"Strategy Unilever" Essays and Research Papers

  • Strategy Unilever

    period the brand portfolio of Unilever was characterized by major vertical and horizontal integration processes. The production of low-cost consumer goods required significant control over raw materials. Moreover, the production of some goods (e.g. soap) served as a basis for a new business development (chemicals) and related diversification was the managerial decisions. At that time Unilever was also a huge packaging and shipping company. End of 1980s A “core strategy” was adopted. The restructuring...

    1990s, Brooke Bond, Henkel 1121  Words | 4  Pages

  • Unilever

    DATE: Karl Schmidt Jared Sessum Sustainable Tea at Unilever, Harvard Business School January 29, 2013 This memorandum addresses the following questions based on information found in the Harvard Business School case study on Unilever: Why did Unilever commit to sustainably source 100% of its tea? Has Rainforest Alliance certification been success for Unilever –why or why not? What should Unilever do with its tea business in India? Why has Unilever committed to sustainably source 100% of its agricultural...

    Agriculture, PG Tips, Rainforest Alliance 1131  Words | 4  Pages

  • Unilever

    Unilever in Brazil Marketing Strategies for Low-Income Consumers I would recommend that Unilever launch a sub-brand of OMO detergent powder in Brazil and target it on low-income Northeast consumers. Let’s name it “OMO Scrub”. This recommendation was evaluated on the basis of the following factors: I. Gaining market position Unilever can gain market share by stealing market share from laundry soap, especially the market share of other brands. In current detergent powder market, Unilever products...

    Clothing, Detergent, Gross margin 858  Words | 4  Pages

  • Unilever

    UNILEVER Everyday 150 million people buy a unilever product to feed themselves or clean themselves or their homes. Employing over 206,000 people in over 100 countries and 2000 alone in uk achieving an annual sales of about 900 million pounds in UK, unilever today is one of the largest international company today. Like many companies even unilever has faced its ups and downs. it was established in the 1885 and faced many difficulties until the end of second world war, even though in spread in fragments...

    Corporate social responsibility, Customer, Form of the Good 1271  Words | 4  Pages

  • Unilever

    Department ♦Planning department ♦Costing department ♦Finance department ♦Payment department ♦Cash office ♦Wages & salaries department ♦Business Support Department ♦Administration department Unilever Pakistan Ltd is a wholly owned subsidiary of Unilever Overseas Holding, UK, Unilever PLC (a company incorporated in the United Kingdom) Fundamentals of Organization We often begin to describe a firms Structure by looking at its Organization Chart. Organizational Chart:- The reporting...

    Division of labour, Flat organization, Management 2087  Words | 7  Pages

  • Unilever Strategy

     Unilever is an Anglo-Dutch multi-national corporation, one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories, operating in over 150 countries. In 2012, Unilever added nearly €5 billion of turnover, pushing through the €50 billion mark in the process. With more than 400 brands focused on health and wellbeing, Unilever touches so many people’s lives in so many different ways. There are more than 2 billion consumer worldwide use...

    French Indochina, Ho Chi Minh, Ho Chi Minh City 3180  Words | 10  Pages

  • Unilever Company

    The following report pertains to Unilever Company. This report is an analysis of the internal and external factors of Unilever. This analysis will give an overview of the industry intensity and the profitability by using The Porter’s Five Forces approach. Overview Unilever was created in 1930 through the merger of Margarine Unie, a Dutch margarine company and British based Lever Brothers, a soap and detergent company. Over the next decades, Unilever continued acquiring companies and brands...

    Brand, Factor analysis, Marketing 1240  Words | 4  Pages

  • Unilever Bd

    Unilever Bangladesh 1. Economy and market condition of Bangladesh 2. Unilever History 1. Unilever was created in 1930 by the merger of the operations of British soap maker Lever Brothers. Unilever is an Anglo-Dutch multinational corporation that owns many of the world’s consumer products brands in foods, beverages, cleaning agents and personal care products. 2. Unilever BD Ltd.(UBL) The origin dates back to 1964, when the first Manufacturing operations were set up as a part of...

    Bangladesh, Bengali language, Dhaka 757  Words | 3  Pages

  • SWOT Analysis For Unilever

    Unilever is an international consumer good company. With more than 400 branches, Unilever has their products sold in more than 190 different countries in the world. Unilever products focus on people's health and well-being. The company’s portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. Unilever divided their products into four main segments: Personal care (36% of sales) with Dove, Rexona, Lux, Sunsilk...

    Brand, Brand management, Developed country 538  Words | 2  Pages

  • Unilever Case Analysis

    External Assessment Although Unilever's Path to Growth strategy involves all components of the general environment, two segments that are especially relevant are the global and sociocultural segments. A major strength of the company's global environment is its geographic diversification of its major product markets. In 2003, Unilever had sales and marketing efforts in 88 different countries. The key is that it gave decision-making power to its managers in different countries so that they could...

    Brand, Brand management, Core business 2181  Words | 6  Pages

  • Pest on Unilever

    Pest Analysis On Unilever - December 2nd, 2010 ________________________________________ Unilever is an Anglo-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, The Netherlands and Unilever PLC in London, United Kingdom. This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified...

    Analysis, Economics, Economy 1000  Words | 4  Pages

  • Managing Hindustan Unilever Strategically

    MANAGING HINDUSTAN UNILEVER STRATEGICALLY* Unilever is one of the world's oldest multinational companies. Its origin goes back to the 19lh century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses- In 2004, the Unilever 2010 strategic plan was...

    Board of directors, Fast moving consumer goods, Food 1351  Words | 4  Pages

  • Importance of Packaging in Unilever

    Note : Not Available Organization : Unilever Group Industry : FMCG Countries : UK, The Netherlands Abstract: The case examines how Anglo-Dutch retail giant Unilever Group used innovations in packaging to differentiate its products. It explains how Unilever used packaging as a marketing tool to launch, relaunch, reposition and increase demand for its products and attract new customers. Several instances where innovative packaging helped Unilever increase revenues of its products are...

    Competition, Innovation, Marketing 1041  Words | 5  Pages

  • Unilever Bangladesh Limited Report

    Unilever Bangladesh Limited    Historical Background Unilever Bangladesh Limited is a subsidiary of Unilever, world’s one of the largest Household and Personnel Care and Foods Manufacturer with an annual turnover of 47 Billion Euro or approximately TK.320000crore.Unilever Bangladesh Limited is the leading Household and Personnel Care product in Bangladesh with brands and a number of sub-brands.UBL is around here in Bangladesh for more than four decades. The company has a huge manufacturing facility...

    Lever Brothers, Port Sunlight, Unilever 1504  Words | 5  Pages

  • Unilever Competitors Analysis

    make money and succeed. Effectively, the businesses are at war, fighting to gain the same resource and territory i.e. the customer and like in war, it is necessary to understand the enemy. For that reason we will analyze the competitive market of Unilever. PROCTOR & GAMBLE Established in 1837, The Procter & Gamble Company began as a small, family operated soap and candle company in Cincinnati, Ohio, USA. Today, P&G markets almost 300 products to more than five billion consumers in 140...

    Brand, Brand management, Competition 2541  Words | 7  Pages

  • A Decade Of Organizational Change At Unilever

    A Decade of Organizational Change at Unilever Unilever is one of the world's oldest multinational corporations with extensive product offerings in the food, detergent, and personal care businesses. It generates annual revenues in excess of $50 billion and a wide range of branded products in virtually every country. Detergents, which account for about 25 percent of corporate revenues, include well-known names such as Omo, which is sold in more than 50 countries. Personal care products, which account...

    Europe, Henkel, Marketing 939  Words | 3  Pages

  • Business Environment of Unilever

    business activities. Scenario: Brands for life www.unilever.co.uk/brands Food care Home care Personal care The story of Unilever (currently one of the world's biggest companies) began way back in the 1890s, when W. H. Lever, founder of Lever Bros, developed his concept of soap -the Sunlight Soap. Like many businesses, particularly global organisations, Unilever is a subject of its business environment – economic boom, depression, wars, changing consumer lifestyles and advances in technology...

    Activity, Business, Lever Brothers 853  Words | 4  Pages

  • Marketing and Unilever

    Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation, Targeting, Differentiation, and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo VISION STATEMENT UNILEVER Work to create a better future every day by inspiring people and develop new ways of doing business MISSION STATEMENT UNILEVER Their mission is “TO ADD VATILTIY...

    Dandruff, Marketing, Rahim Yar Khan District 995  Words | 6  Pages

  • The Impact of Social Performance - Unilever and Its Environmental Responsibility

    The impact of social performance - Unilever and its environmental responsibility Unilever is one of the world largest multinational companies, merged by British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie in 1929, which is related with lives of over two billion people every day mainly in the area of food and beverage, home care and personal care. The corporate purpose of Unilever indicates that they require "the highest standard of corporate behavior towards everyone...

    Business ethics, Corporate social responsibility, Environment 2166  Words | 6  Pages

  • CSR In Unilever

    SOCIAL RESPONSIBILITY IN UNILEVER RODRIGO GONZALEZ STUDENT NO. 110526296 LAUREL HETHERINGTON DECEMBER 9, 2011 WORD COUNT: 1,505 TABLE OF CONTENTS EXECUTIVE SUMMARY ………... P. 3 INTRODUCTION ………………… P. 3 SUSTAINABLE LIVING PLAN …. P. 4 WHAT OTHERS ARE SAYING … P. 5 ANALYSIS ………………………… P. 7 CONCLUSION ……………………. P. 8 APPENDIX ………………………... P. 10 EXECUTIVE SUMMARY With over a century of developing brands focused on health and wellbeing, Unilever now produces more than...

    Carbon dioxide, Corporate social responsibility, Ecological footprint 1618  Words | 12  Pages

  • Case Study P & G and Unilever

    Case Study : Fighting for the next billion shoppers The eternal battle between Procter & Gamble and Unilever Jun 30th 2012 A TRIP to Paris is not usually a miserable way to celebrate your birthday, but so it was this year for Bob McDonald. On June 20th, as he turned 59, the chief executive of Procter & Gamble (P&G) for the past three years gave a faltering and apologetic speech at a conference there hosted by Deutsche Bank, in which he predicted lower-than-expected profits in the coming...

    Country classifications, Developed country, Developing country 2151  Words | 7  Pages

  • Hindustan Unilever Hindustan Unilever LimitedHUL Is

    Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company  Unilever which owns a 67% controlling share in HUL. HUL's products include foods, beverages, cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd...

    BSE Sensex, Hindustan Unilever, Marketing 1293  Words | 5  Pages

  • Strategies of Square and Unilever

    Singapore * Germany, Australia, Malaysia Product Line: All kinds of Toiletries Goods including: Freshgel Toothpaste, Jui Hair Oil, Meril Baby Soap, Meril Splash, Senora, Chaka, Chamak, etc. Key Features of Square Toiletries Ltd Business Strategy: * STL is dedicated to make every effort to understand consumer needs to provide maximum satisfaction and to achieve focused low-cost leadership position. * STL is Strive to continuously upgrade manufacturing technology and to maintain optimum...

    Business, Human resource management, Management 3426  Words | 12  Pages

  • Unilevel Strategy and Structure

    Organizational Strategy’s and Structure – Unilever Introduction Unilever is one of the largest packaged consumer goods companies specializing in hundreds of different brands. Unilever is based in Holland and the UK and is jointly owned by Unilever N.V and Unilever PLC. Both companies have the same board of directors but operate as a single entity and list there stock separately. In 2000, Unilever restructured their board of directors by electing new faces to the board and seeing other key members...

    Brand, Company, Investment 1475  Words | 5  Pages

  • Operations strategy of HUL

     COMPANY OVERVIEW HUL or Hindustan Unilever is a corporate giant in the fast moving consumer goods industry in the Indian market which was formed in 1933 as Lever Brothers India Limited. Its headquarter is in Mumbai, India. The company provides employment for more than 41,000 employees. With its 20 plus brands it announces its presence to various consumer segments. HUL covers about 6.4 million outlets in all over the country. The HUL products have made their presence in our country so strong...

    Final goods, Good, Logistics 1707  Words | 7  Pages

  • Dove: An Almost Perfect Marketing Strategy

    Dove: An Almost Perfect Marketing Strategy In the mixture of all the advertisements we see in this day and age, it hard to get noticed. A company needs to get creative and really expand its reach to grab the consumer’s attention. Dove, a subdivision of Unilever has definitely done that. ‘Campaigning For More Than Beauty’ is the Case Study to be discussed in this paper, trying to decide if Dove’s campaign actually accomplishes what it wants: More sales. In this day and age, to break through...

    Beauty, Human skin color, Marketing 1171  Words | 4  Pages

  • Unilever and Proctor & Gamble

    FAYOL’S 14 PRINCIPLES OF MANAGEMENT APPLIED ON UNILEVER AND PROCTOR & GAMBLE Yohaan Samuel H00114548 A Frenchman named Henri Fayol (1841-1925), although an engineer came up with a theory. He changed the thoughts of business administration and sculpted a structure of management that is practiced even now in this day and age by a vast number of companies worldwide. This theory of his, now commonly known as ‘The 14 principles of management by Fayol’ is going to be applied in two mega-organisations...

    Company, Corporation, Decision making 2453  Words | 6  Pages

  • Logistics Unilever Report

    Who are Unilever: - Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens, Samuel van den Bergh and William Hulme Lever, 2nd Viscount Leverhulme. The amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie made sound commercial sense, as palm oil was a major raw material for both margarines and soaps, and could be imported more efficiently in larger quantities. Unilever is a (British – Dutch) multinational consumer goods...

    Antonius Johannes Jurgens, Brand, Customer 554  Words | 3  Pages

  • Unilever

    UNILEVER Portfolio Management Sohail Aslam Esmeralda García Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts June 19th, 2008 PERSPECTIVES 1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization...

    Brand, Brand equity, Brand management 4318  Words | 28  Pages

  • Unilever Situation Analysis

    Promise For starters, let me first make you aware about the company Unilever and some important features. Unilever strives to make the environment, which includes consumers, their number one priority. They influence others to be more efficient and help the world around them. Unilever promises its consumers to be more aware of their products while also being environmentally friendly. They provide monetary gifts to charities that provide great community status, and also...

    Chief executive officer, Corporate governance, Henkel 1591  Words | 6  Pages

  • Background to Unilever East Africa

    BACKGROUND. UNILEVER KENYA LIMITED Introduction: Unilever Kenya Limited manufactures and markets food, home, and personal care products. It was registered in 1949 as East African Industries Limited and changed its name to Unilever Kenya Limited in the year 2000.Unilever Kenya Limited operates as a subsidiary of the Unilever Group and is headquartered in Nairobi, Kenya. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5644912 (Accessed on 8 September 2010) Customer...

    Colgate-Palmolive, Competition, Henkel 774  Words | 3  Pages

  • Unilever & Procter and Gamble

    Unilever [pic] The company was formed by a merger of Dutch Margarine Union and British soap-makers Lever Brothers in 1929. Unilever was one of the world’s first genuine multinationals with operating companies in more than 40 countries. The company produces and distributes a vast number of well known brands in the areas of nutrition, hygiene and personal care that are used by consumers all over the world. The history of Unilever dates back to 1885, William Lever established...

    Lever Brothers, Mergers and acquisitions, Palm oil 1038  Words | 4  Pages

  • Marketing Strategies of Nestle and Unilever

    are operating in India have business models that are tailor-made to local markets and customs. After the economic liberalization of 1991, many MNCs have entered India. Today, global companies having subsidiaries in India include Unilever, Nestle, BATA, Colgate Palmolive, Procter & Gamble, General Electric, General Motors, Ford, Pepsi and Coca-Cola. Historically, the main reason for the entry of MNCs into India was to jump the tariff wall. High import duties ruled out the option...

    Board of directors, Corporate governance, Corporate title 24560  Words | 77  Pages

  • Hindustan Unilever Ltd

    “Hindustan Unilever Limited ” is the outcome of my own hard work. It is original to the fullest of my knowledge. It has not been submitted in part or full for any other diploma or degree of any university. The quotations of some professionals are accepted as it is, so as to accept their work in full without any interference. Chapter-1 Introduction Objective of the study The main objectives of the study of this project are:- * To study the growth and expansion of Hindustan Unilever Limited...

    Harish Manwani, Hindustan Unilever, Unilever 912  Words | 6  Pages

  • Unilever

    and syndicating it. You can see our video on the Yahoo home page and never leave that site." Unilever is a European global giant that markets some 400 brands in 14 different categories to consumers. Its brands include Axe, Dove, Pond’s, and Vaseline in the personal care market; Comfort, Sunlight, and Surf in the home care market; and Bertoli, Hellman’s, Knorr, and Lipton in the foods market. Unilever is also a company that has an enlightened view of the use of media for advertising – and it’s worth...

    Advertising, Brand, Brand management 650  Words | 2  Pages

  • Unilever

    Introduction: Unilever is an Anglo-Dutch company, with a history of colonial exploitation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care products. Unilever employs more than 247,000 people and had worldwide revenue of €48 760 million in 2002. Unilever has two parent companies: Unilever NV in Rotterdam, Netherlands, and Unilever PLC in London, United Kingdom. Both Unilever companies have...

    Brand, Unilever 3840  Words | 14  Pages

  • Unilever

    Abstract This paper explains that the Unilever brands are trusted everywhere around the world; 150 million times a day, someone somewhere chooses a Unilever product. This paper points out that, at the heart of the corporate purpose, which guides Unilever in its approach to doing business, is the drive to serve consumers in a unique and effective way by (1) working with suppliers who have values similar to Unilever and work to the same standards, (2) utilizing its wealth of knowledge and international...

    Lever Brothers, Margarine Unie, Marketing 442  Words | 2  Pages

  • Introduction to Unilever

    Introduction to Unilever Unilever is a British–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by 2011 revenues (after Procter & Gamble and Nestlé) and the world's largest maker of ice cream. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. Both Unilever companies have the...

    Brooke Bond, Hindustan Unilever, Lever Brothers 1420  Words | 5  Pages

  • Hindustan Unilever Limited

    goods (FMCG) company announced that Douglas Baillie (Baillie) would take over as the Chief Executive Officer (CEO) of HLL from March 01, 2006. |Having worked with HLL's UK based parent company - Unilever - for over 25 years, Baillie was promoted from the post of Group Vice-president| |and Head of Unilever AMET (Africa, Middle East and Turkey). HLL has been experiencing many problems since the late 1990s. The company's | |plans for 2006 include moves aimed at increasing its market share in the...

    Harish Manwani, Hindustan Unilever, Lever Brothers 1628  Words | 6  Pages

  • Hindustan Unilever Ltd

    Hindustan Unilever Ltd (HINDUNILVR) Details Hindustan Unilever Limited, a fast moving consumer goods company, manufactures and sells home care, personal care, and food products in India and internationally. The company offers soaps, detergent bars, detergent powders, detergent liquids, scourers, etc.; and personal products, such as oral care, skin care, and hair care products, as well as deodorants, talcum powders, color cosmetic products, and Ayush health care and personal care products and services...

    Cosmetics, Harish Manwani, Henkel 1441  Words | 3  Pages

  • Unilever

    Myriam Riedel, brand leader Out Of Home Company Context • On any given day, two billion people use Unilever products to look good, feel good and get more out of life. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Dove, Carte d’Or, Skip • Unilever is the leader in the ice cream category on the In Home and Out Of Home business with brands like...

    Coffee, Drink, Innovation 385  Words | 2  Pages

  • Hul Business Strategy

    Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited, is INDIAs largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai, India and its 41,000 employees are headed by Harish Manwani, the non-executive chairman of the board. HUL is the market leader in Indian products such as tea, soaps, detergents, as its products have become daily household name in India. The Anglo-Dutch company Unilever owns a majority...

    BSE Sensex, Companies listed on the Bombay Stock Exchange, Food companies of India 1105  Words | 4  Pages

  • Strategies of Dove

    male attention to the brand for their men's product line, media attention to the brand (it had huge traction everywhere from design blogs to advertising weeklies). • It funded a well-publicized study on beauty and well-being. This distinguished Unilever in the market. • It generated a tremendous amount of positive press about the campaign, which included mention of the products and product lines. That results in positive brand sentiment and publicity. • Consumers are very happy with the product...

    Aesthetics, Beauty, Groucho Marx 1406  Words | 5  Pages

  • strategy

    address major issues facing the organization. 3. Identify specific approaches or strategies that must be implemented to reach each goal The strategies are often what change the most as the organization eventually conducts more robust strategic planning, particularly by more closely examining the external and internal environments of the organization. 4. Identify specific action plans to implement each strategy - These are the specific activities that each major function (for example, department...

    Management, Mission statement, Organization 1273  Words | 5  Pages

  • Strategy

    process through which, based on the analysis of changing external and internal conditions, management defines the desired future state of human resources. A systems perspective of the HRP process: strategy formation-HR planning-implementation of HR action plans A processual perspective of the HRP process-strategy formation-hr planning-HR actions in a two way relationship Key features of SHRP: -a process -directed at meeting current and future needs -progresses through phases from forecasting to developing...

    Forecasting, Future, Human resource management 692  Words | 5  Pages

  • Marketing Management. Analysis of Financial Statement. Unilever Pakistan Limited

    SUBMITTED TO: M/s. Sofia Bano SUBMITTED BY: Syed Saqib Ashfaq Unilever Pakistan Limited Unilever Pakistan Limited is largest fast moving consumer Products Company in Pakistan. Unilever Pakistan Limited is a part of Unilever- a global company. Unilever Pakistan Limited is producing more than 50 brands in Pakistan. Company information Unilever Pakistan limited is a wholly owned subsidiary of Unilever Overseas Holding, UK, Unilever PLC (A company incorporated in the United Kingdom.) The Company...

    Cooking oil, Karachi, Lever Brothers 611  Words | 4  Pages

  • Hul - Strategic Analysis

    Strategic analysis Report on Hindustan Unilever HINDUSTAN UNILEVER About the Company: * One of India’s largest FMCG companies. * The company has more than 75 years experience of the Indian market * It has 17 brands in the list of 100 most trusted brands in India. * It has more than 15,000 employees * More than 2,000 suppliers & associates * The company has 70 Manufacturing locations across India * It has more than 2700 Distributors across the city ...

    Business, Decision making, Globalization 677  Words | 3  Pages

  • unilever

    History Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens, Samuel van den Bergh and William Hulme Lever, 2nd Viscount Leverhulme. 1930s : Business grew and new ventures were launched in Africa and Latin America. 1969 : The Company consolidated its African businesses under Unilever SA, with the following operating subsidiaries. 1972 : Unilever purchased A&W Restaurants' Canadian division 1987 : Unilever strengthened its position in the world skin care market by acquiring...

    Brand, Chief executive officer, Corporate governance 2474  Words | 15  Pages

  • Unilever in India: Hindustan Lever’s Project Shakti

    THURSDAY, MARCH 23, 2006 Unilever in India: Hindustan Lever’s Project Shakti Marketing FMCG to the Rural Consumer Marketing Management (MKG1010) International University of Japan, Fall 2005 Nishino Kei Pham Thi Thuy Ha Suwannathat Sanpat Tan Siew Siew Zha Li Executive Summary HLL has enjoyed a competitive advantage as a sole provider of personal hygiene care products before the liberalization of India’s economy. However, with the entry of foreign MNC, HLL is suffering from stagnant...

    Economics, Hygiene, Management 883  Words | 3  Pages

  • Hindustan Unilever Limited

    Hindustan Unilever Limited (HUL) OVERVIEW Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs.10,000 crores. The mission that inspires HUL's 36,000 employees, including about 1,350 managers...

    Advertising, Corporation, Harish Manwani 795  Words | 3  Pages

  • Report about global business organization

    Introduction………………………………………………………….3 2. The strategies of Unilever for Research and Development……….....3 3. Process for choice of production and its global position…………….3 4. Local market criteria 4 5. The pricing and distribution policies and influence of logistics 5 6. The importance of clear communication 5 7. Conclusion 6 8. Reference ……………………………………………………………7 1. Introduction This report is about Unilever is a British–Dutch multinational consumer...

    Carbon dioxide, Customer, Decision making 1975  Words | 10  Pages

  • Dove Case

    the term moisturizing cream. The Dove beauty bar was endorsed by dermatologists and physicians for the treatment of dry skin in the 1980s. In the year 2000 Dove was approached to become a Masterbrand. This meant that Dove would lend its name to Unilever entries in the personal care categories. Next to the beauty bar category there would also be other categories where Dove would have an active name. For example, deodorants, hair care products, body lotions, facial cleansers and hair styling products...

    Advertising, Brand, Brand management 951  Words | 3  Pages

  • Haleeb

    Development Strategies o Price  Pricing Approach  Factors Affecting Pricing o Distribution o Promotion  Promotion Mix Strategy • Competitor Analysis • SWOT Analysis • Marketing Organization • Implementation Plan • Evaluation and Control • Conclusion COMPANY PROFILE No matter who you are, or where in the world you are, the chances are that our products are a familiar part of your daily routine. Every day, around the world, people reach for Unilever products. Unilever Today ...

    Brand management, Lipton, Marketing 430  Words | 3  Pages

  • Pestal Analysis

    PESTEL ANALYSIS - UNILEVER GLOBAL PESTEL analysis - UNILEVER A scan of the external macro environment in which the firm operates can be expressed in terms of following factors:   Political   Economical   Social   Technological PESTEL analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. The headings of PESTEL are a framework for reviewing a situation, and can in addition to SWOT and Porter’s Five Forces models...

    Company, Corporation, Economics 1719  Words | 5  Pages

  • Features of Hindustan Unilever Ltd

    Features of Hindustan Unilever Ltd Type Public company Traded as BSE: 500696 BSE SENSEX Constituent Industry Consumer goods Founded 1932 Headquarters Mumbai, Maharashtra, India Key people Harish Manwani (Chairman),Nitin Paranjpe (CEO and MD) Products Foods, beverages, cleaning agents and personal care products Revenue 22116 crore (US$3.4 billion) (2011–2012) Net income 2691 crore (US$410 million) (2011–2012) Employees 16,500 (2011) Parent Unilever Plc (67%) Website...

    BSE Sensex, Harish Manwani, Hindustan Unilever 581  Words | 3  Pages

  • Marketing Management

    Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €60 billion in 2010. The company is widely listed on the world's stock exchanges. Corporate planning: — Mission Statement: — Unilever's mission is to add Vitality to life. Unilever meets everyday needs...

    Business, Distribution, Industry information 700  Words | 7  Pages

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