"Sales Promotion Strategies Adopted By Fmcg Companies" Essays and Research Papers

  • Sales Promotion Strategies Adopted By Fmcg Companies

    A) SALES PROMOTION -Stimulation of sales achieved through contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, point-of-sale displays and merchandising, special offers, and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined, limited period of time at the level of consumer, retailer, or wholesaler in order to stimulate...

    Discounts and allowances, Good, Marketing 898  Words | 4  Pages

  • Sales Promotion

    Marketing Sales Promotion Sales promotion is one of the five aspects or elements of promotional mix. Promotional elements are advertising, personal selling, public relations, sales promotion and direct marketing. Sales and promotion is the fourth one. Sales promotion is a fast process that makes the people to be aware of some kind of good and services and increases their interests in buying those good or service, sales promotion is for all kind of customers. Sales promotion is one of the main...

    Advertising, Airline, Customer service 1797  Words | 6  Pages

  • Types of Sales Promotion

    Sevastjanovs and I’m going to give a talk on sales promotion. Basically, I’ve divided my presentation into four parts. At the beginning I’ll give the definition of promotion sales. Then, in the second part, I’ll identify what sales promotions can be derected at. Afterwards, I’ll point out the most effective sales promotions strategies and to finish off, I’ll discuss different types of sales promotion. Right... first of all it’s important to understand what sales promotion is. It can often be hard to launch...

    Business, Consultative selling, Marketing 1206  Words | 4  Pages

  • Sales

    | Product wise selling Assignment B Sales TABLE OF CONTENTS PAGE 1. SALES METHOD HUL HAS ADOPTED FOR SELLING PURE IT 3 2. THE PROBLEMS AND ISSUES IN THE SALES METHOD 5 3. SALES METHOD SUGGESTED FOR HUL FOR GOING FORWARD 6 4. REFERENCES 7 1. The sales methods HUL has adopted for selling Pure It: HUL is an Indian FMCG company with good market share and brand reputation. They entered the market with enough budgets. HUL launched its ‘Pure It’...

    Consultative selling, Customer service, Mail 1265  Words | 4  Pages

  • Sales Promotion

    Comparison study of sales promotional strategies of Maruti & Honda cars customers with special reference to Kollam District INTRODUCTION The automobile products occupy an important role in fulfilling the basic needs of human beings. In India, there are tremendous changes in the automobile industry. The industry has observed higher rate of growth economically, industrially &technologically. This has led to good market for automobile products particularly in four wheelers segments...

    Automobile, Brand, Japan 861  Words | 4  Pages

  • Sales Promotion

    Sales Promotion Whereas advertising gives a reason to buy, Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing communications employed for a predetermined, limited time to stimulate trial, increase consumer demand, or improve product availability. Sales promotion is a specific item amongst your marketing instruments...

    Advertising, Brand, Graphic design 643  Words | 4  Pages

  • fmcg companies

    methodology…………… 4. Analysis of FMCG market……… 5. Fast Moving Consumer Goods (FMCG) FMCG are products that have a quick shelf turnover, at relatively low-cost and don’t require a lot of thought, time and financial investment to purchase. The margin of profit on every individual FMCG product is less. However the huge number of goods sold is what makes the difference. Hence profit in FMCG goods always translates to number...

    Excise, Fast moving consumer goods, Good 1722  Words | 15  Pages

  • Sales Promotion

    Introduction Sales promotion is of paramount significance in today’s marketing world by which marketer want to make their product reachable to their desired customers mind for making him or her remind regarding purchasing their product. For this term paper my selected topic is sales promotion which is one of the branches of marketing where I will briefly discuss sales promotion strategy, tools & ways to develop it. For each and every issue, the practical examples of the different renowned companies will...

    Consultative selling, Customer service, Marketing 961  Words | 4  Pages

  • Promotion Strategies

    INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray,1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there, but unless you promote it successfully, no one will know about it. There are three basic types of promotional strategies a push strategy, a pull strategy or a combination of the two...

    Advertising, Detergent, Marketing 1096  Words | 4  Pages

  • Promotion Strategy

    Promotion strategy Promotion is to attract customers to purchase, and it involves communicating information between distribution channels. Promotion Objectives There are three promotion objectives which are inform, persuade and remind (MKT303 Lecture notes, Sem.3, 2008, P.14-9). Since there are existing competitors to produce safety cars, Toyota should use persuade objective to show customer Prius is better than other brands cars. Factors that affecting Promotion Mix • Nature...

    Consultative selling, Customer service, Marketing 746  Words | 3  Pages

  • Sales Promotion

    SALES PROMOTION INTRODUCTION: The word Promotion, originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising...

    Business, Consumer protection, Marketing 1047  Words | 4  Pages

  • Sales Promotion

    A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in partial fulfillment of the requirements of MBA Program of ICFAI Business School Distribution List: 1. Pepsi Foods Pvt Ltd. 2. ICFAI Business School TABLE OF CONTENTS Particulars ...

    Marketing, Polyethylene terephthalate, Promotion 1636  Words | 6  Pages

  • Advertising and Retail Marketing Strategies

    1. "The company caters to the Indian palate, which is its primary driver of success". In light of this statement, critically examine and suggest the Retail marketing strategies to be adopted by Haldiram's to capture a sizeable market share of the organized namkeens and sweets market In India. Advantages with Haldiram: Players are less Indian flavored snacks are not available in the same form as the Haldiram provides Hygienically prepared and packed The retail marketing strategies to be adopted...

    Advertising, Brand, Brand management 643  Words | 3  Pages

  • Synopsis on Fmcg Goods

    Consumer Oriented Sales Promotion in FMCG (HUL - Hindustan Unilever) Made by: Shiva Purswani INTRODUCTION Now a days most of the FMCG companies are considering sales promotion as an important part of their marketing strategy. From the analysis...

    Business, Fast moving consumer goods, Good 1146  Words | 5  Pages

  • A Communications Framework to Evaluate Sales Promotion Strategy

    1.0 Introduction Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniques aimed at brand loyalty thus repeat purchases, sales promotion practitioners have attempted to reposition their discipline due to the increased, intense, competitive environment that many organisations...

    Brand, Consumer protection, Marketing 1597  Words | 5  Pages

  • Sale Promotion

    Sale Promotion A Description of the Sales promotion: Sales promotion is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service. Sales promotions are varied such as sampling, couponing, contest and sweepstake and on. The type of promotion vehicle that I want to talk about in this case is the premiums. A premium is an offer of an extra item of merchandise or service either free of at low price that is used as an incentive for purchase...

    Hewlett-Packard, Inkjet printer, Marketing 1002  Words | 3  Pages

  • Sales Promotion

    SALES PROMOTION SALES PROMOTION PERSONAL SELLING PERSONAL SELLING Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques. Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques...

    Advertising, Communication, Display advertising 1184  Words | 6  Pages

  • Place & Promotion Strategy

    Appropriate Place & Promotion Strategy Developing a strategic marketing plan should include the appropriate place and promotional strategy to ensure that what goes on behind the scenes positively impacts the view the consumer has on the product for long-term sustainability. A keen awareness of the marketplace and customer need is essential to ensuring the appropriate amount of advertising is conducted to distribute product. Having a sound marketing strategy in place ensures that marketing objectives...

    Consultative selling, Customer service, Health care 1254  Words | 4  Pages

  • sales promotion of kurkure

    SALES PROMOTION PROJECT OF KURKURE Launched in 1999, this perfect 'namkeen' snack, fully developed in India, has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for "crunchy", Kurkure is a cheeto-like snack and is the flagship of Frito Lay's Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is...

    Flavor, Juhi Chawla, Marketing 1641  Words | 6  Pages

  • Sales Promotion Techniques

    Sales promotions are programs designed by marketers to build interest in a product or service and encourage the purchase of that product within a specified period of time. The programs try to entice customers to try a new product or produce more sales quickly. There are four techniques commonly used. The four techniques are: discounts and deals, increasing industry visibility, price-based consumer sales promotion, and attention-getting consumer sales promotion. The first two techniques, discounts...

    Best Buy, Manufacturing, Marketing 925  Words | 3  Pages

  • Sales Promotion

    Consumer Sales Promotion Price discounts  Contest and Sweep  Stakes  Price pack deals  Premiums  Free Trials  Coupons  Rebates POP Displays Continuity programs Free Service camps Samples Product Warranties Exchange Offers Low Interest Financing Pizza Hut has increased its visibility by launching a well-received TV campaign aimed at the young crowd It has formed partnerships with recognised brands such as Nestle and Pepsi It also holds regular promotional campaigns targeted...

    Birthday, Fast food, KFC 379  Words | 3  Pages

  • Sales Promotions

    choose the promotion they wish to go for, choose an OEM (if any) and create promotions using Wooqer's 'Yumeya' platform (aida. wooqer.com) * Yumeya connects the Marketer to internal decision makers (along with supporting data) as well as agencies/executors for a seamless promotion creation * The promotion thus created can be executed both online and offline. Case Study - Farmville Farmville gained 58 million users in just 6 months after launch and that is about as successful a Sales Promotion...

    Coca-Cola, Marketing, New Zealand national rugby union team 2032  Words | 6  Pages

  • Promotion Strategies

    discuss television mass media's role in the promotional mix. Mass media's (television, radio, magazines, etc) role in the promotional mix is advertising. In particular, television commercial advertising is a paid form of non-personal communication. Companies use commercial advertising because it is an effective means of mass-marketing as indicated by the "Friends" series finale. The objectives to advertising include: informing consumers of a new product, persuading the consumer to remain with or switch...

    Advertising, Marketing, Promotion 1500  Words | 5  Pages

  • Competitive Advantages of Fmcg Companies

    advantages of FMCG companies. Discuss if these competitive advantages are sustainable and suggest how these companies should further develop their competitive advantages in future. The case study talks about how fast moving consumer goods (FMCG) achieve competitive advantages in marketing. A company is said to have a competitive advantage if the company has greater profitability comparing to the average profitability of his rivals and have better profit growth than other companies in the same industry...

    Advertising, Brand, Brand management 1621  Words | 5  Pages

  • Sales Promotion for Nestle

    Sales PromotionActivities In NestléBangladesh Ltd Introduction Sales Promotion is a most commonly used phenomenon in today’sbusiness world. It’s two way benefit is that it helps to increasesales as well as it increases customer loyalty. So most of thebusiness firms consider it as an important marketing tools. NestléBangladesh Limited is food and beverage manufacturer. It is thesubsidiary of it’s mother company world’s largest food andbeverage manufacturer Nestlé S.A. Before going to thediscussion...

    Bangladesh, Discounts and allowances, Maggi 1019  Words | 5  Pages

  • Sales Promotion

    Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ,which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher,Sales Promotion & Modern merchandising,TMH,1968) * In a specific sense ,sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make...

    Advertising, Business, Consultative selling 769  Words | 4  Pages

  • Fmcg Companies Current Startegies

    Title New strategies for FMCG companies Author Source References sreekanth reddy, MBA II Mktg Forthright 1. Marketing Management, Phillip Kotler 2. site.securities.com 3. FT.com 4. The Economist 5. www.wikipedia.org Document Type Secondary Analysis Subject Date Abstract The FMCG sector is undergoing a slow but definite change towards higher productivity gains in spite of decreasing retail prices. In this scenario it is important for the companies to innovate, use economies of scale and...

    Brand, Business, Fast moving consumer goods 1783  Words | 6  Pages

  • Sales Promotion

    SALES PROMOTION MKT 3310 Lecture 9, 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company's integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools, and the reasons for using them. 2 Lecture format • Defining sales promotion, types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer...

    Behavior, Brand, Marketing 1061  Words | 7  Pages

  • Action Plan on Comparative Study of Nivea, Amway and Cavinkare with Regard to Sales and Distribution Strategy

    with regard to Sales and Distribution Strategy – An Action Plan Version 0.0 [Date published] Presented by: Action Plan This includes the plan of action proposed after the discussion among team member to tackle the ‘A Comparative Study of Nivea, Amway and CavinKare with regard to Sales and Distribution Strategy’ Plan Overview Brands Studied:       Nivea, Amway Industry:       Fast Moving Consumer Goods Segment:       Body/Skin Care Subject Matter:       Sales & Distribution...

    Distribution, Management, Marketing 749  Words | 3  Pages

  • Sbm Fmcg

    visited to Big Bazar, Kothrud, Pune to know the details about the FMCG products. In Big Bazar, I observed 20 moving and non moving FMCG Brands. However for the purpose of getting information I carried out the personal interview with the manager to kno the factors which are responsible for minimum and maximum sales of FMCG products. After the interview I recommended the manager how the customer satisfaction can be improved and how the sales can be increased. * Top 20 Fast Moving Goods At Big Bazar...

    Coca-Cola, Distribution, Fast moving consumer goods 394  Words | 3  Pages

  • Hul Business Strategy

    INDIAs largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai, India and its 41,000 employees are headed by Harish Manwani, the non-executive chairman of the board. HUL is the market leader in Indian products such as tea, soaps, detergents, as its products have become daily household name in India. The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. The company was renamed in late June 2007 as...

    BSE Sensex, Companies listed on the Bombay Stock Exchange, Food companies of India 1105  Words | 4  Pages

  • Fmcg Sector of Pakistan

    FMCG Sector of Pakistan Trends, Issues & Opportunities Consumer Goods Industry of Pakistan Products which have a quick turnover and relatively low cost are known as Fast Moving consumer Goods (FMCG). FMCG products are those that get replaced within a year or less and the purchase cycle is relatively small as compared to other products and consumer durables. Examples of FMCG products include a wide range of frequently purchased products such as toiletries, soaps, cosmetics, tooth cleaning, shaving...

    Brand, Brand management, Compound annual growth rate 1848  Words | 6  Pages

  • The Strategy Adopted by Ikea

    1 Explain, in details, the strategy adopted by IKEA, and how it successfully did the positioning. *** At business level strategy Focus Strategies By implementing a cost leadership or differentiation strategy, IKEA choose to compete by exploiting their core competencies on an industry-wide basis and adopt a broad competitive scope. Alternatively, IKEA can choose to follow a focus strategy by seeking to use their core competencies to serve the needs of a particular customer group in an industry...

    Economics, IKEA, IKEA Catalogue 1445  Words | 5  Pages

  • The Corporate Portfolio Strategy of Unilever

    diversification was the managerial decisions. At that time Unilever was also a huge packaging and shipping company. End of 1980s A “core strategy” was adopted. The restructuring was designed to concentrate the company in "those businesses that we properly understand, in which we have critical mass, and where we believe we have a strong, competitive future," (Unilever PLC Chairman M. R. Angus in 1988) The company sold ancillary businesses: transport, packaging, and advertising. Core businesses were thus...

    1990s, Brooke Bond, Henkel 1121  Words | 4  Pages

  • Sales Strategies

    activities support sales efforts. Actually, they are usually the most significant forces in stimulating sales. Oftentimes, marketing activities (like the production of marketing materials and catchy packaging) must occur before a sale can be made; they sometimes follow the sale as well, to pave the way for future sales and referrals. Sales managers are paid to plan, lead and control the personal selling process in the organization. This is one of the very important jobs in an organization. Sales management...

    Customer relationship management, Customer service, Enterprise relationship management 729  Words | 3  Pages

  • Sales Promotion Techniques

    Sales Promotion Techniques Mary McDonald   Marketing firms use several key sales promotion techniques directed towards trade and consumers. The different sale promotion techniques are discount and deals, increasing industry visibility Price-based consumer sales promotions and attention-getting consumer sales promotions. Each sale may be uses in different ways but they all have the same common goal to increase sales. Whether the technique increases the awareness of the item by advertising...

    Coca-Cola, Diet Coke, Marketing 837  Words | 3  Pages

  • Rural Marketing Strategies

    RURAL MARKETING STRATEGIES The liberalization of the Indian economy in 1990s had for reaching consequences, which continued in to the non millennium. On the marketing front, there was the arrival of many well known MNCS, which are household brands in the international market. In the initial years, the focus was on the easily accessible, well developed urban market. Soon there was a proliferation of brands and intense competition, resulting in the near...

    City, Coca-Cola, Marketing 2013  Words | 6  Pages

  • Importance of Sales Promotion

    Introduction Sales promotion is one of the seven aspects of the promotional mix, which are advertising personal selling, direct marketing publicity/ public relations, corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform, persuade, and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples...

    Advertising, Brand management, Economics 1180  Words | 4  Pages

  • Management: Sales Promotion Manager

    Business Management Semester-IV Examination Paper Sales Management Section A: Objective Type (30 marks) • • • This section consists of Multiple Choice questions & Short Answer type questions. Answer all the questions. Part one questions carry 1 mark each & Part Two questions carry 5 marks each. MM.100 Part One: Multiple Choices: 1. Sales executives have responsibilities for coordination which involves a. Individual b. The organization c. The company d. None of the above 2. Who researched buyer-seller...

    Management, Marketing, Publicity 1847  Words | 6  Pages

  • Promotion Strategy Fitness Nestle

    Nestle Promotion Strategy. - Writing 1 Casestudy February 7, 2010 Nestlé constitutes the bigger corporation in the field of research and technology of foods. Her annual investment in Research and Growth is the biggest of the branch while her personnel in this sector exceeds the 3.000 people.The Nestlé Research Centre in Lausanne, where is carried out the basic research, is recognized globally as one of the leading centres of researches in his type with above 300 publications...

    Chocolate, Marketing, Nestlé 1373  Words | 4  Pages

  • SodaStream: Advertising and Sales Promotion

    sodastream.com) Tomas Hocko hockotomas@gmail.com MK 390 Advertising & Sales Promotion Ivan Zary Promotional Analysis April 13, 2013 SodaStream is the largest manufacturer and distributor of home carbonation products officially invented in 1903 by Guy Gilbey in the world (www.sodastream.com, n.d.).The company’s long history and its experiences are reason why company is one of the largest beverage companies in the world selling in 43 countries and more than 55, 000 retail stores all around...

    Carbonated water, Coca-Cola, Infomercial 1914  Words | 6  Pages

  • Pricing Strategies of Itc

    Pricing Strategy ITC Foods Business Division (Staples) The FMCG & RETAIL Pricing Strategy UNDERSTANDING THE PROCESS FMCG Pricing Strategy is now a critical element of the management mix. Old school management responsibilities of Sales owning the trade spend budget and customer negotiations with marketing owning the Recommend Retail Price do not work in today's information driven age. Retail sales volume is now 80% controlled by 2-3 chains with a scattering...

    Competition, Discounts and allowances, Marketing 1284  Words | 5  Pages

  • Sales Promotion Techniques

    along with advertising. A sales promotion is a promotional method that uses short-term techniques to build awareness and encourage consumers to purchase a product. Sales promotions are specifically designed to persuade a consumer to act in response. The main factors of sales promotion apart are that it involves a short-term value offer and the consumer must perform some activity in order to be qualified to receive that value offer. Two Key GroupsAlthough sales promotion classified as business-to-business...

    Coproduct, Distribution, Marketing 989  Words | 4  Pages

  • Sales Promotion Techniques

    Sales Promotion Techniques 1 Marketing firms use sales promotions every day, but different companies use different techniques. According to Axia College Week Seven Supplement (2008), advertising and marketing have been with us for a very long time. In fact, in ancient Greece and Rome, advertising was etched on stone tablets and walls (Axia pg 407 chapt 13). As times change, advertising techniques also change. Sales promotions have evolved into the following classifications: discounts and deals,...

    Advertising, Coca-Cola, Marketing 659  Words | 3  Pages

  • Sales Promotion Techniques

    There are four key sales promotion techniques that marketing firm use to build inters in a product or increases the sales of a product over a specific period of time. These techniques are discounts and deals, increasing industry visibility, price– based consumer sales promotion and attention– getting consumer sales promotion. This paper will summarize these four key techniques and give real life examples of each technique that marketing firm direct at both trade and consumers. Before we in our...

    Business, Manufacturing, Marketing 1048  Words | 3  Pages

  • Sales Promotion Campaign

    Sales Promotion campaign 1 Definition – Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling and publicity. The purpose of sales promotion is to stimulate, motivate and influence the purchase and other desired behavioral responses of the firm’s customers.” Definition 2 - A series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to...

    A Great Way to Care, Advertising, Customer service 775  Words | 3  Pages

  • Personal Selling and Sales Promotion

    17 CHAPTER 17 Personal Selling and Sales Promotion CHAPTER Personal Selling and Sales Promotion Chapter Objectives 1 Describe the role of today’s 4 Identify and briefly 7 Identify the role of ethical salesperson. behavior in personal describe the three basic selling. sales tasks. 2 Describe the four sales 5 Outline the seven steps in 8 Describe the role of sales channels. promotion in the the sales process. 3 Describe the major trends promotional mix, and in personal selling. 6 Identify...

    Consultative selling, Customer service, Marketing 1396  Words | 7  Pages

  • Sales Promotions Techniques

    Assignment: Sales Promotion Techniques MKT230 October 3, 2010 ASSIGNMENT: SALES PROMOTION TECHNIQUES Coordinated along with other promotional activities a firm’s integrated marketing communication program must direct its sales toward trade and consumers. Some real world examples to describe the classifications of sales promotions techniques might include; discounts and deals, increasing industry visibility, priced-based consumer sales promotion, and the attention-getting consumer sales promotions...

    Consumer, Consumer protection, Marketing 1007  Words | 3  Pages

  • sales promotion on tvs motors

    Email-Id : Name of the Project Guide Designation & Address : Title of the Project : “The study on sales promotion on tvs motors (two wheelers).” PURPOSE Promotion is true that products are manufactured to satisfy the needs of the consumers. But alone is not enough. Today the responsibility of the manufacturers does not cease with physical production whatever may be the nature...

    Customer service, Marketing, Primary source 733  Words | 4  Pages

  • promotion

     Promotion Activity: Airline Industry Introduction: Marketing Mix: Marketing involves a large number of activities. In beginning, an organization has to decide target group of customers to whom to be served. When the target group of customer are decided, then the product or service is launched in market. The launching of product is done with the help of the proper product, price of product, distribution of product and appropriate promotion activity for product. These whole processes...

    Airline, American Airlines, Boeing 757 965  Words | 7  Pages

  • Sunsilk Promotion Strategy

    become Unilever’s leading international shampoo brand. By 1959, it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand. Brand Branding Decisions Branding strategy is one of the most vital decisions taking by marketers. It is a strategy, which brings lots of positive feedback for a firm. Indivual name: Unilever follow individual name for setting brand name for their different products, such as Sunsilk, Dove (Shampoo), Ponds, Fair & lovely...

    Advertising, Brand, Brand management 1228  Words | 5  Pages

  • Impact of Sales Promotion on Sales Volume, in Unilever (Nig.) Plc

    Impact of sales promotion on sales volume, in UNILEVER (Nig.) PLC Introduction For years, most companies concentrated their promotional functions through the use of sales promotions through mass media advertising. In almost all aspects of marketing communication, companies depend on expertise of advertising agencies. Although, most marketers have already introduced and used other marketing communication and promotional tools, package design firms, direct marketing agencies and sales promotion...

    Advertising, Graphic design, Marketing 1165  Words | 6  Pages

  • Company's Marketing Strategy

    Company's marketing strategy MARKETING MIX FOR COMPETITIVE ADVANTAGE: Marketing program or plan is required to achieve the company's desired objectives. The four ps of effective marketing min strategy was developed by McCarthy namely the four ps product price, promotion and place. Four ps consist of numerous decisions on the min of marketing tools to USE. International companies like NIVEA FOR MEN must decide how much to adopt their marketing strategy like Four PS to local and international conditions...

    Marketing, Marketing mix, Marketing plan 1778  Words | 6  Pages

  • Promotion on Marketing Strategies

    The topic that I’m going to discuss is a study on the sales and marketing strategies on the promotion at Shangri-la’s Rasa Sayang Resort & Spa Penang. Sales and marketing department is one of the important departments in hotel that can make a biggest profit for the hotel. The topic that i choose is based on the situation that i happen when i do a industrial tranning. How they do a promotion to get a better profit and benefit. The types of promotion that they have done. (WHAT DOES IT COME FROM…JUSTIFY)...

    English-language films, Marketing, Sales promotion 1006  Words | 3  Pages

  • The Marketing Mix In Marketing Strategy

    The marketing mix in marketing strategy: Product, Price, Place and Promotion The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product, price, place and promotion. The marketing mix can be divided into four groups of variables commonly...

    Advertising, Coca-Cola, Marketing 864  Words | 3  Pages

  • Article Review of Sales Promotion

    An Article Review on” Sales promotion- a missed opportunity for services marketers?” Introduction The research article which our group selected is available on International Journal of Service Industry Management, Vol 6 No.1.1995.pp.22-39. The article is written by two authors, Ken Peattle, Cardiff Business School, Cardiff, Wales and Sue Peattle, University of Glamorgan Business School, Treforest, Wales. The research paper is reviewed in two parts. The first part summarizes the overall contents...

    Exploratory research, Internet service provider, Marketing 1684  Words | 6  Pages

  • Sales

    concernd with sales and customer satisfaction only. Though it is true to certain extent, yet marketing is not simply concerned with sales and profit maximization. In fact depending upon the type or stage of demand the marketing task would differ. The study is based on sales and distribution techniques with a special ref. of L.G. electronic product. To know the influences of the techniques of sales and distribution it is important to prepare a study which provides the result of the better sales and distribution...

    Consultative selling, Customer service, Management 1696  Words | 5  Pages

  • Strategies Formulation

    STRATEGIES FORMULATION Business Strategies As there are rapid growth credit card business Hong Kong, Hang Seng Bank need to put more effort to increase their credit card customer base. They should put more resources in developing credit card products and improve services. Functional Strategies Product Strategies The Boston Consulting Groups(BCG) Growth-share matrix is applied to assess the sizes and positioning of the Credit Card. Hang Seng Bank Credit Card business is positioned as...

    Bank, Customer service, Fair Credit Reporting Act 729  Words | 3  Pages

  • Comparing Two Companies Marketing Strategies

    contents 1. Introduction 2 2. Brief discussion of each company 2-3 3. The product or service of each company 3-4 4. The pricing strategy of each company 5 5. The promotional strategy of each company 5-7 6. The distribution strategy of each company 7-8 7. The service of each compan 8-9 8. The more successful or effective company 9-10 9. Conclusions 10 Reference 11 Marketing Promotions Apendix 1 Chicken Licken 1.2 Apendix 2 Chicken Licken 1.3 Apendix...

    Chicken, Fast food, Franchising 2429  Words | 7  Pages

  • Sales Promotion Strategy

    Sales Promotion Strategy Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve a company's sales by predicting and modifying your target customer's purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales but it also helps a business...

    Advertising, Advertising agency, Marketing 3953  Words | 12  Pages

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