• Gen Y
    comparisons and similarities between generation y and baby-boomers in the workplace to support and implement talent-management related decisions by company leaders. The information was gleaned from two large, nationally represented surveys and support analogical and situational decision making...
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  • Are Generations Different?
    51 million children were born between 1965 to late 1970s. How different can an Xer be from a Baby boomer or Generation Y? There is no difference. We all are equal in the way that all of us experiment different experiences in life, not only as a part of a generation, but as an individual too...
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  • Influence of the New Technologies and Communication in the Generation Gap
    challenges, and they are not afraid about the authority. They attach a great importance on teams and teamwork, and search for the involvement and affirmation of others to be included and involved. So the differences between Baby Boomers and Generation Y could be understood by the different time they have...
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  • generation in workplace
    generational diversity is one of the biggest challenges faced by the organizations (Lester et al, 2012). The three generations currently involved in the workforce are Baby Boomers, Generation X and Generation Y (Gardner and Cennamo, 2008). Generation Y is considered as the fastest growing segment of the...
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  • E-recruitment practice
    Xers partially individualistic. Finally Generations X and Y both tended towards Relational/Feminine values rather than the Materialistic/Male values Baby Boomers identified with. Introducing elements of the Systems Approach, some similarities and differences between both generations were presented to...
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  • Henry Ford
    boomer. Arguably, it is impossible for someone to exist in a permanent and inseparable form or ascribe attributes that are universal, to a particular generation. However, majority of the people try to identify cultural similarities and effects of generational history. As a result, the name baby boomer...
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  • Work Diversity
    ). The three different generations work differently. The Baby Boomers think work is exciting, Generation X think it’s a difficult challenge, and Generation Y thinks it’s a means to an end (Hammill, 2005). The differences between the three generations help reach all demographics. By working with others...
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  • The Similarities and Differences Between the China and Hong Kong Post-80 Generation.
    the similarities or differences between the China and Hong Kong generation, the definition of “post-80 generation” is that: The term “post 80” stands for the generation who was born between 1980 and 1989. This group is also sometimes called generation Y which is a label attributed to people born...
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  • Writing Project
    , June 28). Young lack savings plan, The West Australian, P.33 3. Miranda Yeung, (2008, December 15). Generation Y: living for the moment, South China Morning Post, P.6 4. Daleena Samara, (2011, September 3). Mind the generation gap; New findings show disturbing differences between Gen Y workers and...
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  • Generational Diversity in the Workplace
    Veterans ( 1925-1945) 2. Baby Boomers (1946-1959) 3. Generation X or Xers (1960-1979) 4. Generation Y or Millennials (1980-2000) The first group is known as the Traditionalists or Veterans. This group shared the experiences of the Great Depression and World War 2. Many, but not all of...
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  • Generational Differences in the Workplace
    together. Warner and Sandberg (2010) define them as, “Traditionals or Veterans,” “Baby Boomers,” “Generation X,” and finally “Generation Y.” Each of these groups can be classified as one cohesively behaving group, based on the eras in which they grew up (social, economic, political, technological...
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  • generation gap
    PROFESSOR: KAY NICOLS, Ph.D. Today’s workforce consists of four generations: the Traditionalists, the Baby Boomers, Generation X, and Generation Y. Over 60 years of knowledge, special skills, different perspectives, varying expectations, diverse experiences, and an assortment of work styles make up...
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  • Leading Intergenerational Teams
    recognition and reward. The Baby Boomer Generation. Born between 1946 and 1964, this group are optimistic and team oriented. They place a high value on their work ethic while also seeking personal gratification and growth. Generation X. This is the group born between 1965 and 1980. They are self...
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  • Diversity in The Workplace
    between generations. The Traditionalists raised the baby Boomers. The Baby Boomers raised the Generation X and the Generation X raised the Generation Y. It is easy to understand some of the traits of the older generations have been passed down especially family. It did take some negative steps at times...
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  • Mcq of Chapter 4
    Chapter 4 The Marketing Environment Multiple Choice 1. The most commercially influential demographic group in history is _____. a. generation X b. baby boomers c. generation Y d. seniors (b; Easy; p. 105) 2. The current marketing environment has a tendency to...
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  • Essay
    , and the Rolling Stones and writers like Jack Kerouacand Allen Ginsberg, who were considerably older than the boomer generation. Those born in the 1960s might feel disconnected from the cultural identifiers of the earlier boomers.[13] Bernard Salt places the Australian baby boom between 1943 and...
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  • Generational Difference in Work Values
    values among managers, the author has classified the 3 different generations as Baby Boomers (born between 1946 and 1964), Generation Xers (born between 1965 and 1977), and Millennials (born after 1977). (Chen, P., & Choi, Y., 2008) To understand the research thoroughly we need to understand the...
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  • When Should Marketers Use Generational Marketing and Tailored Programmes to Each Age Cohort? When Is This Not a Good Idea?
    consumption between members of Generation X, Generation Y, and the Baby Boomer Generation allow for advertisers/marketers to effectively advertise products to those generations. The range of differences found in each generation, shows the need for different marketing and advertising strategies...
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  • Family Life Cycles
    results of this work showed that even though the whole group is large in number, there are more similarities than differences between the younger and older baby boomers; therefore marketers should use caution in dividing age cohorts into Further segments. More conclusions state that generational...
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  • Generations
    generation X and Y to be a problematic group, “We donate much less than the baby boomer generation,” Lee stated. (Roberts) This may be linked to the fault of religious values, or brought upon after the Great Depression. Generation Y is simply caught up in the world and does less caring for other...
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