• Organisation Structure of Big Bazar
    Promotional strategies undertaken at big bazaar” 5.2 INTRODUCTION Promotional Strategy Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in...
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  • Big Bazaar Marketing
    “MARKETING STRATEGY OF BIG BAZAAR” TARGET AUDIENCE: * Big Bazaar targets higher and upper middle class customers. * The large and growing young working population is a preferred customer segment. * Targets specifically working women and home makers who are the primary decision...
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  • Promotional Strategies of Big Bazaar Palakkad
    to purchase a product of Big Bazaar’ helps to understand the effect of  marketing strategy  which is responsible for attracting customer towards big bazaar. The research was carried out as per the steps of Marketing Research. The well supportive objectives were set for the study. To meet the...
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  • Marketing
    BIG BAZAAR – THE INDIAN ORGANISED GIANT “ IN THE SUBJECT MARKETING STRATEGIES AND PLANS SUBMITTED BY NAME: SHWETA GURAV ROLL NO.: 16 DIVISION: -----UNDER THE GUIDANCE OF PROF. BHARAT PITHADIA TO UNIVERSITY OF MUMBAI FOR MASTER OF COMMERCE PROGRAMME (SEMESTER I- YEAR: 201213...
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  • Big Bazaar
    advantage goes to “Big Bazaar.” It has brought about many changes in the buying habits of people. It has created formats which provide all items under one roof at low rates, or so it claims. In this project, we will study its marketing strategies. Big Bazaar’s main competitors are other business...
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  • Zara
    , I’d advise that starting a CRM software implementation without a clear strategy is a lot like boarding the wrong train. You can try running down the corridor in the other direction, but it’s really a futile effort. Bigbazaar CRM Strategy Big Bazaar, a part of the Pantaloon Group, is a...
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  • Eqsdfsdfsd
    PROJECT On MARKETING STRATEGY OF BIG BAZAAR Submitted By:- Group – IV, MBA I (A) Aseem Goel(060) INTRODUCTION Indian retail sector is witnessing one of the most hectic marketing activities of all times. The companies are fighting for mind share and...
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  • Walmart vs Big Bazar
    BIG BAZAR Big bazaar is a chain of hypermarket in India. Currently, there are 210 big bazaar stores across 80 cities and towns in India. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food...
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  • Bigbazaar
    . 3. Comment on merchandising and store management strategies. Big bazaar offers wide variety of products. Width is wide and depth is narrow. Big Bazaar offers clothes and non-cloth items. 4. Do you thing that the environment for Big Bazaar will change in the coming years? What can it do in...
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  • Promotional Strategy of Big Bazaar & Maintaining the image in Retailing
    Promotional Strategy of Big Bazaar & Maintaining the image in Retailing Executive Summary Indian retail sector is witnessing one of the most hectic Marketing activities of all times.  The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is...
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  • Current Trends in Mangement- Big Bazaar
    exit makes it easy to leave after the completion of the shopping process. PROMOTIONAL SCHEMES Big Bazaar has huge promotional budgets. It adopts two types of promotional strategies. One is the holistic approach which promotes the brand and creates awareness among the people. It is not targeted at each...
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  • Consumer Perception
    Respect To Marketing Strategy, has BIG BAZAAR Been Able to Initiate Efficient and Effective Strategy to Meet the Needs of Their Consumers? OPINON | Number of respondents | Percentage | Strongly agree | 0 | 0 | Agree | 26 | 26 | Uncertain | 60 | 60 | Disagree | 9 | 9 | Strongly...
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  • Big Bazaar
    Title: Promotional Strategy of Big Bazaar & Maintaining the image in Retailing   Executive Summary Indian retail sector is witnessing one of the most hectic Marketing activities of all times.  The companies are fighting to win the hearts of customer who is God said by the business tycoons...
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  • Big Bazaar - Indian Walmart - Case Study
    1. Evaluate the retail format of Big Bazaar and discuss its business strategy. 2. Identify & analyze the recent challenges faced by Big Bazaar. Suggest strategies to overcome them. 3. Devise a strategic plan for small retailers to be able to face challenges posed by retail formats like that of Big Bazaar. 4. In the context of Big Bazaar retail mix strategy, evaluate the scope for organized retailing in India....
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  • Big Bazzar
    . | Threat of substitutes | Unorganized retail. | Competitive Analysis: Big Bazaar faces competition from all the quarters of RPG Spencer Super stores, Reliance fresh stores, Trinethra stores, Food Bazaar. But the main threat and the strategies of Big Bazaar is around the local neighbourhood Kirana...
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  • Big Bazaar
    elsewhere)”, it was getting huge positive response and established brand with this campaign. The core competency of Big bazaar is “price strategy”, it is always focus on price strategy and on that basis campaign got huge success, as well still it is getting. It is offering very competitive price that...
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  • Big Bazzar Strategies
    Hypermarket, Brand Factory, Pantaloons, eZONE, HomeTown, futurebazaar.com, KB's Fair Price to name a few and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited that is listed on Indian stock exchanges. Different Strategies 1. BIG BAZAAR has divided India into THREE...
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  • Consumer Behavior Towards Big Bazaar
    STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY Big Bazaar stores in Metros have a gaming area and kids play area for entertainment. Cities where stores are located: Agra, Ahmedabad, Allahabad Ambala Asansol Bangalore Bhubaneswar Chennai Coimbatore Palakkad Kolkata Delhi Durgapur...
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  • effectiveness of promotional schemes
    conducted in various parts of Mumbai with a sample size of 25 people. The project was mainly concentrated on the promotional schemes of Big Bazaar. Questionnaires were prepared with respect to the Big Bazaars promotional schemes. The study had many constraints as it is a very vast topic and it’s...
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  • Role of Supply Chain Management in a Company and Its Effect on Channel Partners
    a lot of trust in the customer. It would be very easy for anyone to pocket small items. however, the faith of the authorities perhaps makes people honest enough to pay for whatever they pick up. Such startegy also known as big bazaar marketing strategy. The Big Bazaar is a government plus...
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