling /...
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  • P&G Marketing Mix
    * The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin, Downy®, Lenor®, Iamps®, Crest®, Oral-B®, Duracell®, Olay®, head & Shoulders, Wella®, Gillette®...
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  • Mix Marketing of Pantene
    the current scenario.The top shampoo brands in India include Sunsilk, Clinic Plus, Dove and Pantene. Thecompany that leads the shampoo market in India is Hindustan Unilever Limited. The top 2 * 4. three most sought after brands Sunsilk, Dove and Clinic are produced by HUL. Thecompany holds a 44%...
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  • Proctor and Gamble
    * Olay is a brand of women's skin care products. * Oral-B is a brand of toothbrush. * Pampers is a brand of disposable diapers * Pantene is a brand of haircare. * Prilosec OTC is a brand of heartburn medicine co-marketed by AstraZeneca. * Pringles is a famous brand of potato...
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  • Internship Report on Unilever
    effectiveness. Among the local brands, Sunsilk is the most commonly used brand in Grade B and Grade C parlors and Pantene is used in Grade A parlors especially for premium customers as Pantene is considered as high end product by customers. In men‟s salons, Pantene and Head & Shoulder dominate while conditioners...
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  • Philosophy
    (New Lip Color Pallette), Hair Care: Mostly comes from P&G and Unilever brands in attempt to gain shares from the mass consumers. Pantene 3 Minute Miracle, Sunsilk Style Collection, New L'Oreal Elseve Damage Care, Clear TV Advertisement Garnier Light - new ad Pond's TV Filler carrying the story...
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  • Pom Report - Unilever Situation Analysis
    one of the biggest suppliers of consumer products, each year provides a great deal of crucial goods for people’ life, for example: P/S toothpaste, Sunsilk shampoo, Omo detergent ... This is not only a threat to domestic suppliers but also a lesson for them to learn from. Unilever has a big range...
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  • Pantene
    Fusion, Always/Whisper, Braun, Bounty, Charmin, Crest, Downy/Lenor, Folgers (which it reportedly plans to spin off), Gillette, Iams, Olay, Pampers, Pantene, Pringles, Tide, and Wella, among others. The P&G community consists of over 138,000 employees working in over 80 countries worldwide. Fortune 500...
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  • Cavinkare Private Limited: Innovative Tapping on Rural Doors
    Legal. It is mainly used used for strategic management of a company. Hindustan Uniliver Limited SWOT Analysis: Strengths: 1. Clinic plus and Sunsilk are strong products in Urban areas and holds a strong position in global market. 2. Nice distribution coverage. 3. Project Shakti (For rural customers...
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  • Brand-Tracker-of-Sunsilk-to-Calculate-the-Brand-Image
    Executive summary Sunsilk is one of the world's most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 .Over the decades it has been revamped, constantly keeping it contemporary with the changing times and consumer preferences. Objective:...
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  • Cavin Kare Swot
    started differentiating itself on the basis of quality and superior fragrance. It used a French perfume in its formulation. National brands such as Sunsilk and Clinic Plus from Hindustan Lever Limited (HLL)d were mainly targeted at urban consumers and had virtually ignored rural markets. CavinKare saw...
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  • P & G vs Unilever
    1.0 Executive Summary Firstly, we will look onto Pantene, the first brand. Pantene is a very popular brand in Asian countries. Most of the people in Asian countries knew about this brand although some may not use it because of the benefits that can be gained as solution for different hair problems...
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  • Pricing in India
    50 % of the shampoo bottles are sold in the Northern region alone SUNSILK SHAMPOO (Hindustan Lever Ltd.) PRODUCT Launched in 1964, Sunsilk is the largest beauty shampoo brand in the country. Positioned as the 'Hair Expert', Sunsilk has identified different hair needs and offers the consumer a shampoo...
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  • Research Report
          Which of the following brands of shampoo have you purchase.  Pantene                              Sunsilk                    Organics                             Clinic plus      others (please specify)   | Pantene | Sunsilk | Organics | Clinic all clear | Others (H&S) | Male | 7 | 5 |...
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  • A Report on “Compiling Consumer’s Attitude Towards Brands”
    product. This report is based on surveying of 120 people as sample that provided opinion about three renowned brand of Shampoo namely Pantene, Head & Shoulders and Sunsilk. We asked consumers same type of questions for all three brands and noted their opinion. After analyzing the opinion of consumers, we...
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  • Project
    not. This, by  any sensible definition, is definitely unethical. But exaggeration is an aspect of advertising. When does it become misleading? Is Sunsilk or Organics which use film stars or very well known high strata celebrities who probably never touch an Indian Shampoo, ethical? To my mind, is there...
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  • Marketing Project
    products mores. Presently Using Used Earlier Hair Conditioner Basic Requirement Notes 1 Dove Pantene Dove Dandruff She started using Dove after watching Advertisements. She will never buy Pantene again. She does not look the ingredients of shampoo. Even after using Dove she thinks her hair is dry...
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  • Reseach on Shampoo
    fastest growing category. Players like Dabur and Ayush came up with herbal shampoos. 1.5 The top Shampoo brands Normal Shampoos •Clinic Plus •Sunsilk •Chik Anti Dandruff Shampoos •Clinic All Clear •Head and Shoulders •Dabur Vatika AD Premium Products •Shehnaz Hussain •Revlon Flex •L'Oreal ...
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  • Rm Report
    about the whole population for usage of different shampoo. In this research, we can find that most of the higher class consumers use Dove, L’Oreal, Pantene, etc which are higher in price in comparison with other branded shampoo. Middle class consumers prefer Clinic All Clear, Garnier, Head & Shoulders...
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  • Brand Awareness
    21% 22% 33% 25% 37% 38% 8.2. Brand Awareness in Rural Market Table 8.2 : Brand Awareness in Rural Market Shampoo Garnier Chik Vatika Lux Pantene Sunsilk Clinic plus Average (%) 64 67 72 73 80 81 87 75 Washing Powder Nirma Wheel Surf excel Rin Arial Tide Hanko Average (%) 78.9 85.3 70.5 87.4 53.7...
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