• A Study on Stress:
    Resolution Strategies With Reference to Marketing Employees Dr. Raju M. Rathod Assitant Professor P.G. Department of Business Studies Sardar Patel University Vallabh Vidyanagar-388120 Mr. Ashok Gaur Research Scholar A Study on Stress: Sources, Effect and Resolution Strategies With Reference...
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  • marketing warfare
    Competition……………………….........................................................5 Nature of Battleground……………………………………………………………..6 Marketing Warfare strategies Principle of Defensive Warfare……………………………………………………...7 Principle of Offensive Warfare………………………………………………………7 Principle of Flanking Warfare…………………...
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  • Capturing Rural Market with Customization of Marketing Mix
    tailored strategies for rural areas. The formulation of strategies depends upon product category, targeted segment, accessibility to the area etc. It is difficult to understand the mindset of rural people and to develop products according to their needs. Nevertheless there are many companies which entered...
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  • Nestle
    existing and expected performance, namely CPM, EFE Matrix, IFE Matrix, SWOT Matrix, SPACE Matrix, BCG Matrix, Grand Strategy Matrix, and QSPM. We further recommend specific strategies and long-term objectives based on our analyses, and translate them into recommended annual objectives and policies. Accordingly...
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  • Sales Strategy
    FMCG Marketers: Destination for FMCG Marketing http://www.fmcgmarketers.com/ Tuesday, December 02, 2008 Impact of Slowdown and Inflation and Changing Strategies in FMCG Sector The recent financial crisis has impacted several industries across the globe. In this article I will be addressing the...
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  • Role of Fmcg in Rural Sector
    Role of FMCG companies in the rural sector Abstract The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. The FMCG producers now realize that there is a lot of opportunity for them to enter into the rural market. The...
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  • Cavinkare Case Study
    reasons for its exponential growth. Try to identify the details of various other competitors in that segment and elaborate upon the positioning strategy of the company. Ans: CavinKare Private Limited had succeeded in carving out a very prominent share of the fast moving consumer goods market. One of the...
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  • Haldiram
    ORG MARG commissioned by " The Economics Timesµ 1. "The company caters to the Indian palate, which is its primary driver of success". In light of this statement, critically examine and suggest the Retail marketing strategies to be adopted by Haldiram's to capture a sizeable market share of the organized...
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  • How Different Are Branding Strategies in the Pharmaceutical Industry Versus Fast Moving Consumer Goods?
    HOW DIFFERENT ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First...
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  • Branding in Fmcg
    Branding strategies in FMCG Chandranshu Charan 09ESHYD011 Branding strategies in FMCG Contents 2 Acknowledgement .................................................................................................................................... 3 Objective- ...............................
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  • comparative analysis on coco cola and pepsi
    INTRODUCTION 2. A BRIEF INSIGHT OF FMCG INDUSTRY 3. COMPANY PROFILE 4. GENERATIONS IN COCA COLA 5. MARKETING strategies 6. ORGANIZATION STRUCTURE OF COCA-COLA IN INDIA 7. MANUFACTURING PROCESS 8. DISTRIBUTION NETWORK 9. BRANDS AND PACK SIZE 10. COMPANY MISSION, VISSION AND VALUES 11...
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  • P&G Business Strategy Analysis
    results in leadership sales, profit and value creation, allowing employees, shareholders and the communities in which we operate to prosper. In 1837 William Procter and James Gamble formed a humble but bold new enterprise. What began as a small, family-operated soap and candle company grew and thrived...
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  • Dabur a Case
    AGENDA Dabur – The Brand Product Offerings Brand Equity-Analysis Brand Equity Why Restructuring? Branding strategy SWOT Analysis Marketing Mix Slide 2: Dabur India is the 4th Largest FMCG Company in India Legacy of over 100 years Strategic Business Units in Health care, Personal care and Food products...
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  • Marketing Strategies of Godrej
    Godrej Marketing strategies of Godrej UNIT-1 INTRODUCTION Marketing is defined by American Marketing Association [AMA] as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and...
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  • Repositioning Dabur
    of a herbal FMCG company? Answer: Dabur India Limited started as a medicine manufacturer in 1884 by Dr S K Burman in West Bengal. It was started as a proprietary firm for the manufacture of Ayurvedic drugs. Daburinitially used to send medicines to villages in Bengal by mail.The company marketed an...
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  • Consummer Buying Behaviour
    146-152 DOI:10.3968/j.ibm.1923842820120501.1115 An Empirical Study of Consumer Buying Behavior and Its Influence on Consumer Preference in Iranian FMCG Market: A Case Study Alireza Miremadi[a],*; Elham Faghani[b] [a] Marketing Professor & MBA Director, International Campus, Sharif University...
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  • Nestle Pakistan Limited
    Nestlé Pakistan Limited Nestlé Pakistan Ltd. is a food processing company, which is registered on Karachi and Lahore stock exchanges. It established its first production unit in 1988 in Sheikhupura, Pakistan with the name of Nestlé Milkpak Limited but its name has been changed and now it is called Nestlé...
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  • Projects
    A Project Report On Role of sales promotions in FMCG, A case study at Nirma Ltd. At Nirma ltd. EXECUTIVE SUMMARY FMCG sector which includes all the products which are useful in day-to-day life. It is one of the fastest growing markets of India. But, last year its growth rate...
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  • A Study of Consumer Purchase, Consumption Behaviour Patterns and Promotional Strategies Adopted for Marketing of Eco-Friendly Natural Products in Fmcg and Textile Sector in Organized Retail for Urban Customers in Indian Scenario.
    Bansal Title of the research study: A Study of Consumer Purchase, Consumption Behaviour Patterns and Promotional Strategies adopted for Marketing of Eco-Friendly Natural Products in FMCG and Textile Sector in Organized Retail for Urban Customers in Indian Scenario. Abstract Green marketing is a phenomenon...
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  • Research Paper
    THE IMPACT OF BRAND LOYALTY WITHIN THE FAST MOVING CONSUMER GOODS (FMCG) IN GHANA. CASE STUDY: KUMASI METROPOLIS BY ESHUN RICHARD ANYEMEDU KWABENA ANTWI BAAKO VERONICA EKUA ASAMOAH FRANK OWUSU SAMPSON MAVIS AMISSAH A Project Work Presented To The Department Of Business Administration In Partial Fulfillment...
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