• L‘Oreal Brandstorm Haircut Study
    Conditioner XXX Rejoice XXX Rejoice XXX XXX vs Pantene Extra Moisturising Shampoo Conditioner Pantene former fragrance XXX Pantene former fragrance XXX vs Sunsilk Damage Care Shampoo Conditioner XXX Sunsilk XXX Sunsilk XXX vs Clinic Clear Clean&Itch control Shampoo XXXX Clear...
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  • Proctor and Gamble
    Shoulders and Pantene are also trying hard to be positioned on top. Clinic is nearly double the size of Sunsilk. Dabur is among the top five FMCG companies in India and is a herbal specialist. With a turnover of Rs. 19 billion (approx. US$ 420 million) in 2005-2006, Dabur has brands like Dabur Amla...
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  • Internship Report on Unilever
    Loreal Pantene Garnier Clear Dove Sunsilk Head Shoulder & 60% 67% 78% 75% 67% 55% Important 13% 10% 2% 10% 13% 5% Most Important 27% 23% 20% 15% 20% 40% Men’s Saloon Response percent Least Important 53% 24% 71% 50% 65% 59% Important 24% 26% 18% 6% 15% 18% Most Important 24% 50% 12% 44% 21% 24% 87...
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  • Mix Marketing of Pantene
    almost 18% in the current scenario.The top shampoo brands in India include Sunsilk, Clinic Plus, Dove and Pantene. Thecompany that leads the shampoo market in India is Hindustan Unilever Limited. The top 2 * 4. three most sought after brands Sunsilk, Dove and Clinic are produced by HUL. Thecompany...
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  • P&G Marketing Mix
    the 4 P’s framework. The main competitors for Pantene are Sunsilk from HUL,Fiamma Di wills from ITC, Halo from Colgate Palmolive and Vatika from Dabur India Ltd. Competitive analysis based on: PRODUCT: In October, 1998 Pantene extended its product line and announced that Pantene Pro-V would be...
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  • Philosophy
    Wonderwear, Etude House (branding, not product-specific), Lancome Virtuose Mascara, Clinique Lip color, Revlon Mineral Collection, Martha Tilaar PAC (New Lip Color Pallette), Hair Care: Mostly comes from P&G and Unilever brands in attempt to gain shares from the mass consumers. Pantene 3...
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  • Pom Report - Unilever Situation Analysis
    today, we can see that almost each product of Unilever have at least one competitive product: Omo vs. Tide (detergent), Comfort vs. Downy (fabric softener), Clear vs. Head&Shoulder and Sunsilk vs. Rejoice (shampoo), Dove vs. Pantene (hair conditioner), Pond’s vs. Olay (skin care), etc ... And guess...
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  • Pantene
    channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales. Pantene has an undoubtedly amazing...
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  • Cavinkare Private Limited: Innovative Tapping on Rural Doors
    plus and Sunsilk are strong products in Urban areas and holds a strong position in global market. 2. Nice distribution coverage. 3. Project Shakti (For rural customers especially for women) Through which they are trying to broad cast their brand image in villages. Weakness: 1. Still main...
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  • P & G vs Unilever
    the survey we had conducted with 30 respondents on as an idea for this Sunsilk product. 2.0 Introduction 2.1 Pantene by Procter & Gamble Company Procter and Gamble (P & G) was founded in1837 by William Procter and James Gamble. P & G is a manufacturing conglomerate which is a public...
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  • Cavin Kare Swot
    Exhibit 13 Chik Market Share (Volume in Percent) Source: Provided by the company. 28 ACRJ Exhibit 14 Retail Prices of Sachets and Bottles Bottle Shampoo Brand Clinic All Clear Clinic Plus Head & Shoulders Head & Shoulders Menthol Pantene Normal Hair Sunsilk Fruitamins Sunsilk Black Chik...
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  • Pricing in India
    range comes in premium packaging and design. The accent is on "It knows you, and hence knows exactly what your hair needs" COMPETITORS PANTENE (Procter & Gamble) Recently P&G launched its new range of Pantene shampoo known as " Pantene Pro V". HLL launched its new range of Sunsilk, after which P&G...
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  • Brand-Tracker-of-Sunsilk-to-Calculate-the-Brand-Image
    inhaling the fragrances. Samples A B C D E Brands 8. Which brands would you like to be most associated with (in order of preference) and why? Ranking scale: 1-5 (1 being the most preferred and 5 the least) Brands Sunsilk Clinic Plus Garnier Pantene Fiama Di Wills Rank 9. For each of the...
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  • Research Report
    refused the use of shampoo and gave the reason that shampoos cause hair problems. They either use soaps or the traditional method of washing hair.  2.      Which of the following brands of shampoo have you purchase.  Pantene                              Sunsilk                    Organics...
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  • A Report on “Compiling Consumer’s Attitude Towards Brands”
    on surveying of 120 people as sample that provided opinion about three renowned brand of Shampoo namely Pantene, Head & Shoulders and Sunsilk. We asked consumers same type of questions for all three brands and noted their opinion. After analyzing the opinion of consumers, we found some very...
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  • Marketing
    different product for the same purpose such as Pantene, Sunsilk , Rejoice, and so on. Besides, Dove is also price maker and spends a lot of money in advertisements to convince their customers. Last but not least is the competitor’s strategies and price. The competitors of Dove are Sunsilk, Rejoice...
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  • Rm Report
    - Dove and Wella * Economy- Sunsilk and Clinic all clear * Popular- Head and shoulders * Discount – Pantene HYPOTHESIS * Promotion by a competitor has no effect on sales of another product. * A price rise or fall will have no effect on consumer buying behavior (Brand loyal...
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  • Marketing Project
    . He thinks this has to rectified. 3 Dove Himalaya Hair Shine He uses it for antidandruff. Says it is the best brand available at that price. He doesn't take any advice from his friends. 3 Pantene Sunsilk Hair fall He uses shampoo for anti-dandruff. Says T.V. advertisements effect his choice...
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  • Yahooo
    11) Oral-B 12) Pampers 13) Pantene 14) Pantene pro-V 15) Pert Plus 16) Safeguard 17) Tide 18) Vicks 19) Herbal essence 20) Camay 21) Dove   UNILEVER. 1) Lipton 2) Ariel 3) Life buoy shampoo 4) Walls 5) Brooke bond A-1 6) Rin 7) Lux 8) Life buoy soap 9...
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  • Dabur Project
    platform ) * Sunsilk re-positioned and re-launched in 1994 (Nutracare) - Pink for dry hair, yellow for normal hair, green for oily hair and black for long hair. * P & G enters India in Nov 1995, with the world’s largest selling brand - Pantene * P & G launched its...
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