Strategies Adopted By Amul Essays and Term Papers

  • Amul's Supply Chain Management

    18th April 2011 N. R. I N S T I T U T E OF BUSINESS MANAGEMENT, AHMEDABAD 1 INDEX 1) INTRODUCTION TO AMUL . . . . . . . . . . . . . . . . . . . . . . 3 2) STRATEGIES OF AMUL . . . . . . . . . . . . . . . . . . . . . . . . . 5 3) AMUL’S SUPPLY CHAIN MANAGEMENT . . . . . . . . . . 6 4) GCMMF’S...

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  • Amul Supply Chain

    Submitted By : SRIRAM MUKUND DINESH M INDEX 1) INTRODUCTION TO AMUL . . . . . . . . . . . . . . . . . . . . . . 3 2) STRATEGIES OF AMUL . . . . . . . . . . . . . . . . . . . . . . . . . 5 3) AMUL’S SUPPLY CHAIN MANAGEMENT . . . . . . . . . . 6 ...

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  • Amul Ice Cream

    AMUL ICE CREAM The turnaround story of the ice cream industry started with Amul entering the market with its unique and innovative marketing strategies. It gave the entire industry a unique dimension. The success of Amul can be attributed to its distinctive planning of marketing mix and providing...

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  • fdf crop

    lineMarketing and advertising through mobile and social media platform COMPANY OVERVIEW INTRODUCTION Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India. The word Amul is derived from the Sanskrit word Amulya meaning invaluable. The co-operative is also sometimes referred...

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  • Amul Supply Chain Management

    Term Paper On Amul’s Supply Chain Management Introduction AMUL is a dairy cooperative in the western India that has been primarily responsible, through its innovative practices, for India to become the world’s largest milk producer. The distinctive features of this paradigm involves managing...

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  • Amul

    milk-deficient country to the world's largest milk producer and the founder of Amul, passed away on Sunday. An icon of the sorts of modern India, the utterly butterly deliciously witty, Amul Girl, an integral part of the Amul campaign turned 50 this year. The girl, wearing a polka-dot frock, famous for...

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  • Amul Essay 11

    Presentation Transcript Amul :Amul PRESENTED BY NITIN JAIN ROLL NO:-28 PGDM(MARKETING) vikas pawaiya AMUL :AMUL AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. Amul products have been in use in millions...

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  • Myspace

    211062 Kumar Gaurav 211070 Kumar Varun 211071 Vinoth Kannan R 211105 Rinsi Daniel 211111 Contents Introduction 3 The AMUL Story 4 Basic Supply chain Strategy of Amul 6 The distribution network 7 Largest Cold Chain 7 Customers 7 Suppliers: 7 Third Party Logistics Services: 7 Simultaneous...

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  • Amul Taste of India

    a tiny stream in the Gangotri ranges of the Himalayas. Similar is the story of Amul, which inspired 'Operation Flood' and heralded the 'White Revolution' in India. AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand...

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  • Amul - a Case Study

    ------------------------------------------------- ORGANISATIONS THEORY AND PRACTICE - PROJECT ------------------------------------------------- Adopted Company: Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) - AMUL ------------------------------------------------- The business the company is into: Gujarat Cooperative...

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  • Supply Chain of Amul

    Term Paper on Supply Chain of AMUL Submitted to: Submitted by: Dr. Parikshit Charan Sunil Kansara PGP II PGDM (S) Section A Roll No. 30 HISTORY Amul was formally registered on December...

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  • Gujarat Cooperative Milk Marketing Federation Ltd

    Group 2 TABLE OF CONTENTS 1 The Company 2 Overview 3 The Product Range 4 Existing Marketing Channel Strategy 5 Existing Physical Distribution Strategies 6 Sales Force Design 7 Marketing Communications THE COMPANY Gujarat Cooperative Milk Marketing Federation Ltd...

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  • Useful

    Every day Amul collects 447,000 litres of milk from 2.12 million farmers (many illiterate), converts the milk into branded, packaged products, and delivers goods worth Rs 6 crore (Rs 60 million) to over 500,000 retail outlets across the country. Its supply chain is easily one of the most complicated...

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  • Amul- the Taste of India

    AMUL- THE TASTE OF INDIA AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. Variants, all meaning "priceless", are found in several Indian languages. Amul products have been in use in millions of homes since 1946...

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  • AMUL after 10 years

    Brand Personality, 3. Amul – 10 years later 4. Brand Building Blocks 5. Branding Process 6. 3 D Model 7. Web Page 8. Print Ads 9. Branding Strategies 10. Conclusion 11. Reference INTRODUCTION Company History Amul was set up in 1946 and its full...

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  • Kalima

    1: Analyze the customer value chain of marketing GCMMF Amul India using holistic marketing? Holistic Marketing Orientation and Customer Value provide approaching process for customer capturing value one beginning of holistic marketing views it as incorporate the • Value exploration: • Value...

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  • Amul Essay 4

    INTRODUCTION TO LOGISTIC MANAGEMENT The AMUL Story The Kaira District Cooperative Milk Producers’ Union Limited was established on December 14, 1946 as a response to exploitation of marginal milk producers in the city of Anand (in Kaira district of the western state of Gujarat in India) by traders...

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  • Human Resource Management

    consumer prices supported by a low cost system. DEVELOPING DEMAND  At the time Amul was formed, consumers had limited purchasing power, and modestconsumption levels of milk and other dairy products. Thus Amul adopted a low-cost pricestrategy to make its products affordable and attractive to consumers...

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  • Review of Literature on Amul

    A STUDY ON CUSTOMER SATISFACTION TOWARDS AMUL PRODUCT IN COIMBATORE CITY CHAPTER-1 (A)INTRODUCTION 1.1.INTRODUCTION OF THE STUDY Customer satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a products perceived performance in relation to his or her expectations’...

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  • Niranjan

    GCMMF: Going beyond Amul Gujarat Cooperative Milk Marketing Federation(GCMMF), the largest food products marketing organization in India, Achieved sales worth Rs.27457 million during 2002-03. The company’s product range includes milk and milk products, ice creams, chocolates and confectionary, ready...

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