• Organisation Structure of Big Bazar
    logistics. In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion of a hypermarket. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore. The group’s speciality retail formats include supermarket chain – Food Bazaar, sportswear retailer...
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  • Big Bazaar Marketing
    “MARKETING STRATEGY OF BIG BAZAAR” TARGET AUDIENCE: * Big Bazaar targets higher and upper middle class customers. * The large and growing young working population is a preferred customer segment. * Targets specifically working women and home makers who are the primary decision makers...
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  • Big Bazaar
    In India, that advantage goes to “Big Bazaar.” It has brought about many changes in the buying habits of people. It has created formats which provide all items under one roof at low rates, or so it claims. In this project, we will study its marketing strategies. Big Bazaar’s main competitors are other...
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  • Promotional Strategies of Big Bazaar Palakkad
    customer. There is always a ‘first mover advantage’ in an upcoming sector. This advantage goes to “BIG BAZAAR” in India. It has brought about many changes in the buying behavior of people as Big Bazaar provides all items in one roof at low rates. The consumer’s preferences are changing &...
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  • Marketing
    STRATERGY BIG BAZAAR – THE INDIAN ORGANISED GIANT SHWETA GURAV ROLL NO – 16 1|Page Shri Vile Parle Kelvani Mandal’s Mithibai College of Arts,, Chauhan Institute of Science & Amrutben Jivanlal college of Commerce and Economics Vile Parle (West) Mumbai 400056 A PROJECT ON “BIG BAZAAR – THE...
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  • Zara
    Relationship Management Strategies For sustained success, Customer Relationship Management strategy must be aligned with the organization's mission, purpose and business strategies. CRM strategies are iterative processes; as the organization advances so to will the CRM strategy. If developing successful...
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  • Promotional Strategy of Big Bazaar & Maintaining the image in Retailing
    Promotional Strategy of Big Bazaar & Maintaining the image in Retailing Executive Summary Indian retail sector is witnessing one of the most hectic Marketing activities of all times.  The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always...
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  • Bigbazaar
    A CASE STUDY ON BIG BAZAAR – THE ROUTE TO THE INDIAN MASS MARKET SUBMITTED TO: Dr. Ravi Vaidya SEMESTER: IV BATCH: 2009-2011 SUBMITTED BY: Darshan Shah Shreya Shah Hitesh Nirmal Mayur Garmora S. R. LUTHRA INSTITUTE OF MANAGEMENT SURAT INDEX Sr. No. | Particulars | Page...
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  • Eqsdfsdfsd
    PROJECT On MARKETING STRATEGY OF BIG BAZAAR Submitted By:- Group – IV, MBA I (A) Aseem Goel(060) INTRODUCTION Indian retail sector is witnessing one of the most hectic marketing activities of all times. The companies are fighting for mind share and heart...
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  • Big Bazaar
    Title: Promotional Strategy of Big Bazaar & Maintaining the image in Retailing   Executive Summary Indian retail sector is witnessing one of the most hectic Marketing activities of all times.  The companies are fighting to win the hearts of customer who is God said by the business tycoons. There...
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  • Consumer Perception
    1) Why do you prefer at BIG BAZAAR OPINON | Number of respondents | Percentage | Low Price | 53 | 53 | Product | 7 | 7 | Brand | 23 | 23 | Good Serves | 9 | 9 | Near to Home | 8 | 8 | Total | 100 | 100 | INTERPRETATION: From the above analysis it can be found that 53% of the respondents...
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  • Big Bazar
    Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like...
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  • Current Trends in Mangement- Big Bazaar
    follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format...
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  • report
    A PROJECT REPORT ON THE STUDY TO ASSESS PROMOTIONAL STRATEGY ON RETAIL SECTOR A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO SRI SAI COLLEGE OF ENGINEERING & TECHNOLOGY PUNJAB TECHNICAL UNIVERSITY JALANDHAR ...
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  • Walmart vs Big Bazar
    merchandise, food for 100,000 meals, as well as the promise of a job for every one of its displaced workers. Major Competitors In Indian Market 1)Big Bazar 2)Vishal Mega Mart 3)Spencers 4)Sabka Bazar 5)Reliance store 6)Subhiksha store Corporate Affairs Walmart is headquartered in the Wal-Mart...
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  • Big Bazzar Strategies
    BIG BAZAAR Strategic Management Strategic Report on BIG BAZAAR Niranjan. G MBA 3rd ‘B’ Sec PESIT Bangalore South Campus BIG BAZAAR Basic Information Type Industry Founded Headquarters Products Revenue Employees Parent Public Retailing 2001 Mumbai, Maharashtra, India Department store Rs 6000...
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  • Big Bazzar
    Competitive Analysis: Big Bazaar faces competition from all the quarters of RPG Spencer Super stores, Reliance fresh stores, Trinethra stores, Food Bazaar. But the main threat and the strategies of Big Bazaar is around the local neighbourhood Kirana Stores because this is where the big potential for growth...
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  • Big Bazaar
    Big Bazaar : Saste Main Party (Celebrate Party in Economy Price) Recently, a giant retail chain Big Bazaar (Future group) has made change in its corporate logo and celebrated successfully 10 years. It has developed nice television commercial campaign for new look and corporate branding. It is a...
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  • Big Bazar Case
    Big Bazaar: Brand’s Identity, Personality & Symbolism Big Bazaar (Exhibit 1) is Indian personification of retail. It’s like an Indian bazaar or mandi or mela, the environment created by traders to give shoppers a sense of moment. Its personality is of being an entity away from fancy or pretty and...
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  • Big Bazaar - Indian Walmart - Case Study
    Case Study: Big Bazaar – The Indian Wal-Mart Retail industry: The last decade has experienced a fundamental change in the Indian retailing industry structure, with a very perceptible shift from unorganized kirana and small independent shops to organized retailing such as retail chains and franchised...
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