• Sales Promotion Strategy
    Sales Promotion Strategy Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to impr...
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  • Sales Promotion
    CHAPTER - I INTRODUCTION 1.1. INTRODUCTION TO THE INDUSTRY Emergence of the Electronics Industry The IDA's listings of overseas-sponsored companies were over 20 foreign-owned electronic manufacturing companies in Ireland in 1974 (table 1). Nine of these companies had located in Ireland prior...
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  • The Impact of Sales Promotion Effectiveness on Culture
    The Impact of Sales Promotion Effectiveness on Culture 1. Introduction The major use of consumer sales promotions has sparked considerable interest and debate over their effectiveness. Antagonists argue that sales promotions are ineffective as they make consumers more promotion prone, resulting...
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  • Sales Promotion Techniques
    Scope of Telecom Industry: Downloading a ring tone, watching your favourite movies of tracking cricket score, sending messages, doing internet and chating the list of activity that you can do using your cell phone is endless. To supplement stagnant voice revenues cellular operator are now turning...
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  • Advertising and Sales Promotion
    INTRODUCTION Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defined as “the co-ordination of al...
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  • Personal Selling and Sales Promotion
    17 CHAPTER 17 Personal Selling and Sales Promotion CHAPTER Personal Selling and Sales Promotion Chapter Objectives 1 Describe the role of today’s 4 Identify and briefly 7 Identify the role of ethical salesperson. behavior in personal describe the three basic selling. sales tasks. 2 Descr...
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  • Excessive Sales Promotion and Brand Equity
    A marketing report: Does excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types...
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  • A Communications Framework to Evaluate Sales Promotion Strategy
    1.0 Introduction Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniq...
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  • A Study of Consumer Purchase, Consumption Behaviour Patterns and Promotional Strategies Adopted for Marketing of Eco-Friendly Natural Products in Fmcg and Textile Sector in Organized Retail for Urban Customers in Indian Scenario.
    Name of Research scholar: Aparna Prakash Singhania University Name of Research Supervisor: Dr. Sanjeev Bansal Title of the research study: A Study of Consumer Purchase, Consumption Behaviour Patterns and Promotional Strategies adopted for Marketing of Eco-Friendly Natural Products in FMCG and...
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  • Competitive Strategies of Fmcg Companies
    * more swot analysis of fmcg industry - Document Transcript 1. There is a strong MNC presence in the Indian FMCG market and out of the top 10 FMCG companies, four are multinationals while two others have significant MNC shareholdings. Unlike several other sectors where multinationals have ent...
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  • Sales Promotion
    REVIEW OF LITERATURE INTRODUCTION In a time when customers are exposed daily to a nearly infinite amount of promotional messages, many marketers are discovering that advertising alone is not enough to move members of a target market to take action, such as getting them to try a new product....
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  • Sales Promotion
    promotion Summary Sales promotion techniques are distinct from most other forms of marketing in that they directly link the strategy and execution of a marketing campaign. They are geared toward creating an immediate boost in sales volume in response to a substantive offer in the promotion (discou...
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  • Sales Promotion Techniques
    Sales Promotion Techniques Mary McDonald   Marketing firms use several key sales promotion techniques directed towards trade and consumers. The different sale promotion techniques are discount and deals, increasing industry visibility Price-based consumer sales promotions and attention-get...
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  • Sales Promotion
    SALES PROMOTION AS AN EFFECTIVE PROMOTIONAL TOOL FOR INFLUENCING CONSUMERS BUYING DECISION IN BEVERAGES INDUSTRY (A CASE STUDY OF CADBURY NIGERIA PLC) BY: NWAGBOLOGU ADAOBI MATRIC NO: 06/66MC143 A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF BUSINESS...
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  • Sales Promotion Techniques
    There are four key sales promotion techniques that marketing firm use to build inters in a product or increases the sales of a product over a specific period of time. These techniques are discounts and deals, increasing industry visibility, price– based consumer sales promotion and attention– ge...
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  • Sales Promotion
    Pierre Chandon, Brian Wansink, & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? T...
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  • Sales Promotion
    A study on SALES PROMOTION effectiveness on a child apparel shop Objectives of the study * TO MAKE A COMPARITIVE STUDY OF FOUR DIFFERENT BRANDS- 1)GINNY AND JOHNNY 2)JUNIOR BENETTON 3)LILLIPUT 4)RITUWEARS KIDS SECTION * TO STUDY CONSUMER’S VIEWS CONCERNING THESE CHIL...
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  • Sales Promotion
    n The word ‘SALE’ has replaced the term Discount and creates a spur of excitement in a consumer and a sense of instant interest with regard to the product. Sales promotion is an important component of a company's marketing communication strategy along with advertising, public relations, and...
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  • Ra One- the Extra-Ordinary Sales Promotion by Srk
    RA ONE- The extra-ordinary sales promotion by SRK I've often heard people say, film-making is nothing short of a gamble. And as any gambler will tell you, you've got to gamble huge to triumph huge. Going by this logic, Shah Rukh Khan is The Supreme Gambler of the year. What's at stake, beside...
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  • Sales Promotion
    MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell, 2004). Within it, marketing communications, or promotion, is a management process through which an organizat...
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