• Marketing Mix Report about Samsung Galaxy Round
    GAC012 Assessment Event 3: project-Written Report Recommending a Marketing Mix for Samsung Galaxy Round Student’s Name: Jasper Chan Student ID#: Teacher: Tom Due Date: 30/12/2013 Word Count: 1058 content...
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  • marketing strategy
    retained to assist Sony with their marketing of the Smartwatch 2 into the SE Asian market Sony would like to undertake marketing research to find out consumers’ attitudes and opinions to both Sony Smartwatch 2 and Samsung Galaxy Gear Smartwatch. Outline and evaluate a programme of research to identify...
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  • Samsung
    2012 International Conference on Economics Marketing and Management IPEDR Vol.28 (2012) © (2012) IACSIT Press, Singapore The Effect of Samsung Android-Based Mobile Phone Marketing Mix toward its Brand Awareness (A case study at Telkom Institute of Management in 2011) Rangga Tri Raeros1 and Rah...
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  • Marketing Analysis for Samsung
    Behavioural factors Past users of Samsung (Be it handphone or other appliances) will likely purchase Samsung again due to familiarity and if they have had pleasant experience with the phone, the likelihood of repurchase is high. 4. MARKETING MIX 4.1 Product a. 3 Levels of...
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  • marketing
     The company name: Samsung Marketing manager: Anas kayani Products:   Samsung’s product, such as Samsung galaxy series, television...
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  • Marketing Mix
    supplies product to the needs of a diverse group of customers. They supply many types of electronics and appliances. Recently they have been at the top of their game with their cell phone Samsung Galaxy S series. Their biggest competitor is Apple. Samsung marketing department masterfully uses the 4 P’s...
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  • Mkt Researc
    2011-2012 (Gartner Inc 2012) | 3.0 Product Strategy Product strategies are really crucial part of marketing mix strategy. The Samsung Galaxy Tab 10.2 classifies as shopping product since, it requires consumer to compare between various brands of tablet PCs for price, functions, style, brand name...
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  • Product analysis Samsung Galaxy S4
    amazing features are also offered. 5. Marketing Mix Products The Samsung Galaxy S4 is a smartphone manufactured by Samsung Electronics. It was announced in New York City on March 14, 2013. It is the successor to the Samsung Galaxy S III. It has software features such as Air Gesture, Smart Stay...
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  • Marketing Mix for Samsung Galaxy S4
    successful worldwide. The market has become a lot more competitive since the introduction of the original Galaxy S and much is expected from the latest in the S Series in their latest product the Galaxy S4.N Marketing plan for SAMSUNG GALAXY S4 1. EXECUTIVE SUMMARY Samsung is a company that...
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  • essays
    marketing budget:$881million PROMOTION PROGRAM MIX Radio New York Radio and the other National Radio stations. TV CNN ,VOX. ABC,CBC,NBC Television stations .In-store advertising Internet Advertising E-Bay ,Amazon ,Craiglist MESSAGE AND MEDIA STARTEGIES Samsung Galaxy S4 was...
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  • Marketing Plan Phase I
    strategy. Learning Team C will examine Samsung’s company profile, describe the features and benefits of the Samsung Galaxy Tab 10.1, and discuss the strengths, weaknesses, opportunities, threats, and trends the company faces. Additionally, the team will explore the marketing research approach used...
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  • Marketing
    . p. 31. * Kim, Miyoung, 2012. Samsung gets 9 million preorders for new Galaxy phone: report. [ONLINE] Available at:http://www.reuters.com/article/2012/05/18/us-samsung-idUSBRE84H00X20120518?irpc=932. [Accessed 13 April 13]. * Mindtools. 2013. Marketing Mix. [ONLINE] Available at:http...
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  • marketing
    mix assessing their importance to your product/service. Samsung has overtaken the Apple as a world smartphone leader and become the largest mobile phone maker by revenue. This is how Samsung managed to do it in a very short period of time with the 4P’s of the marketing mix. ...
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  • Marketing
    PSB Academy – Diploma in Business Administration (Marketing) SAMSUNG GALAXY NOTE II Teams: Eunice Fang Zi Xin Jesslyn Lim Hui Ting Tony Tan Xiang Cheng Yvonne Lee Shan Shan Table of Contents 1. Introduction 1a. Brief of Samsung Company Profile 1b. Information of Samsung Product...
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  • Samsung
    Samsung Galaxy Tab Campaign Time Period November 1, 2010-November 30, 2011 Tab into the Galaxy Team [pic] Marketing 3305 – Advertising St John’s University Tobin School of Business Professor Jaeseok Jeong December 3, 2010 Table of Contents – Samsung’s Galaxy Tab...
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  • Principles Of Marketing-An Analysis Of Samsung And HTC In The Indian Marketplace
    . Volumes aren’t there. Also, none of the Samsung competitors, barring Sony (Xperia range), has been able to create a strong brand for its phones. HTC has been especially careless with its marketing message. Currently Samsung Galaxy are the most common phones seen in the hands of Indians...
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  • Mmmmmm
    marketing and towards the product * Finding elements required for success of the product in the market * Studying marketing mix and role of marketing mix in product’s life cycle. Samsung is a conglomerate in multiple markets, with the main profit centres being mobile telecommunications and...
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  • Business Btec P1 Unit 9
    am going to use to describe the promotional mix are world renowned companies in technology, Apple and Samsung. Apple and Samsung are without a doubt, leaders in their respective fields, in terms of technological entertainment. They mainly specialise in selling their own Smartphone’s and Tablet...
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  • 4 Ps of Samsung Smartphone
    with marketing mix (4P’s of marketing). Product: Before comparing the smartphones of Apple and Samsung, we will see what smartphone is. It is considered to be the combination of traditional PDA and cellular phone. Apple launched iPhone in 2007 with a breakthrough innovation and created the...
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  • Samsung Marketing Plan
    towards the first segment. This is clearly evidenced by the marketing mix employed by Samsung which will be discussed further later in the report. 8.2) Customer Preferences/Behaviour: As already mentioned above, the Galaxy S4 targets the younger, more technologically savvy customer segment. As such...
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