• A Study on Stress:
    to understand stress a personal as well as organizational point of view. It throws light on research carried on marketing executive working in various sector like service, sales, promotion, concept selling, consumer durable, FMCG etc. The various objective of the study are: • To understand...
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  • Capturing Rural Market with Customization of Marketing Mix
    seen be seen in ‘POP material’ of the national level brand like Breeze soap. Packaging and storage in case of FMCGsSmall units- This packaging strategy now widely adopted by every FMCG company is successful not only in rural area but equally doing well in urban area especially among middle and...
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  • A Study of Consumer Purchase, Consumption Behaviour Patterns and Promotional Strategies Adopted for Marketing of Eco-Friendly Natural Products in Fmcg and Textile Sector in Organized Retail for Urban Customers in Indian Scenario.
    Name of Research scholar: Aparna Prakash Singhania University Name of Research Supervisor: Dr. Sanjeev Bansal Title of the research study: A Study of Consumer Purchase, Consumption Behaviour Patterns and Promotional Strategies adopted for Marketing of Eco-Friendly Natural Products in FMCG and...
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  • Dabur a Case
    AGENDA : AGENDA Dabur – The Brand Product Offerings Brand Equity-Analysis Brand Equity Why Restructuring? Branding strategy SWOT Analysis Marketing Mix Slide 2: Dabur India is the 4th Largest FMCG Company in India Legacy of over 100 years Strategic Business Units in Health care, Personal...
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  • Nestle
    the world’s 4th largest milk producing country with output of over 200 billion liters 9. Increase in Pakistan’s FMCG consumption of 14% O-S STRATEGIES a. More market penetration through effective sales force (S3+O1) b. Develop and promote cold dairy products (S2+O6+O8+O3) c. Create awareness...
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  • Sales Strategy
    the impact on FMCG sector in India and the changing strategies which are being considered to counter the meltdown. Impact on FMCG Sector Post liberalization, because of the entry of a number of MNCs in India, the FMCG sales went up. But soon between 2000 and 2004, FMCG sector got hit, attributed...
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  • Role of Fmcg in Rural Sector
    international market place seem to drive their local business strategies Rural Vs Urban Consumers – Challenges The biggest mistake a FMCG company can make while entering the rural India is to treat it as an extension to the existing urban market. But there is a vast difference in the lifestyles of...
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  • Haldiram
    consumers in future with Haldiram·s branding on it Never compromise on the quality and taste of the product 2. In the modem competitive scenario, promotion is a key element in the marketing mix of a company. Critically analyze the promotion strategies adopted by Haldiram's to suit to Indian...
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  • P&G Business Strategy Analysis
    consumer loyalty and sales growth. • Distribution Network: Given the fragmented nature of the Indian retailing industry and the problems of infrastructure, FMCG companies need to develop extensive distribution networks to achieve a high level of penetration in both the urban and rural markets...
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  • comparative analysis on coco cola and pepsi
    being backed fully by the parent concerns based in the united state, the fight to become the dominant player in the huge Indian Soft drink market continues unabated. Aggressive ad campaign's, sale-promotion, schemes for retailers are just some of the strategies being adopted by the two companies to...
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  • Consummer Buying Behaviour
    ; Marketing strategy; FMCG; Iran A lireza Miremadi, Elham Faghani (2012). An Empirical Study of Consumer Buying Behavior and Its Influence on Consumer Preference in Iranian FMCG Market: A Case Study. International Business and Management, 5 (1), 146-152. Available from: URL: http://www.cscanada...
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  • Marketing Strategies of Godrej
    , PROMOTION and PLACE (DISTRIBUTION). This project is based on the marketing strategies adopted by Godrej Company with reference to Godrej Interio & Godrej Consumer Products Ltd (GCPL). Godrej Interio is the largest company in the Rs 3000 crore organized furniture market. It has been upgrading its products...
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  • Human Resource Management
    draft basis from its wholesale dealers insteadof the cheque system adopted by other major FMCG companies. This practice isconsistent with GCMMF's philosophy of maintaining cash transactions throughout thesupply chain and it also minimizes dumping.Wholesale dealers carry inventory that is just...
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  • marketing warfare
    , perform more R&D, open more sales outlets, etc. This does not mean that smaller companies do not stand a chance. Rather, smaller companies must recognize the principle of force and attempt to win the battle by means of superior strategy, not by brute force. The way to win the battle is not to recruit...
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  • Hll(a)
    . Its startegy is to use a rural population to promote and sell their products, as opinion leaders were an important purchase influencer Company HLL is a leader in the FMCG sector . It had a reputation of creating a mark on the heart of consumers. In this case, HLL had adopted a push strategy...
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  • Cavinkare Case Study
    samples to them. In addition large scale door to door sampling was also adopted. The strategy worked wonders in increasing the awareness about shampoo usage in rural areas. These ad campaigns increased sales from 0.5 million in 1984 to 3.8 million in next year. The company also launched a...
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  • Repositioning Dabur
    manufacturer in 1884. It was ranked at number four in terms of sales among the Fast Moving Consumer Goods (FMCG) companies in India. Earlier Dabur’s positioning was not clear. As a result, it went in for a restructuring, which included aligning Dabur’s brand architecture with its brand equity. The company...
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  • Nestle Pakistan Limited
    category of FMCG, so for this the timely supply is very important that’s why Nestlé is following intensive distribution strategy. Promotion is the very important and crucial element of marketing strategy as through it the company establishes its image in the minds of the customers. NPL is promoted by...
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  • Maggi Marketing Project
    are compiled into an e-cookbook which is published online * Sales promotion The company also adopted sales promotion activity in order to achieve following mentioned objectives. * To introduce new products * To attract new customers and retain the existing ones * To maintain...
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  • Colgate
    easy access to the company. Outcome: Outcome Obviously this led to a 10% increase in its advertising expenditure but it resulted in 21% increase in net profit and a 8% increase in sales in spite of tough competition from big players like – Meswak, Babool, Anchor. Price Strategy : Price...
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