• Virgin Atlantic Case Study
    ; discounts for senior citizens; discounts for group travelers. Socio-cultural Virgin Atlantic Airways have quality staff despite of low income. Virgin Atlantic’s employees should have the sense of responsibility in entertaining the passenger’s needs and wants. Branson wanted that their...
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  • Stragy
    structure (Pearce & Robinson, 2011). The external environment consists of: 1. The macro-environment: analysed with PESTEL (an acronym for Political, Economic, Socio-cultural, Technological, Environmental and Legal factors) 2. The industry and competitors : analysed by Porters 5 forces...
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  • Virgin Atlantic Strategy
    & Robinson, 2011). The external environment consists of: 1. The macro-environment: analysed with PESTEL (an acronym for Political, Economic, Socio-cultural, Technological, Environmental and Legal factors) 2. The industry and competitors : analysed by Porters 5 forces framework with...
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  • Adfgh
    .              Research suggests that rural, metropolitan and London population either employed, unemployed or economically inactive dispose most of their weekly budget to transportation along with food and recreation ().  Since socio-cultural segment affects economic and political/ legal segments ( 2003), aviation...
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  • Virgin Atlantic Marketing Management
    factors: political, economic, socio-cultural, technological, legal and ecological. It is important to note that some of these factors are more important than others in any particular industry.” Baines, P et al, Marketing (2008) A PESTLE analysis means Virgin Atlantic can take advantage of the...
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  • The Competitive Environment of Virgin Airlines
    , metropolitan and London population either employed, unemployed or economically inactive dispose most of their weekly budget to transportation along with food and recreation (Business Helper).  Since socio-cultural segment affects economic and political/ legal segments (Hitt et al 2003), aviation industry...
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  • Current Economic Analysis of Virgin Atlantic
    their weekly budget to transportation along with food and recreation (). Since socio-cultural segment affects economic and political/ legal segments (2003), aviation industry could less be influenced by the latter outcomes despite of their ambiguity (will Blair retain position or will EU countries...
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  • Air Ways
    upper hand. Research suggests that rural, metropolitan and London population either employed, unemployed or economically inactive dispose most of their weekly budget to transportation along with food and recreation (). Since socio-cultural segment affects economic and political/ legal segments...
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  • Virgin
    should therefore be taken into account when formulating a Marketing Plan for Virgin Atlantic. Political factors Approvals to expand Government relations Economical factors Increasing fuel costs, congestion and other environmental restrictions, as well as the prospect of higher security...
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  • Corporate Strategy
    technological, economic, social and political factors indicate that Virgin Atlantic is presented with a number of opportunities at present and in the future. Meanwhile, the threats arising from these factors have been analysed. The analysis of Porters Five Forces and the impact of competitive forces indicate...
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  • Virgin Blue
    a critical success factor for the company to continue building on the unique Virgin experience. Virgin Blue is well positioned to integrate with the Virgin Group and its airlines because the current management team have origins from Virgin Atlantic and Virgin Express including CEO, Brett Godfree. In...
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  • British Air
    [pic] Table of Contents Definition of Key Words 4 Abstract 5 Industry Analysis 6 Current and Future Key Issues Affecting the Airline Industry 7 Pestle Analysis 7 Political Issues 7 Economic Factors 8 SocioCultural Factors 8 Technological Factors...
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  • Kingfisher
    year. Thus, aviation is a profitable business in India, if we consider ecological factor. Political The political environment is stable. In India, government changes after 5 years. Also, it is a democratic country. Kingfisher has an added advantage over here that the owner of Kingfisher, Vijay...
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  • The Greatest Essay of All Time
    : PEST and Porter’s Five Forces. 7. PEST ANALYSIS PEST describes all factors affecting the company under the areas of: Political-Legal Economic Socio-Cultural and Technology 8. Political-Legal Impacts The liberal policy environment has also favoured new entrants. While the domestic airline industry is...
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  • Singapore Airlines: Factors Accounting for Marketplace Success
    Agreements Selectively manage for earnings Virgin Atlantic Airways Star Alliance Limited expansion or harvest Singapore Engineering Company Singapore Airport Terminal Services Singapore Aero Engine Services Low Protect and refocus Manage for earnings Singapore Flying College Divest Table...
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  • Attractiveness of the Domestic Aviation Industry - Australia
    the Political, Economic, Socio-cultural and Technological environments in the industry that provides opportunities and threats for them to run their operations. POLITICAL- LEGAL ENVIRONMENT Refers to the legal and Government systems within which an organization functions. Trends in Legislation...
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  • Singapore Airlines Analysis
    macro environment which SIA has practically no control or influence over but in fact have significant impacts on both SIA and its micro environment. | FACTORS | +/- | Political-Legal | Deregulation of the airline industryThis has enabled new entrants into the growing budget airline market...
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  • Souyhwest Pestel Analysis
    travelling. Moreover, rising fuel prices do add to economical problems USA and their businesses are facing today. 3. Socio-cultural factors The change in social views on environmental damages is the main issue within socio-cultural environment of air business. As it will be noted later in the...
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  • Virgin Alantic
    Virgin Vision in 1983, Virgin Atlantic Airways and Virgin Cargo in 1984, and Virgin Holidays in 1985. In 1986 the Virgin Group was floated on the London stock exchange. However, Virgin Atlantic Airways remained a privately owned part of the Virgin Voyager Group. In 1988, Richard Branson, believing that...
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  • Virgin Group
    have an effect on the Virgin Atlantic, and how they manage their operations. The external political environment includes the administrative and legal systems, which govern the organisation where they operate. The external operational environment for the Virgin Group will influence the internal...
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