• Olympic Games 2012 - Markating Mix
    The Olympic Games - London 2012 London is one of the great and most diverse world cities – and that means it’s always growing and changing. Winning the bid to host the 2012 Olympic Games and Paralympic Games has provided a boost to London’s renewal, giving the opportunity to enhance and acc
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  • Corporate Strategy for British Airways
    Introduction British Airways PLC Flying an extensive route network of more than 300 different destinations in more than 70 countries, with nearly 250 aircrafts in service, British Airways is today the largest airline in the UK and the leader in terms of transatlantic flights globally. They are
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  • Dell Strategy
    1. Introduction Michael S. Dell, who founded the Dell Computer Corporation in 1984 with nothing more than $1,000 and an idea, serves as chairman and chief executive officer of the fastest-growing major computer systems business in the world. 1.1 Company Background Dell, which was founded
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  • Competitive Edge of Vodafone's Strategy
    Competitive edge of Vodafone's strategy Introduction: This report will explore the strategic analysis of Vodafone Plc, a world's biggest mobile network. Firstly, history of Vodafone will be explained. Secondly, external environment will be examined with the help of PESTLE analysis. Thirdly, in
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  • Strategy
    Abu Dhabi Women¡¦s College E-Business Management Strategic Management at Emirates Airlines Submitted for: Iman Finaish 1 Abstract This conducted report discusses a strategic study about the global airline industry, particularly Emirate
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  • Coca-Cola Business Strategy
    1.0 Introduction Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. The company achieved earnings of $4,347,000,000 in 2003. It is present on all seven continents and is recognized by 94% of the world population. How did Coca-Cola
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  • Nike Strategy
    Introduction For this module Session Long Project I picked Nike, Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike's international activities and how they managed to become today's world's leading sup
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  • Red Mango Marketing Strategy
    RED MANGO Current Marketing Strategy As a private company, Red Mango's current strategy can only be ascertained by analyzing its corporate communications, its past and current business moves, and media reports. The company appears poised to become the next "hot franchise." There has been open
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  • Impact of 2012 Olympics on Hospitality
    Proposed Working Title 2012 Olympics and its impact on the hospitality industry of London. Research Background / Context On 6th July’ 2005 London was selected as the host city for the 2012 summer Olympic and Paralympics Games. The games is often labelled as the “greatest show on earthâ
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  • Corporate Strategy
    Investment of a British Multinational Company (MNC) in Passenger Car of Malaysia: An analysis on Malaysia and Passenger Car Industry Table of Contents Page 1 Executive Summary 3 2 Introduction 4 3 Study framework 5 4 Analysis and Discussion of passenger car in
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  • Competitive Strategy at Ryanair
    BACHELOR OF BUSINESS STRATEGIC MANAGEMENT Competitive strategy at Ryanair By Nigel Evans and David Campbell Critical Report Executive Summary This paper is based on the case study by Nigel Evans and David Campbell which analyses the early stages of development of Ryanair to its current
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  • Tivo's Problem Rests in Its Inability to Convince Consumers to Change Their Television Consumption Habits. Improper Targeting and Positioning Have Led to an Ineffective Product, Price-Point and Promotion Strategy That Has Stranded Tivo in the Chas...
    THE INDIAN PHARMACEUTICAL INDUSTRY AND A CRITICAL ANALYSIS OF RANBAXY’S STRATEGIES TO BUILD A GLOBAL PRESENCE (I) THE INDIAN PHARMACEUTICAL INDUSTRY – A GENERAL INTRODUCTION The pharmaceutical industry is currently acknowledged as one of the leading industries in India. The growth rate has
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  • Marks & Spencer Case: Operational Strategy and Location)
    MARKS & SPENCER CASE:OPERATIONAL STRATEGY AND LOCATION) Introduction In this essay type assignment we are going to look at the various strategies that are undertaken by the organization for improving the services and the quality of product. We are going to throw light on the operating strategi
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  • In the Hope for an Olympic Medal
    IN THE HOPE FOR AN OLYMPIC MEDAL…….. A Truth hard to Digest: With India's population, it surprises many that India is not a force at the Olympics. India’s share of medals in Olympics is abysmally low with respect to its mammoth population size. A country like Turkey which has less tha
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  • Marketing Strategy of Samsung Mobile
    Objective To study the marketing strategy and gain an insight on Samsung Mobile India Samsung Group The Samsung Group is South Korea's largest company or chaebol and the world's second largest conglomerate by revenue, leading several industries in the world. It
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  • China’s Moment in the Olympic Spotlight by Anne Meng
    Pacific Forum CSIS Honolulu, Hawaii 1003 Bishop Street, Pauahi Tower, Suite 1150, Honolulu, HI 96813 Tel: (808) 521-6745 Fax: (808) 599-8690 Email: pacforum@hawaii.rr.com Web Page: www.pacforum.org Number 41 August 15, 2008 China’s Moment in the Olympic Spotlight by Anne Meng Anne Meng (ame
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  • Strategy
    Trends in Outsourcing to India – An Introduction September 16, 2008 Graphic Designing One of the prominent sectors that have led to the stupendous growth of the Indian economy is the IT Business Process Outsourcing (BPO) sector. According to NASSCOM, BPO exports have been the fastest-growing s
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  • Nike Strategy Analysis
    TABLE OF CONTENTS Executive Summary…………………………………………………………………….…………p.4 History…………………………..…………………………………………………………………..p.6 Profile of CEO………………….………â€
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  • Rebuilding Brand Strategy
    Rebuilding the Brand Strategy of L’Oreal for Men in Mainland China Chao Li Dissertation 17 October, 2008 Declaration Student Agreement:
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  • Should Beijing Sponcer the Olympic Game
    Should Beijing Host the Olympic Games? Beijing, the metropolis that is one of the leading capitals of the world will host of the 29th Olympic Games 2008. With a history that spans more than 3000 years, Beijing is an amazing mix of old and new. For centuries Beijing has been the centre for cultura
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