• Marketing communications
    1. Introduction The two basic tasks of marketing communications are message creation and message dissemination. Media planning supports message dissemination. Media planning helps you determine which media to use--be it television programs, newspapers, bus-stop posters, in-store displays, banner a
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  • Relaince communications strategy
    INDIAN INSTITUTE OF MANAGEMENT INDORE {draw:frame} A project report on RELIANCE COMMUNICATIONS LTD. Strategy Analysis {draw:frame} {draw:frame} Term: III Course: Strategic Management- I Instructor: Dr. B. L. Sunder Submitted on: 19th March, 2009 Reliance Communica
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  • Organic inorganic supply chain
    The E-Commerce has revolutionised the world and has reignited the interest in supply chain management as a way of wealth creation. A supply chain is the stream of processes of moving goods from the end user order through the raw materials stage, supply, production, and distribution of products
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  • Management theory and communications midterm cc
    Efficiency: A measure of how well or how productively resources are used to achieve a goal. Effectiveness: A measure of the appropriateness of the goals an organization is pursuing and the degree to which they are achieved. Decisional Roles associated with methods managers use in planning strategy
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  • Intergrated marketing communications
    Chapter 1: Conceptual Framework 5 Concepts to Market Comms Target Market – informing, reminding or persuading * who, how, where? Media Channels – must be relevant to target * build brand image Synergy – all components of IMC presenting same brand message * positioning
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