• Amul Essay 4
    . Figure 3 On the supply side, as mentioned earlier, the member-suppliers were typically small and marginal farmers with severe liquidity problems, illiterate and untrained. AMUL and other cooperative Unions adopted a number of strategies to develop the supply of milk and assure steady growth...
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  • Suppily Chain Management
    cooperative that sustained growth for the long term was contingent on matching supply and demand. The member – suppliers were typically small and marginal farmers with severe liquidity problem s, illiterate and untrained. AMUL and other cooperative unions adopted a number of strategies to develop the...
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  • Strategy Information System Implementation in Hero Honda
    teenagers prefer kool café.  In order to target not only the upper and middle class, Amul has always been targeting the lower and urban class of society. Thus, the price of products ranges from low price to high price. AMUL ADVERTISEMENT STRATEGYWHAT ADVERTISEMENT STRATEGY HAS BEEN FOLLOWED BY AMUL...
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  • Amul- the Taste of India
    AMUL- THE TASTE OF INDIA AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. Variants, all meaning "priceless", are found in several Indian languages. Amul products have been in use in millions of homes since...
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  • AMUL after 10 years
    TABLE OF CONTENTS SR.NO TOPIC PG. NO 1. Introduction 2. Brand Personality, 3. Amul – 10 years later 4. Brand Building Blocks 5. Branding Process 6. 3 D Model 7. Web Page 8. Print Ads 9. Branding Strategies 10. Conclusion 11. Reference...
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  • Hrm Ppt
     Hierarchical network of cooperatives  Stretches from small suppliers to large fragmented markets 17 Low Cost StrategyAmul adopted a low-cost price strategy to make its products.  Affordable and attractive to consumers by guaranteeing them value for money. 18 Diverse Product Mix...
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  • Amul - a Case Study
    and GCMMF adopted a number of strategies to assure such growth. * At the time Amul was formed, the vast majority of consumers had limited purchasing power and was value conscious with very low levels of consumption of milk and other dairy products. Thus, Amul adopted a low price strategy to...
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  • Niranjan
    diversifying into pizzas, cheeseburgers, tomato sauce, ketchup, and other eatables? 2. Why do you think, GCMMF used the brand name SnowCap for its pizzas and not Amul? 3. What kind of pricing strategy has amul adopted to sell pizzas under the brand name of Snowcap? Is it right approach?...
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  • Amul's Diversification Strategy: a Pizza for Rs 20
    adopted Total Quality Management (TQM) and set for itself higher benchmarks (in terms of growth). They also diversified the Amul portfolio, offering a range of food stuffs such as ketchup, jam, ice-cream, confectionaries, cheese, and shrikhand.11 According to some analysts, this diversification was...
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  • Amul Distribution Essay
    elaborate on these aspects in more detail and provide a rationale for the model and strategies adopted by GCMMF. Simultaneous Development of Suppliers and Customers: From the very early stages of the formation of AMUL, the cooperative realized that sustained growth for the long-term was contingent...
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  • Review of Literature on Amul
    . * To study the interest and perception level towards the various attributes of Amul product compared to other product. * To know the maintenance handling system adopted by the users. To identify the consumers opinion towards the advertisement of Amulproduct and identifying the general...
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  • Amul
    Strategies At the time Amul was formed, consumers had limited purchasing power, and modest consumption levels of milk and other dairy products. Thus Amul adopted a low-cost price strategy to make its products affordable and attractive to consumers by guaranteeing them value for money. Despite...
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  • Project Report on Amul
    Amul adopted a low-cost price strategy to make its products affordable and attractive to consumers by guaranteeing them value for money. INTRODUCING HIGHER VALUE PRODUCTS Beginning with liquid milk, GCMMF enhanced the product mix through the progressive addition of higher value products while...
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  • Increase Focus on Strategy and Results.
    chain Hierarchical network of cooperatives Stretches from small suppliers to large fragmented markets. Low Cost Strategy: Low Cost Strategy Amul adopted a low-cost price strategy to make its products. Affordable and attractive to consumers by guaranteeing them value for money. Diverse...
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  • Amul Essay 6
    . The table for the KSF model is given as under: 31 6.2 STRATEGIES Over the years, Amul has adopted many tactics. Nevertheless, few of the many strategies folloed by them are: • • • • • Ice cream: Amul parlours; launched “Fundoo” to combat HUL’s Max Pizza: Launched ready to cook pizza “Utterly...
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  • Amul
    available in 12 states and two union territories and enjoy 35 per cent to 40 per cent market share. The `Amul Ice-cream' strategy bordered on its punch line, `real milk, real ice-cream’.`Amul Ice creams' were smoother and creamier than its competitors as fat used was pure milk, which was more expensive...
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  • Amul Marketing Project
    which is evident from the above table. Therefore, there is no real retail revolution in India; the industry is still in the stage of infancy. Organized retailing is bound to grow tremendously provided the right marketing strategies are adopted. Retail businesses have broken rank and seem...
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  • Amul Marketing Mix
    and dairy products. Hence, in order to sustain in such market it adopted a low cost pricing strategy to make its product affordable and attractive for consumers by guaranteeing value for money. According to Chandan Kumar (Senior sales Executive for Mumbai Zone)- Amul adopts a basic affordable price...
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  • Amul Distribution Network
    of White Revolution in India was made in charge for running the diary. AMUL’s Product Mix: AMUL uses umbrella branding strategy. AMUL is the common brand for most product categories produced by various unions. AMUL has 64 products and these products are spread over 14 categories. The detailed...
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  • Amul: Deary Cooperative in India
    infrastructure in India, such development could not be left to market forces and proactive interventions were required. Accordingly, AMUL and GCMMF adopted a number of strategies to assure such growth. For example, at the time AMUL was formed, the vast majority of consumers had limited purchasing power and...
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