• A Communications Framework to Evaluate Sales Promotion Strategy
    1.0 Introduction Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniq
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  • Excessive Sales Promotion and Brand Equity
    A marketing report: Does excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types
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  • Advertising and Sales Promotion
    INTRODUCTION Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defined as “the co-ordination of al
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  • Sales Promotion Strategy
    Sales Promotion Strategy Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to impr
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  • Sales Promotion
    CHAPTER - I INTRODUCTION 1.1. INTRODUCTION TO THE INDUSTRY Emergence of the Electronics Industry The IDA's listings of overseas-sponsored companies were over 20 foreign-owned electronic manufacturing companies in Ireland in 1974 (table 1). Nine of these companies had located in Ireland prior
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  • Sales Promotion
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  • Effects of Sales Promotion on Brand Loyalty, a Case Study of Globacom Nigeria Limited
    CHAPTER ONE INTRODUCTION 1.0 Background to the Study Every firm aims to make profit. It is generally agreed that one of the keys to making profit is boosting sales. To boost sales, a substantial number of consumers must choose one’s product over and above that of its competitors on a substantial
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  • Influence of Sales Promotion on Purchase Decision
    2011 International Conference on Financial Management and Economics IPEDR vol.11 (2011) © (2011) IACSIT Press, Singapore The Influence of Sale Promotion Factors on Purchase Decisions: A Case Study of Portable PCs in Thailand Rangsan Nochai 1 and Titida Nochai 2 Administration and Management Co
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  • Promotion Strategies of Restaurants
    Chapter 2 REVIEW OF LITERATURE Though there are sufficient amount of literatures highlighting the promotion strategies, but a few of them has emphasized on the discussion of the promotional aspects of hospitality industry. At the same time, the literature attempted to deal with promo
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  • Sales Promotion
    Ch.1 INTRODUCTION TO SALES PROMOTION DEFINITION OF SALES PROMOTION: “Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling, publicity and direct marketing. The purpose of sales promoti
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  • An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area
    [pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By:
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  • literature review of sales promotion
     Literature review Current issues in Sales Promotion The issue of sales promotion has been receiving increasing attention from both advertising and marketing professionals and...
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  • Competitive Strategies of Fmcg Companies
    * more swot analysis of fmcg industry - Document Transcript 1. There is a strong MNC presence in the Indian FMCG market and out of the top 10 FMCG companies, four are multinationals while two others have significant MNC shareholdings. Unlike several other sectors where multinationals have ent
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  • A Study of Consumer Purchase, Consumption Behaviour Patterns and Promotional Strategies Adopted for Marketing of Eco-Friendly Natural Products in Fmcg and Textile Sector in Organized Retail for Urban Customers in Indian Scenario.
    Name of Research scholar: Aparna Prakash Singhania University Name of Research Supervisor: Dr. Sanjeev Bansal Title of the research study: A Study of Consumer Purchase, Consumption Behaviour Patterns and Promotional Strategies adopted for Marketing of Eco-Friendly Natural Products in FMCG and
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  • Sales Promotion
    MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell, 2004). Within it, marketing communications, or promotion, is a management process through which an organizat
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  • Sales Promotion Report
    A research report ON “ SALES PROMOTION OF PEPSI ” of [pic] Submitted for the requirement Master of business Administration (under U.P. Technical University, Lucknow) SUBMITTED BY:- Manish dev pandey ROLL NO.: 0824970018 MBA-IVth Sem 2008-2010 SHRI RAM COLLEGE OF MANAGEMENT
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  • Sales Promotion
    REVIEW OF LITERATURE INTRODUCTION In a time when customers are exposed daily to a nearly infinite amount of promotional messages, many marketers are discovering that advertising alone is not enough to move members of a target market to take action, such as getting them to try a new product.
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  • Online Sales Promotion
    The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest, trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling, all other activities undertaken to promote a product ca
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  • Sales Promotion
    Sales Promotions – Good or Bad? Dr. James Manalel* Jose M. C.** Siby Zacharias*** Introduction Sales promotions have become a vital tool for marketers and its importance has been increasing significantly over the years. In India, sales promotions expenditure by various marketing companies is esti
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  • Sales Promotion and Channel Coordination
    J. of the Acad. Mark. Sci. (2010) 38:383–397 DOI 10.1007/s11747-009-0161-1 ORIGINAL EMPIRICAL RESEARCH Sales promotions and channel coordination Berend Wierenga & Han Soethoudt Received: 13 August 2008 / Accepted: 8 July 2009 / Published online: 1 August 2009 # The Author(s) 2009. This a
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