"Strategies Adopted By Amul" Essays and Research Papers

  • Strategies Adopted By Amul

    Anand-based Gujarat Co-operative Milk Marketing Federation that markets the Amul brand of ice-creams. Within two year Amul’s sale progressed...

    Amul, Butter, Butterfat 1235 Words | 6 Pages

  • MARKETING STRATEGY OF AMUL

    effective medium for extending coverage to younger age groups, since the core audience is 15 to 35. Internet/Web Advertising[edit] This rapidly growing...

    Advertising, Amul, Audience 971 Words | 4 Pages

  • Amul

    AMul Type : Cooperative Founded: 1946 Headquarters: Anand, India Industry: Dairy Revenue: $868 million USD (06-07) Employees: 2.41...

    Advertising, Amul, Butter 2144 Words | 7 Pages

  • Amul Marketing Strategy

    Marketing and Selling Strategy of Amul [pic] Amul is the largest co-operative movement in India...

    Amul, Butter, Cheese 1470 Words | 6 Pages

  • The Strategy Adopted by Ikea

    1 Explain, in details, the strategy adopted by IKEA, and how it successfully did the positioning. *** At business level...

    Economics, IKEA, IKEA Catalogue 1445 Words | 5 Pages

  • Strategies and Plans Adopted by Businesses in the Recession

    The long-term strategies and short-term plans adopted by businesses in the recession The recession has different impacts/effects...

    Burger King, Economics, Hamburger 1153 Words | 3 Pages

  • Amul Research

    Marketing Channels of Amul Milk in Lucknow: Factors Affecting Channel Efficiency Introduction In India, dairy plants have different systems...

    Bulk tank, Cooperative, Dairy 1182 Words | 4 Pages

  • Amul- the Taste of India

    AMUL- THE TASTE OF INDIA AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya,"...

    Amul, Butter, Butterfat 732 Words | 3 Pages

  • Amul Distribution Network

    AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of...

    Amul, Butter, Cheese 1697 Words | 6 Pages

  • Review of Literature on Amul

    A STUDY ON CUSTOMER SATISFACTION TOWARDS AMUL PRODUCT IN COIMBATORE CITY CHAPTER-1 (A)INTRODUCTION 1.1.INTRODUCTION OF THE STUDY...

    Amul, Brand, Brand management 1880 Words | 7 Pages

  • Amul Supply Chain Management

    Supply Chain Management Introduction AMUL is a dairy cooperative in the western India that has been primarily responsible, through its...

    Dairy, Dairy farming, Dairy product 2383 Words | 7 Pages

  • Amul Interim Report

    more than 3.1 million village milk producers with millions of consumers in India. In September 2007, AMUL emerged as the leading Indian brand...

    Butter, Cheese, Dairy 1053 Words | 4 Pages

  • Bcg Amul

    BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by...

    Butter, Cattle, Cheese 879 Words | 3 Pages

  • Amul Motivation

    MOTIVATIONAL STRATEGY Motivation is the process of indoctrinating sales people with the unity of purpose to maintain aharmonious relationship...

    According to Jim, Employment, Money 937 Words | 4 Pages

  • Strategy Information System Implementation in Hero Honda

    IILM Project Report On Advertising and Sales Promotion for AMUL Under The Guidance of: Ms. Deepti Srivastava Submitted By: Kushal...

    Advertising, Amul, Brand 1563 Words | 5 Pages

  • Amul Supply Chain

    AMUL SUPPLY CHAIN MODEL BACK END TO FRONT END FARMERS CHILLING PLANTS MILK PROCESSING UNION & WAREHOUSES MILK SOLD TO VILLAGE AND...

    Better, Celsius, Inventory 1024 Words | 5 Pages

  • Synopsis of Amul

    [pic] Synopsis Of Major Project Report on Sales & Distribution Management Role of Sales and Distribution in AMUL India...

    Cluster sampling, Data collection, Marketing 1306 Words | 7 Pages

  • Amul

    New Delhi: The father of 'white revolution' Dr Verghese Kurien, who transformed India from a milk-deficient country to the world's largest milk producer and...

    Advertising, Amul, Butter 2582 Words | 10 Pages

  • Pricing Strategy Adopted by Regional Airline

    purpose of business. Each of the above business segments has its own characteristics in terms of investments revenues potential, costs, as well as production...

    Airline, Ancillary revenue, Low-cost carrier 1366 Words | 4 Pages

  • The Effectiveness of the Marketing Strategy Adopted by the Low-Cost Airlines

    Title – The Effectiveness Of The Marketing Strategy Adopted By The Low-Cost Airlines INTRODUCTION This research proposal...

    Airline, AirTran Airways, Avianca 1068 Words | 4 Pages

  • Competitive Priorities of Amul

    Definition of Operations Strategy: Operations strategy is the total patterns of decisions and actions which set the role,...

    Management, Marketing, Milk 1086 Words | 4 Pages

  • Amul's Diversification Strategy: a Pizza for Rs 20

    Amul's Diversification Strategy: A Pizza for Rs 20! In early 2001, Gujarat Cooperative Milk Marketing Federation (GCMMF)1 planned to leverage...

    Campania, Curd, Dairy products 1243 Words | 4 Pages

  • amul

     TOPIC “MARKETING STRATEGY OF AMUL ICE-CREAMS”...

    Butter, Chocolate, Cream 3235 Words | 42 Pages

  • Amul

    Market Segmentation, Promotion & Placement of Amul Products in Pune Market for Amul India.” Submitted By Mr.ABHISHEK S...

    Amul, Butter, Cheese 6581 Words | 42 Pages

  • Amul Essay 5

    Amul, the largest cooperative marketing society of India which led the succession of operation flood in India was registered in 1946 at Anand...

    Amul, Cooperative, Dairy 676 Words | 3 Pages

  • A Comparative Analysis on the Distribution Network of Amul & Parag Dairy Products, in Kanpur City

    SYNOPSIS A comparative analysis on the distribution network of Amul & Parag Dairy Products, in Kanpur city OBJECTIVE OF THE STUDY...

    Data collection, Marketing, Marketing research 959 Words | 5 Pages

  • Amul Amul

    AMUL – TASTE OF INDIA INTRODUCTION:- Amul began the dairy cooperative movement in India and formed an apex cooperative...

    Amul, Butter, Cooperative 2957 Words | 12 Pages

  • Synopsis on Consumer Behavior of Amul

    A Synopsis on “logistic management and creation of market demand for amul’s fresh paneer ” (AT Gujarat Cooperative Milk Marketing Federation LTD.)...

    Business, Consumer protection, Market research 1175 Words | 4 Pages

  • Amul

    A REPORT ON “Measuring the potential of Amul frozen products penetration in Jaipur” Amul Gujarat co-operative milk...

    Amul, Butter, Butterfat 5621 Words | 32 Pages

  • MARKETING AND DISTRIBUTION NETWORK OF AMUL ICE CREAM

    MARKETING AND DISTRIBUTION NETWORK OF AMUL ICE CREAM Jugal Piyush Thakkar 13BSP1020 Objectives • Enhance sales of Ice creams & promotion of...

    409 Words | 7 Pages

  • Management Control System Practices of Amul

    ASSIGNMENT ORGANISATION: AMUL ABOUT THE ORGANISATION * Amul (Anand Milk Union Limited), formed in 1946, is a...

    Amul, Anand, Gujarat, Business 541 Words | 3 Pages

  • Amul/NDDB

    Case study 4 India Amul/National Dairy Development Board (Amul/NDDB) Total cost: Financier Year of establishment: Value chain...

    Amul, Cooperative, Dairy 1810 Words | 6 Pages

  • Strategy

    Volume VI (XVI), 2007 STRATEGY AND SUSTAINABLE COMPETITIVE ADVANTAGETHE CASE OF ZARA FASHION CHAIN Sunhilde CUC, Simona TRIPA University of...

    Bershka, Fashion design, Fast fashion 2013 Words | 6 Pages

  • Strategy

    PRESCRIPTIVE STRATEGIES Prescriptive strategy is one where the objective has been defined in advance and main elements have been...

    Competition, Competitor analysis, Ecological model of competition 860 Words | 4 Pages

  • Intro to Amul

    2003 for adopting noteworthy quality management practices for logistics and procurement. GCMMF is the first and only Indian organisation to win topmost...

    Cheese, Curd, Dairy product 1182 Words | 4 Pages

  • Amul Projects

    (KCMPUL), Anand, in Gujarat in December 1946. And so did GCMMF and brand AMUL establish consequently. AMUL LOGO AND ITS...

    Amul, Butter, Cooperative 1199 Words | 5 Pages

  • Amul

    Industrial training programme at AMUL ANAND [pic] Kaira District Co-operative Milk Producer’s Union Ltd Anand...

    Amul, Cheese, Dairy product 6573 Words | 40 Pages

  • Amul Industry

    Introduction Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.[2] The word Amul(अमूल) is...

    Amul, Cooperative, Dairy 1029 Words | 3 Pages

  • amul wiki

    district cooperatives, was set up in 1973. The Kaira Union, which had the brand name Amul with it since 1955, transferred it to GCMMF.[13] In...

    1224 Words | 4 Pages

  • Strategy

    Strategy and Business Policy / SCHINDL 04/03/2013 Strategic Management & Business Policy How to assure a competitive advantage sources...

    Management, Marketing, Positioning 741 Words | 7 Pages

  • Amul Ice Cream

    AMUL ICE CREAM The turnaround story of the ice cream industry started with Amul entering the market with its unique and...

    Butterfat, Economics, Economics terminology 1731 Words | 8 Pages

  • Strategy

    Strategy, Management and Leadership Individual Report 1 Business-level Strategy of Nestle Nestle is an international...

    871 Words | 3 Pages

  • An Evaluation of the Market Entry Strategies Adopted by Mcdonalds in United Kingdom

    Evaluation of Market Entry Strategy into Uk 4 6. STRENGTHS OF THE MARKET ENTRY STRATEGY 5 7. Conclusion and Recommendations 7...

    European Union, Fast food, Market 2377 Words | 7 Pages

  • Amul

    management of AMUL -Jugal Shah, 2012B52 Khushal Bhatt, 2012B55 Bhavya Mishra, 2012B56 Prit Thaker, 2012B26 Amit Kedia, 2012B28...

    Amul, Anand, Gujarat, Butter 1039 Words | 10 Pages

  • Amul Ice-Cream: Sales and Promotional Strategy

    A PROJECT On AMUL ICE CREAM SALES AND PROMOTIONAL STRATEGY OBJECTIVES OF THE PROJECT ➢ To know awareness...

    Amul, Butterfat, Dairy product 7378 Words | 31 Pages

  • Strategy

    someone must lose. In uncontested markets, there is only a winner, you. No one else is fighting for the business because either they don’t know about it,...

    Blue Ocean Strategy, Cirque du Soleil, Franco Dragone 2366 Words | 7 Pages

  • Amul Project

    (BMS) for always helping us. Introduction Amul("priceless in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya,"...

    Advertising, Amul, Butter 6201 Words | 22 Pages

  • Amul Taste of India

    story of Amul, which inspired 'Operation Flood' and heralded the 'White Revolution' in India. AMUL means "priceless" in Sanskrit....

    Amul, Butter, Cheese 3414 Words | 12 Pages

  • AMUL after 10 years

    CONTENTS SR.NO TOPIC PG. NO 1. Introduction 2. Brand Personality, 3. Amul – 10 years later 4. Brand Building Blocks...

    2389 Words | 11 Pages

  • Amul - a Case Study

    ------------------------------------------------- ORGANISATIONS THEORY AND PRACTICE - PROJECT -------------------------------------------------...

    Amul, Dairy, Dairy product 7620 Words | 24 Pages

  • Amul Supply Chain

    By : SRIRAM MUKUND DINESH M INDEX 1) INTRODUCTION TO AMUL . . . . . . . . . . . . . . . . . . . . . . 3 2)...

    Amul, Cooperative, Dairy farming 2012 Words | 10 Pages

  • Amul Project

    PROMOTION OF AMUL FLAAVYO IN MODERN AND TRADITIONAL FORMAT By DAMANDEEP SINGH...

    Amul, Dairy, Dairy farming 9376 Words | 33 Pages

  • Amul Report

    EXECUTIVE SUMMARY Project Title: Identifying consumers preference and buying behavior for milk for AMUL in...

    Amul, Cheese, Chocolate milk 6688 Words | 32 Pages

  • Amul Marketing Mix

    AMUL: Introduction If Amul has become a successful brand - if, in the trade lingo, it enjoys brand equity - then it is because...

    Amul, Brand, Butter 3894 Words | 17 Pages

  • Amul Kool

    PROJECT REPORT AMUL Need Gap Analysis of Cold Beverag es Consumers, Association Study of Brand Amul Kool & User Imag er y of...

    Advertising, Brand, Brand management 18483 Words | 69 Pages

  • Amul Chocolate

    Marketing Research Project on AMUL Chocolate Submitted by: Nabanita Kalita (15)...

    Amul, Dairy product, Gujarat 3805 Words | 17 Pages

  • Marketing Strategy, Penetration Strategy

    pricing, etc. Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, and then...

    Apple Inc., Brand management, IPod 1577 Words | 5 Pages

  • Case Study: Amul Butter

    AMUL BUTTER - A MARKETING SUCCESS STORY The runaway success of the brand, Amul, is one of the best case studies about the...

    Advertising, Amul, Anand, Gujarat 1058 Words | 3 Pages

  • Amul Report

    SUMMER INTERNSHIP PROGRAM A PROJECT REPORT ON “DEMAND ESTIMATION OF AMUL MILK , BUTTER, CHEESE, GHEE, CHOCOLATE, ETC IN MODINAGAR MARKET”...

    Amul, Butter, Dairy 21754 Words | 63 Pages

  • Best Amul ads reviews

    In India, at least as far as I know, if its butter it has got to be Utterly Butterly Delicious Amul! Today Amul is a symbol of...

    1015 Words | 3 Pages

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