Sales Promotion Strategies Adopted By Fmcg Companies Essays and Term Papers

  • Sales Promotion Strategy

    Sales Promotion Strategy Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve...

      3953 Words | 12 Pages   Sales promotion, Coupon, Rebate (marketing), Retail

  • Promotions: Barilla's Sales Strategies

    Lets discuss in more detail some of the causes that can trigger this event and we can identify in the case: • Promotions: Barilla’s sales strategy relied heavily on the use of promotions, in the form of price, transportation and volume discounts. They divided the year into 10 to 12 canvass or promotional...

      3085 Words | 9 Pages   Safety stock, Inventory, Reorder point, Supply chain

  • Competitive Strategies of Fmcg Companies

    * more swot analysis of fmcg industry - Document Transcript 1. There is a strong MNC presence in the Indian FMCG market and out of the top 10 FMCG companies, four are multinationals while two others have significant MNC shareholdings. Unlike several other sectors where multinationals have entered...

      3068 Words | 8 Pages   Value added tax, Tax, Nirma, Excise

  • Research Papar Onadvertisement and Sales-Promotion in Fmcg

    Research Project Report “CREATING DIFFERENTIATION THROUGH ADVERTISEMENT AND SALES-PROMOTION IN FMCG”: PROBLEMS FACED BY MARKETEERS” Submitted in partial fulfillment of the requirement for MBA Degree program of U P Technical University, Lucknow...

      15702 Words | 52 Pages   Advertising, Brand loyalty, Brand, Marketing

  • literature review on sales promotion strategy cadbury

    A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE, KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT...

      12263 Words | 27 Pages   Loyalty marketing, Marketing, Coupon, Rebate (marketing)

  • A Communications Framework to Evaluate Sales Promotion Strategy

    1.0 Introduction Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniques...

      1597 Words | 5 Pages  

  • FMCG companies

     Index FMCG Industry FMCG stands for Fast Moving Consumer Goods. FMCG products are also known as consumer packaged goods. These goods are generally replaced within a year. This sector is the fourth largest sector in the economy and contributes to 3 million employment opportunities. This industry...

      2678 Words | 16 Pages   LG Electronics, Hindustan Unilever, Samsung Electronics, ITC Limited

  • fmcg companies

    ………………………… 2. Introduction ……………………… 3. Research methodology…………… 4. Analysis of FMCG market……… 5. Fast Moving Consumer Goods (FMCG) FMCG are products that have a quick shelf turnover, at relatively low-cost and don’t...

      1722 Words | 15 Pages   Fast-moving consumer goods, Marketing research, Marketing

  • Fmcg Strategy

    The Indian FMCG Industry Dinodia Capital Advisors September 2012 Index I. II. Executive Summary Market Overview – – – – Industry Overview Evolution of the Indian FMCG Sector Porter’s Five Forces Model SWOT Analysis Key Challenges Trends in the Industry Growth Drivers Government Policies Major...

      6196 Words | 36 Pages   ITC Limited, Marico, Britannia Industries, Godrej Consumer Products Limited

  • Sales Promotion

    Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service Sales promotions are varied. Often they are original and creative.  Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion...

      452 Words | 2 Pages   Retail, Coupon, EasyJet, Customer relationship management

  • Sales Promotions

    can choose the promotion they wish to go for, choose an OEM (if any) and create promotions using Wooqer's 'Yumeya' platform (aida. wooqer.com) * Yumeya connects the Marketer to internal decision makers (along with supporting data) as well as agencies/executors for a seamless promotion creation ...

      2032 Words | 6 Pages  

  • Sales Promotion

    View of the Different Types of Consumer Promotions in India Authors: Priya Jha-Dang and Abraham Koshy Abstract The paper provides an empirical view of the range of promotions launched in the Indian market place from 1996 to 2003. The different promotions include free gift offers, price offs, extra...

      3805 Words | 11 Pages  

  • Sales Promotion

    SALES PROMOTION INTRODUCTION: The word Promotion, originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words...

      1047 Words | 4 Pages   Discounts and allowances, Sales promotion, Push–pull strategy, Coupon

  • Sales Promotion

    INTRODUCTION TO SALES PROMOTION DEFINITION OF SALES PROMOTION: “Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling, publicity and direct marketing. The purpose of sales promotion is to stimulate...

      13297 Words | 47 Pages   Sales promotion, Rebate (marketing), Coupon, Below the line (advertising)

  • Sales Promotion

    Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer...

      3389 Words | 11 Pages   Sales promotion, Below the line (advertising), Coupon, Sales

  • Sales Promotion

    Consumer Sales Promotion Price discounts  Contest and Sweep  Stakes  Price pack deals  Premiums  Free Trials  Coupons  Rebates POP Displays Continuity programs Free Service camps Samples Product Warranties Exchange Offers Low Interest Financing Pizza Hut has increased its visibility...

      379 Words | 3 Pages   Yum! Brands, KFC, Coupon, Sales promotion

  • sales promotion

    Significance of report writing: Research report is considered a major component of the research study as the research task remains incomplete till the report has been presented and/or written. The most brilliant hypothesis, highly well designed and conducted research study and the most striking generalizations...

      660 Words | 3 Pages   Statistics, Computer programming, Analysis of variance

  • Sales Promotion

    Wansink, & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question...

      13361 Words | 41 Pages   Attitude (psychology), Structural equation modeling, Validity (statistics), Hedonic regression

  • Sales Promotion

    Assignment Course Title BTEC HND Business Management Student Name X,y Sales Planning and Operations Edexcel No Unit Number 20 Reg. No Batch No 5 E-mail Assessor Neelika Dissanayake Learner Declaration I confirm that the work submitted for this assignment is my own. Semester 2 Learning Outcomes...

      7901 Words | 33 Pages   Recruitment, Customer relationship management, Exchange rate, Price

  • Sales Promotion

    Sales Promotion One of the successful ways Paolucci’s can increase traffic from students and get ahead of the competition is by using sales promotions. Sales promotions are extremely effective and there are many different types that Mr. Paolucci should take advantage of. Coupons, loyalty programs,...

      945 Words | 3 Pages   Direct marketing

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