• Marketing Mix Report about Samsung Galaxy Round
    Recommending a Marketing Mix for Samsung Galaxy Round Student’s Name: Jasper Chan Student ID#: Teacher: Tom Due Date: 30/12/2013 Word Count: 1058 content Topic 2: Recommending a Marketing Mix for a Product or Service ...
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  • marketing strategy
    assume the role of a marketing consultant who has been retained to assist Sony with their marketing of the Smartwatch 2 into the SE Asian market Sony would like to undertake marketing research to find out consumers’ attitudes and opinions to both Sony Smartwatch 2 and Samsung Galaxy Gear Smartwatch. Outline...
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  • Samsung
    2012 International Conference on Economics Marketing and Management IPEDR Vol.28 (2012) © (2012) IACSIT Press, Singapore The Effect of Samsung Android-Based Mobile Phone Marketing Mix toward its Brand Awareness (A case study at Telkom Institute of Management in 2011) Rangga Tri Raeros1 and Rah Utami...
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  • Marketing Analysis for Samsung
    MARKETING ICA2 Class Tutor : : BM8019-01 Ms Erica Fong Group Members Lee Chze Liang Lee Kai Koon Neo Teck Chong Neow Chew Keong Ng Kok Hwee 12A388K 12A389D 12A394R 12A395E 12A396L TABLE OF CONTENTS 1. INTRODUCTION ……………………………………………. 2 2. SURVEY RESEARCH ……………………………………...
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  • marketing
    company name: Samsung Marketing manager: Anas kayani Products:   Samsung’s product, such as Samsung galaxy series, television, cameras, mobile phones, computers...
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  • Marketing Mix
    Marketing Mix MKT421 June 12, 2013 Marketing Mix This paper is going to discuss the marketing mix, also known as the 4 P’s. The 4 P’s are product, place, price, and promotion. There will also be an example of a business and how it has applied the marketing mix. The customer is the main focus when...
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  • Marketing
    Assignment on Marketing strategy Contents 1. Introduction: 3 1.2 Background of the company: 3 2. Analysis of the situation: 4 2.1 SWOT analysis: 4 2.2 Differential advantage/competitive Edge: 6 2.2.1 Competitive analysis: 6 2.2.1 Competitive edges: 8 3. Recommendations: 8 3.1...
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  • Marketing Mix for Samsung Galaxy S4
    INTRODUCTION Samsung is a global company which has aggressively grown its cellular phone business over the past few years. Despite cellular products being one of Samsung’s newer global lines, in the past few years it has been by far the greatest contributor to Samsung’s global sales (Samsung.com)...
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  • Mkt Researc
    Executive Summary Samsung Electronics Company is one of the largest manufacturer and distributor of consumer electronics, home appliances, communication products and semiconductors products in the world. They wish to expand their dominance into the tablet market through its latest product Galaxy Tab 10.2. By...
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  • Samsung
    Samsung Galaxy Tab Campaign Time Period November 1, 2010-November 30, 2011 Tab into the Galaxy Team [pic] Marketing 3305 – Advertising St John’s University Tobin School of Business Professor Jaeseok Jeong December 3, 2010 Table of Contents – Samsung’s Galaxy Tab ...
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  • Product analysis Samsung Galaxy S4
    Background Samsung Group (Hangul: 삼성그룹; Hanja: 三星그룹; Korean pronunciation:  [sam.sʌŋ ɡɯ'ɾup̚]) is a South Korean multinationalconglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is...
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  • Marketing Plan Phase I
    Marketing Plan: Phase I MKT/421 Marketing Plan: Phase I A farmer will plant the seed with the intent to harvest a glowing, healthy plant. To succeed, the farmer cannot simply plant the seed and hope that by the grace of God his harvests will happen as expected. There are variables to consider...
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  • marketing
    Marketing Continuous Assessment- Samsung: (a): Critically appraise the characteristics of this product/service. Samsung has been on the market from 1938. It was founded by a South Korean man name Lee Byung-chul. Samsung’s main headquarters are located in Seoul, South Korea and their products are sold...
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  • Marketing
    Diploma in Business Administration (Marketing) SAMSUNG GALAXY NOTE II Teams: Eunice Fang Zi Xin Jesslyn Lim Hui Ting Tony Tan Xiang Cheng Yvonne Lee Shan Shan Table of Contents 1. Introduction 1a. Brief of Samsung Company Profile 1b. Information of Samsung Product 1c. Detail Specification...
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  • Business Btec P1 Unit 9
    of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine. The two organisations that I am going to use to describe the promotional mix are world renowned companies in...
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  • Samsung Marketing Plan
    1) History Samsung Group is currently a multinational conglomerate company headquartered in Samsung Town, Seoul. In 1938 when Samsung was founded in Daegu (Korea), it was initially a trading company, selling dried Korean fish, vegetables, and fruits to Manchuria and Beijing. Just after a little more...
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  • essays
    BRAND COMPETITORS A) SAMSUNG Two major brands of Samsung competes with IPHONE 5C. These are Samsung Galaxy S4 and Note3. Total sales =$9.4billion in the 3rd quarter of 2013. Market Share:$24.3% i. Convenience: good quality features such as high definition Camera,high retina display and eco-friendly...
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  • factors determine student choice of buying samsung android smartphone (a case study at president university)
    FACTORS DETERMINE STUDENT’S CHOICE OF BUYING SAMSUNG ANDROID SMARTPHONE (A CASE STUDY IN PRESIDENT UNIVERSITY) I.I ABSTRACT In this paper will investigate about factors that determine student’s choice of buying Samsung android smartphone in President University, Cikarang, Indonesia. The proposed...
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  • Principles Of Marketing-An Analysis Of Samsung And HTC In The Indian Marketplace
    Principles Of Marketing What Is Marketing? “Marketing is the process of communicating the value of a product or service to customers, for selling that product or service.” The management process through which goods and services move from concept to the customer. It includes the coordination...
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  • Nokia's Pricing Strategy
      Is  Nokia’s  performance  in  the  Smartphone   market  affected  negatively  by  marketing   strategy  decisions?   Analysis of marketing strategy choice and implementation for Nokia Lumia in Europe Aarhus School of Business and Social Sciences April 2013 ...
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