Samsung Galaxy Marketing Mix Essays and Term Papers

  • Marketing Mix for Samsung Galaxy S4

    INTRODUCTION Samsung is a global company which has aggressively grown its cellular phone business over the past few years. Despite cellular products being one of Samsung’s newer global lines, in the past few years it has been by far the greatest contributor to Samsung’s global sales (Samsung.com)...

    2933 Words | 9 Pages

  • Marketing Mix Report about Samsung Galaxy Round

    Recommending a Marketing Mix for Samsung Galaxy Round Student’s Name: Jasper Chan Student ID#: Teacher: Tom Due Date: 30/12/2013 Word Count: 1058 content Topic 2: Recommending a Marketing Mix for a Product or Service ...

    1110 Words | 4 Pages

  • samsung marketing mix

    SAMSUNG, AN ORIGINAL AND COMPETITIVE SOCIAL MODEL: THE ROLE OF THE FOUNDER, LEE BYUNG-CHULL1 by Rang-Ri PARK 2 Doctor in History Paris-Sorbonne (Paris IV) University Dominique BARJOT Professor of Modern Economic History Paris-Sorbonne (Paris IV) University In 2006, the economic value...

    5431 Words | 18 Pages

  • Samsung Marketing Mix

    Product, place, Price, promotion Samsung Products: Samsung have a list of products that are high in demand across more economically developed countries due to the fact that Samsung’s products are considered luxury items so they will cost a lot more, this is why there products are mainly sold in more...

    507 Words | 2 Pages

  • SAMSUNG MOBILE (marketing mix)

    SAMSUNG MOBILE Samsung Electronics (Mobile Division) operates in one of the most competitive markets of the world. According to the US Federal Communication Commission 67 new Smartphone devices are introduced every year. Samsung traditionally had a conservative image that focused on low-price products...

    592 Words | 4 Pages

  • Samsung Analysis Marketing Mix

    Analysis the Extended Marketing Mix Product Samsung touchphones and smartphones have three levels of product: core (they are communicational and fast computing devices), actual (they are branding stylish, have high quality, great packaging and features), and augmented (they are added with local repair...

    436 Words | 2 Pages

  • Samsung Galaxy S4 Marketing Plan

    Samsung Galaxy S4 Marketing Plan Abstract This paper contains a full marketing plan for the Samsung Galaxy S4 model smart phone within the South African market. The paper describes the product and the current marketing situation including a SWOT analysis. It lists measureable objectives of this...

    3302 Words | 9 Pages

  • Impact of Marketing Mix on Brand Reputation of Nokia and Samsung

    Ultimate goals of highly reputed brands should be to strengthen their image. Low selling brands with low reputation should focus on tailoring their marketing mix and fixing the overall image problem (Baldinger & Rubinson, 1996). A highly reputed brand name is considered as a favorable and publicly recognized...

    2022 Words | 6 Pages

  • Samsung Galaxy

    To further encourage consumers to lead smarter lives, Samsung introduced a number of new mobile products, including the GALAXY Note, GALAXY Tab 7.7, the Wave 3 and the GALAXY WiFi 3.6. The GALAXY Note is a new category of product, developed through Samsung’s deep consumer understanding and insight...

    775 Words | 3 Pages

  • Samsung Galaxy Ad Analysis

    Samsung Galaxy – “The Next Big Thing Is Already Here” We live in an era that has become dominated and controlled by technology. This same technology is advancing at breakneck speeds to improve the lives of the many people in the world. Families, friends, colleagues, and neighbors all share relationships...

    1357 Words | 4 Pages

  • Samsung Galaxy Paper

    Jade Maddox Professor Dunston Week 3 Assignment 2 May 28th, 2013 Samsung Galaxy 4 Research Objectives: Our main objectives are to inform stubborn Apple and Blackberry users of a newer and possibly better technology, or put to bed the rumors of an smart phone that could ever reign over the almighty...

    810 Words | 3 Pages

  • Marketing Galaxy

    three of their products ‘Galaxy, Mars Bar and also Bounty’ have been listed in the Top Ten Chocolate bar of all time. One of the products that Mars Incorporated that interest me is ‘Galaxy’ which is extremely popular in the United Kingdom; Middle East and in Africa. Galaxy is also known as Dove in...

    2461 Words | 8 Pages

  • Samsung Galaxy S3

    Samsung Galaxy S3 The Samsung Galaxy S3 and th i Phone 5 are the top phones that have newly been released. Both phones are capable of a ton of amazing things. Of these two phones the Samsung Galaxy S3 is superior to the i Phone 5. There are many reasons why this is so, some reasons are the phones connectivity...

    825 Words | 2 Pages

  • samsung Galaxy S4

    product, the Galaxy S4 offers some additional new features which previous smartphones have not offered in the past . Like the ability to program the phone as a infra red remote controller and control multiple devices,the 13 megapixel dual facing camera., another feature on the Galaxy S4 that is not...

    254 Words | 1 Pages

  • Samsung Galaxy 10.1

        Consumer  Decision  Making  Process,   Perception  and  Reference  Group  in   Purchasing  Samsung  Galaxy  Tab  2  10.1     Prepared  for  Prof.  Val.  Ortega       by:   Kam  Kai  Heng  (12717040)...

    3569 Words | 66 Pages

  • Samsung Galaxy Note Review

    Samsung Galaxy Note review The Galaxy Note was one of Samsung’s surprise successes over the last year. It cost about $520. I used it for one month and it impressed me. I have given it four stars. The Samsung Galaxy Note is a hybrid smartphone/tablet that has 5.3 inches Super AMOLED display, Google’s...

    253 Words | 1 Pages

  • Samsung Galaxy Note Ii

    Large 5.5“ HD Super AMOLED display (+ 16 : 9 cinema-like viewing ) GALAXY Note II’s 5.5” HD Super AMOLED screen offers better clarity and a 16:9 screen ratio – perfecting all viewing experiences. The innovative design of the GALAXY Note II includes a bigger screen while maintaining a slim body to fit...

    290 Words | 2 Pages

  • Samsung Galaxy S3

    Samsung Galaxy S3 BUSM 20 May 29, 2013 Ariana, Javier, Zitlaly Segura Industry and Company Overview Company History Samsung was founded in 1983 by Yung Chull Lee in Korea. When Samsung was first founded it primarily focused on trade export, selling dried Korean fish vegetables, and...

    488 Words | 2 Pages

  • Samsung Galaxy Review

    Samsung Galaxy S2 Samsung galaxy S2 is the latest Android smartphone that was announced by Samsung on 13 February 2011 at the Mobile World Congress and is currently the world's thinnest smartphone. The Galaxy S II is the development of the previous Samsung Galaxy S. It features are: * 1.2 GHz dual-core SoC processor...

    530 Words | 2 Pages

  • 4ps of Samsung Galaxy S3

    share. Analysts had projected $1.05, the average of estimates compiled by Bloomberg. Enlarge image PepsiCo Quarterly Profit Exceeds Estimates Amid Marketing Drive Daniel Acker/Bloomberg A customer picks up a two liter bottle of PepsiCo Inc. soda from a supermarket shelf in Princeton, Illinois. A...

    854 Words | 3 Pages