• Indian Cosmetic Sector Analysis 2009-2012
    Performance 3.1 By Products 3.1.1 Skin Care 3.1.2 Hair Care 3.1.3 Color Cosmetic 3.1.4 Fragrances 3.1.5 Oral Care 3.2 By Services 3.2.1 Organized Salon Market 3.2.2 Spa Market 3.2.3 Cosmetics Surgery 4. Market Segmentation 4.1 Women & Men Cosmetic Market 4.2 Premium, Mid Market & Mass Market Cosmetics...
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  • Indian Spice Industry
    R E E A P A D V I S O R S FMCG Special Insight –‘ Food Processing Industry’ THE LOREM IPSUMS FALL 2012 Contents Industry Snapshot Industry size & Segmentation FMCG Sector Growth Growth Drivers Food Processing Industry 3 3 4 5 6 2 THE LOREM IPSUMS FALL 2012 Industry...
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  • Analysis of Deodorant Industry
    - Dabur India. 4. MAJOR BRANDS IN DEODORANT INDUSTRY Although new players entered cosmetics and toiletries, and existing players added to their offerings, Hindustan Lever Ltd remained well ahead of the competition. In a highly-fragmented market, Hindustan Lever Ltd...
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  • Toothpaste
    majority of the consumers preferred herbal toothpaste than artificial toothpaste. Also the herbal sector does not have many prominent players. Daatwan is an affordable product which easily falls in purchasing power of the consumer. Segmentation Daatwan has segmented the market according to...
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  • Essay
    globalized economic scenario 5 Understanding Consumer Behaviour: Buying Motives 6 Factors influencing Buying Behavior, Buying Habits, Stages in consumer buying decision process 7 Types of consumer Buying Decisions, Org Buying vs Household Buying, Consumer Protection act 8 9 Case Study Segmentation: Meaning...
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  • Rm Report
    Sample Size 8 Research Instrument 8 Market Segmentation 8 HYPOTHESIS 9 QUESTIONNAIRE 10 Research Methodology 12 Jurisdiction of Research: 12 Period of Research 12 Objectives of the Research: 12 Limitations of the research: 12 Methods of data Collection: 12 Primary Data: 13...
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  • Brand Frooti
    drink brands differ on many issues - Frooti is a nectar-based drink and contains added preservatives. Frooti was considered the next best drink to fruit juices. But what happens when ‘Real’ fruit juices came in? Well, Dabur launched ‘Real’ in Orange and pineapple flavours and these claimed to...
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  • The Tooth Paste Industry in the Local Market of Mauritius
    Executive Summary The report is about the market segmentation, targeting and positioning of the tooth paste industry in the local market of Mauritius. For a total population size of approximately 1, 2 million, toothpaste represents 80% of the market. This market is being shares which Colgate...
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  • Case Study
    Recreational Movie Theatres, Malls, Amusement Parks. School, Colleges Hotels, Restaurants, Bars etc. Market Segmentation Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs Variables Used for...
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  • Marketers Strategy
    . Tropicana Orange, Nature Sweet, Apple, Grape, Pineapple, Tomato, Mixed Fruit. Slice Mango, Litchi, Orange & Guava. 3. Dabur Real Grape, Guava, Orange, Pineapple, Tomato, Mixed Fruit, Litchi, Mango. Real Active Orange, Apple 4, Godrej Foods Jumpin Re Xs Orange, Apple Orange, Apple Orange, Apple...
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  • Toothpaste Industry
    major players in the toothpaste Industry being Colgate Palmolive and Hindustan Lever Limited and several minor players like Balsara hygiene, Dabur etc. Presently Colgate Dental Cream holds 52% of market share. HUL’s Close up lies far behind with 23% of the existing market share. The third player in the...
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  • Pestle
    meant that P&G was able to use its experience in Africa to quickly roll out and scale a pilot outreach programme in Rajasthan, India. Similarly, Dabur, the Indian consumer goods company, has adopted an international expansion strategy
based on segments. Dabur found
that hair-care preferences...
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  • Himalaya Pasta Dental
    , www.hul.co.in/brands/?WT.GNAV=Our_brands, accessed March 31, 2011; “Dabur: Oral Care, the Natural Way,” Dabur, www.dabur.com/Products-Health%20Care-Oral%20Care, accessed March 31, 2011; “Dental cream,” Himalaya Herbal Healthcare, www.himalayahealthcare.com/products/dental_cream.htm, accessed March 31, 2011...
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  • Colgate Marketing
    , celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a...
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  • Colgate Marketing
    gms | Rs. 25-30 | 100 gms | Rs.14-20 | 150 gms | Rs. 35-45 | 150 gms | Rs. 25 | Prominent brands: | Prominent brands: | • Colgate • Pepsodent • Close-up • Meswak • Dabur Red | • Colgate Cibaca • Babool • Anchor • Ajanta | Place mix * Colgate...
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  • Shampoo
    RESEARCH METHODOLOGY 16 Questionnaire 17 Result or data analysis and findings 19 Segmentation, Targeting, and Positioning 25 Segmentation 25 New Target Audience 27 Positioning 27 Communication Objectives 28 Budget Request 29 Message Strategy: 30 Media Mix and Objectives: 31 Evaluation of...
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  • Emerging trends in Rural Areas & Effective marketing strategy for Rural Marketing
    segmentation, targeting & positioning. In this recent scenario Rural India is emerging as a big hit target market. Total rural population in India as per latest analysis is 839082548.2 which contributes 70% of the total Indian Population. To target this mass of audience is not an easy job. At the same...
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  • Indian Cheese Industry
    (BNZF)4.3. Dabon International Private Limited4.4. Imported Cheese Market4.5. Regional Players | 33781011 | 5. | SWOT Analysis of the Indian cheese industry5.1. Strengths5.2. Weaknesses5.3. Opportunities5.4. Threats | 1212131314 | 6. | Market Segmentation | 14 | 7. | Trends in the Indian cheese...
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  • Innovation Strategy for Growth
    -class equivalents in established markets. • LG • Haier • Dabur • Tanishq 20-Dec-12 firdaus@icbm.ac.in 20 Product Innovation (Existing Market, New Product) • Reverse Innovation & Bottom-of-Pyramid Strategies • Unilever’s Pureit filters • Airtel Money • Tata Nano, Swach filters • Nokia Aasha...
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  • Wellness Industry in India
    ) represented by the services segment and the rest by the products segment. WELLNESS INDUSTRY SIZE AND SEGMENTATION (EUR billion) 1,65 41% Wellness Products Wellness Services 2,4 59% Source: Ernst & Young and FICCI According to the study, the wellness industry has the potential to sustain a...
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