"Strategies Adopted By Amul" Essays and Research Papers

  • Strategies Adopted By Amul

    Anand-based Gujarat Co-operative Milk Marketing Federation that markets the Amul brand of ice-creams. Within two year Amul’s sale progressed...

    Amul, Butter, Butterfat 1235  Words | 6  Pages

  • MARKETING STRATEGY OF AMUL

    effective medium for extending coverage to younger age groups, since the core audience is 15 to 35. Internet/Web Advertising[edit] This rapidly growing...

    Advertising, Amul, Audience 971  Words | 4  Pages

  • Amul

    AMul Type : Cooperative Founded: 1946 Headquarters: Anand, India Industry: Dairy Revenue: $868 million USD (06-07) Employees: 2.41...

    Advertising, Amul, Butter 2144  Words | 7  Pages

  • Amul Marketing Strategy

    Marketing and Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India...

    Amul, Butter, Cheese 1470  Words | 6  Pages

  • Amul

    understand the product promotion policy of Amul and buying behavior of the consumers towards AMUL products. ― Product promotion...

    Consultative selling, Economics, Marketing 475  Words | 3  Pages

  • amul

     Brands 1.Amul Butter 2.Amul Cheese 3.Amul Chocolates 4.Amul Ice Cream 5.Amul...

    Amul, Butter, Dairy 1080  Words | 5  Pages

  • The Strategy Adopted by Ikea

    1 Explain, in details, the strategy adopted by IKEA, and how it successfully did the positioning. *** At business level...

    Economics, IKEA, IKEA Catalogue 1445  Words | 5  Pages

  • Amul- the Taste of India

    AMUL- THE TASTE OF INDIA AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya,"...

    Amul, Butter, Butterfat 732  Words | 3  Pages

  • Amul Research

    Marketing Channels of Amul Milk in Lucknow: Factors Affecting Channel Efficiency Introduction In India, dairy plants have different systems...

    Bulk tank, Cooperative, Dairy 1182  Words | 4  Pages

  • Amul Distribution Network

    AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of...

    Amul, Butter, Cheese 1697  Words | 6  Pages

  • Amul

    INTRODUCTION Amul – The Taste of India means “priceless” AMUL Today amul is a symbol of many things...

    Amul, Cooperative, Dairy product 649  Words | 7  Pages

  • Review of Literature on Amul

    A STUDY ON CUSTOMER SATISFACTION TOWARDS AMUL PRODUCT IN COIMBATORE CITY CHAPTER-1 (A)INTRODUCTION 1.1.INTRODUCTION OF THE STUDY...

    Amul, Brand, Brand management 1880  Words | 7  Pages

  • Amul Supply Chain Management

    Supply Chain Management Introduction AMUL is a dairy cooperative in the western India that has been primarily responsible, through its...

    Dairy, Dairy farming, Dairy product 2383  Words | 7  Pages

  • Amul Interim Report

    more than 3.1 million village milk producers with millions of consumers in India. In September 2007, AMUL emerged as the leading Indian brand...

    Butter, Cheese, Dairy 1053  Words | 4  Pages

  • Bcg Amul

    BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by...

    Butter, Cattle, Cheese 879  Words | 3  Pages

  • Strategy Information System Implementation in Hero Honda

    IILM Project Report On Advertising and Sales Promotion for AMUL Under The Guidance of: Ms. Deepti Srivastava Submitted By: Kushal...

    Advertising, Amul, Brand 1563  Words | 5  Pages

  • Amul Motivation

    MOTIVATIONAL STRATEGY Motivation is the process of indoctrinating sales people with the unity of purpose to maintain aharmonious relationship...

    According to Jim, Employment, Money 937  Words | 4  Pages

  • Amul Supply Chain

    AMUL SUPPLY CHAIN MODEL BACK END TO FRONT END FARMERS CHILLING PLANTS MILK PROCESSING UNION & WAREHOUSES MILK SOLD TO VILLAGE AND...

    Better, Celsius, Inventory 1024  Words | 5  Pages

  • Amul

    New Delhi: The father of 'white revolution' Dr Verghese Kurien, who transformed India from a milk-deficient country to the world's largest milk producer and...

    Advertising, Amul, Butter 2582  Words | 10  Pages

  • Pricing Strategy Adopted by Regional Airline

    purpose of business. Each of the above business segments has its own characteristics in terms of investments revenues potential, costs, as well as production...

    Airline, Ancillary revenue, Low-cost carrier 1366  Words | 4  Pages

  • The Effectiveness of the Marketing Strategy Adopted by the Low-Cost Airlines

    Title – The Effectiveness Of The Marketing Strategy Adopted By The Low-Cost Airlines INTRODUCTION This research proposal...

    Airline, AirTran Airways, Avianca 1068  Words | 4  Pages

  • Synopsis of Amul

    [pic] Synopsis Of Major Project Report on Sales & Distribution Management Role of Sales and Distribution in AMUL India...

    Cluster sampling, Data collection, Marketing 1306  Words | 7  Pages

  • Amul's Diversification Strategy: a Pizza for Rs 20

    Amul's Diversification Strategy: A Pizza for Rs 20! In early 2001, Gujarat Cooperative Milk Marketing Federation (GCMMF)1 planned to leverage...

    Campania, Curd, Dairy products 1243  Words | 4  Pages

  • Competitive Priorities of Amul

    Definition of Operations Strategy: Operations strategy is the total patterns of decisions and actions which set the role,...

    Management, Marketing, Milk 1086  Words | 4  Pages

  • amul

     TOPIC “MARKETING STRATEGY OF AMUL ICE-CREAMS”...

    Butter, Chocolate, Cream 3235  Words | 42  Pages

  • Amul

    Market Segmentation, Promotion & Placement of Amul Products in Pune Market for Amul India.” Submitted By Mr.ABHISHEK S...

    Amul, Butter, Cheese 6581  Words | 42  Pages

  • Amul Final Paper

    We visited total 95 outlets of Amul. Area wise visits are as follows Grant Road, Kamathipura – 16 Lower parel, Jacob circle, Byculla – 35...

    Absorption refrigerator, Competitor analysis, Customer service 1280  Words | 5  Pages

  • Amul Essay 5

    Amul, the largest cooperative marketing society of India which led the succession of operation flood in India was registered in 1946 at Anand...

    Amul, Cooperative, Dairy 676  Words | 3  Pages

  • Amul Amul

    AMUL – TASTE OF INDIA INTRODUCTION:- Amul began the dairy cooperative movement in India and formed an apex cooperative...

    Amul, Butter, Cooperative 2957  Words | 12  Pages

  • A Comparative Analysis on the Distribution Network of Amul & Parag Dairy Products, in Kanpur City

    SYNOPSIS A comparative analysis on the distribution network of Amul & Parag Dairy Products, in Kanpur city OBJECTIVE OF THE STUDY...

    Data collection, Marketing, Marketing research 959  Words | 5  Pages

  • amul

    International Journal of Scientific & Engineering Research Volume 4, Issue 1, January-2013 ISSN 2229-5518 1 A CASE STUDY OF AMUL...

    Amul, Bulk tank, Cooperative 4210  Words | 21  Pages

  • Amul

    A REPORT ON “Measuring the potential of Amul frozen products penetration in Jaipur” Amul Gujarat co-operative milk...

    Amul, Butter, Butterfat 5621  Words | 32  Pages

  • Synopsis on Consumer Behavior of Amul

    A Synopsis on “logistic management and creation of market demand for amul’s fresh paneer ” (AT Gujarat Cooperative Milk Marketing Federation LTD.)...

    Business, Consumer protection, Market research 1175  Words | 4  Pages

  • MARKETING AND DISTRIBUTION NETWORK OF AMUL ICE CREAM

    MARKETING AND DISTRIBUTION NETWORK OF AMUL ICE CREAM Jugal Piyush Thakkar 13BSP1020 Objectives • Enhance sales of Ice creams & promotion of...

    Market, Marketing, Mumbai Suburban Railway 409  Words | 7  Pages

  • Amul

    AB BIRTH OF AMUL • 1929 ü Peston EdulPolson established Polson Model Dairy at Anand to manufacture butter, ghee and casein. • 1944 ü...

    Amul, Butter, Cattle 966  Words | 34  Pages

  • Management Control System Practices of Amul

    ASSIGNMENT ORGANISATION: AMUL ABOUT THE ORGANISATION * Amul (Anand Milk Union Limited), formed in 1946, is a...

    Amul, Anand, Gujarat, Business 541  Words | 3  Pages

  • Intro to Amul

    2003 for adopting noteworthy quality management practices for logistics and procurement. GCMMF is the first and only Indian organisation to win topmost...

    Cheese, Curd, Dairy product 1182  Words | 4  Pages

  • Strategy

    Volume VI (XVI), 2007 STRATEGY AND SUSTAINABLE COMPETITIVE ADVANTAGETHE CASE OF ZARA FASHION CHAIN Sunhilde CUC, Simona TRIPA University of...

    Bershka, Fashion design, Fast fashion 2013  Words | 6  Pages

  • Strategy

    PRESCRIPTIVE STRATEGIES Prescriptive strategy is one where the objective has been defined in advance and main elements have been...

    Competition, Competitor analysis, Ecological model of competition 860  Words | 4  Pages

  • Amul/NDDB

    Case study 4 India Amul/National Dairy Development Board (Amul/NDDB) Total cost: Financier Year of establishment: Value chain...

    Amul, Cooperative, Dairy 1810  Words | 6  Pages

  • Strategy

    Strategy and Business Policy / SCHINDL 04/03/2013 Strategic Management & Business Policy How to assure a competitive advantage sources...

    Management, Marketing, Positioning 741  Words | 7  Pages

  • Strategy

    Strategy, Management and Leadership Individual Report 1 Business-level Strategy of Nestle Nestle is an international...

    Management, Michael Porter, Microeconomics 871  Words | 3  Pages

  • Amul Industry

    Introduction Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.[2] The word Amul(अमूल) is...

    Amul, Cooperative, Dairy 1029  Words | 3  Pages

  • Amul

    Industrial training programme at AMUL ANAND [pic] Kaira District Co-operative Milk Producer’s Union Ltd Anand...

    Amul, Cheese, Dairy product 6573  Words | 40  Pages

  • Amul Projects

    (KCMPUL), Anand, in Gujarat in December 1946. And so did GCMMF and brand AMUL establish consequently. AMUL LOGO AND ITS...

    Amul, Butter, Cooperative 1199  Words | 5  Pages

  • Amul Ice Cream

    AMUL ICE CREAM The turnaround story of the ice cream industry started with Amul entering the market with its unique and...

    Butterfat, Economics, Economics terminology 1731  Words | 8  Pages

  • An Evaluation of the Market Entry Strategies Adopted by Mcdonalds in United Kingdom

    Evaluation of Market Entry Strategy into Uk 4 6. STRENGTHS OF THE MARKET ENTRY STRATEGY 5 7. Conclusion and Recommendations 7...

    European Union, Fast food, Market 2377  Words | 7  Pages

  • Strategy

    Strategy is a plan of action which is designed to help achieve a long term goal. It is how the plan of action is decided that determines...

    Business Decision Mapping, Decision making, Decision making software 893  Words | 3  Pages

  • Strategy

    Author’s Name Institutional Affiliation Abstract Strategies are the foundation for driving the direction of any business company....

    Callaway Golf Company, Customer service, Marketing 1703  Words | 5  Pages

  • Amul

    the product life cycle. Amul Amul "priceless" in Hindi. The brand name "Amul," from the Sanskrit "Amulya,"...

    Amul, Cooperative, Dairy product 2920  Words | 11  Pages

  • strategy

    address major issues facing the organization. 3. Identify specific approaches or strategies that must be implemented to reach each goal The...

    Management, Mission statement, Organization 1273  Words | 5  Pages

  • Strategy

    process through which, based on the analysis of changing external and internal conditions, management defines the desired future state of human resources. A...

    Forecasting, Future, Human resource management 692  Words | 5  Pages

  • strategy

    Submitted By: Date: 24th Feb’2014 Topic: Case study of 10 companies who used turnaround strategy to improve Definition Of...

    Aditya Birla Group, Earnings before interest and taxes, Generally Accepted Accounting Principles 1717  Words | 6  Pages

  • Amul

    management of AMUL -Jugal Shah, 2012B52 Khushal Bhatt, 2012B55 Bhavya Mishra, 2012B56 Prit Thaker, 2012B26 Amit Kedia, 2012B28...

    Amul, Anand, Gujarat, Butter 1039  Words | 10  Pages

  • Amul Ice-Cream: Sales and Promotional Strategy

    A PROJECT On AMUL ICE CREAM SALES AND PROMOTIONAL STRATEGY OBJECTIVES OF THE PROJECT ➢ To know awareness...

    Amul, Butterfat, Dairy product 7378  Words | 31  Pages

  • amul wiki

    district cooperatives, was set up in 1973. The Kaira Union, which had the brand name Amul with it since 1955, transferred it to GCMMF.[13] In...

    Amul, Cooperative, Dairy product 1224  Words | 4  Pages

  • Strategy

    someone must lose. In uncontested markets, there is only a winner, you. No one else is fighting for the business because either they don’t know about it,...

    Blue Ocean Strategy, Cirque du Soleil, Franco Dragone 2366  Words | 7  Pages

  • Strategy

    transition to a five star hotel without firing most of the six-hundred employees or spending a large amount on re-training the existing ones. Discussion...

    Abu Dhabi, China, Culture 606  Words | 3  Pages

  • Amul Taste of India

    story of Amul, which inspired 'Operation Flood' and heralded the 'White Revolution' in India. AMUL means "priceless" in Sanskrit....

    Amul, Butter, Cheese 3414  Words | 12  Pages

  • Amul Project

    (BMS) for always helping us. Introduction Amul("priceless in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya,"...

    Advertising, Amul, Butter 6201  Words | 22  Pages

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