• Marketing
    need to see to improve their services to customers. For examples, if Malaysia Airlines System (MAS) offering a very good services and they are retaining their customers, Air Asia should also do some strategy to make their competitor cannot stand the pressure given by them. Air Asia can identify too...
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  • Oligopoly Market
    cheaper price to achieve profitable passenger loads. The price offered depends on the time gap between the booking date and flight date. If the air transportation tickets are purchased last minute, the price will be about the same with premium airlines such as MAS and Singapore Airlines (SIA). In this...
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  • Marketing
    to the destination faster, and has full service on the plane which the other budget airlines do not provide. Considering Air Asia, it can also be said as being innovative since the ‘customize-your-flight’ concept has not been employed by any other Asian airline yet. All of these features will act as...
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  • Case Study: THE ASCENDANCE OF AIRASIA: BUILDING A SUCCESSFUL BUDGET AIRLINE IN ASIA
    Liberalization and the Rise of Low-Fare Airlines in the Asia-Pacific Region Following late on the global trend, low-fare, budget airlines (LFAs) were rapidly established across Asia. Air Do began operating in Japan in 1998, followed by Skymark in 2000. Carriers modeled on leading American and European...
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  • case study AirAsia
    Thai Air Asia. 4. Bargaining Power of Buyer-High For most of customers, the only concern is how to get to the destination cheaply. First of all, there are many different airlines that customers can choose from. Secondly, one of the mainly differences between AirAsia and other low cost airlines...
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  • E-Commerce Air Asia
    operating cost and expand our services to market with low computer / internet penetration” said Tony Fernandes during launching of m-Commerce on Press Release. 5.1 Differences of e-Commerce and m-Commerce Without doubts that there are similarity between e-Commerce and m-Commerce, but m-commerce has...
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  • Strategies management
    than that, it provides more services and choices to customers at airport facilities. The main threat of MAS is due to the rising fuel costs. Air Asia and Malindo Air are known as low cost carrier. MAS also have two airlines subsidiaries known as FireFly and MASWings to cater the domestic flight...
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  • The Difference Between Working in Air Asia and Malaysian
    The difference between working for Air Asia and Malaysian Airlines ( MAS ) Are you looking for a job in airline company, but do not know which one to choose? Your query will surely be answered as we move along in this composition. Working in the airline industry is a truly wonderful choice...
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  • Papa Je
    Abdul Aziz Shah Airport in Subang. Malaysia Airlines' non-aeronautical revenue sources include maintenance, repair and overhaul (MRO) and aircraft handling. Futhermore, ones of the differences between MAS flights and Air Asia flights MAS is a full service airline whereas Air Asia is a no frills...
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  • Mas Problems
    the Air Asia-MAS share swap, it is the people’s money because MAS is funded by the taxpayers. The pricing of the share swap has raised eyebrows. The parties in using the 5th August closing market price of both airlines as the basis for the share swap have raised several concerns. Dato Seri Anwar...
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  • Air Asia vs Mas
    comparison between Mas and Air Asia in terms of their Internal and External Factors. Malaysia Airlines (MAS) The Malaysian Airlines are tightly regulated by the government of Malaysia. Mas have won more than 100 awards in the past decade including the ‘Best Airline To Asia’ and ‘World’s Best Cabin...
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  • Relation between North and South Korea for past 5 years...International relations theories
    Development,” sponsored by Taiwan Foundation for Democracy, Mainland Affairs Council, National Chengchi University, Peace & Democracy Institute of Korea University, Howard International House, Taipei, May 5th, 2010. 1.        Introduction: Similarities and Differences between Cross-Strait and Inter-Korean...
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  • Air Asia Flyinh
    SkyTrax, By 2008, AirAsia maintained the lowest cost structure among all listed airlines in the world [see Exhibits 10 and 11]. It could break even by filling only 56% passenger load per flight, compared with 70% for MAS. 6 Air Transport World (February 2005) “Airline Market Leadership Award...
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  • CASE
    recognised as the best LCC in the Asia region in 2007 by SkyTrax, By 2008, AirAsia maintained the lowest cost structure among all listed airlines in the world [see Exhibits 10 and 11]. It could break even by filling only 56% passenger load per flight, compared with 70% for MAS. 6 Air Transport...
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  • Malaysia Airline System Berhad Company Profile
    another threat for MAS. For example, the local LCC airline, Air Asia is one of MAS fear competitor in Low cost competition is on the rise. LCC Company hoping to stimulate demand by dumping large numbers of very low price seats in core markets. Therefore, MAS must come out with appropriate strategic to...
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  • English
    from Kuala Lumpur to South America, MAS became the first airline in Southeast Asia to serve South America via its flights to Buenos Aires, Argentina. Malaysia Airlines also flew to Mexico City between 1994 and 1998, taking advantage of fifth-freedom rights which allowed it carry passengers between...
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  • Porter's 5 Forces Analysis on Air Asia
    . The high numbers of competitors in the industry also decrease Air asia’s customer loyalty. Most of the travelers prefer low cost. New competitors which want to come in the industry have to spend little to compete with Air asia. High capital requirement. The industry of airline needs large...
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  • Mas Strategic Analysis
    et al.). 5 Yearly Profit Before Tax (PBT) of Selected Airlines in SEA 1500 Currency in Millions of Malaysian Ringgits 1000 500 MAS Air Asia JetStar -500 0 -1000 MAS Air Asia JetStar End of 2007 526.6 554.4 End of 2008 262.3 -880.5 244.744 End of 2009 491.8 592 327.084 End of 2010 282...
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  • Asia Low Cost Carrier
    Fig 5: Valuation comparables Share Rating Code Airlines Air China China Southern China Eastern Cathay Singapore Air Thai Airways Korean Air Asiana China Airlines EVA Air Malaysia Airlines Garuda Japan Airlines ANA Holdings Skymark Airlines Jet Airways SpiceJet Qantas Airways Virgin Australia Asia...
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  • Branding Satisfaction in the Airline Industry: a Comparative Study of Malaysia Airlines and Air Asia
    differences in brand satisfaction between Malaysian Airlines (full service airlines) and Air Asia (low cost airlines) in Malaysia. 350 usable questionnaires were obtained from respondents in the two main airlines terminals in Kuala Lumpur. Exploratory factor analysis revealed seven brand satisfaction...
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