Samsung Galaxy Marketing Mix Essays and Term Papers

  • Marketing Mix for Samsung Galaxy S4

    INTRODUCTION Samsung is a global company which has aggressively grown its cellular phone business over the past few years. Despite cellular products being one of Samsung’s newer global lines, in the past few years it has been by far the greatest contributor to Samsung’s global sales (Samsung.com)...

      2933 Words | 9 Pages   Samsung Galaxy S4, Google Nexus, Advertising, HTC One (2013)

  • Marketing Mix Report about Samsung Galaxy Round

    Recommending a Marketing Mix for Samsung Galaxy Round Student’s Name: Jasper Chan Student ID#: Teacher: Tom Due Date: 30/12/2013 Word Count: 1058 content Topic 2: Recommending a Marketing Mix for a Product or Service ...

      1110 Words | 4 Pages   SWOT analysis, AMOLED, Samsung Electronics, Smartphone

  • samsung marketing mix

    SAMSUNG, AN ORIGINAL AND COMPETITIVE SOCIAL MODEL: THE ROLE OF THE FOUNDER, LEE BYUNG-CHULL1 by Rang-Ri PARK 2 Doctor in History Paris-Sorbonne (Paris IV) University Dominique BARJOT Professor of Modern Economic History Paris-Sorbonne (Paris IV) University In 2006, the economic value...

      5431 Words | 18 Pages   Lee Byung-chul, Economics, Economic growth, Economy of South Korea

  • Samsung Marketing Mix

    Product, place, Price, promotion Samsung Products: Samsung have a list of products that are high in demand across more economically developed countries due to the fact that Samsung’s products are considered luxury items so they will cost a lot more, this is why there products are mainly sold in more...

      507 Words | 2 Pages   HTC One X, Samsung Galaxy S III, IPhone 4S, IPhone

  • SAMSUNG MOBILE (marketing mix)

    SAMSUNG MOBILE Samsung Electronics (Mobile Division) operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products...

      592 Words | 4 Pages   Mobile phone, Nokia, Market segmentation, Smartphone

  • SAMSUNG MARKETING MIX

    EDWIN MWANGI GICHIMU 1026349 MARKETING MIX OF SAMSUNG Samsung is a South Korean multinational company, founded by Lee Byung Chull, in the year 1938. It entered the electronics industry in the late 1960s. Since 1990s, Samsung has globalized its electronics, mainly mobile phones, which have become its...

      947 Words | 5 Pages   Phablet, Samsung Electronics, Samsung Galaxy Note (original), Samsung Galaxy Note series

  • Samsung Analysis Marketing Mix

    Analysis the Extended Marketing Mix Product Samsung touchphones and smartphones have three levels of product: core (they are communicational and fast computing devices), actual (they are branding stylish, have high quality, great packaging and features), and augmented (they are added with local repair...

      436 Words | 2 Pages   Marketing, Retail, Marketing strategy, Strategic management

  • Samsung Galaxy S4 Marketing Plan

    Samsung Galaxy S4 Marketing Plan Abstract This paper contains a full marketing plan for the Samsung Galaxy S4 model smart phone within the South African market. The paper describes the product and the current marketing situation including a SWOT analysis. It lists measureable objectives of this...

      3302 Words | 9 Pages   HTC, Mobile phone, Samsung Electronics, IPhone

  • Impact of Marketing Mix on Brand Reputation of Nokia and Samsung

    Ultimate goals of highly reputed brands should be to strengthen their image. Low selling brands with low reputation should focus on tailoring their marketing mix and fixing the overall image problem (Baldinger & Rubinson, 1996). A highly reputed brand name is considered as a favorable and publicly recognized...

      2022 Words | 6 Pages   Nokia, Brand equity, Marketing, Samsung Electronics

  • Samsung Galaxy

    To further encourage consumers to lead smarter lives, Samsung introduced a number of new mobile products, including the GALAXY Note, GALAXY Tab 7.7, the Wave 3 and the GALAXY WiFi 3.6. The GALAXY Note is a new category of product, developed through Samsung’s deep consumer understanding and insight...

      775 Words | 3 Pages   Samsung Galaxy Note series, AMOLED, Android (operating system), Personal computer

  • Marketing Galaxy

    three of their products ‘Galaxy, Mars Bar and also Bounty’ have been listed in the Top Ten Chocolate bar of all time. One of the products that Mars Incorporated that interest me is ‘Galaxy’ which is extremely popular in the United Kingdom; Middle East and in Africa. Galaxy is also known as Dove in...

      2461 Words | 8 Pages   Mars, Incorporated, Retail, Marketing, Advertising

  • Samsung Galaxy Paper

    Jade Maddox Professor Dunston Week 3 Assignment 2 May 28th, 2013 Samsung Galaxy 4 Research Objectives: Our main objectives are to inform stubborn Apple and Blackberry users of a newer and possibly better technology, or put to bed the rumors of an smart phone that could ever reign over the almighty...

      810 Words | 3 Pages   IPhone, Smartphone, Samsung Galaxy S III

  • Samsung Galaxy Ad Analysis

    Samsung Galaxy – “The Next Big Thing Is Already Here” We live in an era that has become dominated and controlled by technology. This same technology is advancing at breakneck speeds to improve the lives of the many people in the world. Families, friends, colleagues, and neighbors all share relationships...

      1357 Words | 4 Pages   Samsung Galaxy S III, IPhone, Advertising, Smartphone

  • Samsung Galaxy 10.1

        Consumer  Decision  Making  Process,   Perception  and  Reference  Group  in   Purchasing  Samsung  Galaxy  Tab  2  10.1     Prepared  for  Prof.  Val.  Ortega       by:   Kam  Kai  Heng  (12717040)...

      3569 Words | 66 Pages   Samsung Galaxy Tab series, Tablet computer, IPad, Mobile application software

  • Samsung Galaxy Review

    Samsung Galaxy S2 Samsung galaxy S2 is the latest Android smartphone that was announced by Samsung on 13 February 2011 at the Mobile World Congress and is currently the world's thinnest smartphone. The Galaxy S II is the development of the previous Samsung Galaxy S. It features are: * 1.2 GHz dual-core SoC processor...

      530 Words | 2 Pages   Samsung Galaxy S II, Samsung Galaxy S, AMOLED, Samsung Galaxy S III

  • Samsung Galaxy Home

     Galaxy Home       Life is complex.  Juggling life’s daily curveballs is tough.  Smart phones and tablet  help, but the ability to track and compile everyone’s calendar is a real challenge. The  Samsung Galaxy Home is a touchscreen calendar that is a hub for your family’s busy  lifestyle. Meetings with clients...

      279 Words | 2 Pages  

  • samsung Galaxy S4

    product, the Galaxy S4 offers some additional new features which previous smartphones have not offered in the past . Like the ability to program the phone as a infra red remote controller and control multiple devices,the 13 megapixel dual facing camera., another feature on the Galaxy S4 that is not...

      254 Words | 1 Pages  

  • samsung galaxy note 3

    Android And Apple Now Command Nearly 70 Percent Of U.S. Smartphone Market Share comScore Reports September 2011 U.S. Mobile Subscriber Market Share Samsung confirmed as smartphone chief as growth continues, says IDC Pew Internet: Smartphone Adoption and Usage iOS and Android App Downloads Expected to...

      1053 Words | 4 Pages   Smartphone, Feature phone, Mobile application software, Android (operating system)

  • Imc for Samsung Galaxy

    SAMSUNG GALAXY TAB 2 Course Name: Marketing Communication Course Code: MKTG1257 Instructor: Melvin Fernando IMC Plan RMIT International University Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed ...

      12743 Words | 39 Pages   Motorola Xoom, Web banner, Online advertising, IPad

  • Samsung Galaxy Note Ii

    Large 5.5“ HD Super AMOLED display (+ 16 : 9 cinema-like viewing ) GALAXY Note II’s 5.5” HD Super AMOLED screen offers better clarity and a 16:9 screen ratio – perfecting all viewing experiences. The innovative design of the GALAXY Note II includes a bigger screen while maintaining a slim body to fit...

      290 Words | 2 Pages   Samsung Galaxy Note series, AMOLED

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