Strategic Planning Air Asia Essays and Term Papers

  • Air Asia Strategic Management

    Chapter 13 Communicating Customer Value: Personal Selling and Direct Marketing GENERAL CONTENT: Multiple-Choice Questions 1. These employees are well-educated, well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers, assessing...

    8091 Words | 38 Pages

  • Air Asia Strategic Analysis

    STRATEGIC ANALYSIS OF AIRASIA THE BEST LOW-COST CARRIER AIRLINES IN THE WORLD ASSIGNMENT FOR MICROECONOMICS FACULTY OF ECONOMICS AND BUSINESS NATIONAL UNIVERSITY OF MALAYSIA BY: IWAN BUDHIARTA P-46048 MALAYSIA – 2009 I. INTRODUCTION 1 A low-cost carrier (also known as a no-frills...

    7342 Words | 22 Pages

  • Air Asia Strategic Report

    Strategic Management Project [pic] Strategies for Survival & Success Introduction Definition A low-cost carrier or low-cost airline is an airline that generally has lower fares and fewer comforts. To make up for revenue lost in decreased...

    5786 Words | 19 Pages

  • Strategic Analysis on Air Asia

    Marcus (J0704245) Name of Tutor (T01) XXX BUS 488 Strategy - T01 Question 1 AirAsia, which is one of the earliest low cost carriers (LCC) in Asia, has become a LCC since 2001. So far, it has expanded its network from Malaysia to Thailand to Singapore, Macau and even the Mainland China in 2006...

    8359 Words | 29 Pages

  • Air Asia Strategic Management Recommendations

    ` STRATEGIC MANAGEMENT MGMT 3347 Table of Contents: 1.0  EXTERNAL ANALYSIS 1.1  Industry Identification 1.2  General Environmental Analysis 1.3  The Industry Environment 1.4  The Competitive Environment 1.5  Opportunities and Threats 2.0  INTERNAL ANALYSIS ...

    5759 Words | 22 Pages

  • Air Asia: Strategic Management Report

    Air Asia: Strategic management report Intoduction Air Asia was founded in 1993 and has since grown to be one of the biggest airlines in the world. It initially operated in Malaysia and currently operates in over 25 countries (Ricart and Wang 2005). It began operations in October 1996, operating out...

    4174 Words | 12 Pages

  • What Are the Strategic Dilemmas Facing Air Asia?

    prices Higher labor cost Inadequate infrastructure Route and flight utilization Safety and security issues of aircraft crash or being attacked AIR ASIA VMOST ANALYSIS VMOST is an acronym for Vision, Mission, Objectives, Strategy, Tactics. It is an internal analysis business framework. Using the...

    703 Words | 4 Pages

  • Srm a Strategic Service Vision for Air Asia Bhd

    A strategic service vision for Air Asia Bhd. 3 Target Market Segment 3 Service Delivery System 3 Operating Strategy 4 Service Concept 4 Winning Customers in Marketplace. 5 Service Qualifiers 5 Service Winners 5 Service Loser 6 Cost leadership in the budget hotel industry and Air Asia...

    2570 Words | 8 Pages

  • Air Asia Strategic Mgt Plan (Smp)

    the new Air Asia management, AirAsia has grown to become the largest low-cost carrier in Asia. Today the airlines are operating in Malaysia, Thailand and Indonesia. With more than 6,000 talented, hardworking and committed employees and a market capitalization in excess of RM2billion, Air Asia has earned...

    4134 Words | 15 Pages

  • AIR ASIA

    (ABC), Strategic Management Accounting, Strategic Management Costing, Benchmarking and others. For example, ABC system have been developed and implemented in many organizations. Balanced scorecard is also one of the new management accounting technique. Balanced scorecard is a strategic planning and management...

    4937 Words | 17 Pages

  • Air Asia

    Warner Musics Malaysian Operator. He assembled a group of small investors to buy AirAsia for 26 cents. AirAsia was known to have a first low fare in Asia. With in seven months of operation they all repaid all its debts. AirAsia earn $8 million of profits on sales of $66 million. AirAsia now can accommodate...

    684 Words | 3 Pages

  • Air Asia

    Have you ever call up to AirAsia customer service hotline? What do you think about the customer service hotline? For me, it's totally a pain to call them up. Why is it so? I recently made a call to the customer service hotline to change my flight to a later date. First when I was connected, I get a recorded...

    436 Words | 2 Pages

  • AIR ASIA

    11/1/13 Case Study of Air Asia (Economic Perspective) | ChinaAbout.net ChinaAbout.net Portal of China HOME CULT URE HEADLINES BUSINESS SHOWBIZ SPORT S T RAVEL Case Study of Air Asia (Economic Perspective) February 12, 2013 - Sample of English Assignments By Chinese Students...

    4056 Words | 22 Pages

  • Air Asia

    a Malaysian low-cost airline headquartered in Kuala Lumpur, Malaysia. It has been named as the world's best low-cost airline, and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier...

    5258 Words | 10 Pages

  • Air Asia

    Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. Originally...

    258 Words | 1 Pages

  • Air Asia

    throughout the world by a host of imitators. AirAsia had adapted the basic LCC model to the market, geographical and institutional features of South-East Asia while preserving the principal operational features of the strategy. However, in 2007, AirAsia embarked upon a major departure from the LCC model:...

    4832 Words | 31 Pages

  • air asia

    Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific...

    1392 Words | 4 Pages

  • Air Asia

    BACHELOR OF BUSINESS MANAGEMENT (HONS) COURSEWORK Year 2012 MONTH SEPTEMBER Subject MGT4513 STRATEGIC AND CHANGE MANAGEMENT Weightage 25% Submission Date 25TH OCTOBER 2012 Regulations A. Late Submission A 10% deduction per day of total coursework marks (excluding weekends...

    724 Words | 5 Pages

  • Air Asia

    hiring pilots and other staffs like air stewardess and etc incur a high start-up cost. Thus, the threat is low for Airasia. iii) Different product offered. Airasia offers different product compared to other competitors in Asia like Bangkok Airways, Tiger Airways, and Air Philippines. Other than the passenger...

    1531 Words | 5 Pages

  • Air Asia

    Case Study: Air Asia TABLE OF CONTENTS Contents BACKGROUND 3 INTRODUCTION 4 AIR ASIA’S STRATEGY 5 Internal environment Value Chain, Resources and Capabilities 7 External environment porters 8 Over all in brief Strength and weaknesses internal environment (what said above)...

    2745 Words | 9 Pages