Sales Promotion Strategies Adopted By Fmcg Companies Essays and Term Papers

  • Competitive Strategies of Fmcg Companies

    * more swot analysis of fmcg industry - Document Transcript 1. There is a strong MNC presence in the Indian FMCG market and out of the top 10 FMCG companies, four are multinationals while two others have significant MNC shareholdings. Unlike several other sectors where multinationals have entered...

    3068 Words | 8 Pages

  • Promotions: Barilla's Sales Strategies

    Lets discuss in more detail some of the causes that can trigger this event and we can identify in the case: • Promotions: Barilla’s sales strategy relied heavily on the use of promotions, in the form of price, transportation and volume discounts. They divided the year into 10 to 12 canvass or promotional...

    3085 Words | 9 Pages

  • Sales Promotion Strategy

    Sales Promotion Strategy Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion strategy in mind. The primary objective of a sales promotion is to improve...

    3953 Words | 12 Pages

  • Research Papar Onadvertisement and Sales-Promotion in Fmcg

    Research Project Report “CREATING DIFFERENTIATION THROUGH ADVERTISEMENT AND SALES-PROMOTION IN FMCG”: PROBLEMS FACED BY MARKETEERS” Submitted in partial fulfillment of the requirement for MBA Degree program of U P Technical University, Lucknow...

    15702 Words | 52 Pages

  • literature review on sales promotion strategy cadbury

    A STUDY ON THE SALES PROMOTION STRATERGY OF CADBURY A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES SUBMITTED TO DON BOSCO COLLEGE, KURLA SUBMITTED BY MONESH DUMBRE [University Roll No. ] PROJECT...

    12263 Words | 27 Pages

  • A Communications Framework to Evaluate Sales Promotion Strategy

    1.0 Introduction Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniques...

    1597 Words | 5 Pages

  • Sales Promotion

    SALES PROMOTION INTRODUCTION: The word Promotion, originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words...

    1047 Words | 4 Pages

  • fmcg companies

    ………………………… 2. Introduction ……………………… 3. Research methodology…………… 4. Analysis of FMCG market……… 5. Fast Moving Consumer Goods (FMCG) FMCG are products that have a quick shelf turnover, at relatively low-cost and don’t...

    1722 Words | 15 Pages

  • Fmcg Strategy

    The Indian FMCG Industry Dinodia Capital Advisors September 2012 Index I. II. Executive Summary Market Overview – – – – Industry Overview Evolution of the Indian FMCG Sector Porter’s Five Forces Model SWOT Analysis Key Challenges Trends in the Industry Growth Drivers Government Policies Major...

    6196 Words | 36 Pages

  • Sales and Promotion

    International Marketing > Sales Promotion and International Marketing - By Milind Gandhi International Marketing and Sales Promotion   -By Milind Gandhi         [pic]                            [pic]                [pic]       [pic]                     [pic]   [pic] SALES PROMOTION AND INTERNATIONAL...

    3047 Words | 14 Pages

  • Sales Promotion

    Sales Promotion Whereas advertising gives a reason to buy, Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing...

    643 Words | 4 Pages

  • Sales & Promotion

    TITLE Supervising & PROMOTING THE BRAND FOR OPTIMISING THE SALES Title of the Project Supervising and Promoting the brand for optimizing the sales Key Objectives of the Project Understand product line of company and their related features. Come up with the USP’s of the...

    588 Words | 4 Pages

  • Sales Promotion

    Sales Promotion One of the successful ways Paolucci’s can increase traffic from students and get ahead of the competition is by using sales promotions. Sales promotions are extremely effective and there are many different types that Mr. Paolucci should take advantage of. Coupons, loyalty programs,...

    945 Words | 3 Pages

  • Sales Promotion

    INTRODUCTION TO SALES PROMOTION DEFINITION OF SALES PROMOTION: “Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising, personal selling, publicity and direct marketing. The purpose of sales promotion is to stimulate...

    13297 Words | 47 Pages

  • Sales Promotion

    Sales Promotion Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer...

    3389 Words | 11 Pages

  • Sales Promotion

    Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ,which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher,Sales Promotion & Modern...

    769 Words | 4 Pages

  • Sales Promotion

    Sales Promotion Sales promotion is any initiative undertaken by an organisation to promote an increase in sales, usage or trial of a product or service Sales promotions are varied. Often they are original and creative.  Buy-One-Get-One-Free (BOGOF) - which is an example of a self-liquidating promotion...

    452 Words | 2 Pages

  • Sales Promotion

    PROJECT REPORT ON MARKETING AND SALES PROMOTION OF PEPSI Submitted in partial fulfillment of the requiremnets for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION Submitted To: MOHD. IBRAHIM Submitted By: MUKESH KUMAR ARYA Enrollment No.: 62323012 DIRECTORATE OF DISTANCE...

    11716 Words | 40 Pages

  • Sales and Promotion

    Sales and promotion Advertising We will pivot advertising as the communication tool for our product, Switch. We advertise our product through social media such as Facebook and Blog as Switch is an online business. This is a fast becoming major in promotional channel and we believe it will rise in...

    405 Words | 1 Pages

  • sales promotion

    A) SALES PROMOTION -Stimulation of sales achieved through contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, point-of-sale displays and merchandising, special offers, and similar activities. -Sales promotions are the set of marketing activities undertaken to boost...

    898 Words | 4 Pages