"Strategies Of Big Bazaar" Essays and Research Papers

  • Strategies Of Big Bazaar

    sector. In India, that advantage goes to “Big Bazaar.” It has brought about many changes in the buying habits of people. It has created formats which provide all items under one roof at low rates, or so it claims. In this project, we will study its marketing strategies. Big Bazaar’s main competitors are other business houses which are planning to enter the market as well as long established ‘Kirana’ stores which feel threatened by huge retail chains. BIG BAZAAR FOR THE GREAT INDIAN MIDDLE CLASS ...

    Advertising, Hypermarket, Marketing 850  Words | 3  Pages

  • Big Bazaar

    Big bazaar is the largest hypermarket chain in India. Big Bazaar is owned by Future group. Future group is led by Mr Kishore Biyani. Big Bazaar was started in 2001. Big bazaar has total 292 stores in 93 cities,60 rural locations, 22 central stores and over 170,000 products under one store fulfilling the demands of consumer. Present format includes Big Bazaar, Food Bazaar, e-zone, Home town, Central, Aadhar, KB’s Fairprice and futurebazaar.com. Vision of future’s group is “Future Group shall deliver...

    Balanced scorecard, Department store, Hypermarket 699  Words | 3  Pages

  • Big Bazaar

    Big Bazaar : Saste Main Party (Celebrate Party in Economy Price) Recently, a giant retail chain Big Bazaar (Future group) has made change in its corporate logo and celebrated successfully 10 years. It has developed nice television commercial campaign for new look and corporate branding. It is a core competency of Big bazaar that always coming with promotional offer with quality & branded products. Now, it has come up with new campaign for New Year with promotional price offer where consumers...

    Brand, Hypermarket, Nickelodeon 1835  Words | 6  Pages

  • Big Bazaar

    Timeline Big Bazaar at Sarkhej Gandhinagar Highway in Ahmedabad 2001 Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad[9] 2002 Big Bazaar - ICICI Bank Card is launched. Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at High Street Phoenix 2003 Big Bazaar enters Tier II cities with the launch of the store in Nagpur Big Bazaar welcomes its 10 million-th customer at its new store...

    Department store, Mahendra Singh Dhoni, Online shopping 838  Words | 4  Pages

  • Big Bazaar

    ‘ Is Se Sasta aur Accha Kahin Nahi’ The world-country chain, Big Bazaar, which is formed by the CEO of Future Group, Mr. Kishore Biyani. The Group does not promise more than what it gives. Their basic attraction is linked to affordability, is their Unique Selling Price. But the products, Big Bazaar stores stocks can not be advanced, but customers are guaranteed to use it worth the money spent on them. In 2001 the group opened its first store on VIP Road, Calcutta, which was the primary departmental...

    Brand, Credit, Credit card 1679  Words | 4  Pages

  • Big Bazaar

    Dear Respondent, We, the students of .... studying in the 1st year MBA are conducting a survey on “An Empirical study of drivers of customer satisfaction and loyalty in Indian retail Big Bazaars”. We request you to spare a few minutes of your valuable time in responding to the questions mentioned below. The information disclosed will be strictly used for academic purpose only. A. Personal Details Name ……………………………………………. Place……………………………………………. Age - Less than 18 19-25...

    Bazaar, Convenience store, English-language films 518  Words | 3  Pages

  • Big Bazaar

    insight the corporate world.  To understand the responsibilities and duties carried out by HR department.  The study is aimed at understanding how HR personnel work in real situation. SCOPE OF THE STUDY o This study is conducted at Big Bazaar Jalgaon. o It aims at study of company’s organization structure, HR department and policies. LIMITATION OF STUDY o Time limit is the major constraint. o As per the company’s rules many information were not disclosed. o The hr personnel...

    Brand Factory, Department store, Future Group 786  Words | 4  Pages

  • Type: Retailing and Pages Big Bazaar

    Notes Strategies Of Big Bazaar Essays and Term Papers Search Advanced Search Documents 1 - 20 of 1000 Organisation Structure of Big Bazar logistics. In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore. The group’s speciality retail formats include supermarket chain – Food Bazaar, sportswear retailer... Premium5446 Words22 Pages Big Bazaar Marketing ...

    Big Bazaar, Customer relationship management, Department store 1177  Words | 7  Pages

  • Catchment Analysis of Big Bazaar

    Catchment Analysis of Big Bazaar Saharanganj and River Side Mall store, Lucknow. Analyzing the in store customer feedback in respect of product availability. Identifying the action plan for improving customer foot fall. Thursday property Generation for SAHARAGANJ Mall, Lucknow. SCOPE OF THE STUDY A catchment area is the area and population from which a city or individual service attracts visitors or customers. So by doing catchment analysis Big Bazaar will come to know...

    Customer, Customer service, Retailing 887  Words | 5  Pages

  • Supply Chain of Big Bazaar

    world. Retail Industry in India is at present estimated to be more than US $ 250 billion. BIG BAZAAR is the largest hypermarket chain in India. It is designed as an agglomeration of bazaars or Indian markets, with cluster offering a wide range of merchandise, including fashion apparels, food products, general merchandise, furniture, electronics, books, fast food and entertainment and leisure products. Big Bazaar presented a six day ‘MAHABACHAT’ shopping mela from August 10th to 15th August 2013....

    Department store, Hypermarket, Retail design 1821  Words | 7  Pages

  • Big Bazaar Marketing Mix

    Product: Big Bazaar offers a wide range of products which range from apparels, food, farm products, furniture, child care, toys, etc of various brands like Levis, Allen Solly, Pepsi, Coca- Cola, HUL, ITC, P&G, LG, Samsung, Nokia, HP etc. Big Bazaar also promotes a number of in house brands like: DJ & C Tasty Treat Clean Mate Sensei Care Mate Koryo and 44 other brands. Pricing: The pricing objective at Big Bazaar is to get “Maximum Market Share”. Pricing at Big Bazaar is based on...

    Hypermarket, Penetration pricing, Pricing 707  Words | 3  Pages

  • Big Bazaar - Indian Walmart - Case Study

    Case Study: Big Bazaar – The Indian Wal-Mart Retail industry: The last decade has experienced a fundamental change in the Indian retailing industry structure, with a very perceptible shift from unorganized kirana and small independent shops to organized retailing such as retail chains and franchised outlets. This gradual shift is attributed to increased purchasing power along with aspirational demands of a segment driven by exposure to the Westem world because of media. An NCAER study...

    Department store, Discount store, Hypermarket 1316  Words | 4  Pages

  • Consumer Survey for Big Bazaar in Ncr

    TITLE OF THE STUDY CONSUMER SURVEY FOR BIG BAZAAR IN NCR RATIONALE OF STUDY As customer’s tastes and preferences are changing, the market scenario is also changing from time to time. Today’s market scenario is very different from that of the market scenario before 1990. There have been many factors responsible for the changing market scenario. It is the changing tastes and preference of customer which has bought in a change in the market. Income level of the people has changed; life styles...

    Consultative selling, Customer service, Department store 788  Words | 3  Pages

  • Promotional Strategies of Big Bazaar Palakkad

    goes to “BIG BAZAAR” in India. It has brought about many changes in the buying behavior of people as Big Bazaar provides all items in one roof at low rates. The consumer’s preferences are changing & they are moving from shops stores to Modern Retail outlet. It’s the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carry out the promotional activities in unique way. BIG BAZAAR has maintained...

    Department store, Retailing, Sales 10002  Words | 37  Pages

  • Big Bazaar

    Title: Promotional Strategy of Big Bazaar & Maintaining the image in Retailing   Executive Summary Indian retail sector is witnessing one of the most hectic Marketing activities of all times.  The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India, that advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has created formats, which...

    Department store, First-move advantage in chess, First-mover advantage 669  Words | 2  Pages

  • Big Bazar

    Big Bazaar From Wikipedia, the free encyclopedia |Big Bazaar | |pImage:Big bazaar logo.jpg | |Type |Public | |Industry |Retailing | |Founded |2001 | |Headquarters |Mumbai, Maharashtra...

    Brand Factory, Department store, Pantaloon Retail India 1885  Words | 7  Pages

  • BIG BAZAAR

    Big Team ANUDEEP GILL 1 What is Retailing The term ³Retailing´ refers to any activity that involves a sale to an individual customer. Retailing is the interface between the producer and the individual consumer buying for personal consumption. 2 Size of Indian Retail Size 2008 2010 Percentage Change Estimated size of retail in India (in $bn) 353 416 18 Share of organized retail (%) in India 7 12 71 Size of organized retail in...

    Aditya Birla Group, Big Bazaar, Marketing 734  Words | 29  Pages

  • big bazaar

    Industry analysis for big bazaar SWOT Analysis Competitive strategies BCG Matrix Core competency Strategy Implementation and Control References Future Value Retail Limited Introduction: Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited. This entity has been created keeping in mind the growth and the current size of the company’s value retail business, led by its format divisions, Big Bazaar and Food Bazaar. The company...

    Department store, Hypermarket, Pantaloon Retail India 1926  Words | 10  Pages

  • Big Bazaar

    SUMMER TRAINING PROJECT REPORT ON “EFFECTIVENESS OF RETAILING MIX IN BIG BAZAAR " PREFACE TABLE OF CONTENTS TABLE OF CONTENTS S.NO. 1 Contents Page no COMPANY PROFILE 9-25 2 Group vision, mission and values 26-27 3 Organization Structure 28-29 4 Management style 30 5 Strategy 30 6 Department and Products 31-32 7 Introduction 33-40 8 Research Objective 41-42 9 Research methodology 43 10 ...

    Department store, Discount store, Product 8104  Words | 61  Pages

  • big bazaar

    interpret and analyze the various functions of Fashion Big Bazaar which includes Company profile, History of the company and organization structure. We have also done an in depth study of Human Resource Policies and procedures of the company and also studied and surveyed its work culture. During this project, we compared our companies’ financial analysis to a competitor brand and did a comparative study for the better understanding of Big Bazaar’s financial working. We conducted a survey on Economic...

    Asset turnover, Financial ratio, Financial ratios 8382  Words | 70  Pages

  • Big Bazaar

    sorted for help & for her able guidance throughout the project. | Topics | Introduction | * Background Of the Study | * Need Of The Study* Introduction to the Retail Industry | * Sources Of Data | Insight of Big Bazaar | * Facilities Offered By Big Bazaar | * Vision & Mission Statement | Core values & future plans | | Departments | * Levels | * Involvement in Learning | | SWOT Analysis | | Conclusion | INTRODUCTION 1.1 BACKGROUND OF THE STUDY ...

    Department store, Future Group, Online shopping 2014  Words | 9  Pages

  • Big Bazaar

    Big Bazaar is a chain of hypermarket in India. As of June 2, 2012 there are 214 stores across 90 cities and towns in India covering around 16 million sq.ft. Of retail space. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections Big Bazaar is part of Future Group...

    Department store, Pantaloon Retail India, Retail companies of India 1812  Words | 8  Pages

  • Big Bazaar

    CHAPTER – 1 GENERAL INTRODUCTION TO THE PROJECT CHAPTER 1 INTRODUCTION DESIGN OF THE STUDY TITLE OF THE STUDY “A STUDY ON THE OVERALL TRAINING AND DEVELOPMENT ACTIVITIES IN BIG BAZAAR” INTRODUCTION Human Resource Management is a function of Managing an Organization, not merely the structure but the people working in that structure as well as towards achieving the goals/objectives, HRM is of paramount importance in the success of any organization in the rapidly changing management...

    Brand Factory, Department store, Future Group 11784  Words | 46  Pages

  • Big Bazaar

    square feet of retail space, has over 1000 stores across 51 cities in India and employs over 24,000 people. The company's leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe Factory, Brand Factory...

    Brand Factory, Companies based in Mumbai, Department store 451  Words | 2  Pages

  • Customer Perception of Private Label Brands at Big Bazaar

    4.1 Statement of problem The study was conducted to identify the customer perception about the private label brands at the Big bazaar. The study was limited to the private label brands in the food, apparels and the electronics section. The research was mainly conducted to identify various factors which influenced the buying behaviour of the private label brands. The study also intended to identify the demand for certain products which the customers would prefer to buy if included in the private...

    Brand, Brand management, Branding 2611  Words | 7  Pages

  • Big Bazaar

    FOOD BAZAAR 1. Explain different product categories of food bazaar? The different product categories of food bazaar are as follows I. Processed food & non processed food. II. Dry staples III. Wet staples The food bazaar stocked on an average 10,000 stock keeping units (SKUs) & occupied on an average 5,000 square feet retail space. The processed food non processed food contributed (60%) of food bazaar sales. Dry staples like rice, wheat, dal, spices etc. contributed...

    Big Bazaar, Customer, Food 465  Words | 2  Pages

  • Organization Study of Big Bazaar

    ORGANIZATION STUDY OF Big Bazaar, Palakkad Submitted in partial fulfillment of the requirements For the award of the Degree of MASTER OF BUSINESS ADMINISTRATION Of the Mahatma Gandhi University Submitted by Abdul Manas.M.M Regn No: 30227 2011-2013 Batch Under the guidance of Prof. BALAKRISHNAN...

    Department store, Discount store, Online shopping 10057  Words | 41  Pages

  • Big Bazaar Project

    REFERENCE TO BIG BAZAAR” I n fulfillment of the requirement s for Post Graduate Diploma in Business Management (PGDBM) (2009- 2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: SUBMITTED BY: Prof. Dr. Seema Girdhar HARLEEN KAUR (Marketing Faculty) Roll no. - 6005 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” I n fulfillment...

    Customer, Customer service, Department store 6688  Words | 73  Pages

  • Big Bazaar Project

    Developed & Compiled by: Institute Of Management Technology Center for Distance Learning,Ghaziabad. 2010-12 DECLARATION I,Prashant saxena, hereby declare that the project entitled “Operation Management at BIG BAZAAR.” has been personally done by me under the guidance of in partial fulfillment of Post Graduation diploma in business Management with specialization in Operations during academic year 2010-2012. All the data represented in this project is true &...

    Department store, Online shopping, Retailing 9573  Words | 40  Pages

  • Big Bazaar (Project in the Making)

    Success story Of Big Bazaar and Future Groups BIG BAZAAR Introduction to Retailing “Retailing is a distinct, diverse and dynamic sector” . “It is an activity of enormous economic significance to most developed nations”. It generates revenue and wealth for nation, encourages investments and brings technological advancements. Stated that “it brings employment and creates wealth of the economy”. “It is a vibrant part of our changing society and a major source of employment” Retailing performs...

    Bazaar, Customer, Customer service 4912  Words | 15  Pages

  • Customer Relationship Management and Big Bazaar

    the open source CRM software model have also become more popular. Customer Relationship Management Strategies For sustained success, Customer Relationship Management strategy must be aligned with the organization's mission, purpose and business strategies. CRM strategies are iterative processes; as the organization advances so to will the CRM strategy. If developing successful CRM strategies and objectives were either easy or routine, the implementation failure rate would not be deplorably high...

    Customer, Customer relationship management, Customer service 2616  Words | 8  Pages

  • Retailing and Big Bazaar

    A Project Report on CUSTOMER PREFERENCES IN CHOOSING BIG BAZAAR, RTC ‘X’ ROADS. A Project Report submitted towards the partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION By YOUR NAME ROLL NO Under the guidance...

    Department store, Retailing, Shopping mall 12266  Words | 63  Pages

  • Consumer Satisfaction in Big Bazaar

    Project Report on Consumer Satisfaction at Big Bazzar Table of Contents 1. INTRODUCTION TO RETAIL INDUSTRY ……………………………………………………….2 2. PROFILE OF BIG BAZZAR ………………………………………………………..4 3. SAMPLING ………………………………………………………5 4. QUESTIONNAIRE ………………………………………………………...6 5. FINDINGS AND SUGGESTIONS..…….…………………………………….41 6. RECCOMENDATIONS AND CONCLUSION ………………………………………………………………49 INTRODUCTION: ...

    Department store, Online shopping, Retailing 7790  Words | 25  Pages

  • Study on Change in Consumer Buying Behavior in Food Bazaar

    us successful. STRATEGY- a new normal is being define in the Indian consumer market every day. With far reaching socio-economic changes that India has under gone in the last decade, the drivers in urban and rural India are maturing fast. With a growth strategy tempered with localization and an inclusive business model, future group is the only pure play local retailer poised to lead India’s consumption story with sustainable value creation. Future group’s multi-format retail strategy captures almost...

    Big Bazaar, Customer, Customer service 787  Words | 4  Pages

  • Consumer Perception on Big Bazaar

    A RESEARCH PROJECT REPORT ON “Consumer Perception toward Big Bazaar” SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION(MBA) (SESSION 2008-2010) UNDER THE SUPERVISION OF: SUBMITTED BY: Mrs. Ankita Sanwalia Tarun Garg Department of Mgt. ...

    Department store, Online shopping, Product 6154  Words | 33  Pages

  • Big Bazaar Report

    A PROJECT REPORT ON “CUSTOMER PERCEPTION – A STUDY AT BIG BAZAAR MYSORE ROAD BANGALORE” In partial fulfilment for the award of the degree of Master of Business Administration By SHIVANAND REG.NO: 09JRCMA040 GUIDE Dr.H.S.MAHABALESHWAR BHATTA PRINCIPAL, RRMBA RAJARAJESHWARI COLLEGE OF MANAGEMENT STUDIES & COMPUTER APPLICATIONS No.14, Ramohalli cross, Mysore Road, Banglore-74 (2009-2011) RR COLLEGE OF MANAGEMENT STUDIES AND COMPUTER APPLICATIONS Page 1 CHAPTER-I INTRODUCTION ...

    Department store, Retailing, Shopping mall 11848  Words | 47  Pages

  • Customer Satisfaction at Big Bazaar”

    CUSTOMER SATISFACTION AT BIG BAZAAR” CERTIFICATE GUIDE CERTIFICATE DECLARATION ACKNOWLEDGEMENT TABLE OF CONTENTS 1.INTRODUCTION 2.RESEARCH METHODOLOGY 3.REVIEW OF LITERATURE 4.PROFILE OF THE COMPANY 5.ANALYSIS AND INTERPRETATION OF DATA 6.SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS 7.BIBLIOGRAPHY 8.ANNEXURE CHAPTER 1 INTRODUCTION The word "Retail" originates from a French-Italian word. Retailer is someone...

    Department store, Retailing, Sales 13091  Words | 43  Pages

  • Current Trends in Mangement- Big Bazaar

    multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail. The group’s speciality retail formats include supermarket chain – Food Bazaar, sportswear retailer...

    Brand Factory, Department store, Future Group 2461  Words | 9  Pages

  • Big Bazzar Strategies

    BIG BAZAAR Strategic Management Strategic Report on BIG BAZAAR Niranjan. G MBA 3rd ‘B’ Sec PESIT Bangalore South Campus BIG BAZAAR Basic Information Type Industry Founded Headquarters Products Revenue Employees Parent Public Retailing 2001 Mumbai, Maharashtra, India Department store Rs 6000 crores in 2011 36000 people Future Group Current Position BIG BAZAAR is a chain of hypermarket in India. As of June 2, 2012 there were 214 stores across 90 cities and towns in India covering around...

    Brand Factory, Future Group, Hypermarket 513  Words | 2  Pages

  • Efeectiveness of Loyalty Programs in Big Bazaar

    PRADEEP KUMAR.N(M100002MS) | [ EFFECTIVENESS OF LOYALTY PROGRAMS IN BIG BAZAAR] | | Contents page no 1. About the company 03 2. Significant features of big bazaar 04 ...

    Big Bazaar, Department store, Hypermarket 2392  Words | 10  Pages

  • Project Report on Big Bazaar, Hubli

    [pic] EXECUTIVE SUMMARY Big Bazaar is a future group company. In India first it was started in Mumbai in the year of 1987 and the main branch of Big Bazaar is in Mumbai. In Hubli it was started in the year of 2007 on 28th July. The Management system - Big Bazaar 1. 80 well-qualified employees 2. The Security system includes 15 securities regular [Day-12, Night-3] & 18 at the weekend. 3. 25 Back staff. 4. 21 House keeping and 5. 15 Part times. This project...

    Customer relationship management, Department store, Future Group 7336  Words | 42  Pages

  • Big Bazar

    Introduction to Big Bazaar Big Bazaar is a chain of shopping malls in India currently with 31 outlets, owned by the Pantaloon Group. The idea was pioneered by entrepreneur Kishore Biyani, the head of Pantaloon Retail India Ltd. The idea from the very beginning was to make Big Bazaar very comfortable for the Indian customer. That was Kishoreji’s strength as a retailer. He had a lot of confidence in what he was doing, even though it defied conventional logic. Big bazaar is not just another hypermarket...

    Middle class, Pantaloon Retail India, Retail companies of India 750  Words | 3  Pages

  • Food Supply Chain of Big Bazzar

    BABASAHEB BHIM RAO AMBEDKAR UNIVERSITY (A CENTRAL UNIVERSITY) Presentation ON Supply Chain ManagementFood Supply Chain Management of Big Bazaar SUBMITTED TO: SUBMITTTED BY: DR. KUSHENDRA MISHRA MR. ATUL SINGH ASSOCIATE PROFFESOR MBA (RURAL MANAGEMENT) SCHOOL FOR MANAGEMENT STUDIES (DRM) SEM – 4TH (Session-2010-12)...

    Cold chain, Inventory, Logistics 3689  Words | 7  Pages

  • Big Bazaar

    Induction program Induction Program 1. Purpose of induction program The induction program is designed to help new employees to become familiar with the requirements of their post and adapt to their new working environment as quickly as possible. The process of inducting a new employee is not complete until he has become thoroughly and satisfactorily adjusted to his job, understands the importance of his work in relation to the company operations, is familiar with basic company policy, regulations...

    Employment, Human resource management, Introduction 816  Words | 6  Pages

  • Big Bazaar Report

    INTRODUCTION Big bazaar is a hyper market chain owned by the Pantaloons Retail India Limited, with currently more than 50 outlets in metros, medium, and small cities. Big Bazaar combines the look and feel of Indian bazaars with aspect of modern retail like choice, convenience, and hygiene. It works on the same economy model like Wal Mart, and has had considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur Kishore Biyani, the head of Pantaloons Retail India...

    Big Bazaar, Brand, Department store 1957  Words | 8  Pages

  • Aeon Big Advertisement Strategy and Advertisement Analysis

    Advertisement (Aeon Big) The biggest retail group from Japan is taken over Aeon Big on November 2012. Aeon Big are using many type of advertising to advertise their company. For instance, Aeon Big advertises through The Star Newspaper that issues the feature, news and current promotion about the company. Beside, Aeon Big is likewise advertising through the catalog. There have printed catalog and online catalog. Printed catalog are usually given to the third party who distribute the catalog from...

    Advertising, Brand, Color 876  Words | 3  Pages

  • Consumer Behavior Towards Big Bazaar

    COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY Page |1 Management Thesis – 1 | 3rd Semester COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR & OTHER RETAIL COMPANY CERTIFICATE It is certified that the work contained in the thesis entitled “A COMPARATIVE STUDY OF MARKETING STRATEGY REFERENCE TO 4PS OF BIG BAZAR AND OTHER RETAIL COMPANY" By Rajesh Kumar has been carried out under my supervision and that this work has...

    Big-box store, Department store, Marketing 15000  Words | 55  Pages

  • Big Bazaar

    Proposed Format for writing A Research Proposal 1) Title of Project (First page) Title of the study should be specific giving a clear statement of the nature of project. 2) Abstract(one page) This part should contain a condensed summary of the project proposal. It should not be too long, may be in one or two paragraphs. A short statement of problem Brief description of methodology 3) Research Problem (4-5 pages) This part should provide a clear description of...

    Doctor of Philosophy, Hypothesis, Proposal 491  Words | 2  Pages

  • Employee Motivation Strategies-Pantaloons

    square feet of retail space, has over 1000 stores across 71 cities in India and employs over 30,000 people. The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Brand Factory, Blue Sky, all, Top...

    Department store, Employment, Future Group 1257  Words | 5  Pages

  • Customer Service in Big Bazaar

    he is the cause of successful completion of my work. I also expressgratitude all the faculty members, who with valuable guidanc always proved very profitable and made my effort successful. I am thankful to BIG BAZAAR, for allowing me to undergo the study of customer satisfaction in the Big Bazaar as a part of my summer training for the partial fulfillment of requirement of my MBA course. It enables me to see the practical aspect of management, which will help me in long run. I take this opportunity...

    Customer, Customer service, Department store 7420  Words | 33  Pages

  • Big Bazaar. the largest hypermarket chain in India

    Big Bazaar is the largest hypermarket chain in India. As of June 2, 2012 there are 214 stores across 90 cities and towns in India covering around 16 million sq.ft. of retail space. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Big Bazaar stores are aimed at providing a local...

    Department store, Hypermarket, Pantaloon Retail India 2938  Words | 9  Pages

  • Project on Big Bazaar

    PROJECT REPORT ON “ORGANISE A SALES PROMOTION ACTIVITIES IN BIG BAZAAR ON EXCHANGE OFFER”. SUBMITTED IN PARTIAL FULFILLMENT OF THE REWARD OF DEGREE IN B.COM(HONOURS) VOCATIONAL IN “ASPSM”. BY –RAHUL KUMAR SINGH STREAM - ASPSM EXAM ROLL NO – 09VASP013088 SEMESTER – IV SESSION – 2009-2012 ST. XAVIER’S COLLEGE AN AUTONOMOUS COLLEGE RANCHI REMARKS PREFACE In this age of globalization, hyper competition has become a crucial aspect of life. Today the markets have been turned into battlegrounds...

    Automobile, Event management, Event planning 5658  Words | 20  Pages

  • Wal-Mart's Big Strategy for the Next Decade

    Problem: What would be the Wal-Mart's "BIG" strategy for the next decade to allow for them to stay as world retailer leader and continue increasing sales and profits? How to sustain their extraordinary growth, as the domestic market reaches saturation, a strategy for at home and for global expansion will be necessary? Competition: Competitors are specific organizations that offer the same or similar goods and services to the same consumer or client groups. Target and K-Mart are Wal-Mart's...

    Competition, Customer, Globalization 775  Words | 3  Pages

  • Project on Big Bazaar Bansankari .Bangalore

    RESEARCH PROJECT REPORT ON “A Study on Buying Behavior of Customers in Big Bazaar bansankari” Submitted for partial fulfillment of award of MASTER`S DEGREE IN BUSINESS ADMINISTRATION BY DEBASHISH ROY MBA – l Year, 2nd trimesters 25th November -25th December DAYANANDA SAGAR BUSINESS SCHOOL S M Hills, kumaraswamy layout Bangalore-560078 ACKNOWLEDGEMENT I take this as an opportunity to thank with bottom of my hear all those without whom the journey of doing my project...

    Department store, Pantaloon Retail India, Retailing 11467  Words | 41  Pages

  • Strategy

    Managing strategy requires the consideration of a wide range of factors, which change over time. Dell Computers aims to stretch its way of business In an interview with the Financial Times in November 2003, Kevin Rollins, the CEO of Dell Computers, explained how he was putting his job on the line by leading a major strategic change in the company. The US company famous for selling PCs is planning a big push into consumer electronics. If things go according to plan, Michael Dell could...

    Computer, Dell, Kevin Rollins 1222  Words | 4  Pages

  • Marketing Mix Used by Big Bazaar

    Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping, waiting for promotions, or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49, Rs.99, Rs.199...

    Asin Thottumkal, Brand, Hypermarket 508  Words | 2  Pages

  • Performance Appraisal in Big Bazar

    A Survey Report On Performance Appraisal System in Big Bazaar Assigned by, Submitted By, Prof. Vasudha Singh Neha Gupta Ritika Verma Siddhi Sarda ...

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  • Big Bazar Price Control on Customer Demand

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