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  • Amul Distribution Essay
    MANAGING COMPLEX NETWORKS IN EMERGING MARKETS:THE STORY OF AMUL Pankaj Chandra Devanath Tirupati Working Paper No. 2002-05-06 Indian Institute of Management Vastrapur, Ahmedabad 380015 India chandra@iimahd.ernet.in devanath@iimahd.ernet.in May 6, 2002 Acknowledgement: We would like to thank...
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  • Amul Report
    A Management Research Project ( MRP-II ) On “Strategic Analysis and Analyzing SWOT of GCMMF w.r.t. Amul” Submitted To: Hemchandracharya North Gujarat University On 19th April, 2004 In Partial Fulfillment of the requirements For the Management Research Project Course in the Master of Busin...
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  • Amul - a Case Study
    ------------------------------------------------- ORGANISATIONS THEORY AND PRACTICE - PROJECT ------------------------------------------------- Adopted Company: Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) - AMUL ------------------------------------------------- The busines...
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  • Amul Ice-Cream: Sales and Promotional Strategy
    A PROJECT On AMUL ICE CREAM SALES AND PROMOTIONAL STRATEGY OBJECTIVES OF THE PROJECT ➢ To know awareness of people towards Amul Prolife & Ice cream . ➢ To know in which segment ice cream are mostly like/preferred. ➢ To know which advertisement tool is mostly p...
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  • Amul Supply Chain
    A Project Report on AMUL’S SUPPLY CHAIN MANAGEMENT Submitted By : SRIRAM MUKUND DINESH M INDEX 1) INTRODUCTION TO AMUL . . . . . . . . . . . . . . . . . . . . . . 3 2) STRATEGIES OF AMUL . . . . . . . . . . . . . . . . . . . . . . . . ....
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  • Amul: Deary Cooperative in India
    Abstract In this paper we describe a case study of a dairy cooperative, AMUL, in western India that has developed a successful model for doing business in large emerging economy. It has been primarily responsible, through its innovative practices, for India to become world’s largest producer o...
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  • Marketing Strategies of Nestle and Unilever
    CHAPTER - ONE Conceptual framework and basic issues 1.1 INTRODUCTION India is one of the largest economies in the world in terms of purchasing power and is among the fastest-growing, with a population of around 1.12 billion people, with huge natural resources, and with costs that are at th...
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  • A Study on the Satisfaction Level of Amul Preferred Outlets and Amul Scooping Parlours
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  • Amul Supply Chain Management
    Term Paper On Amul’s Supply Chain Management Introduction AMUL is a dairy cooperative in the western India that has been primarily responsible, through its innovative practices, for India to become the world’s largest milk producer. The distinctive features of this paradigm involves ma...
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  • Amul case
    INTRODUCTION Amul's genesis was linked to the freedom movement in India. Sardar Vallabhbhai Patel, an eminent Indian freedom fighter encouraged the dairy farmers from the Kaira district in Gujarat to form a cooperative to counter the 'exploitatively' low prices offered for their milk by the...
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  • Strategies for International Marketing
    Strategies for International Marketing The process of penetrating and then developing an international market is a difficult one, which many companies still identify as an Achilles' heel in their global capabilities. Two aspects of the typical approach are particularly striking. First, companies o...
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  • Pricing Strategies of Itc
    Pricing Strategy ITC Foods Business Division (Staples) The FMCG & RETAIL Pricing Strategy UNDERSTANDING THE PROCESS FMCG Pricing Strategy is now a critical element of the management mix. Old school management responsibilities of Sales owning the trade spen...
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  • Tesco and Its Strategic Marketing Strategies
    1.0 Executive Summary This report examines the marketing strategies of Tesco, the market leader in the retail grocery industry in the UK. Analysis has shown that in this oligopolistic market, Tesco is following different marketing strategies to remain market leader. Tesco has been doing extremely w...
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  • Manufacturer Strategies
    Manufacturer Strategiesbookmark | export Key points The most successful brands occupy a clearly defined position within the market. There are clear limits on the extent to which manufacturers can stretch their brand across different categories. The relationship between brands and own-label...
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  • Regionalization and Marketing Mix Strategies of a Company
    University of Halmstad School of Business and Engineering Master’s Program in International Marketing Regionalization and Marketing Mix Strategies of a company (A study of Telecommunication Company) Dissertation in International Marketing 30 ECTS 9 th November, 2006 Authors: Awan, Anam ul Ha...
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  • Study of Investment Strategies
    OBJECTIVES: The main objectives of this project can be briefly summarized as: • To give a snapshot of the Non Banking Financial Corporation. • To understand the investors behavior towards the various investment instruments. • To be able to compare and analyze the various invest...
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  • Factors Affecting Adoption Marketing Strategies in Eldoret Town
    AN INVESTIGATION INTO THE MARKETING STRATEGIES IN MICRO AND SMALL ENTERPRISES.A Case Study of Exhibition Hall entrepreneurs in Eldoret Town. 1.0 INTRODUCTION 1.1 BACKGROUND The informal sector has gained recognition especially in third world countries. It has emerged as a source of increased ou...
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  • An in Depth Study of Marketing Strategies Followed by Marriott International Globally and in India
    SYNOPSIS In this essay the author would like to share briefly about what is marketing. What are the four P’s of marketing i.e. the marketing mix? Also discuss the need for marketing in general as well as in the hospitality sector. In this essay the author would concentrate mostly upon the ma...
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  • An Analysis and Evaluation of Entry Strategies in China's Telecoms Market: a Case Study of Bt Group
    University of Bradford Electronic Thesis/Dissertation Deposit Agreement 2005 Student name: YAN SUN Student ID: 02009352 School/Dept.: SCHOOL OF MANAGEMENT Degree: M A IN MARKETING AND MANAGEMENT Thesis/Dissertation Title: AN ANALYSIS AND EVALUATION OF ENTRY STRATEGIES IN CHINA’S TELECOMS MAR...
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