• Olympic Games 2012 - Markating Mix
    The Olympic Games - London 2012 London is one of the great and most diverse world cities – and that means it’s always growing and changing. Winning the bid to host the 2012 Olympic Games and Paralympic Games has provided a boost to London’s renewal, giving the opportunity to enhance and acc...
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  • Corporate Strategy for British Airways
    Introduction British Airways PLC Flying an extensive route network of more than 300 different destinations in more than 70 countries, with nearly 250 aircrafts in service, British Airways is today the largest airline in the UK and the leader in terms of transatlantic flights globally. They are...
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  • Marks & Spencer Case: Operational Strategy and Location)
    MARKS & SPENCER CASE:OPERATIONAL STRATEGY AND LOCATION) Introduction In this essay type assignment we are going to look at the various strategies that are undertaken by the organization for improving the services and the quality of product. We are going to throw light on the operating strategi...
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  • Competitive Edge of Vodafone's Strategy
    Competitive edge of Vodafone's strategy Introduction: This report will explore the strategic analysis of Vodafone Plc, a world's biggest mobile network. Firstly, history of Vodafone will be explained. Secondly, external environment will be examined with the help of PESTLE analysis. Thirdly, in...
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  • Retail Strategy to Enter Rural India
    [pic] [pic] A Research Study on Rise of Retail sector in Rural India By Karan Kathuria (9030241411) Nitin Solan (9030241419) Sumit Aggarwal (9030241433) Vibhor Gupta (9030241436) Table of Contents Abstract 4 1 Introduction 5 1.1 Background 5 1.2 Purpose of...
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  • Coca-Cola Business Strategy
    1.0 Introduction Coca-Cola has sold more than one billion servings every day. More than 10,450 beverages are consumed every second. The company achieved earnings of $4,347,000,000 in 2003. It is present on all seven continents and is recognized by 94% of the world population. How did Coca-Cola...
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  • In the Hope for an Olympic Medal
    IN THE HOPE FOR AN OLYMPIC MEDAL…….. A Truth hard to Digest: With India's population, it surprises many that India is not a force at the Olympics. India’s share of medals in Olympics is abysmally low with respect to its mammoth population size. A country like Turkey which has less tha...
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  • Nike's Strategy
    ncorporated: 1968 as BRS, Inc. NAIC: 316219 Other Footwear Manufacturing; 339920 Sporting and Athletic Goods Manufacturing; 422340 Footwear Wholesalers; 448190 Other Clothing Stores; 448210 Shoe Stores Founded as an importer of Japanese shoes, NIKE, Inc. (Nike) has grown to be the world's largest...
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  • Relaince Communications Strategy
    INDIAN INSTITUTE OF MANAGEMENT INDORE {draw:frame} A project report on RELIANCE COMMUNICATIONS LTD. Strategy Analysis {draw:frame} {draw:frame} Term: III Course: Strategic Management- I Instructor: Dr. B. L. Sunder Submitted on: 19th March, 2009 Reliance Communica...
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  • Maruti Strategy
    Company Information Maruti Suzuki India Limited was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of - modernizing the Indian autom...
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  • Marketing Strategy of Samsung Mobile
    Objective To study the marketing strategy and gain an insight on Samsung Mobile India Samsung Group The Samsung Group is South Korea's largest company or chaebol and the world's second largest conglomerate by revenue, leading several industries in the world. It...
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  • Foreign Market Entry Strategy - Four Seasons in Brazil
    [pic] [pic] Four Seasons Hotels and Resorts Strategic Marketing Plan for Entry into Rio de Janeiro, Brazil [pic] EXECUTIVE SUMMARY Four Seasons Hotels and Resort is the world’s premier luxury hotel management company. It is currently operating 83 hotels in 35 countries and has buil...
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  • Samsung Marketing Strategy
    Marketing strategies of Samsung in India Scenario in the consumers Durables sector:- Prior to liberalisation, the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej, Allwyn, Kelvinator and Voltas. Together, they controlled nearly 90% of the market. Th...
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  • Competitive Strategy at Ryanair
    BACHELOR OF BUSINESS STRATEGIC MANAGEMENT Competitive strategy at Ryanair By Nigel Evans and David Campbell Critical Report Executive Summary This paper is based on the case study by Nigel Evans and David Campbell which analyses the early stages of development of Ryanair to its current...
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  • Coca Cola Brand Building Strategy
    Introduction-: Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as...
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  • Dell Strategy
    1. Introduction Michael S. Dell, who founded the Dell Computer Corporation in 1984 with nothing more than $1,000 and an idea, serves as chairman and chief executive officer of the fastest-growing major computer systems business in the world. 1.1 Company Background Dell, which was founded...
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  • Red Mango Marketing Strategy
    RED MANGO Current Marketing Strategy As a private company, Red Mango's current strategy can only be ascertained by analyzing its corporate communications, its past and current business moves, and media reports. The company appears poised to become the next "hot franchise." There has been open...
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  • Nike Strategy Analysis
    TABLE OF CONTENTS Executive Summary…………………………………………………………………….…………p.4 History…………………………..…………………………………………………………………..p.6 Profile of CEO………………….………â€...
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  • Rebuilding Brand Strategy
    Rebuilding the Brand Strategy of L’Oreal for Men in Mainland China Chao Li Dissertation 17 October, 2008 Declaration Student Agreement:...
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  • Global Business Strategy for Managing Marketing: the Case of Coca-Cola Company
    By: Wycliffe H. Odiwuor 2008 Global Business Strategy for Managing Marketing: the Case of Coca-Cola Company) Abstract From the Paper "Innovation is certainly always part of the Coca-Cola Company and is why they advertise different styles of bottles, prints on cans, and items wh...
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