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    LESSON 1: INTRODUCTION TO MARKETING UNIT I INTRODUCTION TO MARKETING OF SERVICES The Objective of this Lesson is to have an insight into • Origin of service marketing • Marketing Organisations • Marketing environment • Marketing today turers. They stored the products and organised
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  • Presentation
    Notice ................................................................. 2 Attendance Card/Proxy Form ............................. 9 Profile ................................................................. 12 Vision and Values .............................................. 14 Objectives and Ob
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