Strategy Unilever Essays and Term Papers

  • Unilever Strategy

     Unilever is an Anglo-Dutch multi-national corporation, one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories, operating in over 150 countries. In 2012, Unilever added nearly €5 billion of turnover, pushing through the €50 billion mark...

    3180 Words | 10 Pages

  • Strategies of Square and Unilever

    including: Freshgel Toothpaste, Jui Hair Oil, Meril Baby Soap, Meril Splash, Senora, Chaka, Chamak, etc. Key Features of Square Toiletries Ltd Business Strategy: * STL is dedicated to make every effort to understand consumer needs to provide maximum satisfaction and to achieve focused low-cost leadership...

    3426 Words | 12 Pages

  • The Corporate Portfolio Strategy of Unilever

    Unilever’s portfolio Before the analyzed period the brand portfolio of Unilever was characterized by major vertical and horizontal integration processes. The production of low-cost consumer goods required significant control over raw materials. Moreover, the production of some goods (e.g. soap) served...

    1121 Words | 4 Pages

  • Marketing Strategies of Nestle and Unilever

    After the economic liberalization of 1991, many MNCs have entered India. Today, global companies having subsidiaries in India include Unilever, Nestle, BATA, Colgate Palmolive, Procter & Gamble, General Electric, General Motors, Ford, Pepsi and Coca-Cola. Historically, the main reason...

    24560 Words | 77 Pages

  • Unilever Growth Strategy

    Case Study Unilever’s Path to Growth Strategy: Introduction: Arthur: A. Thomson The University of Alabama Unilever was created in 1930 through the merger of Margarine Unie, a Dutch margarine company, and British-based lever Brothers, a soap and detergent company. Margarine Unie had grown through mergers...

    378 Words | 1 Pages

  • Unilever: Diversification Strategy

    Currently a Unilever brand can be found in one out of every two households in the world. Yeti t is remarkable to see that the corporate image of a company whose brands are so well known, and whose operations are so widespread, is so indistinct. There were times between the 1960s and 1990 when Unilever appeared...

    525 Words | 2 Pages

  • Environmental strategy - Unilever

    Our environmental strategy has focused primarily on achieving its goals through eco-efficiency in manufacturing, eco-innovation in our products, and through our three sustainability initiatives in agriculture, fish and water. Our approach We have gained considerable experience and understanding through...

    832 Words | 4 Pages

  • Unilever: "Path to Growth" strategy II.

    restructuring program undertaken by the leading consumer goods company Unilever. It examines in detail the important elements of the restructuring program named the "Path to growth" strategy. The case focuses on the corporate strategy of Unilever and changes brought about with respect to organizational structure...

    5360 Words | 17 Pages

  • Comparison of Unilever and P&G Marketing Strategies

    Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled ‘Path to Growth' had special promise and forecast for success. The primary objective of this plan was to cull Unilever's ‘tail' brands and place extra...

    1678 Words | 5 Pages

  • Unilever Strategy for Organising and Structuring Its Global Operations.

    Unilever is a complex global organization that has a portfolio of 400 brands, spanning 14 categories in home and personal care and food products. The company has 163,000 employees in the 170 countries within which it operates (Unilever, 2010). Organizations such as Unilever face the challenge of configuring...

    546 Words | 2 Pages

  • Marketing Strategies for Low Income Consumers Unilever

    MG506 Global Marketing Unilever in Brazil (1997-2007) ‘Marketing Strategies for LowIncome Consumers’ Lecturer: Date: X X Group E: Cian Corbett David Mc Weeney Seánpaul Walsh xxx xxx xxx Contents: 1. Introduction 2. Brazil 3. North-East Market Attractiveness 4. Brand Portfolio 5. Options...

    448 Words | 2 Pages

  • Unilever Brazil marketing strategy for low-income consumer

    Unilever in Brazil Case Write Up Unilever should launch new detergent powder to attract low-income detergent users in the Northeast Brazil. The company will be able to make use of its strong brand in launching the new product and also Unilever will be able to keep its profitability by positioning...

    440 Words | 2 Pages

  • Unilever in Brazil: Marketing Strategies for Low-Income Customers

    fresh talent that could prove to be the next big thing and capture the public imagination. Now corporate short-term thinking has enveloped business strategies. If an act fails to be an immediate hit, the record label drops them. The industry is now characterized by an endless succession of one-hit wonders...

    12810 Words | 47 Pages

  • An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area

    [pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: ...

    9895 Words | 38 Pages

  • Unilever

     Unilever Emily Romero Introduction: Unilever is a multinational corporation with “extensive product offerings in the food, detergent, and personal care business.” Because Unilever is organizing its companies on a decentralized...

    873 Words | 3 Pages

  • Unilever

    France – a new brand and proposition Manager : Myriam Riedel, brand leader Out Of Home Company Context • On any given day, two billion people use Unilever products to look good, feel good and get more out of life. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable...

    385 Words | 2 Pages

  • Unilever

    - ---- r ---­ .' S ~, 504-009-1 D "'he BusIness School ~or the v Vorld • Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers • Overall winner of the 2008 European Case Clearing House Awards • Winner of a 2007 European Case Clearing House Award in the...

    6378 Words | 37 Pages

  • unilever

            2             Content   The Unilever emporium ............................................................................ 4 Strategy ...................................................................................................

    3675 Words | 68 Pages

  • Unilever

    UNILEVER Portfolio Management Sohail Aslam Esmeralda García Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts June 19th, 2008 PERSPECTIVES 1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management...

    4318 Words | 28 Pages

  • Unilever

    Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €60 billion...

    700 Words | 7 Pages