"Strategic Planning Air Asia" Essays and Research Papers

  • Strategic Planning Air Asia

    Study of Air-Asia : Strategic Role of Information System in Business Air Asia is established on 12 December 2001 by Mr. Tony Fernandes, the CEO of Air Asia and expanding rapidly since that. Air Asia is the leading low fare airline in Asia and Air Asia succeed to become the award winning, ‘Asia Pacific Airlines of the year 2003’ by Centre for Air Pacific Aviation (CAPA) in 2003. Air Asia has successfully positioned itself in customers’ mind by using the “ Now Everyone Can Fly” slogan. Air Asia had flown...

    AirAsia, Airline, Business process 1392  Words | 4  Pages

  • air asia

    Air Asia’s local presence in few countries such as Indonesia (Indonesia AirAsia) and Thailand (Thai AirAsia) has successfully “elevated” the brand to become a regional brand beyond just Malaysia. The links with Manchester United (one of the world’s most famous football teams) and AT&T Williams Formula One team have further boosted their image to a greater extend beyond just the this region 1. Operation effectiveness and outstanding efficiency One of the Air Asia strategies to solve the current...

    AirAsia, Airline, Indonesia AirAsia 805  Words | 3  Pages

  • Air Asia

    Marketing Strategy Air Asia's quirky means of promotion has certainly helped make the airline a household name. Yet, barely eight years ago when it began operations, Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today, the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes, with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been...

    AirAsia, Airline, Low-cost airlines 1397  Words | 4  Pages

  • Cost Management in Air Asia

    the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling, one type cabin, free seating, and online booking trough internet that able slash the price into 40% - 60% cheaper than regular airlines (Declanegan, 2012) “Now Everyone Can Fly” described AirAsia’s value. Operational effectiveness and cost advantages created efficiency go directly to end user. Customer enjoy more surplus with price falls, and encourage more air travel among Malaysians...

    AirAsia, Airline, Kuala Lumpur International Airport 1706  Words | 6  Pages

  • Air Asia

    The Strategic Analysis of Air Asia, can be done with the help of Michael Porter’s five forces. It describes the internal affection of the industry with elaborating competitive rivalry amongst the firms in the industry to the bargaining power of customers and suppliers. It also explains the threats of new entrants and already existing firms. Aforementioned, Air Asia has been assessed with all these five forces. Competitive Rivalry The demand function for air travel is affected by price, income...

    Airline, Avianca, Delta Air Lines 1634  Words | 3  Pages

  • Air Asia

    in Asia. With in seven months of operation they all repaid all its debts. AirAsia earn $8 million of profits on sales of $66 million. AirAsia now can accommodate 20 cities with as low as $16 from kuala lumpur to senang. They are keeping prices low of maintain. Their regular fee from different cities. One of the competitor is valuair stated by a former SIA pioneer, 71 year old chin beng lim. II – Statement of the Problem Finding a way to develop and to improve the capacity of the air Asia, and...

    AirAsia, Airline, Kuala Lumpur 684  Words | 3  Pages

  • Air Asia

    BUSINESS Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia...

    AirAsia, AirAsia X, Airline 1116  Words | 4  Pages

  • Air Asia

    AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book, pay and fly and most of the seats are sold through online, this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia, Air Asia expanding the business...

    AirAsia, Airline, Low-cost airlines 846  Words | 3  Pages

  • Air asia

    Slide 3 We use Air Asia as an example of our e-commerce presentation company because it was voted as the most popular website for online shopping. Air Asia Berhad is a Malaysian-based low-cost airline where it was the largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. Air Asia group operates scheduled domestic and international flights. Air Asia is using e-commerce to promote their product through online. Slide 4 1st point Air Asia is the first airline...

    Airline, Airline ticket, Airlines 1377  Words | 9  Pages

  • Air Asia-Marketing Plan

     AIR ASIA Executive Summary  Strategic management has played a key role in the success of many business organizations in the world including airlines and Air Asia is no exception. Commencing in 1996, within fifteen years, Air Asia managed to expand its operations into another ten countries. In addition, through its associate company AsiaX, it launched long-haul low-cost air services from Malaysia to Australia and the United Kingdom. This paper will look at the award winning Malaysian low cost carrier-...

    AirAsia, Airline, AirTran Airways 781  Words | 3  Pages

  • Strategic Human Resource Planning

    EXPLAIN STRATEGIC HUMAN RESOURCE PLANNING Human resource planning determines the HR required by the organization to achieve its strategic goals.HRP is a decision making process which includes 3 important activities such as; • Identifying and acquiring right number of people with proper skills • Motivating them for high performance • Creating interactive links between business objectives and people planning activities SHRP addresses qualitative and quantitative HR requirements and focuses on...

    Employment, Forecasting, Human resource management 610  Words | 3  Pages

  • Swot Analysis of Air Asia

    SWOT analysis of AirAsia Strengths Firstly, Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example, Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has...

    AirAsia, Airline, Low-cost carrier 769  Words | 3  Pages

  • Air Asia Swot Analysis

    AIR ASIA 1. a) Air Asia’s vision: • To be established as the leading low-cost carrier in the Asian region. AirAsia’s mission: • A low cost airline carrier that offers five-star service with 95% of on-time performance. • To be able to provide affordable airfares, at the same time promoting Malaysian hospitality and the local food. • To focus on customer’s needs by stimulating demand and offers the lowest fares, comprehensive distribution channel and developing various products and services...

    AirAsia, Airline, AirTran Airways 1929  Words | 6  Pages

  • Air Asia- an Introduction

    AIR ASIA Company profile: Air Asia needs no introduction in ASEAN, where it is the leading low-cost carrier, connecting people and places across 132 routes, 40 of which are offered by no other airline. In 2010, the Group, which includes affiliates Air Asia Thailand and Air Asia Indonesia, reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion(ringgit) profit barrier. From an airline with two aircraft plying six routes in Malaysia...

    AirAsia, Aircraft, Airline 1639  Words | 6  Pages

  • Air Asia

    hiring pilots and other staffs like air stewardess and etc incur a high start-up cost. Thus, the threat is low for Airasia. iii) Different product offered. Airasia offers different product compared to other competitors in Asia like Bangkok Airways, Tiger Airways, and Air Philippines. Other than the passenger sales ticket, Airasia also include holiday packages which is affordable around Asia. Airasia has good connection with hotels and tourism companies around Asia, which it is hard for new competitors...

    Air France, Airline, Avianca 1531  Words | 5  Pages

  • Air Asia assignment

    every part of the business. Efficiency creates savings that are then passed on to guests so that affordable air travel can become a reality. Through AirAsia’s philosophy of ‘Now Everyone Can Fly’, Air Asia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. As Air Asia continuously strives to promote air travel, AirAsia also seek to create excitement amongst their guests with their range of innovative and personalized...

    AirAsia, Airline, Low-cost airlines 796  Words | 3  Pages

  • Strategic Planning

    What is Strategic Planning? Explain its relevance to the management of a Human Service Organization of your choice. What is building a house without a blueprint? In everything we do, planning is essential, it serves as a guideline. With reference to the question, strategic planning offers many benefits to social service organizations, operating within an environment, funding cutbacks and emerging competition, (Finley et al, 2001). According to Florence Green (2009), strategic planning is an interactive...

    Management, Non-profit organization, Organization 1618  Words | 5  Pages

  • Strategic Planning

    Strategic planning is a management tool, as with any management tool, it is used for one purpose only: to help an organization do a better job - to focus its energy, to ensure that members of the organization are working toward the same goals, to assess and adjust the organization's direction in response to a changing environment. Basically, strategic planning is a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it...

    Decision making, Future, Management 1334  Words | 4  Pages

  • Swot Analysis Air Asia

    SWOT ANALYSIS FOR AIR ASIA Strengths, Weaknesses, Opportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost, Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders.This is partly contributed by the diverse background of...

    AirAsia, Airline, AirTran Airways 1601  Words | 5  Pages

  • Strategic planning

    Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Generally, strategic planning deals with at least one of three key questions:[1] 1. "What do we do?" 2. "For whom do we do it?" 3. "How do we excel...

    Goal, Management, Mission statement 1850  Words | 6  Pages

  • Strategic Planning

    This paper will discuss the strategy planning management must go through when opening up a new coffee shop. It will define the strategic plan and identify the critical information that must be defined and analyzed by management. It will then discuss the importance of a solid strategic management plan. Lastly, it will define the four functions of management and explain how they are relative to creating and implementing a strategic management plan. Strategic Plan John A. Pearce II and Richard B...

    Business terms, Coffee, Definition 988  Words | 3  Pages

  • Strategic Planning and Strategic Intent

    Abstract The purpose of this integrated essay is to examine strategy, strategic planning, strategic intent and compare and contrast conventional strategic planning concepts with those of strategic intent thinking. The paper will also examine how the differences in conventional strategic planning and strategic intent thinking concepts can lead to a better business strategy practice.   The world is growing fast, and these bring a lot of challenges for the many multinational corporations that try...

    Corporation, Harvard Business School, Management 854  Words | 3  Pages

  • strategic planning

    Strategic and Financial Planning: Wal-Mart Mark Embriani, Ellen Jones, Devon Knowles, Laurie Martin FIN/370 August 25, 2014 John Rapa Strategic and Financial Planning: Wal-Mart Wal-Mart started over 50 years ago as a small company providing consumers with low prices and convenient shopping. Throughout the years Wal-Mart has shown continued growth for it shareholders by focusing and developing new ways maintain lower prices and customer satisfaction. The 2014 annual report posted by Wal-Mart...

    Business, Customer, Customer service 1339  Words | 3  Pages

  • Strategic Planning

    Strategic Planning (ExxonMobil) Abstract Location, location, location – this seems to be one of the oldest cliché concerning items from retail to widgets. Having the right products in the right place, the right form of outlet, eager customers and you have the profits just rolling in. This is true even in the petroleum sector. Having the right road, great traffic flow and a well-positioned location and Bingo!-Profits just rolling in. This paper is about number one of the world’s multinational...

    Esso, Exxon, ExxonMobil 821  Words | 3  Pages

  • Strategic Planning

    Strategic Planning Effects on Small and Medium Enterprises (SME) Performance Strategic plans are the action by which a firm plans to achieve their goals. These goals explain where the business wants to be in the future, and apply to the whole organization as opposed to specific sections or departments. Strategic planning affects the performance of the entire business. This paper will focus on the importance of strategic planning, effective or otherwise, on small and medium businesses. Small...

    Business, Business terms, Management 1180  Words | 5  Pages

  • Strategic Planning

    organisation will have a set of objectives that will require some form of strategic planning in order to achieve. Strategic Management as a whole is a complicated web of different schools of theorists, and can only be described as a tense array of disagreement. Some of the more prominent theorists often publish on a tit for tat basis (such as Ansoff and Mintzberg). Therefore, it is inherently difficult to evaluate any strategic planning method without acknowledging the available alternatives. Prescriptive...

    Economics, Hoshin Kanri, Management 1273  Words | 4  Pages

  • Air Asia 3

    fares are often the deciding factors for budget-conscious travelers in Southeast Asia. This region represents a huge population, which offers low-fare airlines a vast market with promising profits. China’s huge population alone offers a great market for low-fare airlines. Demand may differ for low-fare services between the South East Asian region and in North America and Europe. In Europr and America customers the Asia Pacific region low airfare is the main driving force for choosing an airline carrier...

    Airline, Asia, East Asia 588  Words | 3  Pages

  • Strategic planning

    Assignment 3 “Strategic Planning is inextricably interwoven into the entire fabric of management; it is not something separate and distinct from the process of management” (Steiner, 1979:7). In simpler terms, Steiner goes on further to explain how Strategic Planning is an organizational management activity. This activity is used in order to set priorities, focus energy, strengthen operations, ensure common goals are met, establish agreement around intended outcomes/results, and assesses/adjust...

    Core competency, Hoshin Kanri, Management 2468  Words | 7  Pages

  • Strategic Planning

    strategic planning Unit 7.10 Strategic Planning Level 7 15 Credits Sample Assignments Scenario: You have recently been appointed as a Strategy Assistant in a major consultancy firm based in the City of London. As part of your training you have been asked by your manager to prepare a draft strategy plan for an organisation to show your capabilities as a strategic planner. You have been given a free choice of organisation, so your own business experience should be used to the maximum...

    Management, Organization, Plan 607  Words | 3  Pages

  • Strategic Planning

    The Strategic Planning Process Introduction The Strategic planning process includes an organization’s process of defining its strategy, the direction the company will move, and the resources allocated to pursue this strategy. In order to determine the direction of the organization, management must determine the right product to market and the exact moment in time to market the product in order to make a profit. But in order for a strategic plan to be successful, management must be committed...

    Business terms, Management, Mission statement 1230  Words | 4  Pages

  • Strategic Planning in the Airline Industry

    Airline Planning Strategic Planning in the Airline Industry a two-day Seminar The Challenge Rapid and intense change in today’s business climate reshapes the fundamental approach to strategic decision-making. New thinking for ways to face the two vital strategy issues – where will the airline be in the future and how to get there – must emerge so that a modern air carrier can leverage its strength and capitalize on opportunities. Creating innovative strategies for the new business paradigm...

    Airline, Continental Airlines, Lufthansa 1209  Words | 6  Pages

  • Air Asia - Essay

    AirAsia is a Malaysian-based airline company. It is the largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. It targets on low to medium income level of customers with low-cost strategy thus it becomes the low cost leader in Asia. Its company slogan is “Now Everyone Can Fly”. AirAsia was established in 1993 and commenced operations on 18 November 1996. It...

    AirAsia, Airline, Low-cost airlines 806  Words | 3  Pages

  • What Are the Strategic Dilemmas Facing Air Asia?

    large or traditional airline companies Customer decrease because of poor economy Rising of the fuel prices Higher labor cost Inadequate infrastructure Route and flight utilization Safety and security issues of aircraft crash or being attacked AIR ASIA VMOST ANALYSIS VMOST is an acronym for Vision, Mission, Objectives, Strategy, Tactics. It is an internal analysis business framework. Using the VMOST analysis captures the current strategy of an organization and what it is trying to achieve by...

    Air safety, AirAsia, Airline 703  Words | 4  Pages

  • Air Asia

    BACHELOR OF BUSINESS MANAGEMENT (HONS) COURSEWORK Year 2012 MONTH SEPTEMBER Subject MGT4513 STRATEGIC AND CHANGE MANAGEMENT Weightage 25% Submission Date 25TH OCTOBER 2012 Regulations A. Late Submission A 10% deduction per day of total coursework marks (excluding weekends and public holidays). Late submission between 5 to 10 days, results in a 50% deduction of total coursework marks. Late submission past 10 days results in an automatic 0% for coursework and the student...

    Academic dishonesty, Citation, Creative writing 724  Words | 5  Pages

  • Air Asia

    PART 9: ENTERPRISE RESOURCE PLANNING AND LEAN OPERATIONS 9.1. Materials and Requirement Planning (MRP) and Enterprise Resource Planning (ERP) * Materials and Requirement Planning (MRP): A compute-based production planning and inventory control system. It is a material control system that attempts to keep sufficient inventory levels to promise that requires materials are available when needed. In other words, it is a process that helps companies makes volume and timing calculations. * Enterprise...

    Critical path method, Enterprise resource planning, Lean manufacturing 1948  Words | 7  Pages

  • Ob Air Asia

    market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence, AirAsia was heavily indebted. In 2001, Tony Fernandes’s company,Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40 million debts. There are many continuous transformations that Air Asia makes in order to become outstanding, to accomplish its strategic mission and vision and maintain sustainability in the industry. Using the catchy and effective slogan of "Now everyone can fly", AirAsia became the...

    AirAsia, Airline, Indonesia AirAsia 707  Words | 3  Pages

  • Strategic Planning

    Strategic Planning MGT3880: Leadership for Organizations George Henson Strategic planning is a process of optimism by an organization. It anticipates the future of the organizational goals and strategically plans how the organization will achieve those goals. Strategic planning involves several steps in its process those steps are; (1) strategic thinking including external analysis, (2) internal analysis, (3) identifying key strategic issues, (4) developing...

    Customer service, Management, Marketing 2061  Words | 7  Pages

  • Pest Analysis (Air Asia)

    motive driven company such as Air Asia has to develop me method on how to connect with the society’s lifestyle, demographics, and media. Technological point of PEST analysis relates with competing technology development with other competitors and effective information and communication between the market and the company. Political Analysis Political Analysis mainly states about the aviation acts and regulation which needed by aviation company such as Air Asia to operate their business. The...

    2009 flu pandemic, AirAsia, Airline 1765  Words | 5  Pages

  • Air Asia

    Companies background AirAsia Berhad is a Malaysian low-cost airline headquartered in Kuala Lumpur. It is Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia.[4] AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia, Indonesia AirAsia, AirAsia Philippines and AirAsia Japan...

    AirAsia, Airline, Delta Air Lines 1256  Words | 5  Pages

  • Air Asia- Porter's Five Forces

    determine strengths and weaknesses of the industry. Those five forces are now used to determined Air Asia’s strengths and weaknesses which are shown as below: Threat of Entry There is a high barrier entering airlines industry since it requires high capital to set up everything such as purchase or lease air craft, set up office, hire staffs, and etc. Thus, this has reduced the treat to Air Asia. Moreover, brand awareness is quite important in this industry. Thus, to enter this industry not...

    Aircraft, Airline, Complementors 876  Words | 3  Pages

  • Strategic Planning

    2011 WINTER EXAMINATION Module Code: SP Programme(s): MBA/MSc Marketing Student ID: Module Title: Strategic Planning Seat Number: Exam Date: Exam Duration: 05 January 2011 3 hours No. of Pages (including cover sheet): 3 ALLOWABLE MATERIALS Open Book Examination Non-programmable calculator permitted INSTRUCTIONS TO CANDIDATES 1. Answer 3 questions out of 9 2. All questions carry equal marks. 3. This exam is worth 50% of the final marks for this module. You are required to...

    Market penetration, Michael Porter, Organization 810  Words | 3  Pages

  • Hr Strategic Hr Planning

    Strategic Planning & Human Resource Planning In Boots, Human Resources Department include strategic partner specially. Boots recruit a Strategic HR partner as a consultant externally to help the HR department to gain momentum as being one of the best ways in making human resources as the most important asset in an organization. Strategic Partner is much more specialize in making strategic decisions and planning for accomplishing HR missions, for example, Strategic Partner will help Senior Product...

    Human resource management, Human resources, Job interview 895  Words | 3  Pages

  • Trends and Development of Air Asia

    Abstract The main purpose of the report is to conduct the independent analysis of the recent trends and development of Air Asia (low cost carrier model) in the current economic condition. And this report clearly explains about the methodological approach used to find, select and analyses the data. Also this report provides a brief outline about the Air Asia. In addition this report exactly speaks about how they sustain in their industry by using the recent trends and modern technology. Introduction ...

    AirAsia, Airline, AirTran Airways 2004  Words | 6  Pages

  • Low-cost Carrier and Air Asia

    Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes...

    AirAsia, Competition, Cost 1157  Words | 4  Pages

  • Strategic Planning

    Use appropriate tools to develop strategic options for an organization Ansoff Matrix: The Ansoff Growth matrix is marketing planning tool that helps a business determine its product and market growth strategy. Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. The output from the Ansoff product/market matrix is a series of suggested growth strategies which set the direction for the...

    Market penetration, Marketing, Plan 1341  Words | 5  Pages

  • Air Asia Assignment

    Air Asia A. Introduction 1. Objective and scope This paper will analyze the internal and external environment of Air Asia and will look into how it uses Management Information System ( MIS ), specifically its online reservation system to gain competitive advantage. And also discuss why and how important is MIS to Air Asia in running its business. 2. The Important of MIS Low Cost Carriers (LCC) business model is based on no frills service. This means that cost savings is a critical success factor...

    AirAsia, Airline, AirTran Airways 2048  Words | 7  Pages

  • Strategic Planning

    Ethics: policy..procedures..what should they be? * Organizational Competitive Strategy * Consider the strategy also from a strategic choice standpoint see your textbook Part 2 HR Planning * Thoroughly discuss key issues and problems with HR Planning * How do the key issues relate back to HR and the Mission * Develop and recommend a strategic plan that will address the key issues and solve their problems. This plan must support the mission and explain how it does. *...

    Civil Rights Act of 1964, Fair Credit Reporting Act, Human resource management 1671  Words | 7  Pages

  • STRATEGIC PLANNING

    NAME : SHAZILA ANDLEEB SUBJECT : STRATEGIC MANAGEMENT PHD PROFSSSOR : SIR ISRAR H.SIDDIQUE ASSIGNMENT : STRATEGIC MANAGEMENT VITAL PLANNING: LAYING THE FOUNDATION WITH A SOLID ENVIRONMENTAL SCAN There's undoubtedly characterizing the future for an endeavor is a standout amongst the most paramount commitments of administration. There's likewise...

    Arrangement, Big band, Sidney Poitier 1003  Words | 3  Pages

  • The Air Asia Establishment

    The Air Asia Story Inspired by the LCC business model of Southwest Airlines inspired Tony. Southwest Airlines was established in 1971 and had been profitable every year since 1973. Then model adopted by Europe after liberalization of aviation industry. Ryanair (Ireland) and easyJet (London) are the largest LCC in Europe and follow the same business model. Air Asia was established initially by DRB-Hicom Bhd in late 1996, asian financial crisis in 1997. Government studied Tony’s proposal to...

    AirAsia, Airline, Bangkok 799  Words | 4  Pages

  • Air Asia - 4

    President, ASEAN until 2001 at Warner Music South East Asia. When Time Warner Inc. merged with America Online Inc., he quitted his job and starts his journey to fulfill his childhood dream. This idea is generated when he was studying in England and wanted to go home during term break but was rejected by his father because the flights tickets that time are expensive. Later, he started a company under the name of Tune Air Sdn Bhd to take over Air Asia, Malaysia’s second national carrier with the tagline...

    AirAsia, Airline, AirTran Airways 2462  Words | 6  Pages

  • Case Study - Air Asia

    Case Study: Air Asia Identify the competitive advantages of Air Asia as a low cost carrier. Air Asia has a number of competitive advantages as a low cost carrier that fall into the following general categories; low cost operations, efficiency of operations, proven business model and management expertise and finally a distinctive corporate culture. Low cost operations: Air Asia has gone to great lengths to ensure all of their operational costs are kept to an absolute minimum, and have passed...

    AirAsia, Airline, Competition 1043  Words | 3  Pages

  • Decision Making, Planning, and Strategic Planning.

    Abstract Ask five or ten different people for a definition of strategic planning or decision making or even planning and you will probably receive five or ten different answers. Most agree that strategic planning is a way to identify long-term goals and to direct your company toward fulfilling those goals. Most also will agree that decision making is a cognitive activity involving the interplay of environmental cues and human cognitive processes, culminating in the selection of one or more possible...

    Cognition, Management, Plan 791  Words | 3  Pages

  • Air Asia: Competitive Advantage

    Q1.Competitive Advantage Explain Competitive advantage   Air Asia build up their competitive advantage form providing customer lowest price and omit theunnecessary service. For example, Air Asia install kiosks to speed up check-in. With those innovations, it truly making aviation become more convenient. The customers and the operations are around Asia. Air Asia use IT to connect and integrate those end-to-end support processes. As a member of the AirAsia Team have highly competitive and...

    AirAsia, Airline, Low-cost airlines 531  Words | 3  Pages

  • Air Asia Strategic Analysis

    STRATEGIC ANALYSIS OF AIRASIA THE BEST LOW-COST CARRIER AIRLINES IN THE WORLD ASSIGNMENT FOR MICROECONOMICS FACULTY OF ECONOMICS AND BUSINESS NATIONAL UNIVERSITY OF MALAYSIA BY: IWAN BUDHIARTA P-46048 MALAYSIA – 2009 I. INTRODUCTION 1 A low-cost carrier (also known as a no-frills or discount carrier) is an airline that offers low fares but eliminates all “non-essential” services. The typical low-cost carrier business model is based on: – – – a single passenger class a...

    AirAsia, Airline, AirTran Airways 7342  Words | 22  Pages

  • strategic planning

    Strategic Planning for Scuola Sorelle Faioli Section 1: History of Scuola Sorelle Faioli Scuola Sorelle Faioli means School of the Faioli Sisters. It is a non-stock, non-profit corporation operated by the Congregation of the Sisters of St. Claire based in Italy. It has started its operation in 2003 as a basic education school for children. It is located at Pintong Gubat, Paliparan III, Dasmarinas, Cavite. It started to offer Pre-school and Elementary programs, however, the school managed to open...

    Education, High school, Independent school 755  Words | 4  Pages

  • Air Asia Strategic Report

    Strategic Management Project [pic] Strategies for Survival & Success Introduction Definition A low-cost carrier or low-cost airline is an airline that generally has lower fares and fewer comforts. To make up for revenue lost in decreased ticket prices, the airline may charge for extras like food, priority boarding, seat allocating, and baggage etc. The term originated within the airline industry referring to airlines with a...

    AirAsia, Airline, AirTran Airways 5786  Words | 19  Pages

  • Asia: Air Pollution and Deforestation

    The continuing loss of forests in Asia is a result of many elements. A combination of governmental mismanagement and corruption, economic development, and an ever-widening gap between classes continues to cause deforestation across the continent. As the significance of forests both for their natural resources and their innate beauty declines, and as environmental protection remains undervalued to be replaced by immediate economic gains, deforestation continues to be a devious predator onslaught by...

    Acid rain, Air pollution, Asia 1901  Words | 5  Pages

  • Air Asia Essay

    success story of Air Asia clearly reflects his skill in managing the company that revived Air Asia from its ashes. On the whole, Tony Farnandes should be an example in the history of entrepreneurship. • How should AirAsia respond to the challenges posed by (a) New low-fare carriers entering the Asian marketplace and (b) Low-fare strategies pursued by incumbent carriers? How would you characterize the competitive dynamics in this market? 1. For both cases, it would require Air Asia to give the best...

    2010 Formula One season, AirAsia, AirAsia X 1137  Words | 7  Pages

  • Report on Air Asia

    the airport The International Air Transport Association (IATA) mentioned that having a single (international) airport is the preferred way to make Kuala Lumpur an aviation hub of choice. It also indicated that by having two (international) airports would mean duplication of services such as fire and rescue, air traffic control, immigration and customs, which in turn would raise the cost of air travel. Finally, the association cited potential problems in managing air traffic as the site of the new...

    AirAsia, Airline, Airport 1802  Words | 5  Pages

  • Air Asia - 1

    be achieved by maximizing passenger number per flight • MAS, under Idris Jala cut several unpopular flight routes due to irregular number of passengers and increased number of flights in high demand routes to cut unnecessary expenses and costs • Air Asia benefits from the lowest flight cost, USD$0.02 ASK* (Southwest Airline [US LCC] – USD$0.04, MAS - $0.41, Cathay Pacific $0.59) b. Technological Change i. Technology is a key determinant however change is not very rapid ii. Releases of new aircraft...

    Airline, Cathay Pacific, Economics 548  Words | 3  Pages

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