• Agromas
    ineffective positioning (Davies and Brooks, 1989), and a failure of the retailer’s positioning marketing strategy. This is an integrated management activity that takes in elements of the retail mix such as merchandising, store formats, sales staff interaction, promotional efforts (Walters and Laffy, 1996) and...
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  • dsds
    of Marketing & Logistics and Chair, Department of Marketing, Fox School of Business & Management, Temple University, Philadelphia, Pennsylvania. His research interests include supply chain management, marketing management, customer service, and pricing. MICHAEL SMITH, Ph.D., is Associate...
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  • M-Commerce in Kenya
    remote areas. The listing of customers was obtained from the customer records kept by Easy Logistics. The sample size was 600. 5.2 Sampling Technique The simple random sampling method was used to choose the sample. This was suitable since all the members of the target population were known. This...
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  • Pune University Mmm Sllybus
    Communication Fundamentals of Information Technology Semester – II Services Marketing Retail Marketing Sales Management & Personal Selling Distribution Management & Logistics Market Research Relationship Marketing Indian Economic Environment Field Work + SPSS Semester – III International Marketing...
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  • Report on Star Sitara
    month, we rated their ambiance and the way they interact with the customers. We also needed to measure the awareness of Star&Sitara among the customers who visit BigBazaar. Hence we created a questionnaire (attached in Appendix) and got it filled by a sample of 440 customers of Banshankari...
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  • Retailmix
    operations and over 10 million additional workforce in retail support activities including contract production & processing, supply chain & logistics, retail real estate development & management etc., said Mr. Kamal Nath, Commerce & Industry Minister releasing the IMAGES India Retail Report 2007.After...
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  • Walmart
    36 Sam's Clubs, the company has installed RFID readers at the receiving docks at the back of the building, near the trash compactors and between the back room and the retail floor. Wal-Mart records the arrival of goods received and shipped by reading the tag on each case and then reads the tags again...
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  • Challenges Facing Fashion Industry in Ghana
    behaviour. Qualitative research was conducted through discussions with consumer focus groups, all purchasers of imported high fashion apparel. Quantitative research was undertaken by means of a questionnaire with 28 items referring to the reasons for purchasing imported high fashion apparel. The sample...
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  • Network Marketing in the Energy Drink Sector
    : Journal of Fashion Marketing and Management Title: Integrated supply matrix management: A TQM approach for curriculum development Author(s): Bruce G. Ferrin, Robert Landeros, Robert F. Reck Journal: International Journal of Physical Distribution & Logistics Management Title: Electronic...
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  • Retail
    categorized in three broad groups- product, management, and location. Obviously, any successful retail business must have a quality product that is in demand and is acceptable to the public. Once established, it is very important that the product be consistent over time. Location factor is strongly...
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  • Cpp8
    -Questionnaire 107-109 PART A a) Retail Industry profile b) Organization Profile of Big Bazaar c) Human Resource Management d) Financial Management e) Marketing Management f) Logistics department g) Sales...
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  • Customer Satisfaction
    • OTIF (On Time & In Full Delivery) • Inventory Control • Efficient Supply Chain Management • Control of Capacity Bottlenecks WHY LOGISTICS • Very high Competition • Focus on Core Strength • Faster Conceptualizing and Operating Speed • Entry of...
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  • Supply Chain
    improvements.A questionnaire will be conducted to gain the feedback from employees about Current Supply Chain Management. The Strategic Supply Chain Plan will be speared three chapters for Operation Strategy, Logistic Strategy and Inventory Control Strategy to suggest which Strategies of Supply Chain...
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  • Influence of Sales Promotion on Purchase Decision
    . Questionnaires were distributed to qualified respondents in Commart Thailand 2011 Event at Queen Sirikit Convention Center on 17th – 20th March 2011. A total of 191 respondents were participated in this study. The data were analyzed and summarized with SPSS software and binary logistic regression analysis was...
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  • 3rd Party Lo
    result, the usage of third party logistics services is likely to increase substantially (40 percent) in the future. Key Words: Supply Chain Management, Third Party Logistics, Outsourcing, India. ____________________________________________________________ __________________ Introduction...
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  • Retail Science
    acceleration and product trial are found to be the two most influential variables of retail point-of-sales promotions. It has been found that there 250 Database Marketing & Customer Strategy Management Vol. 15, 4, 249–266 © 2008 Palgrave Macmillan 1741-2439 Sales promotion and buying...
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  • Branding
    . Among the responses were refusals and unusable responses, resulting in 173 and 91 usable responses in convenience and cosmeceutical store, respectively, see Table 1. Table 2 summarizes the sample profile of retail service competitive brands questionnaire. More than half of the customers who responded...
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  • pantaloon essay
    outlets. US-based home delivery and logistics company, Specialized Transportation Inkwell enter the Indian market through a strategic alliance with Patel Retail, a subsidiary of Patel Integrated Logistics.Wal-Mart has announced its plans for India in partnership with Bharti,US coffee chain Starbucks...
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  • Retail Marketing
    value they represent.  Sampling Methodology: Details of the sampling methodology, we have made questionnaire. The one is made for the Consumers No. of questions in questionnaires for customer: 31 Sample size : 1118  data collection method {questionarier}  Microsoft excel sheet Method of...
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  • Web Reservetions International Strategy Analysis
    inventory management were discussed with personnel involved in handling inventory. Data for this study was collected by means of a mail questionnaire distributed to two hundred selected firms from Automobile, Auto Ancillary Industry. A comprehensive literature review of articles appearing in logistics...
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