• Weber Schrammn Model
    Schramm Model (1954): Wilbur Schramm, a well-known communication expert did not make a sharp distinction between technical and non-technical communication. But drawing upon the ideas of Shannon and Osgoods, Schramm proceeded from a simple human communication model to a more complicated one (Figure...
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  • Osgood & Schramm Communication Model
    Osgood & Schramm Circular Model of Communication Osgood and Schramm’s Circular Model of Communication (1954) was an attempt to rectify the earlier linear models of communication. It can happen within our self (Intra personal communication) or two people (Inter personal communication) each...
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  • Schramm Theory
    Schramm’s model of communication After learning the Shannon weaver model, let’s find out about Schramm’s model of communication which has its roots from the Shannon weaver model itself. Wilber Schramm proposed the model of communication in 1954. Information is of no use unless and until it is...
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  • HR Reflection
    noise. Noise is interference within the communication channel that creates distortion. With the presence of noise, the channel is not decoded with the intention it was encoded by the sender. Figure 3: Shannon-Weaver Model of Communication Schramm Model of Communication: Schramm (1954...
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  • Communication Models
    SUMMARY OF COMMUNICATION MODELS (1)Transmission model Laswell: who say what to whom in which channel what effect (2)Shannon and weaver source→transmiitter→reciever→destination Interactive model (1)Schrammn model encoder decoder interpreter interpreter decoder...
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  • communication theories
    interested in communication as an element of some other field of study. Wilbur Schramm (1954) began studying communication as an independent discipline. He developed several models for addressing different questions. One contribution Schramm made was to consider the fields of experience of the...
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  • Models of Communication
    ) he defined the communication process as Who (says) What (to) Whom (in) What Channel (with) What Effect. The distinct model he propounded was known as Dance Model.[7] These first studies on communication's models promoted more researches on the topic. Wilbur Lang Schramm (1907–1987), called by...
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  • Public Relations
    – the nature, feelings and the thoughts of the receiver or audience. Osgood- Schramm model suggests a more equal model of communication while the Westly-Mclean model describes the role of mass media in communication. Osgood and Schramm were central to the development of the second approach...
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  • Propsal
    communication between humans”, in Schramm, W.A. and Roberts, D.F.(Eds), The Process and Effects of Mass Communication, University of Illinois Press, Urbana, IL. Jim Blythe, (2009) "Trade fairs as communication: a new model", Journal of Business & Industrial Marketing, Vol. 25 Iss: 1, pp.57 – 62...
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  • Role of Media
    politico-economic perspective. And as for the communication model, it was still based on the linear, one-way structure. However, the proponents of this theoretical model underlined the connection between culture and communication. This theory has been in the spotlight for a while, but then lost its...
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  • Chuuuu
    decoding processes.  The sender and the receiver are affected by the situation and context: time, social environment, and physical setting.  Communication is transactional.  The linear (or historical way of looking at communication) model is simple:  the source sends a message to the receiver.  If...
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  • Communication
    situational contexts. Osgood and Schramm Model It is a Circular Model, so that communication is something circular in nature: Encoder – Who does encoding or Sends the message (message originates) Decoder – Who receives the message Interpreter – Person trying to understand (analyses, perceive...
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  • Two Way Communication Prevails over One Way Communication
    the Osgood and Schramm’s Circular Model of communication which has an impact to the organization performance. Osgood and Schramm’s Circular Model of Communication was an attempt to rectify the earlier linear models of communication. Schramm (1948) stated “It is misleading to think of the...
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  • concept of ID
    political scientist states that a convenient way to describe an act of communication is to answer the following questions: Marie-Noëlle COCTON 9 Communication research 1954 : Wilbur Schramm was one of the first to alter the mathematical model of Shannon and Weaver. From Wilbur Schramm, “How...
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  • Communication Is Only Vaild
    communication of ideas. New York: Harper. Reynolds, K. (1997) What is the Transmission Model of Interpersonal Communication and What is Wrong with it? [Online]. Available at: [10 Apr. 2013] Schramm, W. (1954). How communication works. In W. Schramm (Ed.), The process and effects of mass...
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  • Gerbner's General Model of Communication
    Gerbner's General Model Similarly to the Schramm & Osgood Circular Model, Gerbner's General Model emphasizes the dynamic nature of human communication. It also, in common with other models, such as, say, David Berlo's S-M-C-R model, gives prominence to the factors which may affect fidelity...
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  • fhfghfhfg
    feedback. Feedback is a response from the receiver to the sender about the message. The addition of the concept of feedback makes the linear model become more circular. FIGURE 1.2 INTERACTIONAL MODEL OF COMMUNICATION Wilbur Schramm is one of the early theorists to demonstrate the model of...
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  • Learning Theories of Communication
    of interests in society and the way communication perpetuates domination of one group over another . The earliest theories were those propounded by Western theorists Siebert, Paterson and Schramm in their book Four Theories Of the Press (1956). These were termed "normative theories" by McQuail in...
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  • Communication Theory
    sender and receiver.[9]Everett Roger's accounts later led to the basis for development communication studies. In 1960, David Kenneth Berlo, a disciple of Schramm, expanded on Shannon and Weaver’s linear model of communication and created the Sender-Message-Channel-Receiver Model of communication...
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  • Survey of Literatures
    indispensable to the study and understanding of survey of literature regarding communication models and theories, that lays special emphasis on the implications of communications models and theories, which capture the communication situation in our workplace and to have a revision to achieve a better...
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