• A Report on “Compiling Consumer’s Attitude Towards Brands”
    attributes of a shampoo between male and female consumers. The ranking given to different attributes by male consumers could be seen in the following graph: MALE 60 50 40 30 20 10 0 HEAR CLEANSING ANTI-DANDRUFF ADVERTISEMENT FRAGRANCE Series 1 Chart 7: Ranking of Attributes Given by Male...
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  • Treating Boys and Girls Alike
    A Research Proposal On Effect of advertisements on consumers: A study of shampoo buying behavior in V.V.Nagar Submitted to Dr.R.P.Patel Subject: - Consumer Behaviour Submitted by Dhaval Adeshra (11M13) Swathi Pillai (11M43) G.H. Patel PG Institute of Business Management Batch: 2011...
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  • The Shampoo to Beat All Shampoos
    , after a few months the brand became incredibly popular, having elite Filipino celebrities such as Piolo Pascual, Bea Alonzo, and John Lloyd Cruz in its advertisements. Unilever was able to convince the consumers that Clear Anti-Dandruff Shampoo is the anti-dandruff shampoo to beat all anti-dandruff...
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  • Culture and Its Effects on Consumer Behaviour
    our shampoo you will feel more comfortable”; and that is exactly how the woman felt after trying this hair product. Even without showing her hair, people know how the shampoo repairs and moisturizes it Advertisements 2 & 3 Another ad that we analyzed is the picture of the woman who show only...
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  • Sample Chapter 1 thesis
    communicate to the public. Selected shampoo advertisements such as Pantene, Palmolive, Sunsilk and Rejoice are the main attention of this study since these are the brands mostly aired on television. The researchers have come up with the study because they believe that shampoo advertisements should be...
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  • Garnier Fructis Product Analysis
    for both genders however, advertisements is mainly directed towards women users, which results in lack of male awareness. 3. Garnier Fructis Shampoo advertisements are not very innovative. Most ads contain the same color scheme and similar concepts. Demographic Variables • Mostly female, as the...
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  • Project
    products have been analyzed with the data collected from questionnaire. Comparative study has been carried out based on advertisement awareness with the competitor. Pareto analyses have been used to identify the major quality problems in the shampoo product. Comparative study has been carried out...
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  • Marketing Project
    . Presently Using Used Earlier Hair Conditioner Basic Requirement Notes 1 Dove Pantene Dove Dandruff She started using Dove after watching Advertisements. She will never buy Pantene again. She does not look the ingredients of shampoo. Even after using Dove she thinks her hair is dry. Friends also use Dove...
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  • Understanding Consumer Behavior
    product packaging, make more advertisement and marketing programs. Along with professional advice, Head & Shoulders also has a wide range of product to take care of consumers scalp and nurture consumer hair. The original Head & Shoulders was intro in the publicity which was blue-green cream shampoo. It...
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  • BUSINESS COMMUNICATION
    them maximum benefits. Female normally look for shampoo matching with their hair type but male look for combination of benefits i.e. 1st hair problem and then fragrances followed by price. • An advertisement is the one that influences a lot than any other factors. • Most people change...
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  • Advertising Strategy for Anti Dandruff Shampoo
    billboards and print advertisements that they have exposed to for the last month will explode and a Head & Shoulder 4U shampoo will be come out from it. The TV advertisement will be aired during the evening prime time when young teens come home from school and between football matches (for males) and...
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  • Project
    the shampoo experience - process called product enhancement and second, by creating a halo of superiority around the brand via a mechanic termed “Interest – Status”. There are two key advertising related factors. First, the advertisement needs to be remembered. This is important because its main...
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  • Business Plan
    . We want consumers to believe that the results of our natural shampoo are equally effective as the other shampoo in the market. Our advertisement will be communicated through TV, internet and magazine media. We aim to show the TV advertisement during the TV play in America and China. The TV...
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  • La Shampoo
    : Beth’s solution is to create new advertisement campaign. This solution seemed better to improve sales ,but there is still no specific changes Beth suggested to repositioning La Shampoo on the customers’ minds. This solution is good if the marketing researches found out the causes of the sales’ decline...
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  • Head and Shoulders
    formula. Conditioner technology also helps protect hair against damage. POSITIONING P&G’s anti-dandruff shampoo brand, Head & Shoulders, has roped in actor Kareena Kapoor, Saif Ali Khan and Priety Zinta as its new brand ambassador. In it’s advertisements, Head & Shoulders introduces...
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  • International Business
    look for shampoo matching with their hair type but male look for combination of benefits i.e. 1st hair problem and then fragrances followed by price. •An advertisement is the one that influences a lot than any other factors. •Most people change their shampoos occasionally but there are people...
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  • Marketing
    advertisements. Endorsements by well known celebrities are also very effective way of creating the desire for the customer to buy the product. This will also build a confidence in the customers about the performance of the shampoo. Special promotional discounts or a short period can also increase the desire...
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  • Consumer behavior
    services. However, the shampoo and hair conditioning advertising that has impressed people around the world since the year 2011 is the advertisements of Sunsilk Company when it has invited the world’s best seven hair experts to be the co-creator team. This may be considered to be the best way of...
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  • Cosmetic Industry in India
    guiding the expectations about the shampoo experience - process called product enhancement and second, by creating a halo of superiority around the brand via a mechanic termed “ Interest – Status”. There are two key advertising related factors. First, the advertisement...
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  • Biology
    CT paper EKA RIYADI/ 5A3 The advertisement that I choose is the one famous shampoo seller in Indonesia. They talk about effect of uses their product, will make their hair become more silky shiny and make it stronger. The fallacies that they use is popular appeal, because they use artist...
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