“Fly Emirates. Hello‚ Tomorrow.” Have any one of you heard of this slogan from the TV before? Good morning teacher and fellow students. Today I am here to introduce the advertisement I have nominated for the Annual Best of the Best TV Advertising Awards‚ organized by The Hong Kong Chamber of Commerce. “Hello‚ Tomorrow” is the slogan of the latest advertising campaign from the Emirates Airline. Emirates‚ the Dubai-based international airline‚ is one of the world’s most successful and rapidly-expanding
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major soft drinks companies‚ Coca-Cola and Pepsi were engaged in a competition to reach millions of customers in soft-drink consuming. They thought it is an effective way to promote soft-drink consumption by hiring performer artists in television advertisements. Pepsi contracted music stars like Michael Jackson and Whitney Houston. It is in the course of this television campaign that the 60-second ads became established as the new
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massive sale. Advertisement can be informed through TV‚ leaflets and Radio. CWOA inform their customers about new events taking place via Television advertisement as well as posters on public transport vehicles and on their websites. Their recent service is the Zufari which is a bit like a safari but at the CWOA location. CWOA will inform families and their loyal customers about this new and exciting service that they will start providing over the Easter Holidays through TV advertisement‚ leaflets and
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The reason why I came up with such a topic with Apple’s ad campaign is that we are too familiar with Apple’s products to ignore it. From this perspective‚ analyzing a topic like this should be valuable. Today‚ everyone have their own feels about TV commercials‚ whether it’s good or not‚ whether it attracts your attention‚ whether you want to get it or not after watching the ad. Especially Apple’s commercials. For example‚ “Mac and PC” series‚ though they are always be argued by people even until
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advertising’s role in society is both shaping and mirroring. However‚ now days advertisements are focusing more on shaping than mirroring. With the development of information technology including the internet‚ consumers are very well informed about products‚ ingredients‚ and materials that are good for them. Many times‚ consumers already have the knowledge needed to choose which product to buy without looking at advertisements. So for the companies to persuade consumers’ to purchase their merchandizes
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analysis 35 3.6 Research ethics 36 3.7 Methodology limitation 37 3.8 Summery 37 Chapter Four: Research Results 38 4.1 Personal information 39 4.2 The extent of impact of TV advertisements 40 4.3 The extent of impact of TV commercial elements 41 4.4 Summery 42 Chapter Five: Discussion 44 5.1 Impact of TV advertisements: based on AIDA model 44 5.2 Impact of TV commercial elements 46 5.3 Summary 48 Chapter Six: Conclusion 50 6.1 Summary of study 50 6.2 Recommendations for SK-II 54
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strategies they use to reach their audience‚ if they effectively reached their audience‚ and who their audience is. I believe they do reach their audience because the commercial has raised roughly thirty million dollars for the organization since the advertisements started running in early 2007. Which made it the SPCA’s most successful fund-raising effort. Many of the approximately
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entertained by the cartoons and then as a bonus‚ the commercials filled me in on the latest toys‚ snacks‚ cereal‚ and fast-food places which I immediately had to have. Advertisements targeting children have only increased since my childhood. The ever expanding markets for products and the media assault through advertisements are flooding society with ideas‚ information‚ attitudes and imagery which is difficult to control. This onslaught is affecting the young minds of our children to a great extent
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especially during commercial advertisements. Commercial advertisements that are on television are placed very specifically based on networks‚ program times‚ and through that advertisers try to find who is watching at what times. This will allow them to get an idea about which audience is watching the advertisements. Based on the shows‚ it is safe to say that the general viewers of that show can be determined. An example of reaching out to the target audience is an advertisement like “Christian Mingle”
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mostly targeted to teen age people but in this it shows that Dairy Milk is for all age of people. The web link of the ad: http://www.youtube.com/watch?v=Bdc1i5Gf17M&feature=fvwrel Target Market Objectives of the Advertisement The main objective of advertisement is to increase sales. Dairy Milk Chocolate is
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