• Air Asia Services
    [pic] UCSI University Faculty of Management & IT Master in Business Administration Information Technology for Managers GM518 Group Assignment 2009 |Student Names |Student ID |Contribution (%) |Signature |Marks
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  • Air Asia
    Understanding Marketing Mix in Air Asia Airline Bhd Author: Onwutalobi, Anthony-Claret CSN: 31217-2008-22-15 EXECUTIVE SUMMARY The term "marketing mix" became popularized after Neil H. Borden published his 1964 article titled, “The Concept of the Marketing Mix”. Since then, this terminology
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  • E-Commerce Air Asia
    TABLES OF CONTENTS 1.0 Introduction 2.0 Importance of e-Commerce and m-Commerce 3.0 Corporate Appraisal 4.0 Competitive Advantages 5.0 m–Commerce 5.1 Differences of m-Commerce & e-Commerce 6.0 Recommendations 6.1 Benefit of Microsoft Vista and m-Commerce to AirAsia 6.2 Benefit of Mi
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  • Branding Satisfaction in the Airline Industry: a Comparative Study of Malaysia Airlines and Air Asia
    African Journal of Business Management Vol. 5(8), pp. 3410-3423, 18 April, 2011 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines an
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  • Air Asia : the World's Lowest Cost Airline
    Grant, Robert M. Case Studies Section : case 9, Air Asia : The world's lowest cost airline Grant, Robert M., (2010) "Case Studies Section : case 9, Air Asia : The world's lowest cost airline" from Grant, Robert M., Contemporary strategy analysis : text and cases pp.625-635, Hoboken: Wiley ©
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  • Malaysian Airlines vs Air Asia
    Malaysia Airlines Introduction Malaysia Airlines, the country’s national carrier, was first incorporated as Malayan Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways which led t
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  • Porter's 5 Forces Analysis on Air Asia
    Porter's 5 forces analysis on Air Asia 1. Threat of new Entrants The extent of barriers to entry depends on the strength of: Customer has little brand loyalty. If consumers of Air asia do not have brand loyalty, then the strength of the threat of new entrants is very high.
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  • Air Asia
    AirAsia: the world’s * lowest cost airline By 2009, AirAsia had established itself as Asia’s most successful low-cost airline. Between January 2002 and March 2009, AirAsia had expanded from two aircraft and 200 000 passenger journeys to 79 aircraft and 11.8 million passengers. Its route net
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  • Mas Airlines
    Our Vision Our Customer Value Proposition To be the Number One Airline in Asia by 2015. To deliver distinguished service to both business and leisure travellers who value Our Mission comfort and personalised service. With To be a Consistently Profitable Airline. Malaysian Hosp
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  • Shaheen Air International
    STRATEGIC MANAGEMENT FINAL REPORT Presented by: Dr. Ayesha Ayaz TABLE OF CONTENTS: EXECUTIVE SUMMA
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  • Undeclared Air Shipment of Dangerous Goods: Ways for Klas Cargo to Prevent the Occurrence
    UNDECLARED AIR SHIPMENT OF DANGEROUS GOODS: WAYS FOR KLAS CARGO TO PREVENT THE OCCURRENCE SITI FATIMAH BINTI ZAKARIA 2009677432 BACHELOR OF BUSINESS ADMINISTRATION (HONS)INTERNATIONAL BUSINESS FACULTY OF BUSINESS MANAGEMENT UNIVERSITI TEKNOLOGI MARA KAMPUS BANDARAYA MELAKA 30 APRIL 2011
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  • Air Force Academy Guide
    the vision 1947-1954 As aviation advanced after the Wright Brothers’ first flight, the nation’s military aviation service followed a constantly growing lineage from 1907 to 1947. Officials had discussed the establishment of an aeronautical academy much earlier, but it wasn’t until the
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  • Ryan Air
    Management Questions. 1. Leadership a. Michael O’Leary is credited with the fabulous expansion of ryanair. Compare his managerial style with Richard Brandson of Virgin and Stelios Haj-Ioannou of Easy Jet. Do you see similarities, differences? O’Leary is said to have a pugnacious and aggre
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  • Rituals: Strategic Marketing Plan Into Asia
    08 Fall Rituals: Strategic Marketing Plan Exporting Rituals to India Table of Contents 1 Introduction 4 1.1 Background 4 1.2 Problem statement 4 1.3 Main research question 5 1.4 Sub questions 5 1.5 Missions and Goals 5 2 (Current) External analysis 6 2.1 Market Ana
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  • Asia Low Cost Carrier
    l Equity Research l Asia Pacific I Airlines l 22 May 2013 Asia‟s low-cost carriers A comprehensive study of regulation, competition and growth potential  Asia‟s LCC country book: The Asia-Pacific LCC market could ultimately be 10x larger than Europe‟s. We build a unique and
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  • MAS Assignment
    1. Introduction When Idris Jala was brought in to save MAS, he did what any simple minded businessman would do as a simple way out; sell its assets to get the balance sheet in order. Never in MAS history have it ever tried to improve its business dealings and activities. The Malaysia...
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  • Resurfing from the Crisis: Malaysian Airlines Case Study
    Summary The Malaysia Airline System (MAS) reported a loss of over RM1.3 billion for the Financial Year 2005. It was unacceptable to many parties such as the stakeholders and the government especially the announcement was made at the same time as some of MAS regional competitors reported str
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  • Singapore International Airlines: Company Analysis
    Singapore International Airlines: Company Analysis [pic] A Marketing Study in partial fulfillment of the Module ADPM/01 Supervised by Ms. Charmie Jayaweera Abstract This report is a comprehensive study on the chronological overview of the Singapore International Airlines (SIA) and giv
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  • Singapore Airlines
    The Emerald Research Register for this journal is available at www.emeraldinsight.com/researchregister The current issue and full text archive of this journal is available at www.emeraldinsight.com/0960-4529.htm MSQ 15,3 A case study of service failure and recovery within an international a
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  • Singapore Airlines
    The research register for this journal is available at http://www.mcbup.com/research_registers/tdev.asp The current issue and full text archive of this journal is available at http://www.emerald-library.com Journal of Management Development 19,6 456 The story of Singapore Airlines and the S
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