Sunlight Bath Soap Unilever Marketing Strategy Essays and Term Papers

  • Marketing Strategies of Nestle and Unilever

    huge natural resources, and with costs that are at the very low end of the global average. All major consumer companies of India have sophisticated marketing and product development plans. Moreover, the multinationals that are operating in India have business models that are tailor-made to local markets...

    24560 Words | 77 Pages

  • Bath Soap

    REPELLANT BATH SOAP MAKING (Source: http://www.ehow.com/how_4443311_make-bug-repellent-body-soap.html) Instructions * 1 Gather all the materials and supplies you need so as to have them handy when you begin. Grate the Castile soap and set it aside. Grate it as fine as possible to help it...

    762 Words | 3 Pages

  • Comparison of Unilever and P&G Marketing Strategies

    Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled ‘Path to Growth' had special promise and forecast for success. The primary objective of this plan was to cull Unilever's ‘tail' brands and place extra...

    1678 Words | 5 Pages

  • Marketing Strategies for Low Income Consumers Unilever

    MG506 Global Marketing Unilever in Brazil (1997-2007) ‘Marketing Strategies for LowIncome Consumers’ Lecturer: Date: X X Group E: Cian Corbett David Mc Weeney Seánpaul Walsh xxx xxx xxx Contents: 1. Introduction 2. Brazil 3. North-East Market Attractiveness 4. Brand Portfolio 5. Options...

    448 Words | 2 Pages

  • Unilever Brazil marketing strategy for low-income consumer

    Unilever in Brazil Case Write Up Unilever should launch new detergent powder to attract low-income detergent users in the Northeast Brazil. The company will be able to make use of its strong brand in launching the new product and also Unilever will be able to keep its profitability by positioning...

    440 Words | 2 Pages

  • Unilever in Brazil: Marketing Strategies for Low-Income Customers

    Note: Solve any 4 Cases Study’s CASE: I Playing to a new beat: marketing in the music industry Good old fashioned rock ‘n’ roll could be dead. If a mobile phone ringtone in the shape of the vocalizations of the animated Crazy Frog dominates the billboard charts for months on end, then it could...

    12810 Words | 47 Pages

  • Unilever Strategy

     Unilever is an Anglo-Dutch multi-national corporation, one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories, operating in over 150 countries. In 2012, Unilever added nearly €5 billion of turnover, pushing through the €50 billion mark...

    3180 Words | 10 Pages

  • An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area

    [pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: ...

    9895 Words | 38 Pages

  • Strategies of Square and Unilever

    Line: All kinds of Toiletries Goods including: Freshgel Toothpaste, Jui Hair Oil, Meril Baby Soap, Meril Splash, Senora, Chaka, Chamak, etc. Key Features of Square Toiletries Ltd Business Strategy: * STL is dedicated to make every effort to understand consumer needs to provide maximum satisfaction...

    3426 Words | 12 Pages

  • Branding strategies of SANTOOR soap

    SANTOOR Santoor is the third largest soap brand in India. The brand, belonging to Wipro Consumer Care, has done well for itself by beating the international biggies and carving a niche for itself since it was launched in 1986. In the past 25 years, the run for the brand was not always so good, but...

    666 Words | 2 Pages

  • The Corporate Portfolio Strategy of Unilever

    analyzed period the brand portfolio of Unilever was characterized by major vertical and horizontal integration processes. The production of low-cost consumer goods required significant control over raw materials. Moreover, the production of some goods (e.g. soap) served as a basis for a new business development...

    1121 Words | 4 Pages

  • Marketing for Bath and Body Works

    Executive Summary Bath & Body Works is owned by the Limited Brand Company, who operates the retail stores in the malls all over the world. They offer their customers personal care products, like hand lotions, body soaps, creams and body spray in all kinds of fragrances. They also offer...

    1771 Words | 5 Pages

  • Unilever Growth Strategy

    Case Study Unilever’s Path to Growth Strategy: Introduction: Arthur: A. Thomson The University of Alabama Unilever was created in 1930 through the merger of Margarine Unie, a Dutch margarine company, and British-based lever Brothers, a soap and detergent company. Margarine Unie had grown through mergers...

    378 Words | 1 Pages

  • Unilever Marketing Skill

    DICTIONARY MARKETING APPENDIX (2nd version) Issued: November 2000 Introduction This Appendix replaces the original Professional Skills Dictionary - Marketing Appendix issued by Unilever in 1996. A summary of the new Marketing Professional...

    4641 Words | 20 Pages

  • Marketing Plan: Lux Soap

    Profile History of LUX Industry Analysis Swot Analysis Segmentation Basis Marketing Mix Product Life cycle EXECUTIVE SUMMARY Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux, with the sunscreen formula...

    6673 Words | 30 Pages

  • Environmental strategy - Unilever

    Our environmental strategy has focused primarily on achieving its goals through eco-efficiency in manufacturing, eco-innovation in our products, and through our three sustainability initiatives in agriculture, fish and water. Our approach We have gained considerable experience and understanding through...

    832 Words | 4 Pages

  • Unilever: Diversification Strategy

    Currently a Unilever brand can be found in one out of every two households in the world. Yeti t is remarkable to see that the corporate image of a company whose brands are so well known, and whose operations are so widespread, is so indistinct. There were times between the 1960s and 1990 when Unilever appeared...

    525 Words | 2 Pages

  • Unilever Marketing Project

    Acknowledgment As the requirement of our course “Marketing” we have conducted this research to study the marketing strategies of Knorr Noodles. We are greatly indebted to our resource person “Mr. Shahzad Alam” whose help and guidance enabled us to muster our courage and findings in a presentable...

    2685 Words | 10 Pages

  • Lux Soap Marketing Project

    operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share. Unilever’s one of the most popular brand is LUX. They segments LUX.’s...

    2517 Words | 8 Pages

  • Hindustan Unilever Marketing Mix

    Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India's largest marketer of Soaps, Detergents and Home Care products. It has the country’s largest Personal Products business, leading in Shampoos, Skin Care Products, Colour Cosmetics and Deodorants. HUL is also the market leader in...

    7674 Words | 24 Pages