• Amul Research
    Marketing Channels of Amul Milk in Lucknow: Factors Affecting Channel Efficiency Introduction In India, dairy plants have different systems of milk marketing, namely non-cooperative (or private) and cooperative. The overall dairy industry is classified in two sectors: organized and un-organized....
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  • Niranjan
    GCMMF: Going beyond Amul Gujarat Cooperative Milk Marketing Federation(GCMMF), the largest food products marketing organization in India, Achieved sales worth Rs.27457 million during 2002-03. The company’s product range includes milk and milk products, ice creams, chocolates and confectionary, ready...
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  • Retail Strategy to Enter Rural India
    Analysis of all data collected 11 4. Data Analysis - Strategies used by different companies to expand their market share 12 4.1 Strategies to penetrate the rural market 12 4.2 Strategies adopted by companies and output they got 14 4.2.1 ITC 14 4.2.2 Amul 15 4.2.3 Coca Cola’s Parivartan 15 4.2.4 Project...
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  • Amul
    Kaushik (S11MMMMM00453) Sudip Kumar Das (S11MMMMM00765) Vivek Wamorkar (S11MMMMM00416) SMP07, NIIT Imperia Bangalore Center Amul Feb 28, 2011 The Brand Building Challenge – Amul Table of Contents of Contents 1. Introduction ...................................................................
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  • Amul Essay 15
    about AMUL-, which has been in news for it innovativeness, success, its contribution to the growth and development of Indian dairy industry. It has helped India to stand among the other countries and boast of its rich and growing dairy sector. The project aims to study the major strategies of Amul, which...
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  • Amul: Deary Cooperative in India
    dairy cooperative, AMUL, in western India that has developed a successful model for doing business in large emerging economy. It has been primarily responsible, through its innovative practices, for India to become world’s largest producer of milk. A subset of strategies followed by AMUL would still be...
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  • Hrm Ppt
    gratitude to my Prof. Anita Bobade Mam as well as our Director who gave us golden opportunity to do this wonderful project on the topic “BCG Matrix of AMUL”. While studying this project I gained lot of knowledge and information. Secondly I would also like to thank my Parents and Friends who helped me a...
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  • Strategy Information System Implementation in Hero Honda
    IILM Project Report On Advertising and Sales Promotion for AMUL Under The Guidance of: Ms. Deepti Srivastava Submitted By: Kushal Saraf Pgp 20102161 | ACKNOWLEDGEMENTAt the Outset let me express my sincere thanks to IILM who provided me this golden opportunity of undergoing in project...
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  • Amul Distribution Essay
    STORY OF AMUL Pankaj Chandra Devanath Tirupati Working Paper No. 2002-05-06 Indian Institute of Management Vastrapur, Ahmedabad 380015 India chandra@iimahd.ernet.in devanath@iimahd.ernet.in May 6, 2002 Acknowledgement: We would like to thank BM Vyas, MD, GCMMF, Kailash Vyas, MD, AMUL and many...
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  • Amul
    AMul Type : Cooperative Founded: 1946 Headquarters: Anand, India Industry: Dairy Revenue: $868 million USD (06-07) Employees: 2.41 million milk producers. HISTORY Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state...
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  • Related Diversification Is a More Successful Strategy for Growth Among Firms Than Unrelated Diversification.
    marketing: - Related diversification is a more successful strategy for growth among firms than unrelated diversification. It explains the concept of diversification, the rationale of diversification, types of diversification, diversification strategies, and dimensions of diversification. This paper analyses...
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  • MARKETING STRATEGY OF AMUL
    Internet/Web Advertising[edit] This rapidly growing marketing force borrows much from the example of press advertising, but the most effective use—adopted by search engines—is interactive. Mobile Advertising[edit] Personal mobile phones have become an attractive advertising media to network operators...
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  • Amul's Diversification Strategy: a Pizza for Rs 20
    Amul's Diversification Strategy: A Pizza for Rs 20! In early 2001, Gujarat Cooperative Milk Marketing Federation (GCMMF)1 planned to leverage its brand equity and distribution network to turn Amul2 into India's biggest food brand. Verghese Kurien, Chairman of GCMMF, set a sales target of Rs.10 bn by...
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  • Project Report on Amul
    SUMMER TRAINING PROJECT REPORT ON STUDY OF ACCOUNTING PROCESS OF AMUL (DELHI MMO) & ANALYSIS OF BALANCE SHEET/PROFIT & LOSS ACCOUNT ...
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  • Innovation Marketing
    CASE STUDY- AMUL Overview The Gujarat Cooperative Milk Marketing Federation (GCMMF) or commonly referred to as Amul, Collects 4,47,000 litres of milk from 2.12 million farmers, converts the milk into branded, packaged products and delivers products worth Rs 6 crore to over 5,00,000 retail outlets across...
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  • Amul Amul
    AMUL – TASTE OF INDIA INTRODUCTION:- Amul began the dairy cooperative movement in India and formed an apex cooperative organization, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.2 million milk producers in Gujarat, India. Amul was formally registered...
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  • Amul
    Co-operative Milk Marketing Federation that markets the Amul brand of ice-creams. Within two year Amul’s sale progressed three times. Amul target strategic thrust areas with logical extension. The plus point for this co-operative society is its Amul brand equity, large procurement base of raw material...
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  • Amul Marketing Project
    India; the industry is still in the stage of infancy. Organized retailing is bound to grow tremendously provided the right marketing strategies are adopted. Retail businesses have broken rank and seem poised to surge ahead with renewed vigor, optimism, confidence and capability. There is...
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  • Amul Distribution Network
    AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of AMUL across all categories, studies its distribution model in India and has an in depth study on the distribution channel of AMUL products in the state of Goa. AMUL The brand...
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  • The Amul Revolution
    [pic] Amul was formally registered on December 14, 1946. The brand name Amul, sourced from the sanskrit word Amoolya, means priceless. It was suggested by a quality control expert in Anand. Some cite the origin as an acronym to (Anand Milk Union Limited). The Amul revolution was started...
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