The two basic tasks of marketing communications are message creation and message dissemination. Media planning supports message dissemination. Media planning helps you determine which media to use--be it television programs, newspapers, bus-stop posters, in-store displays, banner a
INDIAN INSTITUTE OF MANAGEMENT INDORE
A project report on
RELIANCE COMMUNICATIONS LTD.
Course: Strategic Management- I
Instructor: Dr. B. L. Sunder
Submitted on: 19th March, 2009
The E-Commerce has revolutionised the world and has reignited the interest in supply chain management as a way of wealth creation.
A supply chain is the stream of processes of moving goods from the end user order through the raw materials stage, supply, production, and distribution of products
Efficiency: A measure of how well or how productively resources are used to achieve a goal. Effectiveness: A measure of the appropriateness of the goals an organization is pursuing and the degree to which they are achieved.
Decisional Roles associated with methods managers use in planning strategy
Chapter 1: Conceptual Framework
5 Concepts to Market Comms
Target Market – informing, reminding or persuading
* who, how, where?
Media Channels – must be relevant to target
* build brand image
Synergy – all components of IMC presenting same brand message