• Toothpaste
    herbal sector does not have many prominent players. Daatwan is an affordable product which easily falls in purchasing power of the consumer. Segmentation Daatwan has segmented the market according to following criteria : 1. Income groups : We have Rs. 10 sachets(20gms) & Rs. 50 for 100...
    Premium 782 Words 5 Pages
  • HUL and ITC ltd. Competitor Analysis
    in various business segments such as the tobacco industry, hotel industry etc. (Refer to exhibit 6). HUL revenue was approximately 75% more than Dabur and Nestle India but almost half that of ITC ltd. The dividend yield of HUL is the highest which shows high shareholder value of the company. (Refer...
    Premium 1278 Words 9 Pages
  • Strategic Planning for Rural Markets
    Product Development Research Concept Testing: New products & concept testing & development Assessing Rural Market Potential Feasibility Studies Market Segmentation Studies Pricing Research 11 Network Offering ... Rural Marketing Strategy New Product Development Conceptualisation Product designing/...
    Premium 1208 Words 8 Pages
  • Importance of Education
    forover 85% of the organized toothpaste market. Red and Black toothpowder still accounts for 35%of the toothpowder market. In toothpowders, Colgate and Dabur are the leading playerssharing between them 75% of the market  as per the dentist advice 2 times brushingis compulsory for avoiding dental problem...
    Premium 1094 Words 4 Pages
  • Brand Frooti
    contains added preservatives. Frooti was considered the next best drink to fruit juices. But what happens when ‘Real’ fruit juices came in? Well, Dabur launched ‘Real’ in Orange and pineapple flavours and these claimed to be 100% pure juice (40% pulp content) with no added preservatives. Evidently...
    Premium 1437 Words 7 Pages
  • Indian Cosmetic Sector Analysis 2009-2012
    Color Cosmetic 3.1.4 Fragrances 3.1.5 Oral Care 3.2 By Services 3.2.1 Organized Salon Market 3.2.2 Spa Market 3.2.3 Cosmetics Surgery 4. Market Segmentation 4.1 Women & Men Cosmetic Market 4.2 Premium, Mid Market & Mass Market Cosmetics Products 4.3 Rural, Semi-Urban & Urban Cosmetic Products Market...
    Premium 1119 Words 4 Pages
  • Essay
    consumer Buying Decisions, Org Buying vs Household Buying, Consumer Protection act 8 9 Case Study Segmentation: Meaning, Factors influencing segmentation, Aggregation, Bases of segmentation 10 Segmentation of Consumer and Industrial Markets 11 Targeting: Meaning, Basis, Target Market Strategies 12 Positioning:...
    Premium 1370 Words 7 Pages
  • Rm Report
    ANALYSIS: 3 OVERVIEW 5 RESEARCH METHODOLOGY 8 Research Design 8 Population 8 Sample Unit 8 Sample Size 8 Research Instrument 8 Market Segmentation 8 HYPOTHESIS 9 QUESTIONNAIRE 10 Research Methodology 12 Jurisdiction of Research: 12 Period of Research 12 Objectives of the Research:...
    Premium 2433 Words 10 Pages
  • Case Study
    Colleges Hotels, Restaurants, Bars etc. Market Segmentation Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs Variables Used for Segmentation 1) Geographic variables 2) Demographic variables 3)...
    Premium 1551 Words 7 Pages
  • Colgate Marketing
    are product, place, price and promotion Market Segmentation A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of...
    Premium 3159 Words 12 Pages
  • The Tooth Paste Industry in the Local Market of Mauritius
    Executive Summary The report is about the market segmentation, targeting and positioning of the tooth paste industry in the local market of Mauritius. For a total population size of approximately 1, 2 million, toothpaste represents 80% of the market. This market is being shares which Colgate Palmolive...
    Premium 4365 Words 17 Pages
  • Pestle
    Similarly, Dabur, the Indian consumer goods company, has adopted an international expansion strategy
based on segments. Dabur found
that hair-care preferences in other parts of South Asia and the Middle East were similar to those in India,
and capitalised on this by launching Dabur Amla, its hair...
    Premium 2376 Words 7 Pages
  • Himalaya Pasta Dental
    “Hindustan Unilever Limited: Our Brands,” Hindustan Unilever Limited, www.hul.co.in/brands/?WT.GNAV=Our_brands, accessed March 31, 2011; “Dabur: Oral Care, the Natural Way,” Dabur, www.dabur.com/Products-Health%20Care-Oral%20Care, accessed March 31, 2011; “Dental cream,” Himalaya Herbal Healthcare, www.himalayahealthcare...
    Premium 6607 Words 20 Pages
  • Marketers Strategy
    Appy Apple 2. PepsiCo Ltd. Tropicana Orange, Nature Sweet, Apple, Grape, Pineapple, Tomato, Mixed Fruit. Slice Mango, Litchi, Orange & Guava. 3. Dabur Real Grape, Guava, Orange, Pineapple, Tomato, Mixed Fruit, Litchi, Mango. Real Active Orange, Apple 4, Godrej Foods Jumpin Re Xs Orange, Apple ...
    Premium 1641 Words 6 Pages
  • Colgate Marketing
    150 gms | Rs. 35-45 | 150 gms | Rs. 25 | Prominent brands: | Prominent brands: | • Colgate • Pepsodent • Close-up • Meswak • Dabur Red | • Colgate Cibaca • Babool • Anchor • Ajanta | Place mix * Colgate palmolive spread all over country. It has 3.5 million retail...
    Premium 2289 Words 8 Pages
  • Market Stp of Titan and Allen Solly
    MARKET SEGMENTATION, TARGETING & POSITIONING MARKET SEGMENTATION INTRODUCTION The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. There are different factors contributing for varying mind set of consumers...
    Premium 3035 Words 9 Pages
  • Marketing Warfare B/W Firtolays & Bingo
    (tissues, diapers, sanitary); shoe care. Major companies active in this segment include Hindustan Lever; Godrej Soaps, Colgate-Palmolive, Marico, Dabur and Procter & Gamble. Household Care: fabric wash (laundry soaps and synthetic detergents); household cleaners (dish/utensil cleaners, floor cleaners...
    Premium 2884 Words 10 Pages
  • Skin Care Products
    Research 7.2.2. Research Design 7.2.3. Sampling 7.2.4. Data Collection Methods 7.2. Consumer Behavior 7.3. Market Segmentation 7.4. Reader’s Digest Study 7.5. A.C. Nielson Study | 17181818181819192020 | 7. Introduction 8.6. Objectives 8.7. Methodology...
    Premium 14399 Words 51 Pages
  • Product Launch
    Colleges Hotels, Restaurants, Bars etc. Market Segmentation Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs Variables Used for Segmentation 1) Geographic variables 2) Demographic variables 3)...
    Premium 1955 Words 8 Pages
  • Shampoo
    UNILEVER 12 BCG matrix of ITC 13 RESEARCH METHODOLOGY 16 Questionnaire 17 Result or data analysis and findings 19 Segmentation, Targeting, and Positioning 25 Segmentation 25 New Target Audience 27 Positioning 27 Communication Objectives 28 Budget Request 29 Message Strategy: 30 Media Mix...
    Premium 6019 Words 24 Pages