20% of adult Indians own a watch and about 90% of them own a single watch. So as to sustain and strive in this scenario, a company has to market itself well. Among those marketing strategy applied by the companies, one is STP (segmentation, targeting, positioning) ANALYSIS. Here, STP analysis is...
21-Feb-13 | 15
Knowing your consumer => marketing strategy
Marketing strategy = STP:
› Positioning (next time)
Close to market (entry) choice (next time)
Now: how to know who is your customer?
Which customer do we choose?
21-Feb-13 | 16
Segmentation, Targeting and Positioning
* 11. Target Customer : General Consumers Color Sensitiveness of Clothes Washing Machine Users Newly married couples Women Segmentation : Demographic- Family Size Benefits- Quality, Service, Income. Niche Marketing Urban & Semi-Urban area User Status- Regular...
➢ SMART Objectives;
o To clarify what Blockbuster will achieve ;
➢ A clear segmentation, targeting and positioning (STP) strategy;
o To indicate your chosen market and how Blockbuster will stand out from the competition;
➢ Proposals for each of the 7Ps;
to the three activities segmentation, targeting, and positioning
Key benefits of the STP process include:
• Enhancing a company’s competitive position by providing direction and focus for
marketing strategies such as targeted advertising, new product development,
and brand differentiation. For...
segmentation, targeting and positioning (STP) strategy;
* To indicate your chosen market and how Blockbuster will stand out from the competition;
* Proposals for each of the 7Ps;
* Your report will explain how you will use or adapt the tools of the marketing mix;
* Control and...
people love to work.”
Virgin Atlantic (2011)
Segmentation, targeting and positioning
(Source: Baines, P et al, 2008, pp. 217)
The SegmentationTargeting and positioning process (STP) is important for Virgin Atlantic as it will enhance its...
Maaza is a Coca-Cola fruit drink brand marketed in India and Bangladesh, the most popular drink being the mango variety, so much that over the years, the Maaza brand has become synonymous with Mango.
Segmentation, Targeting & Positioning
Infra Foodbrands, located in the...
A critical evaluation of the segmentation, targeting and positioningstrategies of Microsoft, as well as an analysis of their strategic position and future market potential and opportunities.
., 2012. The STP Process in Marketing Management. [Online]
Available at: http://www.ehow.com/info_8738531_stp-process-marketing-management.html
[Accessed 14 04 2013].
Rosscraig, E., 2006. Market Segmentation and Positioning. 2 ed. London: Principles of Marketing Management.
Safari, 2012. Failed...
Q 3) Identify relevant STP you would adult to support the brand view of the big players of the in the market.
Targeting & Positioning Market segmentation
The analytical division of the market into discrete groups of customers that share...
Fuel price hike.
Promotions and sponsorship declining.
. This paper will examine the strong positioning of H&M by using 3Cs (Company, Consumer and Competition) and STP (Segmentation, Targeting and Positioning) analysis. Moreover, the study will also demonstrate how unique marketing strategies (4Ps) help H&M to gain profitable market share and build brand...
a single chance to grab market share. The strategies used by taj as explained above are successful in attracting customers as well as positioning it as a high class service delivering brand with luxury. Taj is good in all fields such as finance, marketing, HR but it has to improve its system to...
Behavior Analysis, SegmentationTargeting and Positioning (STP), Branding Strategy Decisions, Marketing Mix – product, promotion and
Macro-environment Analysis: PESTEL
Political & Legal Factors
Stable Government: The Indian political scenario has been stable...
appeared this sort of debate (Louchran, V., & Kangis, P. 1994).
To conclude, to segment customers in small group, to target which type of customer is company targeting or require and positioning its position in the mind of customer, leads to STP is being very important to a brand strategy. As...
the company in recent years (focusing on STP, product/market development, and competitive positioning) 4
2.1 Segmentation, targeting and positioning. 4
2.1.1 Geographic segmentation 4
2.1.2 Psychographic segmentation 4
2.1.3 Buyer Behaviour segmentation 5
3.0 Discuss the importance of...